Corporate Profile 2019 - Creative Caterpillar · 5r 29b 73b Cobalt Blue 724 Marathon Blue 1204...

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Corporate Profile2019

C O R P O R A T E P R O F I L E

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E x P L O R E T h E F A R R E C E s s E s O F P O s s I b I L I T y

P u s h b E y O n d A n d E C L I P s E y O u R F O R m E R E x P E C T A T I O n s

C E L E b R A T E C h A n g E b y E m b R A C I n g T h E n E w

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For Creative Caterpillar, good design needs to perform,

adapt, astonish, and fulfil its purpose. It is our multi-

disciplinary team who bring your brand to life through

design; conceptualising the look, feel and sound of your

brand to create the greatest possible impact.

With over 18 years of national and international

experience in building brands, it is our endless ambition

to create brands that stand out from the crowd, brands

that people take notice of, and brands that our clients are

proud to own and work for.

The creaTive caTerpillar purpose

WelCome to ourStudio

Change can be many things. it can be exciting and daunting all at once. We believe that with change comes great opportunity and great reward.


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ourServiCeS

At Creative Caterpillar, we build brands that are

out of this world. Crafting not only with passion, but

ambition. infused with good looks and a stunning personality. each element

clearly defined and unique.

Brand developmenT

• Brand Architecture• Brand Name Generation• Logo Design• Slogan Development• Trademark Registration• Branded Content• Stationery Design• Brochure Design• Vehicle Branding• Apparel Branding• Icon Design• Brand Manual• Custom Fonts• Packaging Design• Corporate Gifts

communicaTion

• Print• Advertising Campaigns• Promotional Material• Photography• Public Relations• Newsletters• Company Profile• Corporate Presentations• Annual Reports

WeB & app design

• Website UI Design• Website Maintenance • App UI Design

inTerior Branding

• Interior Office Design• Integrated Branding• Expo Stand Design• Interior Signage

videography

• Concept Design• Explainer Videos• Animated Videos• Corporate Videos

• Exterior Signage• Spatial Planning• 3D Visualisations• Project Management


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At Creative Caterpillar,

we build brands that

defy the status quo

using our trademarked

process. Captured in

our slogan, it can be

unpacked in three steps.

one. discover.Digging down deep to

uncover the freshest,

most innovative ideas.

Two. grow.Growing business

through your brand

investment.

Three. achieve.Expectations? We

shatter them. Don’t

settle. Unsettle. And

reap the rewards.

hoW We do iT. clienT Brief

• Meetings & discussions with the client• Relevant information from brand

questionnaire is extracted• Creative brief is developed based on

information gathered

research

• Research is done on client & their industry• We discover what makes the client unique• A strategic plan to communicate the client’s

competitive advantage is compiled

cosT esTimaTe + deliveraBles

• Brand deliverables and costs are itemised• Cost estimate is sent to client for approval

developmenT of deliveraBles

• Idea and concept exploration begins• Creative work is developed based on

client’s requirements• A beautiful presentation is put together

BrANd metAmorPHoSiStm

presenT Work To clienT

• The creative work is presented to the client at an agreed upon location

• The client selects one of our concepts

designs are refined

• The team goes through a process of refining the designs

• Often there is further creative exploration• This ensures the highest standard of work

Final presentation + sign-oFF

• The final design work is presented to the client for sign-off

Brand roll-out & activation

• We liaise with suppliers and production teams in order to bring your brand to life

• Brand rolls out across all platforms, from print to digital to signage; ensuring an impactful and seamless brand experience


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our portfolio


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- FRANS PIETERSE JNR, GRouP oPERATING oFFIcER

BF Petroleum Group is the leading petroleum wholesaler and fuel

solutions supplier head-quartered in Polokwane, Limpopo. Creative

Caterpillar created a distinctive brand identity which proudly speaks

about the brand’s successful history, range of world-class products and

services, as well as their customer-focused approach. The agility of the

brand identity allows it to translate onto vehicles, signage, corporate

stationery and multiple marketing materials. In its entirety, the brand

identity created symbolises speed, energy and forward-movement.

