Corporate Intimacy: A Challenge to Brand Storytellers
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CORPORATE INTIMACY A Challenge to Brand Storytellers
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Transcript of Corporate Intimacy: A Challenge to Brand Storytellers
CORPORATE INTIMACYA Challenge to Brand Storytellers
WHAT IS A STORY?
A STORY IS A RELATIONSHIP BETWEEN STORYTELLER AND AUDIENCE
STORYTELLER
CONTENTAUDIENCE
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DILEMMA TRIANGLES
THREE CORE ELEMENTS OF STORYTELLING
CHARACTER IS REVEALED IN CRISIS
123
METAPHOR
THREE CORE ELEMENTS OF STORYTELLING
DILEMMA TRIANGLES
123
THREE CORE ELEMENTS OF STORYTELLING
METAPHOR
DILEMMA TRIANGLES
EMOTIONAL LITERACY (AUTHENTICITY)
WAVES OF EMOTIONAL TENSION AND RELEASE
WHY INTIMACY?
THE LINE BETWEEN THE REAL AND
DIGITAL IS BLURRED
AND DEMAND FOR AUTHENTICITY IS SKYROCKETING
“FAR AND AWAY THE MOST IMPORTANT”
“Turns out, we’re all reluctant to engage in behaviours that could negatively influence how others perceive our competence, awareness, and positivity.
-Google People Ops
FEELING SAFE TO TAKE RISKS
Source: https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team/
CREATING SOMETHING NEW IS A MYTHIC JOURNEY
WHAT WE NEED TO SUCCEED:
EMPATHY, WISDOM, SUPPORT & PERMISSION
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BE REAL
GIVE UP CONTROL
BE HONEST
THREE SURE STEPS TO INTIMACY
A STORY IS A RELATIONSHIP BETWEEN STORYTELLER AND AUDIENCE
STORYTELLER
CONTENTAUDIENCE
YOUR STORY IS THE PROCESS OF
TELLING YOUR STORY
THE BRAND STORYTELLER’S CHALLENGE
