Corporate Styleguide | MJLM

Frutiger

FranklinGothic

HelveticaNeue

Univers

Optima

BauerBodoni

Avenir

Trajan Pro

HelveticaNeue

1

8

3

6

5

2

9

7

4

MJLM

MJLM

MJLM

MJLM

MJLM

MJLM

MJLM

MJLM

MJLM

P

C O N S U L T A N T S & B U S I N E S S A D V I S O R S






CONSULTANTS & BUSINESS ADVISORS



front

Ira Wayne McConnellManaging Partner

ph: 713.968.1610 (Direct)

cell: 713.201.0194 email: [email protected] fax: 713.968.16-- (Direct)

online: www.mcconnelljones.com office: 3040 post oak, suite 1600 | houston, tx 77056 ph: 713.968.1600 / fax: 713.968.1601

Lortio et, quat la aute feugait aute do dignim vel do erit accummo oloborem amcorpero od dolor si bla accum ex et diam nonumsandre eu feuguer strud duisl ullummy nit nulput alisl eugiam iril etue dolorperci tem dolor adipisi.

Lorem alis doluptat velisisim irilisseniat iliquate feu feugait nulput alisi tin hent prat. Ut niamet adigna alis euipsusci blan er sum nim volese er sendreet iustis nulla feugait augiam dolorer uscillan euguercil ut ad eraestie deliquam num init illaore magnit irit non hendionsed magna ad molesequat lortionsenit num volore molore cons nibh exer sit lutpat am digna alit wis nibh elenim duis eliquam onsequat. Ut utat, quipit nisi blam et loreet amet alit irit, quis nismodipis aciliqu mcommy nosto eugait praesequi tio deliqui ex ea autpat. Ut utpatuero ercinci isisit dipit wisi.

Lor sequam vullam in ulputat vercillam iriustrud eu feugiamcons nostion llaore veliscipis alit wismolore do euisi. Duismod dolut niam veliquam venim iure dolor augue dolorem quis aliquat prat ut ad tisl dipsum zzrit ver sequat adit alit ing et ipit nit velesto ea feugue velit loboreet, ver sum zzrit, sed tetuero ectet endiat landreet lutpat alis et, sent augait lore dolore tem dit ing ent am, core vent exeros aut irit num zzrillaore feum niam er seniat augiamet ut utat ecte endigna facincil eu facilisi.

Lor acip ectet auguero enisciliqui bla cortinc lisisi tat laore dipsustie facidunt nim volore magnibh exero cortissim vel ullum ing eum dit acil delissed mod del ipismod psuscip eu facinciduis enis esto odipit nullut nit alit do odiat, si.

Duismol ndionsequat. Ut wisl el ut aliscip uscidunt praesectem exercidunt lan hent delisci ero od delismo oreraesed do odit autatue et, quatio od magnibh ex ea feuisi tem numsandre doloreet, quat. Ut aliquisci ea acil ut iriustrud magna commy non erat illum irit volorper inisis ent lorper il ulput diam ad min henismo olese modo odolestie dit nisismo olesto et prat non velit ad eummy nonse feugiamet eu faccum iuscipit, quisisl exero odit ut aliqui blam incillut inim eugait at nullaortisi.

Lor alisis er inim quat pratuerit ea faccumsan vel ut wis ad molore ver si.

SSincerely,

Wayne McConnell, CPAManaging Partner

Corporate Headquarters3040 post oak, suite 1600

houston, tx 77056ph: 713.968.1600fax: 713.968.1601

www.mjlm.com

ph: 713.968.1609fax: 713.968.1601

3040 post oak, suite 1600houston, tx 77056

www.mjlm.com

Ira Wayne McConnellManaging Partner

February 23, 2009

Acme Rocket Shoe Company1400 East Filbert StreetMudsock, OH 99999

Re: Rocket Shoe Deluxe Model X-400

Sirs:

�e purpose of this letter is to inform you of a serious product defect in the Deluxe Model X-400 Rocket Shoe.

