EPSRC e-Science Meeting 2005 Dr Jim Fleming APM EPSRC e-Science Programme.
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COUNT US IN
Helen Amoako
Environmental Performance Coordinator
Yorkshire Housing provides more than 16,000
homes throughout Yorkshire.
YORKSHIRE HOUSING
OUR GENERAL APPROACH –
STAFF EMPOWERMENT!
PROPERTIES
CUSTOMERS
Range of customers involved
including:
• Elderly
• Families
• Single person households
Letters
Phone calls
Door knocking
Coffee morning
RECRUITMENT
68 households engaged.
We expect that some will drop out during the course
of the 18 month period.
We are required not to let the number of customers
drop below 50.
RECRUITMENT
This visit included:
• Energy use questionnaire
• Action plan
• Read gas / electricity meter
• Install OWL electricity
monitor
CUSTOMER VISITS
Allow more time for visits.
Carry out visits at the same time as recruiting
customers (or within a tighter timeframe) as
customers dropped out between recruitment and
visits.
CUSTOMER VISITS - LESSONS LEARNT
Missed opportunity – we should have provided
more energy efficiency advice at these visits.
The electricity monitors did not fit in every property.
CUSTOMER VISITS - LESSONS LEARNT
• Presentation
• Top tips quiz
• Electricity
consumption
calculation exercise
WELCOME MEETINGS
Times to suit customers – mainly evenings
Attractive – buffet and shopping voucher
Goody bags – including energy saving calendar
and action plan
WELCOME MEETINGS
Link into events already
running rather than
organising stand alone
events.
Run events with customers
who we already have a
relationship with, e.g. where
we are installing new heating
systems.
WELCOME MEETINGS –
LESSONS LEARNT
How we keep customers engaged with the project
over the next 18 months?
RETAINING CUSTOMERS
• Quarterly energy saving
leaflet
• Neighbourhood staff
supported to develop
initiatives in their areas, e.g.
identifying energy champions,
newsletters, posters, etc.
• Link into existing events
ENGAGEMENT WORK
OVER NEXT 18 MONTHS
Provide energy efficiency advice when upgrading
heating systems and carrying out insulation works.
Provide clearer advice to new customers, especially
those moving into new build properties.
Provide more hands-on help rather than just
leaflets, advice on websites, etc.
LOOKING FORWARD
Thank you
www.yorkshirehousing.co.uk
Energising Tenants
Energy and Behaviour Change
Action for Sustainable Living
About us
The Energy AcademyBehavioural Change Programme
Behavioural Change Programme
targeting energy use, fuel poverty
and arrears management
• Engaging, enthusing and supporting staff and tenants in
communicating domestic energy saving
• Training in domestic energy saving
• Supporting engagement
• Measuring impact
Clients and Funders2010 - 2012
Count Us In pilot2012-13
Complementing £13m refurb of
Tamworth Estate tower blocks
in Old Trafford
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GraftonClifford Empress
Renovation
ConsumerEngagement
Monitoring
Count Us In pilotThe Plan
1) Staff Training 2) Energy Champion Training
3) Spreading the message
• Events
• Door to door
• Existing networks
• Support & resources
from AfSL + RSL
4) Monitoring &Evaluation
Count Us In pilotThe Engagement Model
Adapting Relishresources
Count Us In pilotTraining & Engagement Materials
Successes
• Commitment of Trafford Housing Trust + staff training
• Baseline monitoring: meter readings + behaviour
• Energy Champion recruitment + training
• Distribution of engagement materials
Challenges
• Refurb brought forward on Empress = building site
• Maintaining isolation of control group (Grafton)
• Limited resources over 18 months
• Weather + football
Count Us In pilotSuccesses & Challenges
Count Us In pilotWhat comes next?
Energy & Behavioural Change
• Poor relation of infrastructural investment
• Added as an afterthought, not at
procurement stage
• The importance of social and
environmental return on investment
• Train, enthuse & support your staff & tenants
• Consider using an intermediary to do the
‘people’ bit (and make it fun)
• Evaluation = time + resources, so scale it
appropriately
Energy & Behavioural ChangePersonal Observations
P.S. Get to know
your kit and
translate it for
mere mortals!
Set it Right
“Set It Right aims to give residents abetter understanding of the heating
and power technologies in theirhomes and therefore far greatercontrol of their energy consumption.
This is key to ensuring our customersbenefit from the investment and ourexcellent design standards.”
Matthew Bush, Sustainability Manager at
Metropolitan Housing Partnership
Case StudyNumber 1
Pilot Study Evaluation
Works + Education £368 saved
Works Only £38 saved
Education Only £17 loss
Education Only £223 saved
“By placing residents at the heart of
the programme, we have a betterunderstanding about what is.”
Robin Roberts, Property Services Director,
Worthing Homes
Case StudyNumber 2
www.manchesterismyplanet.com
> Strategy & Research
> GM Low Carbon Housing
> Retrofit
Recent Reportsfrom Greater Manchester
Contact:[email protected]
Energy Academy Programme Manager
0161 237 3357
www.afsl.org.uk/energyacademy
Action for Sustainable LivingThank you!
