Storytellers by ikros

15
by Creating {HOPE} by sharing the Chapters of our Stories www.ikros.com 816.533.HOPE [email protected]

description

Overview of the power of bringing true engagement into your organizations through sharing the Chapters of our lives. This simple cause marketing campaign is what your business and cause have been waiting for!

Transcript of Storytellers by ikros

Page 1: Storytellers by ikros

by

Creating {HOPE} by sharing the Chapters of our Stories

www.ikros.com 816.533.HOPE [email protected]

Page 2: Storytellers by ikros

SPARK OF CONTENT WITH A SIDE OF {HOPE}

So how does it work? You simply choose a cause of your choice, we interview them to create a message that will have impact for their audience and then create a shirt design based on that message. Then we do what we do best...we go to the nonprofit and have an engaging event that will create content for you and for them! You do what you do best which is run your business and we will send you the photos when we’re done.

Cause Fee: $250.0050-100 Shirts: 12.00 each101-250 Shirts: 11.00 each251 Shirts & up: 10.00 each

You get: Logo on back of shirtsPhotos of event to use in your marketing

Optional items:Photo backdrop for photos: 150.00

Video of event: 250-2,500

Most nonprofits struggle with marketing because they are so busy caring for the needs of people so giving them the gift of content creation is the best gift you can give and it will multiply their ability to raise funds and help more people.

www.ikros.com 816.533.HOPE [email protected]

Page 3: Storytellers by ikros

‘CAUSE MY BUSINESS CARESWe all have the desire to help our community but there are times when we are so busy with just keeping our business moving that we don’t have time for a hands on engagement with the causes that matter most to us. That’s where Storytellers comes in. We can go to your cause of choice and facilitate an entire event which will produce {HOPE} and also create con-tent for you and the organization we are visiting.

So how does it work? This level is where YOU get to have the fun with us. After all, this is way too much goodness to keep to ourselves So we talk to you and learn more about your business and audience and culture. Next we talk to the nonprofit of your choice and gather information from them. We merge your hearts together on one shirt and have 2 events based on this information. The Storytellers Team facilitates the first event at your business then as your schedule allows, your team goes with us to the nonprofit and we all facilitate an event together. This is a HIGH level of engagement for all involved.

Cause Fee: $500.0050-100 Shirts: 12.00 each101-250 Shirts: 11.00 each251 Shirts & up: 10.00 each

You get: Logo on back of shirtsPhotos of event to use in your marketing

Optional items:Photo backdrop for photos: 150.00

Video of event: 250-2,500

www.ikros.com 816.533.HOPE [email protected]

Real Impact happens when real connections are made. This is a 2 event campaign, one to spark passion in your business and one to create {HOPE} in your community.

Page 4: Storytellers by ikros

Each year your donors expect to open the mail box and receive the same invitation from your organization. They prepare for the financial ask and show up at another event where they listen to speakers and watch videos and brace themselves for “the ask”. Each gala campaign is different but they all have two things in common, shirts and sharpies. We will determine the best way for you to create a high impact event that will create better awareness of the clients your cause serves.

Cause Fee: $1000.00 and up50-100 Shirts: 12.00 each101-250 Shirts: 11.00 each251 Shirts & up: 10.00 each

You get: Logo on back of shirtsPhotos of event to use in your marketing

Campaign theme plan and invitation design Use of design for event materials

Optional items:Photo backdrop for photos: 200.00

Video of event: 250-2,500Printed Invitations

Tired of the same old annual fund-raisers Try something new with our Gala campaign. The moment that your donors receive the invitation in the mail they will know that this year is going to be something different.

ONCE UPON A GALA CAMPAIGNImagine donors, sponsors and clients sitting together, all the same, sharing Chapters of their lives, connected through true engagement.

www.ikros.com 816.533.HOPE [email protected]

Page 5: Storytellers by ikros

Promote a book

use the fear to help others

capture the legacy

www.ikros.com 816.533.HOPE [email protected]

Page 6: Storytellers by ikros

1. Promotes higher employee and volunteer morale. People want to see that you think they matter and will feel like your organization cares about more than money. It shows you have an investment in your staff and on your team.

2. Become a socially responsible company, going above and beyond the limitations of a typical donation.

3. Every time somebody wears their Chapters shirt, inspired by your organization, they become walking billboards for your brand and because it is linked to a cause marketing campaign, they will see your heart, as well as your logo.