Nowhere in the instructions do you clearly state that the X-400 must be worn in pairs. Quite the contrary, the singular tense of the product name would indicate that the product is intended to be used on only one foot.

As a result of your negligence in product labeling, I have been severely inconvenienced. For your information, let me point out that the X-400, when worn on only one foot as I had the misfortune to personally experience, produces a violent torque reaction immediately upon ignition.

I have advised my attorneys, Dewey, Cheatem & Howell, of my predicament and have instructed them to prepare a formal grievance as a precursor to a litagative action. You may avoid the certain unpleasantness of the publicity associated with a lawsuit by remitting a full refund of the purchase price of the X-400. �e fact that the X-400 is sold in pairs should have no bearing on this matter whatsoever.

Sincerely,

Ira Wayne McConnell, CPAManaging Partner

February 23, 2009



Sirs:

�e purpose of this letter is to inform you of a serious product defect in the Deluxe Model X-400 Rocket Shoe.



I have advised my attorneys, Dewey, Cheatem & Howell, of my predicament and have instructed them to prepare a formal grievance as a precursor to a litagative action. You may avoid the certain unpleasantness of the publicity associated with a lawsuit by remitting a full refund of the purchase price of the X-400. �e fact that the X-400 is sold in pairs should have no bearing on this matter whatsoever.

Sincerely,


SYSCO Corporation1390 Enclave ParkwayHouston, TX 77077-2099

window envelope

The Lakes on Post Oak | 3040 post oak, suite 1600 | houston, tx 77056

The Lakes on Post Oak3040 post oak, suite 1600

houston, tx 77056

Title (28 pt. Verdana)

• Outline - Level 1: 24 pt. Garamond– Outline - Level 2: 20 pt. Garamond

• Outline - Level 3: 18 pt. Garamond– Outline - Level 4: 18 pt. Garamond

» Outline - Level 5: 14 pt. Garamond

Mr. Richard J. SchniedersSYSCO Corporation1390 Enclave ParkwayHouston, TX 77077-2099

The Lakes on Post Oak3040 post oak, suite 1600

houston, tx 77056

back cover - 8.5" x 11"Back Cover

master slide

Option 1

PowerPoint Masters title slide (example)

Business card

Executive

2nd Sheet

Letterhead Envelope front

Envelope back

No. 10

Mailing label

MJLM MC J L & M C O N S U L T A N T S B U S I N E S S A D V I S O R S

Corporate Styleguide for

MJLM Visual Identity

Page Section Number

Visual Identity Brand ........................4 What Visual Identity Is ........................5 Logo ........................6 Typography ........................7 Color ........................8

Corporate Identity Firm Logos ......................10 White Space / Size Requirements for Logos ......................11 Incorrect Usage ......................12

Corporate Stationery Overview ......................13 Letterhead ......................14 Envelopes ......................25 Business Cards ......................29 Replenishment ......................33

Corporate Collateral Introduction ......................35

Table of Contents

VisualIdentity

v i s u a l i d e n t i t y

4

What a brand isn’t

What a brand is

A brand is not a logo.A brand is not visual identity.

A brand is not a corporate identity system.A brand is not a product.

A brand is a person’s gut feeling about a product, service, or company. The ‘old school’ word for brand is

reputation: the general estimation that the public has for someone or something.

MJLM’s brand is not what we say it is...it’s what THEY (our clients) say it is.

Brand = Reputation


5

Visual identity differentiates one company from another

and unifies and focuses attention on corporate values. Purposeful design and vigilant management of that identity increases awareness and builds recognition among a company’s audience – both internal and external. A thorough, systematic, and well-articulated identification program achieves the perfect balance of consistency and flexibility.

