Course Maker's Training

CLASS AGENDA

How to create a course based on something you know and are valued for.

The ins and outs of mapping a course for ideal learning.

What programs are available to use and cost comparisons.

How to find the right target market to take your course.

The truth about marketing a course to successfully drive traffic to it.SocialMediaTrafficSchool.com

Zip Your Course

YOU CAN SELL ICE TO AN ESKIMO

What do you find yourself telling your clients over and over?

When you start with a client, what materials do you give them?

What are you asked all the time that you know like the back of your hand?

Do you sell products? List out the procedures.

THERE IS A COURSE IN EVERYTHING YOU DOSocialMediaTrafficSchool.com

Zip Your Course

MEET THE SQUAD

The Zip Squad is a group of 8 tech savvy ladies who have collaborated on a course that teaches

people how to use Zippy Courses. Joy, Michelle, Lauren, Laura, Marissa, Tracy, Faith & Sally (me)!

Zippy is a WordPress plug-in. It is a fully-secured membership site that you control.

I’m not here to convince you to buy Zippy Courses. I am not an affiliate, though I’d like to be.

If you have Zippy already or want to get it, it’s a very inexpensive option, has been created/sold by

Derek Halpern of Social Triggers, and I, personally, use it for my school to host my courses.

Zip Your Course is a collaborative course that teaches you how to use the software to your advantage

to create a great membership site.

VISIT SOCIAL MEDIA TRAFFIC SCHOOL

Zip Your Course

MAP A COURSE

List the benefits and goals of your course.

List every step you take when you accomplish the goals your course is meant to help someone

achieve. I mean EVERY step, EVERY procedure, EVERY instruction.

Get a free account on MindMeister.

Categorize each step under MUST HAVE, SHOULD HAVE, SURE WOULD BE NICE TO HAVE.

Find the shiny object of your course that people are most excited to have.

Poll your followers. Make the shiny object your bonus.

GET A SAMPLE COURSE MAP--> HOW TO START A BUSINESS COURSE

SocialMediaTrafficSchool.com

Zip Your Course

https://www.mindmeister.com/680412666/how-to-start-a-business-course

A FEW COURSE MAKING PLATFORMS

Udemy

Moodle

New Kajabi

Zippy Courses

Course Cats


Zip Your Course

Teachable

Rainmaker

LearnDash

Optimize Press

Zip Your Course

How do they compare?

CLICK FOR A COURSE PLATFORM COMPARISON MATRIX


https://www.dropbox.com/s/fhf7bw9y0g6g5kb/matrix%20of%20course%20platforms.xlsx?dl=0

Zip Your Course

WHY ZIPPY COURSES?Their support is great and will work with you to troubleshoot issues we cannot address.

It works with more payment and e-mail programs than any other program.

Your Zippy site is hosted and controlled by you 100% as a subdomain on your site.

Zippy is inexpensive.

It acts as a membership site.

WHY THE ZIP SQUAD?Zippy has not implemented video tutorials, and there is a need.

We know Zippy Courses inside out.

Support group with 8 of us on hand.

We have experience creating, marketing, selling, supporting courses and can help you with that.


ZIP YOUR COURSE

CHECK OUT

What the Zip Squad has been doing

HERE!


Zip Your Course

Zip Your Course

TARGET MARKET RESEARCHUse Facebook Audience Insights to research demographics & page interests

Linked In/Pinterest/IG/Twitter

List who would be interested in your product.

Paint a picture by telling a story about your customer.

Target your competitors.

Look for networking groups on Facebook, Linked In, etc.

Poll people.

Try a freebie to see how people respond to it.


Zip Your Course

TRUTH ABOUT SOCIAL MEDIA MARKETINGYou must build your list with the RIGHT target market.

You must create a consistent branding style.

You need a website, but you can start with only landing pages & sales pages.

You must network and build relationships. They are the KEY to your success.

You can sell a product or service before it’s created.

Do not spam. You will get banned and a bad reputation.

You can operate on 1 or 2 social media channels. You do not have to be on all of them.

Advertising is great when you are ready for it. It works, but do not start there first.

GET ON THE WAIT LIST FOR SOCIAL MEDIA TRAFFIC SCHOOL

WHO IS THIS SCHOOL FOR?

NEWBIES who are just starting out with a business idea and need help forming it for social media efforts from the start.

BUSINESS OWNERS who are not getting traction with their online social media efforts and need those extra special tricks.

ESTABLISHED BUSINESS OWNERS who need to step it up with deep target market analysis, paid advertising, strategic webinars, and course-making

TEACHERS PROFESSIONAL SERVICE PROVIDERS PRODUCT SELLERS BLOGGERS VIRTUAL ASSISTANTS FITNESS COACHES LIFE COACHES HEALERS TRANFORMATIONAL CONSULTANTS AND MORE!

INTRODUCING SOCIAL MEDIA TRAFFIC SCHOOL

SOCIAL MEDIA TRAFFIC SCHOOL?

LIVE & RECORDED Lectures & Events:

Business mapping

Digital branding

Career Counseling

Email marketing & list building

Site Security & SEO

Building webpages

Live streaming

Target Market & Advertising

Graduation & Awards Ceremony & Infinite Possibilities

Wait List at SocialMediaTrafficSchool.com


SocialMediaTrafficSchool.com WHAT IS INSIDE


DIY Courses:

Release the Chimp - a Mail Chimp email marketing intensive

ConvertKit ConvertedMe - a subscriber activity strategy & analysis project

Pet Project - a digital branding course

Fun with Funnels - marketing funnels concepts & page building

Zip Your Course - a Zippy Courses course-maker’s course

Webinar Schwebinar - a webinar strategy course using free & paid tools

Mad Science - a Facebook ads experiment from beginner to advance including deep target market research

Frat Party - a social media connection & engagement course (Fall release just in time for Fraternity Rush)


SocialMediaTrafficSchool.com WHAT IS INSIDE


Founder & Headmaster: Sally Hendrick

Faculty: 10 to 12 qualified teachers to be named soon

Guest Speakers:

Robert Hendrick: A multi-million dollar serial entrepreneur, co-founder of EdgeNet Media purchased by Liberty Mutual of NY and change:healthcare purchased by Emdeon. Currently: owner & designer of RailYardStudios.com

Leigh Daniel: Founder of ProjectPositiveChange.com, an online network of changemakers on a mission to bring positivity to the world with their businesses. Attorney and successfully proven serial entrepreneur.

SocialMediaTrafficSchool.com WHO IS BEHIND

REGISTRATION OPENS MAY 1

Early Bird is May 1 to 5

Regular registration May 6 to 16

Doors Close May 16

Classes Run June 1 to July 28



FIRST 10 EARLY BIRDS

Early Bird is May 1 to 5

45 min private business planning session with your advisor

45 min private troubleshooting session with appropriate faculty member



TUITIONEarly Bird is May 1 to 5

$1,600 paid in full A+

$200/mo for 9 mos for $1,800 total A-

May 6 to 16 Registration

$2,000 paid in full B

$250/mo for 9 mos for $2,250 total B-

Doors Close Midnight May 16 Incomplete



Course Maker's Training

Education

Transcript of Course Maker's Training