Cost Effective Marketing Tips for Festivals + Events
-
Upload
krista-hauritz-tourism-events -
Category
Marketing
-
view
415 -
download
2
description
Transcript of Cost Effective Marketing Tips for Festivals + Events
![Page 1: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/1.jpg)
cost effective marketing for events + festivals
![Page 2: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/2.jpg)
in a world of clutter
![Page 3: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/3.jpg)
it’s hard to stand out
![Page 4: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/4.jpg)
Understand why your event was created
![Page 5: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/5.jpg)
Theming refers to "the use of an overarching theme...to create a holistic approach”…..what’s your theme? What’s your brand?
![Page 6: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/6.jpg)
what colour are you?
![Page 7: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/7.jpg)
![Page 8: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/8.jpg)
GOOD + DIFFERENT (beware of biggest & best)
![Page 9: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/9.jpg)
![Page 10: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/10.jpg)
![Page 11: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/11.jpg)
![Page 12: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/12.jpg)
![Page 13: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/13.jpg)
KEY MESSAGES
NAME
DATE
CONTACT – WEBSITE, MAYBE PHONE
10 WORDS OR LESS ( what makes you genuinely different)
![Page 14: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/14.jpg)
Established 2001 to put End of Timbucktoo on the map, the Medieval Festival celebrates all things medieval from jousting tournaments to Shakespeare.
Try your hand at Robyn Hood crafts, have a go at archery and feast like a king in the Castle Food Court.
The event attracts 8,000 visitors annually, generates more than $1m in media publicity and creates a 2m economic impact.
medieval festival snapshot
![Page 16: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/16.jpg)
10 really good images
+ key message
+ call-to-action
![Page 17: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/17.jpg)
Winton, Queensland27 June – 6 July 2014
10 days | 50 films | 1,000 scenes
The first open-air outback film festival of its kind. The Vision Splendid celebrates Australian film
and culture under the stars of the outback.
visionsplendidfilmfest.com
![Page 18: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/18.jpg)
Can’t afford a website? Try a landing page with social media
links
![Page 19: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/19.jpg)
![Page 20: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/20.jpg)
Don’t have festival images? Try using ones from your acts,
performers or region
![Page 21: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/21.jpg)
![Page 22: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/22.jpg)
IMAGE GALLERIES
Tourism + Events Queenslandhttp://teq.lookat.me.com.au/
Tourism Australiahttp://www.images.australia.com/
![Page 23: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/23.jpg)
![Page 24: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/24.jpg)
![Page 25: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/25.jpg)
![Page 26: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/26.jpg)
PUSH MARKETING
Local & Regional Visitor Centres
Regional Tourism Organisation
Tourism + Events Queensland
Tourism Australia
Special interest network (google). Clubs, groups, associated with what your event is about
![Page 27: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/27.jpg)
![Page 28: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/28.jpg)
![Page 29: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/29.jpg)
Don’t forget online calenders
ATDW (Australian Tourism Data Warehouse)
Online media calenders e.g. ABC “The Big Diary”, Regional TV + Radio“My Community Connect”, Courier Mail
Eventfinder.com
Local/regional council calender of events
![Page 30: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/30.jpg)
Can’t afford TV? Try You Tube – professional clip $300 - $500 (and you can use still photography)
Can’t afford a website? Facebook
Don’t have social media – give partners, sponsors the tools to promote you through their website + social media e.g. spend digital image
E-newsletter – Mail chimp – supply 3rd parties with e-newsletter
Personal sales – posters A3, gifts
Media
![Page 31: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/31.jpg)
Story Angle Example
2013 National Left Handed Golf Tournament
secured by Northern NSW chapter
x National golf championshipx Held in every major town –
Lismore, Byron Bay, Ballina, – spread economic benefit
x Supported by local businesses
![Page 32: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/32.jpg)
There’s a national association
for left handed golfers
![Page 33: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/33.jpg)
E-mail Distribution List
• Dignitaries/VIPs• Local council, VICs, RTO, TEQ, TA• Media
• ANYONE you meet who shows an interest
![Page 34: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/34.jpg)
![Page 35: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/35.jpg)
![Page 36: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/36.jpg)
“Simplicity + consistency is KING!
for cut-through”
![Page 37: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/37.jpg)
![Page 38: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/38.jpg)
![Page 39: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/39.jpg)
Involve your participants + visitors in the marketing
![Page 40: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/40.jpg)
Make them the stars!
![Page 41: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/41.jpg)
Create photographic & ‘selfie’ opportunities
at the event
![Page 42: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/42.jpg)
They’ll love + share you
(no matter what age they are)
![Page 43: Cost Effective Marketing Tips for Festivals + Events](https://reader035.fdocuments.net/reader035/viewer/2022081413/547d9833b4af9f21098b4586/html5/thumbnails/43.jpg)