CORPORATEBRAND - Swiss International Hotels and …Version 01.2016 This document is the property of...

The Brand Guidelines | Swiss International 1

Version 01.2016 This document is the property of Swiss International Hospitality Commons GmbH

Index

3

4

5

6

9

10

11

12

13

14

15

16

17

18

20

21

22

24

25

26

29

30

31

33

34

36

38

40

43

The Corporate Identity

Presentation

Corporate Fonts - Brand Logo

Corporate Fonts - Communication

The Colors

Reproducing the brand

Minimum Size

Incorrect use

Protection Area

Grayscale

Negative

Arabic Logo

Bilingual Logo

Applications

Letterhead

Business Cards

Envelopes

Email Signature

Compliment Slip

Sales Kit

Fact sheet

Advertising

Brochure

e Brochure

Special event Flyer

In Room Collaterals

Flag design

Amenities

Signage

Social Media

Keycard Folder

Vehicle Signage

4 5

4 7

51

CORPORATEBRAND




Swiss International Hotels & Resorts is the brand

for upscale and hotels.

Swiss International Hotels & Resorts reflects the highest

standards of quality, comfort and unparalleled level of service.

Sub-brands of Swiss International Hotels include:

.Swiss International Boutique (hotels less than 50 rooms 1 )

.Swiss International The Residences (hotels for extended2

stays)

Both sub brands does not differ from Swiss International Hotels

& Resorts level of quality, comfort and unparalleled level of

Service.

As such all hotels under the brands Swiss International Boutique

and Swiss International The Residences will adhere to the

Manuals of Swiss International Hotels & Resorts.



Corporate Brand


Swiss International is an international hotel company with the Swiss hospitality as its core values. A Hotel company for those who share

real hospitality, mixed with a business sense of “return on investment”, where the objective of the business is to achieve its financial

goals, through a hospitality delivery which is “best in its class”.

The Brand guidelines presented in this document establish a set of rules and recommendations that ensure a correct and consiste nt

implementation of the brand. The application of that set of rules is fundamental for the consistency of the identity.

The Marketing department is responsible for the proper implementa tion of rules relating and therefore should be consulted whene ver

you wish to apply the corporate identity in any medium of communication.

Hotels



Corporate Font

Brand’s Logos

Frutiger font is used for naming Type of the (Swiss

International Hotels & Resorts) and the location in

Fruitiger 55 Roman.

Frutiger is a sans-serif typeface by the Swiss type

designer Adrian Frutiger. It was commissioned in 1968

by the newly built Charles De Gaulle International

Airport at Roissy, France, which needed a new

directional sign system. Instead of using one of his

previously designed typefaces like Univers, Frutiger

chose to design a new one. The new typeface,

originally called Roissy, was completed in 1975

and installed at the airport the same year.

Frutiger’s goal was to create a sans serif typeface

with the rationality and cleanliness of Univers, but

with the organic and proportional aspects of Gill Sans.

The result is that Frutiger is a distinctive and legible

typeface. The letter properties were suited to the

needs of Charles De Gaulle – modern appearance

and legibility at various angles, sizes, and distances.

Ascenders and descenders are very prominent, and

apertures are wide to easily distinguish letters from

each other.



Corporate Font

Frutiger is the typeface to be used for Swiss International

Hotels & Resorts print communications.

Frutiger is a sans-serif typeface by the Swiss type

designer Adrian Frutiger. It was commissioned in 1968

by the newly built Charles De Gaulle International

Airport at Roissy, France, which needed a new

directional sign system. Instead of using one of his

previously designed typefaces like Univers, Frutiger

chose to design a new one. The new typeface,

originally called Roissy, was completed in 1975

and installed at the airport the same year.

Frutiger’s goal was to create a sans serif typeface

with the rationality and cleanliness of Univers, but

with the organic and proportional aspects of Gill Sans.

The result is that Frutiger is a distinctive and legible

typeface. The letter properties were suited to the

needs of Charles De Gaulle – modern appearance

and legibility at various angles, sizes, and distances.

Ascenders and descenders are very prominent, and

apertures are wide to easily distinguish letters from

each other.



Corporate Font

Verdana is the typeface to be used for Swiss International

Hotels & Resorts digital communications.

Verdana Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890! @#$%^&*()<>?

Verdana Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890! @#$%^&*()<>?

Verdana Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890! @#$%^&*()<>?

Verdana Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890! @#$%^&*()<>?



Monochrome versions

In the case of limitations on the number of

colors available in a certain process of

printing or writing, the brand can be

employed with monochrome versions.

The wave symbol is 50% Black



Brand on Backgrounds

To apply the brand on backgrounds that affect

the reading the best option is the use of a box in

order to preserve the brand.

STATIONARY


Email Signatures

Email is now one very important tool of

communication and must respect the

Swiss International standards:

Regardless of the software used for email

services, the email signatures should all

have the same layout.

The files are provided by the International

Services Center.

Dear Mr. Peter,

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor

tation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Kind regards

John Smith General Manager

Swiss International Hotel Xiamen

12 Lu Jiang Dao, Xiamen 361001,

Fujian Province, China

Telephone: +86 592 6366666,

Fax: +86 592 6366665

Mobile: +86 592 6366662

E-mail: [email protected]

Website: w ww.swissinternationalhotels.com/xiamen

The information transmitted in this e-mail and any attachments are intended only for the addressee and may contain information of a legal privileged- and confidential nature. Any review, receipt, dissemination or other use of this information by non-addressees is prohibited. If you or the organization which isreceiving any information which is not the intended recipient of this e-mail message, please telephone or e-mail us immediately, delete this message fromyour system and do not read, copy, distribute, disclose or othe rwise use this e-mail message and any attachments. Swiss Interna tional believes this e-mail and any attachments to be free of any virus or other defect which may affect your computer, or your network. It is however the responsibility of the recipient to ensure that it is virus free. Swiss International Hotels & Resorts does not accept any responsibility for any loss or damagearising in any way from this use.

Please consider the environment before printing this email. Thank you for safeguarding our environment.

LAYOUTS/ GRIDS

01.2016

FLAG DESIGN

AMENITIES



Amenities

See Brand Amenities Guidelines for more information.

SIGNAGE



Signage (English Logo)

Neon Design

See Brand Signage Manual for more information.


Signage (Arabic Logo)

Neon Design

See Brand Signage Manual for more information.

SOCIAL MEDIA


Social Media Pages

KEYCARD FOLDER

VEHICLE SIGNAGE


This document is the property of Swiss International Hospitality Commons GmbH

Version 01.2016

CORPORATEBRAND - Swiss International Hotels and …Version 01.2016 This document is the property of...

Documents

Transcript of CORPORATEBRAND - Swiss International Hotels and …Version 01.2016 This document is the property of...