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C o r p o r a t e p r o f i l e

As at August 2012

ContentsOUR PHILOSOPHY

OUR HISTORY

KEY FACTS ABOUT PRUDENTIAL

OUR JOURNEY

PAMB MANAGEMENT TEAM

OUR VISION

OUR MISSION

PRODUCT OFFERINGS

PRUDENTIAL OFFICES

04

05

10

14

16

18

19

21

25

Always UnderstandingAlways Listening

4

prudentialCorporate Profile

oUr

pHilosopHYEVERYTHING BEGINS

WitH listeninG…That is why at Prudential, we have made listening to our customers

the cornerstone of our business. By paying close attention to their

needs and concerns, we are able to gain a deeper understanding into

their individual hopes and plans for the future, and help them make

good, informed financial decisions as they journey through different

life stages. Every financial solution that we provide - whether it is

retirement, protection, education savings or wealth management,

has been a direct result of this commitment.

As your preferred insurer, we promise we will continue to listen and

understand, while working hard to make sure that you get the most

out of your investments. This is our commitment to you.

listeninG is a

poWerfUl tHinG.

WHen soMeone

listens to YoU,

BriDGes are BUilt,

CHasMs are CrosseD,

anD MeaninGfUl

anD lastinG

relationsHips are

forGeD.


55


oUr

HistorYIT BEGAN wITH

prUDential plCwith a history that dates back to 1848, Prudential

PLC has provided financial and insurance services

for over 160 years. Now, with more than 26

million customers worldwide and 351 billion

pounds under management, Prudential has

become one of the world’s leading financial

services groups. Prudential PLC’s presence in Asia

extends across 13 markets and is currently the

region’s leading European-based life insurer in

terms of market coverage.

6


oUr HistorY

CARING FOR

MalaYsiaPrudential Assurance Malaysia Bhd (PAMB) was founded in Malaysia in 1924 to

capture the blossoming insurance market at the time. Throughout the years, it has

undergone significant growth and transformation to now, becoming a leading insurer

today. with 41 branches nationwide, more than 1,300 employees, coupled with

13,000 professional wealth planners and agents, PAMB provides for the savings,

protection, investment and retirement needs of Malaysians with a comprehensive

range of financial solutions spanning life and general insurance, unit trusts, and

Takaful products.


6


7

MANAGING YOUR

investMentsEastspring invEstmEnts

Incorporated in Malaysia in 2000 as Prudential Fund Management

Berhad, the award-winning Eastspring Investments Berhad is

Asia’s largest onshore mutual fund manager with operations in 11

markets and about US$ 86 billion in assets under management.*

It draws on its world class investment expertise to offer a

comprehensive range of unit trust funds, Shariah-compliant unit

trust funds and customized portfolio mandates for investment

in equities, fixed income and ETFs for individuals, corporations,

institutions and government-linked organisations.

oUr HistorY

a member of prudential pLC (UK)

* As at 31 March 2012

8


oUr HistorY

Eastspring aL-Wara’ invEstmEnts BErhad

Eastspring Al-wara’ Investments Berhad (formerly known as

Prudential Al-wara’ Asset Management Berhad) was established in

December 2009 as the regional Shariah asset management hub of

Eastspring Investments. working in close synergy with Eastspring

Investments Berhad, the Company has an oversight function on

the management of nearly US$ 780 million in retail, private and

insurance-linked Shariah mandates 2 across a spectrum of Shariah

compliant assets, in local and regional equity, money market and

sukuk.


9

oUr HistorY

LOOKING AFTER YOUR

takafUl neeDsPrudential PLC’s partnership with Bank Simpanan Nasional gave rise

to Prudential BSN Takaful Bhd (PruBSN). This synergy provided the

catalyst for Prudential to enter into the lucrative Takaful markets.

Since early 2006, PruBSN has been a leader in providing innovative

and dynamic Takaful solutions to the Malaysian public. with strong

brand presence and innovative financial solutions, PruBSN now has

some 322,600 customers, 2,000 direct agents and 9,060 agents

of sister company Prudential Assurance Malaysia Berhad (PAMB)

and various bank partners. In 2011, PruBSN recorded New Business

Annualised Contribution Equivalent (ACE) of RM231m, making it

the Number 1 Takaful Operator in Malaysia with a market

share of 29%.