Across the board, businesses once based on long-term relationships have become more consumer-driven and product-oriented. While these changes have precipitated growth in size and scope for MJLM, these same changes also mean we face stiffer competition. MJLM employs more than 150 professionals and offers a remarkably large array of services. To establish and support our efforts toward marketplace differentiation, client retention, and recruitment, MJLM needs to project a consistent corporate identity which communicates our message across a variety of media.

A strong visual language emphasizing consistent messaging and flexibility of use has been developed. The visual style is simple and professional. The expansive program includes:

corporate identity (logo •design, typeface, color);corporate stationery •

What Visual Identity Is

(letterhead, business cards, envelopes); and,corporate collateral •(brochures, product sheets, websites, report covers, forms)

Consistent Messaging

One of the greatest challenges for any midsize to large company is an identification program that will be implemented by any number of departments, in multiple locations, and by several vendors. Regardless of what an approved set of style guidelines may require, people will customize presentations, report covers, and corporate t-shirts and coffee cups.

We understand this penchant for customization and designed with it in mind. We have developed a program that offers consistency and flexibility through the use of detailed templates with built-in ways to adapt the design to accommodate content. Accounting for the way people really use the system’s components ensures the company’s core values are always communicated consistently – even when an employee prefers MJLM Blue over MJLM Grey.

Visual Variety

The best visual identity programs allow for visual variety rooted in consistent messaging independent of the medium. In other words, the corporate website will not be identical to a printed marketing

brochure, but the core message of the company will remain consistent.

MJLM has achieved a distinctive position among Houston’s top accounting/consulting firms. A visual language for MJLM has been designed which reflects the core values of the company: smart, accomplished, and professional. Though marketing collateral and the corporate stationery suite are designed to attract more attention than back-of-house documents such as invoices, fax sheets and other forms used internally, the look is consistent throughout.

This styleguide is designed to provide answers to your questions about logos, color, typography and more. The identity standards detailed in this manual include standards for use with all media, including publications, advertising and Web and collateral materials — plus templates designed to reflect the company’s core message.

Our visual identity connects MJLM’s notable past with our vision for the future. Please keep it handy and apply these standards consistently.


6

The MJLM logo is the symbol (trademark) for our brand. It comprises 2 elements: a logomark and a symbol (the ellipse).

The MJLM Logomark

MC J L & M C O N S U L T A N T S B U S I N E S S A D V I S O R S

The MJLM logomark is a unique typographic signature that displays the MJLM name.

The MJLM Ellipse

MJLM

MJLMThe MJLM ellipse has become iconic for MJLM. It is instantly recognizable and, over the last decade, has become the primary identifier for the firm.

The Official MJLM Logo


Combined in a precise manner, these two elements create a distinctive logo for MJLM.

Logo

Logo1. trademark;2. a symbol for a brand;3. short for ‘logotype’

trademark1. a distinguishing symbol; 2. a formally registered symbol, monogram, emblem or other graphic device which identifies the manufacturer or distributor of a product.


7

MJLM’s fonts are listed here along with usage recommendations.

Your computer should have these fonts installed. If they are not, please contact IT and they will install them for you.

HeadliNe foNt

Trajan Pro

abcdefghijklmnopqrstuvwxyz

SubHead foNtS

Opus Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890-=!@#$%^&*()_+;’:”<>?

Opus Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+;’:”<>?

text / body foNtS

OpusABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890-=!@#$%^&*()_+;’:”<>?

Typography


8

CorporateCoLorS

MJLM Blue and MJLM Gray are the official colors of MJLM.

Color specifications are on the right. Please use the RGB values when customizing document colors in Microsoft Office programs (Word, Excel, PowerPoint, Access). CMYK and Hex values are also listed at right.

addItIonaLCoLor paLetteS

Additional colors are often necessary for documents and infographics. At right is one example of a recently palette developed for a proposal. Others are under development and will be made available when finalized and approved.

NoteS:

Colors display differently on •different monitors.Color values differ from •printer to printer.

MJLM Blue Pantone 288

R=0 C=100G=75 M=67B=141 Y=0 K=23

Hex=004B8D

MJLM Gray Pantone 447

R=68 C=16G=77 M=0B=62 Y=31 K=82

Hex=444D3E

Color


CorporateIdentity

C o r p o r a t e I d e n t I t y

Reversed O

ut

Logo

Logomark/Logotype

Logo and Tagline

Logotype and Tagline

Logotype

Logo, Taglineand Map

Ellipses

Acronym

MJLM

MJLM E&TS

E & T S

E & T S

E & T S

E & T S

E & T S

E & T S

E & T SMJLM

MJLM

MJLM

E & T S

Logo

Logomark/Logotype

Logo and Tagline


Logotype


Ellipses

Acronym

MJLM

MJLM E&TS

E & T S

E & T S

E & T SMJLM

MJLM

MJLM

E & T S

Reversed O

ut

Logo

Logomark/Logotype

Logo and Tagline


Logotype


Ellipses

Acronym

Logo

Logomark/Logotype

Logo and Tagline


Logotype


Ellipses

Acronym

MJLM

MJLM E&TS

E & T S

E & T S

E & T S

E & T S

E & T S

E & T S

E & T S

MJLM

MJLM

MJLM

E & T S

MJLM

MJLM E&TS

E & T S

E & T S

E & T SMJLM

MJLM

MJLM

E & T SWithin the MJLM umbrella, there are four (4) distinct companies:

McConnell & Jones CPAs•MJLM Consulting and Business Advisors •MJLM Engineering and Technical Services •MJLM Wealth Solutions•

To maintain consistent messsaging, please use all company logos and their components precisely as shown.

Color B&W

Reversed O

ut

MJLM

MJLM

MJLM

MJLM MC J L & M

MC J L & M




MJLM MC J L & M

MC J L & M

MJLM

MJLM

MJLM


MJLM

MJLM

MJLM

MJLM MC J L & M

MC J L & M




MJLM MC J L & M

MC J L & M

MJLM

MJLM

MJLM


Color B&W

Reversed O

ut

MC & J C E R T I F I E D P U B L I C A C C O U N T A N T S

MJ

MC & J MJ

MJ

MJ

MJ


MC & J


MJ

MC & J MJ

MJ

MJ

MJ


MC & J


MJ

MC & J MJ

MJ

MJ

MJ


MC & J


MJ

MC & J MJ

MJ

MJ

MJ


MC & J

Color B&W

Reversed O

ut

MJLM

Logo

Logotype

Ellipses

Acronym

MJLM MJLM

MJLM W S

W S

MJLM

MJLM MJLM

MJLM W S

W S

MJLM

MJLM MJLM

MJLM W S

W S

MJLM

MJLM MJLM

MJLM W S

W S

Firm Logos

Do not attempt to recreate any logo, logomark, or ellipse.

Approved versions of any and all logos and logomarks are available for download from the Marketing site on SharePoint in the “Logos and Corporate Identity Files” section on the Marketing home page.

10

C o r p o r a t e i d e n t i t y

11

Logo / eLLIpSe / LogomarkWhIte SpaCe

Whenever a logo / ellipse / logomark is used, surround it with white space - 1/16” - to ensure its visibility and impact.

No elements of any kind should invade this space.

Logo / eLLIpSe / LogomarkmInImum SIZe

In any application, logo / ellipse / logomarks should not be less than 1/4 inch (.25”) in height.

When the MJLM logo or logomark is reduced to less than 1/4 inch (.25”) in height, the subtext under the company name is no longer legible.

In instances where something smaller is needed, please use the ellipse as shown.

To maintain consistent messsaging, please use all company logos and their components precisely as shown.

DO NOT ATTEMPT TO RECREATE ANY LOGO, LOGOMARK, OR ELLIPSE.