“the company has been on a trajectory of business excellence and success. the aim

of our new corporate identity is to proclaim our strategic goal to continue performing

as a united organisation at the forefront of the industry, it’s time for our brand to

embody the company we’ve evolved into

Bf Petroleum grouP

.”

Lo g o d e s i g n

C o Lo u r pa L e t t e

PANTONE CMYKRGBVINYLTHREAD

Pantone 2766 C98c 88m 39y 44k5r 29b 73bCobalt Blue 724Marathon Blue 1204


Pantone 200 C20c 100m 80y 0k194r 8g 47bApple Red 750Marathon Red 1335


Pantone Cool Gray 10 C 58c 47m 42y 31k97r 100g 103bGrey 720Marathon Grey 1321

01 / Condensed Brand Guidelines


1502 / Vehicle Branding, Photography and Website Design


1703 / Brand Architecture 04 / Pull-up Banner Design


1905 / Corporate Folder and Stationery

HEIGHT = X

X

BAkkIE BrANDING

TrUCk BrANDING

06 / Vehicle Branding: Bakkie and Truck

XX


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- VuYo BoNGELA, coMMuNIcATIoN AND STAKEHoLDER LIAISoN

Nelson Mandela University is a dynamic African institution that is recognised for its

leadership and quality educational opportunities. After a thorough research process and

interviewing key stakeholders of the university, Creative Caterpillar was selected to rebrand

this prestigious institution. We created a full corporate brand identity with an agile brand

architecture. The new brand identity reflects the gravitas and values associated with the

Nelson Mandela name – establishing a brand that is fresh, simple and internationally

recognised. The circle replacing the ‘O’ symbolises the globe, Ubuntu and approachability.

The triangle replacing the ‘A’ represents growth and forward-thinking.

“in conceptualising the rebranding of the university and creatively executing the look and

feel of the campus, we partnered with Creative Caterpillar. dedication and hard work from the

team yielded incredible results. the launch was a success and the creative execution is still

mentioned to date

NelSoN mANdelA uNiverSity

.”


Lo g o a n d s Lo g a n d e s i g n



Pantone 296 C100c 73m 28y 75k7r 27b 44bAlfa Blue 724-01Blue 1070


Pantone 7548 C0c 20m 95y 0k255r 184g 28bSunflower Yellow 706Yellow 1009


02 / 100 Years of Mandela Logo 27


2903 / Mandela Brand Visual

WaTch The video here

04 / Logo Reveal Video

http://www.creativecaterpillar.co.za/wp-content/uploads/2018/06/NMU_Animation_Final_Web.mp4

http://www.creativecaterpillar.co.za/wp-content/uploads/2018/06/NMU_Animation_Final_Web.mp4

05 / Diary Design


06 / Corporate Stationery 31


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3507 / Pull-up Banner Designs 08 / Brand Manual Double Page Spreads


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- RENE VAN ASWEGEN, MANAGING DIREcToR

DÜ Paint + Tool is an award-winning Plascon distributor, supplying decorative, industrial

and automotive coatings in South Africa. Given free reign, our aim was to establish a

unique and approachable corporate identity that would stand out from the crowd. In

order to ensure a cohesive brand identity throughout, Creative Caterpillar has had the

opportunity to brand multiple DÜ Paint + Tool stores across South Africa. With a fresh

and exciting brand, DÜ Paint + Tool is now one of the leading paint and tool suppliers

in the market - meeting the expectations and needs of all their clients.

“We have been doing business successfully for 15 years, but since we renamed and rebranded

our shops with the help of Creative Caterpillar, i have constantly been wondering why we

hadn’t done so a long time ago. our business has grown substantially since our rebranding

and it has been worth every cent

dÜ PAiNt+ tool

.”