10


keY faCts aBoUt

prUDential• Established since 1924 – in Malaysia for 88 years

• Unparalleled as a universal insurance provider, offering

Conventional Life Insurance, Takaful, and General Insurance

across multiple distribution channels

• Product pioneer and innovator, with many “first-to-market”

products such as investment-linked insurance, medical / health

plans

• First life insurer in Malaysia to cross rM1 billion in new

business sales (inclusive of Takaful) in 2010

• Achieved RM1.107 billion in 2011, up 8% from 2010

• Today we have:

• Almost 1,300 staff and over 13,000 agents

• Over 1 million customers

• 41 branches nationwide


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keY faCts aBoUt prUDential

indonesia23% of total apE

hong Kong20%

singapore 16%

malaysia11%

taiwan10%

Others6%

india6%

Korea5%

China3%

APE: Annual Premium Equivalent A measure of new business activity that is calculated as the sum of annualised regular premiums from new business plus 10% of single premiums on new business written during the period.

asia: haLF YEar 2012 nEW BUsinEss

sales BY MarketIndonesia £206m APE

Hong Kong £177m APE

Singapore £141m APE

Malaysia £98m APE

Taiwan £88m APE

Others* £58m APE

India3 £53m APE

Korea £45m APE

China3 £33m APE

* The Philippines, Thailand, Vietnam3 Prudential’s JV share: China at 50% and India at 26%

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SOLID FINANCIAL STRENGTH:

oUr neW BUsiness GroWtH

pamB rm‘m (Bar) industry rm‘m (Line)

‘89

1,200 7,000

1,000 6,000

‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06* ‘07* ‘08* ‘09* ‘10* ‘11*

800 5,000

600 4,000

400 2,000

200 1,000

0 0

sales (nBape) – paMB’s growth double industry’s

PAMB: CAGR = 24.5%Industry: CAGR 12.2%

note:

• CAGR base is 1989.

• NBAPE sales for 1989-2005 consist of life insurance sales

(including Group)

• NBAPE sales for 2006-2011 comprise life insurance sales

(including Group) + PAMB’s only Takaful contributions

• NBAPE = 100% Annual Premium + 10% Single Premium

• Source: Annual LIAM Report & PAMB Internal Report


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insuranceFund managementConsumer Financeregional head Office

China

Japan

korea

Hong kong

taiwan

philippinesthailand

vietnam

Malaysia

singapore indonesia

india

Middle east


an iMpressive platforMin asia

14


oUr

JoUrneY

prudential establishedin Malaysia

19241993

1997the iconic “Man from the pru” appeared in Malaysia

Became first insurer in Malaysia to launch an investment-linked plan, pruLink Investor Account

Launched first regular premium investment-linked product, pruLink assurance account

prudential funds business began operations

Bancassurance partnership with standard Chartered Bank

Officially launched new Head Office, Menara Prudential, located at the heart of Kuala Lumpur City Centre

Launched General insurance operations

2002

Launched prudential’s first foreign investment-linked plan

2005

1960

Set up a welfare home for under-privileged children, prUhome

1999

2001

2001

2000


1924


15

• Strategic partnership with United Overseas Bank (UOB)

• Introduced prUlife ready to cater to the needs of the young adults

• Strategic alliance with CIMB

• Empowered the urban poor via prUkasih, a corporate social responsibility project2006

Entry into Malaysia’s shariah-Compliant takaful industry via a joint venture with Bank Simpanan Nasional

2007

Launched first universal life

plan in the market

PRUmultiple crisis cover lets you claim up to THREE times

While it’s possible to have more than one critical illness, current medical insurance plans only cover you once. That's why Prudential is introducing PRUmultiple crisis cover, the first ever multi-claim critical illness plan, which includes coverage for two instances of cancer. What’s more, upon diagnosis of the first critical illness, all your future premiums will be waived.

Prudential helps you bounce back... again and again.

For more information, please call 03-2116 0228 or log on to www.prudential.com.my.r more information, please call 03 2116 0228 or log on to www.prudential.com.my.

PR

WhintrWh

Pru

ForFor

FREERM150Guardiancash voucher withevery purchase ofPRUmultiple crisis cover plusPRUretirement accumulator.

Terms and conditions apply.Log on to www.prudential.com.my for full details.

