Corporate presentation v3.0
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Transcript of Corporate presentation v3.0
Corporate PresentationVersion 3.0
OUR VISION CONNECTING TO FUTURE
Vision
Customer Centric Digital Marketing Program
VisionEmpowers you to translate your dream into reality
Search Engine Marketing Social Media Marketing Interactive Marketing
PPC Marketing and Mgmt.
Search Engine
Optimization
Social Media Optimization
Social media set up and
mgmt.
Blog Marketing
and Mgmt.
Viral Marketing &
Email Marketing
Social Reputation Management(SRM)
Social Network
Marketing
Web Technologies Web Technologies [Creative Strategic Design, Promotional Website, Ecommerce Website, Mobile Website, Website Maintenance, Web Application
Development, Application Integration, Intranet, Extranet and Web Portal Development, Social Network Application Development]
Digital Corporate Communication Digital Strategy Development
END-TO-END DIGITAL MARKETING SOLUTIONS PORTFOLIO
PLANNING SERVICES PLANNING SERVICES Digital Marketing Business Plan Search Engine Marketing Plan Social Media Marketing Plan Website Usability Review & Analysis
CONVERSION ENHANCEMENTS Website Analytics Landing Page Optimization Conversion Optimization
DIGITAL CORPORATE COMMUNICATION Brand Positioning & Development Creative Development
Di it l A t D l t
SEARCH ENGINE MARKETING Search Engine Optimization Video Search Marketing
WEB TECHNOLOGIES Creative Strategic Web Design Promotional Website Ecommerce Website
Digital Assets Development Corporate Identity Flash Development Corporate Digitals Print and Promotion E-Magazinesg
PPC Search Marketing Youtube Search Management Local Search Marketing Link Building Campaign
Management
Ecommerce Website Flash Website Website Hosting & Maintenance Web Application Development Application Integration Intranet, Extranet and Web Portal
Development
aga es Graphical User Interface
DIGITAL MEDIA PLACEMENT Online Media Planning and Buying
SOCIAL MEDIA MARKETING Social Media Marketing Social Media Optimization Social Media Monitoring Facebook Marketing Service
Development Social Network Application
Development
MOBILE MARKETING & TECHNOLOGIES SMS Marketing MMS Marketing Mobile PPC Search Management Mobile Media Planning and Buying
Online Media Planning and Buying Social Network Advertising Display Network Campaign
Management Affiliate Marketing Publisher Ad Management Service
Facebook Marketing Service Word of Mouth Marketing Business Blog Marketing Online Reputation Management Audio Podcast Services Video Webcast Services
Mobile Media Planning and Buying Mobile Website Development Mobile Application Development
Viral Marketing Email Marketing
Online PR
OUR FOCUSED VERTICALS
Real Estate
& Infrastru
cture
Imarks Focused V ti lVerticals
OUR DIGITAL INTEGRATION MODEL
Engage customers• Engage, interact, and
Paid Ads• Accomplish short-term
Blogs and Forums• Interact with audience
on relevant blogs,forums, andcommunities
promote with help ofAwards, Polls, Contests
• Incentivizes thecustomer to promote
CRM Integration
Digital Assets
Optimization
plead generation • SELL THE CONCEPT and publicize
Engaged Customerobjectives via paid ads.
1Paid Ads at Content Sites, Forum
SRM
B
1
Personal Networks
Banner
Ads Social NetworkingSites
Engaged Prospect2
3 Your Web Portal / Marketing Engine
communities • Build communities on
Face book, Twitter, LinkedIn and
Paid Ads at SNS SEM
Reach Target Group• Review sites
2
other communityplatforms.
• Inside new ventureLaunches, discussions, forum, sharing, etc
• Local city sites• Micro sites• Engage, interact,
and promote with help of Awards, Polls, Contests
CommunityOptimization• Reach out to people via
SEO, SMO, SEM and SMM • Spreading content
where it reaches the Target Group
Email Marketing Integration
Web & Social
Analytics Integration where it reaches the Target Group
for them to engage with itIntegration
EMPOWERING ORGANIZATIONS
B ild O i i
Make you heard
Build followers
Get you traffic
Build Opinions Build followers tribe
HOW IMARKS can empower Originations to LEAPFROG!
Opportunity Building
Demand Creation
Brand E i
Increase sales closing
g Experience
INCREASING MATURITY OF DIGITAL MARKETING
“Develop capability for people to contact you“Develop capability for people to contact youonline.” - Actual sale may not be online.
“Build Trust & Credibility with potentialcustomer” Social Reputation Management(SRM)
Sales, Leads
Brand Promotion customer - Social Reputation Management(SRM)
“Generate awareness of your products orservices” - Make yourself omnipresent online.Through Videos, presentations, blogs, photos,
Brand Promotion
Awareness
articles, etc.
“enrich people with information and make a connection”Interactivity, Engagement
“You can be in the mind only if you are in sight”Out of sight is out of mind, so be there where your customers are i.e. in the digital space
Visibility (Online promotion)
HOW CAN WE EXECUTE
Community development for
Community development for
Content proliferation across
th i t t
Content proliferation across
th i t t Presence &
participation at Presence &
participation at Moderation & Moderation & Viral Campaigns Viral Campaigns development for brand promotion
and sales generation
development for brand promotion
and sales generation
the internet –News, Photos,
Videos, PPTs, polls, contest, feedback
the internet –News, Photos,
Videos, PPTs, polls, contest, feedback
participation at top forums, blogs,
where relevant customers visit
participation at top forums, blogs,
where relevant customers visit
Moderation & Social Reputation
Management
Moderation & Social Reputation
Management
Viral Campaigns for reach and engagement
Viral Campaigns for reach and engagement
WHAT CAN YOU ACHIEVE
Community Online
presence Community platform –ongoing
engagement
presence -reach & Brand
promotion
Brand Building
Followers Tribe
Lead Generation
Increase Sales Closing
HOW CAN GROWTH BE EXPECTED
Visibility across social media channels
Customer acquisition through digital
marekting
Up selling new ventures/Projects
Competitive research Direct feedback from customers resulting in
business growth
Ultimately, more revenue
MARQUE CUSTOMERS
C PCOMPLETED PROJECTS
O PONGOING PROJECTS
WORLD-CLASS FACILITIES
R & D Centre translates innovations to actions with world-class infrastructure facilities
Innovative Management Team qualified Innovative Management Team qualified from top B-Schools and Universities
Integrated Facilities – Digital and physical library, COE practice, world-class integrated training center Sales Zone Conference training center, Sales Zone, Conference Room, Developer Zone, etc.
Business Continuity Plans
Wireless Connectivity, Calm and Secured y,Environs, 24 hours manned and RFID technology implemented
Direct connection to Client Environment and engagement through virtualizationg g g
A pool of skilled resources with strong expertise and domain competencies across various cutting-edge technologies ranging from Digital Marketing, SEO/ SMM/ SEM/ from Digital Marketing, SEO/ SMM/ SEM/ SMO, Web Designing and Development, Sales, etc.
WHY IMARKS?
The most cost effective Solutions
and High ROMI
The most flexible targeted marketing
platform
Highly monitored and measurable
Personalized contact with the
potential customers
Less Turn Around Time for
implementation
No downturn during the recession
Increase online brand awareness
Global Visibility
Increase lead generation
Increase sales closing
“KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED”KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED