Corporate Social Responsibility June 2010

Corporate social responsibility-what’s it all about?

by Fluid

June 2010

Contents3-4 Introduction to Fluid5-6 The concept of Corporate

Social Responsibility (CSR)7-9 Coaching10-12 Incentives and motivation13-14 Low-cost initiatives15-16 Areas of CSR to get involved

in17-18 Believing in employers’

commitment to CSR

19-20 Pay and benefits for CSR professionals

21-22 What should a CSR professional know?

23-24 Benefiting from CSR25-26 Case studies27-28 Conclusion and questions

Introduction

Introduction to Fluid• Fluid Consulting Limited (Fluid) is a specialist

human resources consultancy headed by Tim Holden MCIPD

• 10 years in banking• 10 years in Human Resources consultancy• Fluid trading since 2006• The core services provided by Fluid are:

- Retention- Selection- Attraction- Remuneration & Reward - Outplacement- Training & HR consultancy

The concept of Corporate Social

Responsibility (CSR)

The concept of Corporate Social Responsibility (CSR)

Coaching

Coaching 1 of 2

• Think about what would be a good match for your skills or organisational brand

• Highlight win-win situations and promote the benefits of coaching and mentoring in the community to business leaders such as learning new skills, enhancing employer brand and improving employee wellbeing

• Be true to your own values as a coach when choosing and working with clients-don’t be afraid to confront a client or to walk away

Coaching 2 of 2

• Make it explicit in contracts that you would like to consider the wider impact

• Think about your carbon footprint as a coach-consider telephone and email coaching when appropriate

• Offer discounted rates or free coaching to disadvantaged clients

• Seek out leaders who can have a far-reaching impact as clients

Incentives and motivation

Incentives and motivation 1 of 2

• HOW TO ACHIEVE EMPLOYEE BUY-IN• Employee recognition programmes• Accountability measures for senior

management with responsibility clearly assigned

• Performance incentives• Publish CSR report as tool for increasing

internal awareness and buy-in

Incentives and motivation 2 of 2

• HOW TO ACHIEVE EMPLOYEE BUY-IN• Awareness-raising programmes geared at

employees understanding the organisation’s CSR strategy

• Share success stories internally to motivate employees and celebrate small wins

• Involve employees in developing vision and values

Low-cost initiatives

Low-cost initiatives

• Ask a group of employees to draw up a CSR policy

• Organise a screening of Al Gore’s An Inconvenient Truth

• Have a lunchtime debate• Get a prominent environmentalist to write an

article for the company magazine• Go for dinner at an organic restaurant• Get involved in local community projects or

go FairTrade

Areas of CSR to get involved in

Areas of CSR to get involved in

• Encourage employee engagement/volunteer activities in the local community

• Encourage employee engagement/volunteer activities abroad

• Run a recycling policy in the workplace• Offer green benefits such as transport• Offer an incentives programme reflecting corporate

citizenship• Include CSR/environmental concerns in employee

performance measures• Include CSR/environmental issues in induction

Believing in employers’ commitment to CSR

Believing in employers’ commitment to CSR

• Organisations must be authentically committed to the sense of meaning they are trying to create

• Senior managers must be active programme sponsors

• Employees will emotionally commit only to the extent they feel able to be and express themselves

• Identity and meaning can be internalised, but only through negotiation

Pay and benefits for CSR professionals

Pay and benefits for CSR professionals

• Average wage between £40000 and £60000, earned by about 40% of respondents

• About 20% take home between £60000 and £80000 and 4% earn £120000 or more

What should a CSR professional know?

What should a CSR professional know?

• Understanding of CSR issues in areas such as reporting standards, stakeholder engagement and emerging issues

• Understanding of a range of business functions (the CSR role has moved from an isolated function to an integrated one)

• Understanding of niche areas, such as technical environmental subjects or supply chain management issues

• The ability to influence and engage colleagues across the organisation: a senior CSR manager will be in contact with departmental heads

• Crisis management skills, such as risk management and compliance

Benefiting from CSR

Benefiting from CSR

• Find a project where your team can make a tangible impact

• Partner with a company that can deliver a good project in a place where it matters, using the talents and skills of your employees

• Integrate the project carefully with other activities and determine upfront how to present your project to the participants

• Give plenty of opportunity for participants to share and talk about their experiences-this enables them to appreciate and process the event while helping spread excitement about CSR activities among other employees

Case studies

Conclusion & Questions

Conclusion

• Summary• Questions

Corporate Social Responsibility June 2010

Documents

Transcript of Corporate Social Responsibility June 2010