Because 3 is better than 1

PRUmultiple crisis cover

First to launch a multiple crisis cover plan

Celebrated our 88th year in Malaysia

2008

• Launch of Prudential’s asset management business

• First to launch a medical plan that pays no claim bonus, prUhealth

2009

• Launched prUmy child, the first plan in the market that provides pre-birth coverage

• won the 2010 Gold Effie Award for prUmy child marketing campaign

• Became the first insurer in Malaysia to achieve RM1 billion in total sales

20122010

2011

oUr JoUrneY


2012

16


paMB ManaGeMent teaM

• Charlie espinola oropeza

Chief Executive Officer

Charlie assumed the position as CEO of PAMB on 11 August 2009. He has nearly 30 years of insurance industry experience. His professional designations include Chartered Life Underwriter, Chartered Financial Consultant, Chartered Property and Casualty Underwriter, and Senior Claim Law Associate.

• andrew sims Chief Financial Officer

Andrew came on board as PAMB’s Chief Financial Officer on 1 October 2009. During his 13 years with Prudential in the Asia region, he has served in the regional office Finance function of Prudential Corporation Asia, CFO in PT Prudential Life Indonesia and CFO in Prudential Vietnam Assurance. He is also a qualified Chartered Accountant.

• Heng Zee Wang General Manager,

Agency Distribution

Zee wang was appointed PAMB’s General Manager of Agency Distribution on 1 February 2012. A qualified Actuary, Zee wang has been in the insurance industry for over 15 years and was previously PAMB’s Chief Product & Marketing Officer. His latest brainchild include prUmy child, the first ever insurance plan in Malaysia that provides pre-birth coverage, and prUlife ready, a unique insurance plan designed specifically for the Generation Y.

• khoo ai lin Chief Officer, Partnership

Distribution & General Insurance

Ai Lin joined PAMB in February 2010. She has almost 17 years of related work experience in the areas of distribution, sales and marketing within the insurance industry. Her expertise include driving growth and profitability through various alternative distribution channels, partner acquisition, product development, service and operational enhancement and project management.

• norida Hamid Chief Human Resources

Officer

Norida joined PAMB on 6 July 2009, bringing with her over 20 years of experience in HR management. Norida gained her insurance experience from her 9-year stint as Vice President, Human Resources of a reputable insurer in Malaysia.


17

paMB ManaGeMent teaM

•tan liling Chief Operations Officer

Liling was appointed PAMB’s Chief Operations Officer on 1 March 2010. She is responsible for the overall Operation functions of the company including its network of branches nationwide. An Associate Member of the Australian Institute of Chartered Accountants, Liling has close to 30 years of experience in corporate planning, finance and taxation in both the insurance and financial services industry.

• au e-Wan Chief Information Officer

E-wan joined PAMB in September 2010. She brings with her 18 years of experience in IT architecture development and frameworks, enterprise solution development, and application management.

• Bernard Chang Chief Officer, Risk,

Compliance & Legal

Bernard came on board as PAMB’s Chief Risk, Compliance and Legal Officer in October 2011. He brings with him with over 11 years of extensive experience in the area of legal, compliance, risk management and corporate secretarial functions. He holds a Bachelor of Law degree and a Certificate in Legal Practice from the Legal Qualifying Board of Malaysia.

• fiona liao Chief Marketing Officer

Fiona took on the role of Chief Marketing Officer on 1 July 2012. She brings with her over 15 years of work experience in the areas of brand management, strategic planning and product marketing and development.Since joining PAMB in 2008, she has led to PAMB winning multiple awards with one of the major win being the 2010 Gold Effie award for Prudential’s prUmy child campaign.

• ng Jit seng Director, Quality,

Re-engineering & Project Management Office

A Six Sigma Black Belt, Jit Seng brings with him over 10 years of work experience in project management as well as process re-engineering and improvement. He has worked in the engineering and financial services industry and his most recent position was as Head of Quality and Re-engineering at a reputable financial institution.

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to be the preferred insurer in Malaysia, always anticipating customers’ needs and delivering world class customer experience.

oUr

vision


19

to provide our customers and their dependents with financial security and peace of mind, by offering a superior range of savings, protection, investment and retirement products.

oUr

Mission

20


to create an environment where our employees and distribution partners can succeed, be their best and have a better and brighter future with the prudential family.

oUr

Mission


21

Note: Conventional products are not Shariah-compliant.

21


BasiC life

traDitional

investMent-linkeD

terM

antiCipateD enDoWnMent

non-par

par

sinGle preMiUiM

reGUlar preMiUM

prUlink investor accountprUlink global investor accountprUretirement growth

prUcashprUcash premierprUcash double reward

prUtermCrisis Cover PlusprUmultiple crisis coverprUmortgageprUlady StandaloneprUsenior med

prUretirement rewardprUmy childprUlink one prUlife ready

prUvantageUniversal life

proDUCt

offerinGs We have a whole range of products to meet your different needs...