4. Word of mouth is the best and cheapest form of advertising. Wherever these shirts go, your message and brand goes. When backs of shirts are being read and the wearers are talking about their stories, your brand image is being seen and adver-tised on a personal level.

5. Increases the visibility of your brand in the community, locally and internationally.

6. Become a more attractive organization; people want to work for and volunteer with a company that cares about their community, motivating them to be more productive and committed to your bottom line.

7. Create an interactive and more meaningful way to impact and benefit those you serve in your organization. Give them a chance to see your heart and why you sup-port and open lines of communication that can’t be bought.

8. Spread the message of {HOPE} to those served by your organization; let them be motivated and inspired by your volunteer’s stories.

9. Create a fund-raising channel that reaches beyond ages, races, economic classes, and religions.

10. By being a part of our Storytellers Family, you are also contributing to the {HOPE} station.

ORGANIZATION BENEFITS

Page 7: Storytellers by ikros

{ }

YOU CAN’T

MY HOPE

School Fund-raisers

www.ikros.com 816.533.HOPE [email protected]

Page 8: Storytellers by ikros

Have a student bring them home: Student Name_____________________________Grade_________Pick them up from Bartlett Grade School: Name of person who will pick up the order _________________Mail them to me (add 2.00 for shipping): Name ____________________________________________Address_________________________________________________________________________

Method of delivery:

These shirts were specially designed for the “Erase Cancer” movement started by the Bartlett Grade School WINGS class. They were designed by Stephanie Tillman, the originator of ikros.com and The {Hope} Station that is working extensively with the people of Joplin. These shirts are special because on the back, there is a blank space for you to write your own mes-sage!

We are excited to now bring them to our Bartelett students, families and friends. You can see samples and experience the impact of the shirts at facebook.com/theHOPEstation.

Show our kids that caring for our community matters. Purchase a shirt today.

Shirts are $20 each in sizes--Youth XL or Adult S-XL (Adult 2X-$22 and Adult 3X-$22)

The Bartlett WINGS class is continuing their campaign to ERASE CANCER, this time by helping families who are affected by cancer. Profits from the shirt sales will be split between three families who are facing cancer-treatment-related expenses. We are helping to ERASE THE FINANCIAL BURDEN OF CANCER.

Size: Cost: Example: ADULT LARGE $20.00

Total Amount Enclosed:

Please send cash or checks made out to ‘Bartlett Booster Club’ and send orders back by MONDAY, APRIL 2! You can send orders back with students, drop them by the school, or mail them to: Bartlett Grade School, 201 W. 2nd, Bartlett, KS 67332. Please call 620-423-5926 if you have any questions.

Page 9: Storytellers by ikros

NAME PHONE SIZE DELIVERY

Shirts are $20 each in sizes--Youth XL or Adult S-XL (Adult 2X-$22 and Adult 3X-$22)

AMOUNTPAID

S=STUDENT PICK UP (get student name and grade)A=ADULT PICK UP (get name of person picking up)M=MAIL (get address and additional 2.00 for shipping)

DELIVERY INFO

Please send cash or checks made out to ‘Bartlett Booster Club’ and send orders back by MONDAY, APRIL 2! You can send orders back with students, drop them by the school, or mail them to: Bartlett Grade School, 201 W. 2nd, Bartlett, KS 67332. Please call 620-423-5926 if you have any questions.

my name is _________________________________ and i care about erasing cancer

SELL 20 or more shirts and get a FREE {HOPE} BraceletSELL 30 or more shirts and get a FREE {HOPE} BAG!

Page 10: Storytellers by ikros

AMOUNTPAID

www.ikros.com 816.533.HOPE [email protected]

1. We have a brief conversation about your event to discuss your message 2. Agreement is signed and Cause Fee payment is requested 3. Within 72 hours a shirt design is delivered via email for your approval (3 revisions are allowed) 4. A flyer will be designed by our team and delivered electronically to you 5. 1 week prior to the event the remaining balance is due

1. We arrive 1 hour before event to set up 2. Stephanie speaks for 10-20 minutes about Chapters and shirts 3. Guest Chapterteller speaks for 10-20 minutes on requested topic4. Shirts are distributed and audience begins writing (typically takes 20-30 minutes) 5. After shirts are completed, audience moves to photo station 6. Within 48 hours we load the photos to designated web and facebook pages7. Within 72 hours high resolution photos are delivered to you electronically for you to use as you wish

If you are doing an event for your business and a nonprofit, we will facilitate the first event at your busi-ness and your team will volunteer at the nonprofit event. You will be able to sit with nonprofit clients and workers to help write on their shirts. We facilitate the event but you get full engagement. You may also have employees speak as a Chapterteller at the nonprofit event if you wish.