White Space & Size Requirements



MJLM


Logo

Ellipse

Logomark

(actual size)

C o r p o r a t e i d e n t i t y

12

Front Back


DO NOT ATTEMPT TO RECREATE ANY LOGO, LOGOMARK, OR ELLIPSE.

Incorrect Usage

MJLM

do not separate / increase 1. the distance of the ellipse from the logomark. Example at left: Header or footer on proposals, reports, spreadsheets, etc.

do not use any typeface 2. (fonts) other than approved corporate typography.

use only corporate colors 3. (PMS 288 or PMS 447). do not substitute other colors .


What NOT to do:

WrONg:

rIgHT:

WrONg:

rIgHT:

Front Back

McConnell Jones

Lanier &Murphy

MJLM

Front Back

E & T S

E & T S

CorporateStationery

C o r p o r a t e s t a t i o n e r y

14

Stationery

Corporate stationery is what unifies our external and internal correspondence. Every instance of someone receiving

communication from MJLM is an opportunity to reinforce MJLM’s image, thus helping to build the MJLM brand.

Electronic (digital) letterhead is available in the form of Microsoft Word templates created for everyday correspondence or whenever pre-printed stationery is not required. They are available for download from the Marketing site on SharePoint in the “Marketing Documents” section on the Marketing home page.

For correspondence or reports that must be produced on pre-printed stationery, Microsoft Word templates have been created and are available for download from the Marketing site on SharePoint in the “Marketing Documents” section on the Marketing home page.

In this section of the styleguide, we have included reduced-scale images of standard and executive:

Letterhead / Second sheets•Envelopes•Business card shells•

Paper specifications and re-ordering information is also included where appropriate.


15

McConnell Jones Lanier & Murphy

Standard Letterhead(Reduced size for display purposes only)

1”

1.75” .75”

.75”

PAPER SPECIFICATIONS----------------------StandardLetterhead

Neenah PaperSundance | 24W Ultra WhiteSmooth Finish


16


Standard Letterhead - SeCond Sheet(Reduced size for display purposes only)




17

exeCutIVe Letterhead(Reduced size for display purposes only)

Sharon MurphyPartner

MC J L & M MJLMC O N S U L T A N T S B U S I N E S S A D V I S O R S

3040 Post Oak, Suite 1600Houston, TX 77056

Ph: 713.968.1600Fax: 713.968.1601

www.mjlm.com

1”

1.75”

1.75” .5”

.75”

February 23, 2009



Sirs:

The purpose of this letter is to inform you of a serious product defect in the Deluxe Model X-400 Rocket Shoe.



I have advised my attorneys, Dewey, Cheatem & Howell, of my predicament and have instructed them to prepare a formal grievance as a precursor to a litagative action. You may avoid the certain unpleasantness of the publicity associated with a lawsuit by remitting a full refund of the purchase price of the X-400. The fact that the X-400 is sold in pairs should have no bearing on this matter whatsoever.

Sincerely,



PAPER SPECIFICATIONS----------------------ExecutiveLetterhead

Neenah PaperSundance | 70T Ultra WhiteFelt FinishRegistered Emboss


18

McConnell & Jones CPAs


1”

1.75” .75”

.75”




19


Standard SeCond Sheet(Reduced size for display purposes only)




20



3040 Post Oak Blvd.Suite 1600

Houston, Texas 77056Phone: 713.968.1600

Fax: 713.968.1601

www.mcconnelljones.com




21


WWW.MJLMENGINEERING.COM

E & T SMJLM

4825 University SquareSuite 1200

Huntsville, AL 35816PH: 256.217.1980 FAX: 256.217.1527

1”

1.75” .75”

.75”



MJLM Engineering & Technical Services


22


E & T SMJLM1”

1.75” .75”

.75”





23



Ronnie CrutcherPrincipal

4825 University SquareSuite 12

Huntsville, AL 35816Phone: 256.217.1980

Fax: 256.217.1527

www.mjlmengineering.com

E & T SMJLM1”

