CorporateBrandingLGD

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Transcript of CorporateBrandingLGD

Page 1: CorporateBrandingLGD

CORPORATE BRANDING INFORMATION

LOGO The Logo has two distinct elements:• Image• Text

The image has the following coloured leaf-like shapes:Left: Blue (CMYK - C=87 M=44 Y=25 K=3)Middle: Orange (CMYK - C=0 M=53 Y=100 K=0)Right: Purple (CMYK - C=73 M=95 Y=0 K=0)

Text is the words Living Grace Dianella. Colour of words are:Living = Purple (CMYK - C=73 M=95 Y=0 K=0)Grace = Gold (CMYK - C=40 M=30 Y=100 K=4)Dianella = Blue (CMYK - C=87 M=44 Y=25 K=3)

The font style is Calibri. When used as a Letterhead or other item, the font is generally Regular, but when used on signage to be viewed from a distance it is Bold.

TAG LINEThe tagline is “Sharing God’s Unconditional Love” and the colour is Gold (CMYK - C=40 M=30 Y=100 K=4). Font style is Calibri Bold Italic.

CORPORATE COLOURSThere are four main colours:Orange (CMYK - C=0 M=53 Y=100 K=0)Purple (CMYK - C=73 M=95 Y=0 K=0)Gold (CMYK - C=40 M=30 Y=100 K=4)Blue (CMYK - C=87 M=44 Y=25 K=3)

A copy of the colour numbers and variations in shades is over the page.

COLOUR MEANINGSORANGE - Change, Joy and SunshineBLUE - Depth and stability, trust, lyalty, wisdom, confidence, intelligence, faith, truth, and heavenPURPLE - Royalty, power, nobility, luxury and ambitionGOLD - Joy, happiness, intellect and energy

SYMBOLISM OF THE LOGOThe logo design symbolises the following:• Three elements of the Godhead.• The centre signifies the fire of God’s presence.• The two sides represent the churches receptiveness to God and others; the church’s openness and outward focus.• The overall plant image - new life and growth

LivingGrace

Dianella

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IMAGES FOR SIGNAGEThis is the image for the background on the business card, Facebook Banner and signage at the front of the building. To create the sign, I used this image four times, with every second copy flipped horizontally so they fit together.

A large sized copy of this photo is available upon request.

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LINK TO COLOUR CHARThttp://www.paletton.com/#uid=70B1c0ks7u+hxEHmDxxvbpvzDka

COLOUR NUMBERS

ARTWORK AVAILABILITYTHE CREATICIANS will hold a copy of all artwork, which is available upon request.

We will supply you with a copy of the logo in various sizes for use on the web and in printing.

If you have any further design or web needs, please do not hestitate to conatct us.

THE CREATICIANS8 GLOVER STREETDIANELLA WA [email protected]