COMMUNITY FORUM RECAP

GOAL

GOAL

• Educate Businesses, Residents & Visitors On:• Parking System• DDA’s Priorities• How To Stimulate And Support Local Business

Growth And New Development For Downtown Ferndale

• Creating A Community Paradigm Shift In The Way We View Parking, Use The System And How It Impacts The Community City-wide

CALL TO ACTION

Address Parking Deficit & Management of System to:• Protect and Sustain Businesses• Improve Quality of Life for Residents• Stimulate Economic Growth

CURRENT SUPPLY = 2,548

DAYTIME DEFICIT = -115

EVENING DEFICIT = -483

IF WE DO NOTHING NOW:• DAYTIME DEFICIT IN 2014 = 175• DAYTIME DEFICIT IN 2019 = 235

DEMAND

56% Increase in Parking Deficit Since 2006 in the evening

52% Increase in Parking Deficit Since 2006 in the afternoon

2% Increase in Parking Supply Since 2006

DEMAND

City of Ferndale:• Owns Public Parking Lots• Owns & Manages the Auto Parking Fund which

supports the Parking System• Issues Permits for Development• Rezones for Development

CITY AUTHORITY

• System Issue: $$$ Generated By Parking System DOES NOT ALL Go Into The Auto Parking Fund, Therefore Insufficient For Building A Parking Structure

• Where Else Does It Go?General FundParking Lots Outside Of The Central Business

District And DDA

SYSTEM ISSUES

GOAL:PARKING

DECK

PASSES

ENFORCEMENT

METERS

PARKING FINES

RESIDENTIAL PASSES

LAND USE PLANNING

COMPREHENSIVE PLANNING

SWITCH TO MULTI-SPACE METERS –MULTI DENOMINATION

IMPROVE ENFORCEMENT IN EVENING

CONCENTRIC PARKING PASSES & METERS

INCREASE PARKING METER REVENUE

METER EXISTING PARKING LOTS CURRENTLY NOT METERED

PROMOTE AMERICAN LEGION HALL AS FREE PARKING LOCATION

RESIDENTIAL PARKING PASS

SHUTTLE PROGRAM (EMPLOYEE AND/OR COMMUNITY)

PLANNING CONSIDERATIONS

• Conducted a Parking Study in 2006• Conducted Parking Structure Site Analysis:

Withington Parking Lot 2007City Hall Parking Lot 2009 – joint effort

• Formed a DDA Parking Committee - October 2009• Reassessed Parking Deficit - December 2009• Tried Launching an Employee Shuttle Program

Found More System Issues with Parking Before this could be Accomplished

DDA ACTION

• Joint Meeting with City on 12/7/09 for Parking System Improvements Needed

• Council Presentation on 12/14/09 for Parking System Improvements Needed

• DDA Parking 2010 Goals & Objectives Formally Adopted 1/22/10

• DDA Resolution for Parking Priority Adopted 1/22/10

DDA ACTION

• 3 Forums Held• Advertising/Publicity

Woodward Talk - Jan. 27 – 20,000+ HomesDowntownFerndale.com website Constant Contact EBlast – 1700+ ConsumersFerndale Chamber of Commerce Member Eblast Downtown Ferndale Facebook – 2700+ 100 Posters distributed downtown1000 Postcards hand distributed to businesses, residentsFerndale DDA Press Release Media Coverage in Daily Tribune, South Oakland Eccentric,

Woodward Talk, Ferndale 115, The Detroit Free Press, 4 & 7WFRN - Announced at January 25 City Council Meeting

TOTAL SURVEY RESPONSES: 287

Forum Results• 55 Unique Attendees• 35 Forum Surveys Completed

Constant Contact On-Line Survey• 1700+ Distributed• 252 Responses

SURVEY & FORUM RESULTS

•63% Residents

•14.6% Businesses

•27.6% Consumers

Online Survey Takers

Consisted Of

•89% Residents

•34% Businesses (Some Overlap)

Forum Respondents Consisted Of

SURVEY & FORUM RESULTS

•99% Yes At Forum

•65% YES Online

Parking Problem?

•50% Yes At Forum

•29% Yes Online

Affect Quality Of Life?

•Over 52% Both Online And At The Forum

Affect Patronage Of Downtown Businesses?

SURVEY & FORUM RESULTS

• Majority Solution - A Parking Deck • Improve Management Of Parking System• Improve Neighborhood Enforcement

Could Parking Enforcement Officer, Auxiliary Police Or The 15% From APF To PD Be Dedicated To This?

• Overflow Of Trash• In Favor Of Residential Parking Pass• Don’t Forget About Downtown Area Residents

SURVEY & FORUM RESULTS

• Dedicate Funds Collected By The Parking System To The Construction Of A Deck

• Need A Multi-step Plan Plan To Sustain Businesses During Construction

SURVEY & FORUM RESULTS

• DDA Creating A Residential Advisory Committee Of The DDA’s Parking Committee CALL TO JOIN: 248-546-1632 Or

Info@downtownferndale.Com • The DDA Is Investigating How It May

Contribute And Find Resources For The Parking System

• DDA Meeting With Planning Commission Regarding Parking & Payment-in-lieu Options

DDA ACTION

• Redirect Parking Ticket Revenue To Auto Parking Fund• Dedicated Account Line Item For Parking Deck Capital

Improvement Project• Adopt A Payment-in-lieu Policy For Intensification Of Use In CBD• City Release Of An RFP For A Parking Structure And Financing Plan• Finding Additional Financial Resources Towards The Parking

Structure To Help Auto Parking Fund Become Self-sufficient In Sustaining The Annual Bond Debt

• Add The DDA’s Parking Chairperson To Its Committee, Representing The Businesses And Residents Who Serve On Our Committee.

BUDGET CONSIDERATIONS