1.75”

1.75” .5”

.5”




24


MJLM W S

4203 Montrose Blvd.5th Floor

Houston, TX 77006DIRECT: 713.561.8149

PHONE: 713.561.1800FAX: 713.621.5327

Registered Representative of and Securities and Investment

Advisory Services Offeredthrough Hornor, Townsend

& Kent, Inc.(HTK) Registered Investment

Advisor, Member FINRA/SIPC.4203 Montrose Blvd.,

5th Floor, Houston, TX, 77006, 713.561.8100

Wealth Solutionsis not affiliated withHornor, Townsend

and Kent, Inc.



MJLM Wealth Solutions


25


MJLM W S





26

Standard enVeLopeS(Reduced size for display purposes only)



27

exeCutIVe enVeLopeS(Reduced size for display purposes only)


The Lakes on Post Oak3040 Post Oak Blvd., Suite 1600

Houston, TX 77056


28


Standard enVeLopeS(Reduced size for display purposes only)


29


exeCutIVe enVeLopeS(Reduced size for display purposes only)

The Lakes on Post Oak3040 Post Oak Blvd., Suite 1600

Houston, TX 77056


30

MJLM MC J L & M C O N S U L T A N T S A N D B U S I N E S S A D V I S O R S

3040 Post Oak, Suite 1600

Houston, TX 77056

PHONE: 713.968.1600

FAX: 713.968.1601

Employee Name, MMN, MBA, CPA

Employee Title

PHONE: 713.968.______ (Direct)

MOBILE: ______________________ EMAIL: [email protected]

FAX: 713.968._____ (Direct)

ONLINE: WWW.MJLM.COM



222 W. Las Colinas Blvd.

Suite 1650

Irving, TX 75039

PHONE: 972.401.4102

FAX: 972.401.4103


Employee Title

PHONE: _____________ (Direct)

MOBILE: ___________________ EMAIL: [email protected]

FAX: _____________ (Direct)



1200 G Street, NW

Suite 800

Washington, DC 20005

PHONE: 202.434.8464

FAX: 301.576.5240


Employee Title

PHONE: _____________ (Direct)


FAX: _____________ (Direct)


S t a n d a r d C a r d S E x E C u t i v E C a r d S

PAPER SPECIFICATIONS----------------------

Standard Business CardsNeenah Paper | Sundance - 80C

Ultra White | Smooth Finish



Ultra White | Felt Finish


Employee Name, CPAEmployee Title

PHONE: __________________ (Direct)

EMAIL: [email protected]

ADDRESS: 3040 Post Oak Blvd., Suite 1600 Houston, TX 77056PHONE: 713.968.1600FAX: 713.968.1601ONLINE: www.mcconnelljones.com


31

3040 Post Oak, Suite 1600

Houston, TX 77056

PHONE: 713.968.1600

FAX: 713.968.1601


Employee Title

PHONE: 713.968._____ (Direct)


FAX: 713.968.16__ (Direct)

ONLINE: WWW.MCCONNELLJONES.COM

McConnell & Jones CPA’s

222 W. Las Colinas Blvd.

Suite 1650

Irving, TX 75039

PHONE: 972.401.4102

FAX: 972.401.4103


Employee Title

PHONE: 713.968._____ (Direct)


FAX: 713.968.16__ (Direct)


1200 G Street, NW

Suite 800

Washington, DC 20005

PHONE: 202.434.8464

FAX: 301.576.5240


Employee Title

PHONE: _____________ (Direct)


FAX: _____________ (Direct)









MJ MC & J C E R T I F I E D P U B L I C A C C O U N T A N T S

Employee Name, CPAEmployee Title

PHONE: __________________ (Direct)


ADDRESS: 3040 Post Oak Blvd., Suite 1600 Houston, TX 77056PHONE: 713.968.1600FAX: 713.968.1601ONLINE: www.mcconnelljones.com