Each event typically takes 1 hour and 30 minutes. Breakfast or Lunch are great times to facilitate events.

Gala/Fund-raiser events are designed per client request.

How does it work?

Page 11: Storytellers by ikros

www.ikros.com 816.533.HOPE [email protected]

Be the example

Page 12: Storytellers by ikros

Set the standard

www.ikros.com 816.533.HOPE [email protected]

Page 13: Storytellers by ikros

Mardel Christian Book Store, Overland ParkApricot Lane Boutique, Oak Park Mall

Kimble Anders, Running Back Giving BackSouthwoods Church, Overland Park, KS

Central High School, Kansas City, MOSalvation Army, Joplin & New York

What is cause marketing? Cause marketing is the process of a business and a nonprofit working together for a mutual cause and using that engagement to benefit the community. We know that your business has a heart for the community but does your audience know that? We believe that as a business, we must set a standard of helping others while growing our businesses. We do this by connecting your company with a cause that your team can connect to and helping you create content to show your clients that you care.

How do I know if Storytellers is right for my organization?Every business and nonprofit can benefit from a Storytellers Campaign. Creating content usually takes time and money but our process is a simple yet powerfultool for every business type and every cause. How do I know if Storytellers is right for my community?In these busy days, people need to know that they matter. They need a voice, to know that their thoughts and feelings, prayers and pain, hopes and dreams can be heard. Storytellers allows people to feel connected again and inspire them to work harder at making this a better world.

What is the purpose behind Storytellers?The purpose is simple, give people from all walks of life an opportunity to share the Chapters of their lives in an interactive format and use those Chapters to inspire others that are walking behind them in line or in life.

Instead of money, can I buy and donate a Chapters shirt? Absolutely! Your purchased shirts will be used at an upcoming {HOPE} Station event or random act of kindness and will be given away to a person in need of some {HOPE}.

FAQ

Avila University Leadership GroupFellowship of Christian AthletesInspire the Fire, North CarolinaNew Landings Job ClubCarl Junction SchoolOvercomers & MORE!

Where have we spread {HOPE} by sharing theChapters of our Stories ?

Page 14: Storytellers by ikros

What is the current state of your company?

What is the message you are trying to communicate to your employees? Why will a Storyteller Campaign will be helpful to your business? If you could change something, what would it be?

What do you want your clients to know about you? What words give you {HOPE}?

Are there action items you plan on taking to create impact for your business?

What is the audience you will be presenting your message to? (age, social status, etc.)

Please include anything else you think is important for us to know.

CAUSE MARKETING CONCEPT QUESTIONSBusiness Name: Contact Name:Proposed Date of Event: Phone Number: Email Address:

Cause Name: Contact Name:Proposed Date of Event: Phone Number: Email Address:

What is the current state of your organization

What is the cause/message you are trying to communicate? Why are you passionate about this cause/message? If you could change something, what would it be? What words give you {HOPE}?

Tell us about your last fund-raiser and your next fund-raiser.

Tell us about your donors. (age, social status, etc.)

Please include anything else you think is important for us to know.

Do you have 2 people who have been impacted by your organization and can share their story?

ikros Contact: Chapterteller: Date of Contact: EST. # Shirts: Tags:

Page 15: Storytellers by ikros

REVEAL THE REALITY The formula is very simple, yet very powerful.

Step 1: Create a campaign shirt that people want to wear AFTER the event is over!

Step 2: tell them it is OK to reveal the truth and share hope with others. our founder Stephanie knows how to motivate and bring the best chapters out of people

Step 3: listen so they know that they MATTER

Step 4: create long lasting impact. each time a shirt

is worn the person standing behind them in line or in life can know they are not alone.

Step 5: Watch the impact unfold as we reveal the Chapters of our lives together

ikros.com