Reducing Fuel Bills for Residents: an Extensive Study
Justine Cooper (Facilities Management)
Prof. Keith Jones (Facilities Management) Dr. Gesche Huebner (Psychology)
6th July 2012
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Study Aims
• Test Energy Reduction Interventions
– Did they save energy?
– Could they be improved?
– What impacts energy consumption?
• Trusted Advocate for Energy Advice
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1) An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1) An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Landlords Stock Recruitment Story Response Rate Drop Out Rate
Harrogate Borough Council
3900 Article in Winter newsletter issued to all tenants Introductory letter to each tenant issued 8/3/2011 UoG Letter drop to Dene Park residents 24/5/2011
4084 newsletters, 2 responses = 0.05% 3900 letters, 40 responses = 1.03% 100 letters, 2 response = 2%
Pre-Test = 38 Post-Test = 35
Moat Housing Association
7600 Initial introductory letter issued to each tenant issued w/c 29/1/2011
2267 letter, 11 responses = 0.5%
Pre-Test = 11 Post-Test = 8
Hyde Housing 45, 658 UoG attended Progress Estate Resident Association meeting 25/3/2011 Introductory letter to each tenant issued with newsletter via Resident Association 3/3/2011 UoG additional letter drop to Progress Estate Residents 12/4/2011
≈ 10 Attendees, 2 responses = ≈ 20% 1500 letters, 0 responses = 0% 150 letter, 0 responses = 0% 1 Participant via word of mouth
Pre-Test = 2 Post-Test = 2
Southern Housing
25,000 Introductory letter to Warner Road (estate), Camberwell, requesting expressions of interest.
220 letters, 4 responses = 1.8%
Pre-Test = 3 Post-Test = 1
Overall (Approximate) Response Rate 12, 131 items of communication, 62 responses = 0.5%
Pre-Test = 53 Post-Test = 46
Introduction Recruitment Interventions Results Lessons
Reasons for Participation
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Withdrawal
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
• Not eligible for participation (1 owner occupier, 1 home used district heating)
• Poor health (2)
• Initial contact was via the postal return slip on the flyer but the participant didn’t respond to further correspondence from the research team (1).
• No formal withdrawal and reason provided (7)
• Intervention was considered condescending (1)
• Death (1)
• Moved into full-time employment from part-time (1)
• Formally withdrew but no reason was given (1)
Retention
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
• Process and Duration
• Preferred methods of contact was used
• Gave the participants choices
• Built trust between researcher and participant
• Monthly contact (as a minimum)
• Allowances were made
• One point of contact
• Being Positive
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Used the theory of social norms to provide information on the consumption of energy in the home
Local Benchmarking
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Home User Guide Used the role of third party intermediaries to change behaviour
Modified user-guides provide simple, easy to use advice on ‘how to live in your home’ to reduce energy consumption
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Results - Benchmarking
0
5
10
15
20
25
30
Mo
nth
ly k
Wh
/ m
2
Benchmarking
Control
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Evaluation - Benchmarking
0
5
10
15
20
25
30
35
Historic data Information about group
Breakdown gas and electricity
Explantion of calculation
Different colours for above and
below average
Nothing
Pe
rcae
nta
ge o
f p
arti
cip
nts
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Evaluation – User Guide
• No direct control group
• No energy savings
• Tenants reported no new information provided
• Reviewed upon receipt then discarded
• Judgement on overall appearance of the guide was positive although details could not be remembered
• No changes in psychological variables related to environmentally significant behaviour
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Impacts on Energy Consumption: What does Comfort Mean?
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Impacts on Energy Consumption: Comfort Actions
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Impacts on Energy Consumption
0
5
10
15
20
25
30
30 40 50 60 70 80 90
Mo
nth
ly K
Wh
/m2 N
ove
mb
er
SAP rating
Benchmarking
Control
User guide
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results E.ON
Trusted Advocate
20%
15%
15% 11%
11%
9%
5%
4%
4%
4% 2% Supplier
Landlord
No one
Charity
Online
Retailer
Relative
Don't know
Library
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
Introduction Recruitment Interventions Results Lessons
Lessons Learnt Recruitment • Took much longer than anticipated • Response rate was much lower than anticipated • Little interest in energy saving Interventions • Comparative feedback provides some energy savings • User Guide provides no energy savings Barriers • Habit is a strong barrier to Behaviour Change • SAP is not related to energy consumption • Lack of instruction on use of household controls Motivation • Saving money is a strong motivator to save energy
Acknowledgements
The authors would like to thank the Engineering and Physical Sciences Research Council (EPSRC) and E.ON UK
for providing the financial support for this study as part of the Carbon, Control & Comfort project (EP/G000395/1).
An EPSRC-E.ON strategic partnership consortium
(EP/G000395/1)
www.housing.org.uk/CountUsIn