32

4825 University Square

Suite 1200

Huntsville, AL 35816

PHONE: 256.217.1980

FAX: 256.217.1527

Employee NameTitle

PHONE: ________________ (Direct)

MOBILE: ________________ EMAIL: [email protected]

FAX: ________________(Direct)



E & T S

ISO 9001 Certified

E & T S

ISO 9001 Certified

NAICS Codes541512541513541519334419

541330541380541710541511

Alternate Back (Marketing Staff)

f r o n t b a C k

HUNTSVILLE LOCATIONS

3419 Lodge RoadHuntsville, AL 35810

4701 Commercial DriveHuntsville, AL 35816

4825 University Square, Ste. 12Huntsville, AL 35816

Employee NameTitle

PHONE: ________________ (Direct)

MOBILE: ________________ EMAIL: [email protected]

FAX: ________________(Direct)









33

MJLMMJLM W S


Advisory Services Offered through Hornor, Townsend &

Kent, Inc.(HTK) Registered Investment

Advisor, Member FINRA/SIPC.4203 Montrose Blvd.,5th Floor

Houston, TX, 77006,713.561.8100

Wealth Solutions is not affiliated with Hornor,

Townsend and Kent, Inc.

Employee NameTitle

PHONE: ____________ (Direct)


ADDRESS: 3040 Post Oak Blvd., Suite 1600 Houston, TX 77056PHONE: 713.968.1600FAX: 713.968.1601ONLINE: www.mjlmwealthsolutions.com

MJLMMJLM W S


Advisory Services Offered through Hornor, Townsend &

Kent, Inc.(HTK) Registered Investment

Advisor, Member FINRA/SIPC.4203 Montrose Blvd.,5th Floor

Houston, TX, 77006,713.561.8100

Wealth Solutions is not affiliated with Hornor,

Townsend and Kent, Inc.

Employee NameTitle

PHONE: ____________ (Direct)


ADDRESS: 3040 Post Oak Blvd., Suite 1600 Houston, TX 77056PHONE: 713.968.1600FAX: 713.968.1601ONLINE: www.mjlmwealthsolutions.com










35

Executive Stationery Suite Replenishment

paper SpeCIFICatIonS

When replenishing any item of the executive stationery suite, please locate the exact item and use the listed specifications.

executive StatioNery Suite

Letterhead

Neenah Paper | Sundance | 24W | Ultra White | Smooth Finish

First Page: Typical Qty. ordered: 2000 shts.

Second Page:Typical Qty. ordered: 1000 shts.

Envelopes (Letterhead)

Neenah Paper | Sundance | A7 | Ultra White | Smooth Finish

Executive Business Cards

Neenah Paper | Sundance | 80C | Ultra White | Felt Finish

Logo is registered emboss

Current Printer:

Brunswick [email protected]

Contact: Jim Arthur

CorporateCollateral

C o r p o r a t e C o l l a t e r a l

37

Beginning with the end in mind...

From first contact to the final invoice, the message your audience receives should reflect your company’s core values, quality of service and business objectives.

Corporate collateral comprises all communication vehicles the organization uses to ensure consistency in its message.

Some examples are:Brochures•Proposal templates•Presentation templates•Reports & accounts•Product/service sheets•Folders•CD labels•White papers•Training manuals•Case studies•Press packs•Photography•Illustrations•


38

Brochures

Firm Overview

Nonprofit

Small Business


39

Brochures

Financial Support Services

Charter Schools


MJLM Financial Institution

Support Services



40

Product Sheets | McConnell & Jones CPAs


MJ

Financial data is just one element of making sound business decisions. Audits, reviews, and compilations are the financial reporting tools you need to form a complete financial picture of your business. With greater accountability at stake, the accuracy and completeness of your financial reporting is essential. At McConnell & Jones llp, our staff is trained to examine not only the facts and figures of transactions, but also the implications to your company.