22


proDUCt offerinGs

eMploYee Benefits solUtions

eMploYee aDD-on Worksite MarketinG

Group Term LifeGroup Crisis Cover BenefitGroup Accidental Death & DisablementGroup Hospitalisation & SurgicalprU@work

prUguard my family

GroUp insUranCeeMploYer-sponsoreD

General insUranCe

prUshield MotorMotor

prUshield FireprUshield Home

fire

personal aCCiDent (pa)

prUshield GROUP PAStudents Personal Accident (School)

prUshield ESSENTIAL PAprUshield ESSENTIAL Family ProtectionprUshield Exclusive PA

GroUp

CoMpreHensive

Flexi Plus RiderTravel Rider PremierSenior Care Rider

prU fleXi planinDiviDUal/ faMilY


23

proDUCt offerinGs

takafUl

prUBsn link series

PruBSN ProtectPruBSN ProtectPlusPruBSN CrisisCoverPruBSN Ummah

Takaful PelindungTakaful RumahkuTakaful Foreign worker Compensation Scheme

General takafUl

faMilY takafUlPruBSN SmartLinkPruBSN FirstLinkPruBSN TakafulLink

*For the latest Takaful products, go to https://www.prubsn.com.my/*For the latest unit trust products, go to www.eastspringinvestments.com.my

Unit trUst

islaMiC fUnDs

Eastspring Investments Asia Pacific Shariah Equity FundEastspring Investments Dana al-IlhamEastspring Investments Dana al-IslahEastspring Investments Dana DinamikEastspring Investments Dana wafiEastspring Investments Dinasti Equity FundEastspring Investments Islamic Income Fund

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proDUCt offerinGs

Unit trUst

Eastspring Investments Balanced FundEastspring Investments Bond FundEastspring Investments Cash Management FundEastspring Investments Dynamic FundEastspring Investments Equity Income FundEastspring Investments Growth FundEastspring Investments Institutional Income FundEastspring Investments MY Focus FundEastspring Investments Small-cap Fund

onsHore

Eastspring Investments Asia Pacific Equity MY FundEastspring Investments Asia Select Income FundEastspring Investments Enhanced Income FundEastspring Investments Global Basics MY FundEastspring Investments Global Emerging Markets FundEastspring Investments Global Leaders MY FundEastspring Investments Indonesia Equity MY FundEastspring Investments Target Income Fund

offsHore

*For the latest unit trust products, go to www.eastspringinvestments.com.my


25

prUDential

offiCes

saraWak

saBaH

paHanG

selanGor

neGeriseMBilan

kUala lUMpUr

terenGGanU

kelantan

perak

keDaH

penanG

JoHor

Melaka

kUala lUMpUr1. Menara KH

selanGor2. Phileo Damansara3. Damansara Intan4. Taman SEA5. UEP Subang Jaya6. Klang7. Jaya 338. Kajang

paHanG19. Kuantan20. Pahang21. Raub22. Mentakab23. Bentong

terenGGanU24. Kuala Terengganu

kelantan25. Kota Bharu

perlis26. Kangar

keDaH27. Alor Setar28. Sungai Petani

penanG29. wisma Prudential30. Menara KwSP31. Seberang Jaya

perak32. Ipoh33. Taiping34. Sitiawan35. Teluk Intan

saraWak36. Kuching37. Miri38. Sibu39. Bintulu

saBaH40. Tawau41. Kota Kinabalu42. Sandakan

CUstoMer serviCe Centre

HeaD offiCe(Menara prudential)

listening and understanding your needs across Malaysia.

Head office - Customer service CentreGround Floor, Menara Prudential, No.10, Jalan Sultan Ismail50250 Kuala Lumpur

T : 03 - 2116 0228 F : 03 - 2032 3939 E : [email protected]

neGeri seMBilan9. Bahau10. Seremban

Melaka

11. Melaka

JoHor12. City Plaza13. Kluang14. Muar15. Batu Pahat16. Mersing17. Segamat18. Skudai

For full contact details of our branches, go to www.prudential.com.my > Prudential Offices

prUDential assUranCe MalaYsia BerHaD (107655-U)

Menara Prudential, 10 Jalan Sultan Ismail,50250 Kuala Lumpur, Malaysia.

Tel: 03-2116 0228Fax: 03-2032 3939

Email: [email protected]

www.prudential.com.my

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