Lo g o d e s i g n


PANTONE CMYKRGBVINYL

Pantone 7665C64c 84m 0y 32k94r 54g 110bAvery Purple 777PF



Pantone 200C3c 100m 70y 12k186r 12g 47bAvery Apple Red 750PF

Pantone 326C81c 0m 39y 0k0r 178g 169bAvery Dark Teal 786PF

i C o n d e s i g n

01 / Condensed Brand Guidelines 41


02 / Corporate Stationery

03 / Corporate Profile Double Page Spread


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06 / Vehicle Branding


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CHArleS ruSSellviSigrAfi

We developed a bold, modern and agile brand identity for Charles

Russell, a talented photographer and visual storyteller based in Paarl,

South Africa. Our aim was to provide Charles with a professional yet

eye-catching brand, that would communicate both his ability to be

innovative, and the dynamic range of his service offering.

“Creative Caterpillar helped me to take my brand to the next level. they are

highly efficient creatives that really dig deep to craft to the very last piece of

detail throughout the creative process

- cHARLES RuSSELL, FouNDER

.”

s taC k e d Lo g o d e s i g n

L i n e a r Lo g o d e s i g n


CMYKRGB

CMYKRGB

28c 100m 19y 1k 185g 18g 111b

64c 100m 18y 6k 118r 34g 111b

CMYKRGB

CMYKRGB

0c 71m 100y235r 100g 8b

61c 0m 36y 0k 99r 191g 179b

01 / Condensed Brand Guidelines 55


02 / Business Card Design


5703 / Stacked Logo Colour Options 04 / Linear Logo Colour Options

05 / Brand Manual Double Page Spread


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InsTAgRAm ICOn

COLOuR OPTIOns

06 / Social Media Icon Design


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oNelogixgrouP

Onelogix is a JSE listed logistics provider headquartered in

Gauteng, South Africa. Our challenge was to address inconsistent

branding by creating a visual unity across all nine companies.

Under the guidance of Creative Caterpillar, the carefully paired

brand architecture and integrated visual approach of Onelogix has

cemented them as a recognised leader in the field of logistics.

“Creative Caterpillar offers a unique fusion of outstanding creativity with

meticulous attention to practical detail. We’re delighted with the work

they’ve done for our brand- IAN LouRENS, MANAGING DIREcToR

.”


Lo g o d e s i g n



Pantone 199 C0c 100m 75y 0k237r 26g 65bSpicy Red (Avery 987)


Pantone Cool Gray 11 C0c 0m 0y 85k77r 77g 79bDark Grey (Avery 759 PF)


Pantone Cool Gray 7 C 0c 0m 0y 55k138r 140g 142bTele Grey (Avery 744-01 PF)

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02 / Pull-up Banner Design

03 / Wall Banner


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6904 / Brand Manual Spread 05 / Brand Manual Spread

06 / Corporate Folder Design 71



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our ClieNtS

geomArketS

Creative Caterpillar has worked with clients across South Africa,

specifically in the Western Cape, Eastern Cape, Northern Cape,

Gauteng and Limpopo.

We are always looking to expand our geographic reach, and we

are willing to work with clients no matter where they are situated.

Not in South Africa? Why not be one of Creative Caterpillar’s

international clients? Our creativity knows no bounds.

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Where To find usUnit 110 Wentworth Building

Somerset Links Office Park

De Beers Avenue

Somerset West, 7130

Western Cape

Cape Town +27 21 851 0606

Gauteng +27 82 693 7548

Vat No: 4130219704

Registration No: 2006/011156/07

hoW To reach us

company deTails

get iN touCH

http://www.creativecaterpillar.co.za/

mailto:info%40creativecaterpillar.co.za?subject=

http://www.creativecaterpillar.co.za/

Corporate Profile 2019 - Creative Caterpillar · 5r 29b 73b Cobalt Blue 724 Marathon Blue 1204...

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