Audit and Assurance Services Understanding the territory. Limiting your liability.


MJ

McConnell & Jones LLP is a leader in auditing employee benefit plans. We work with both single-employer and multiple-employer plans for large Fortune 500/1000 companies as well as privately owned organizations. Our Employee Benefit Plan Team prides itself on delivering high-quality audits while giving personalized and responsive service. Our team of professionals is dedicated to benefit plan compliance and they take a proactive approach that helps clients meet their filing deadlines year after year.

Employee Benefit Plan AuditsTrained specialists. Consistent, high-quality audits.


MJ

In today’s highly sensitive compliance and reporting environment, many public companies require an experienced and proactive advisor to assist them with financial reporting, tax, and accounting matters.

With greater accountability at stake, the accuracy and completeness of your financial reporting is essential. At McConnell & Jones llp, our staff is trained to examine not only the facts and figures of transactions, but also the implications to your company.

SEC Accounting and Compliance Services Understanding the territory. Limiting your liability.


MJ

Your mission. Our passionServices for Nonprofit Oganizations.

As a nonprofit organization, you are faced with a variety of concerns unique to your industry. We have a thorough understanding of the important factors that determine the success of your non-profit organization including funding from federal and state agencies as well as individual and corporate donations and compliance regulations. These factors can determine how successful your organization will be as well as determine your ability to grow and continue to serve the needs of the community.


MJ

Small Business SolutionsSound financial strategy. Trusted advisors.

Running a successful business isn’t easy. In today’s complex economy, taxes and financial matters can be very confusing. Even growth doesn’t come without considerable growing pains. At McConnell & Jones, our business is helping you make your oganization run better. From basic accounting issues to the most complex strategic planning initiatives, we have a solution for you and your business.



41

Product Sheets


Higher Education Consulting Services

Business strategists. Trusted advisors.

McConnell Jones Lanier & Murphy llp (MJLM) has a strong and long-standing commitment to education and our education practice is diverse.

More important, however, is the value brought to each engagement. MJLM understands the unique character of academic institutions and we respect the challenges inherent in the business of learning.


We face challenging business environments, and while some organizations struggle to survive, others will emerge even stronger. This is proof that a well-planned and executed strategy lies at the heart of high performance.

McConnell Jones Lanier & Murphy llp offers extensive experience with a wide range of business and organizational challenges including proven expertise helping clients operate more efficiently and cost effectively.

Management Consulting Business strategists. Trusted advisors.


MJLM’s human resources consulting team consists of experienced certified human resources professionals.

The team has extensive experience in various human resource disciplines with Fortune 500 companies, governmental agencies, healthcare, public school districts, and higher-education institutions.

Human Resources Consulting Business strategists. Trusted advisors.


Disaster Recovery and Emergency Management

Disasters are Unpredictable. Our Response is Not.

Without benefit of expertise that comes only through experience, even the best disaster recovery programs will miss critical elements.

For the past decade, McConnell Jones Lanier & Murphy LLP has amassed ex-pertise in Disaster Recovery, Business Contingency and Emergency Management Planning and Consulting Services at federal, state and local government levels. With MJLM as a partner, you will have the peace of mind that comes with the knowledge that you have an experienced partner if the worst-case happens.


Internal Audit Services Business strategists. Trusted advisors.

Protecting and safeguarding company assets is a major responsibility of executive leadership and management teams.

Organizations are required to produce more with less and staff are performing tasks that may not be adequately segregated. Unfortunately, internal controls are often neglected in this process.

Whether you are creating a new internal audit department, or you just need help with a specific audit, McConnell Jones Lanier & Murphy llp has the skills and expertise to meet your objectives.



42

Forms & Templates

Letterhead

Proposal

Reports

Invoices

Fax Sheets

Labels

Corporate Styleguide | MJLM

Documents

Transcript of Corporate Styleguide | MJLM