Corporate Brand Standards€¦ · MicroVention brand is displayed. The core graphic elements,...

Corporate Graphic Standards April 2016

GUIDEL INES TO ASS IST IN THE DEVELOPMENT OF MARKET ING AND COMMUNICAT ION MATER IALS FOR MICROVENT ION

The MicroVention brand identity is built and strengthened by the consistent use of core graphic components such as the MicroVention corporate symbol, signature, color palette and typefaces (fonts). These elements are integral to any communication platform—events, software, marketing collateral, Web, presentations, email and anywhere the MicroVention brand is displayed.

The core graphic elements, guidelines and templates found in this document are designed to aid in creating consistent brand, product, and corporate messaging without deviation.

As our company expands its existing product lines and our branding grows, updates to this manual will be published and distributed.

Contents Sec t i on 1 GRAPHIC GU IDEL INES Typog raphy Logo And Co lo r Log i s t i c s I nco r r ec t Logo Usage Logo F i l e Fo rmat s B rand ing E l ement s P roduc t Labe l i ng Pa l e t t e

Sec t i on 2 CORPORATE LOGOS AND COLOR PALETTE P r imary Co rpo ra te Logo Seconda ry Co rpo ra te Logo Co rpo ra te Co lo r Pa l e t t e

Sec t i on 3 PRODUCT LOGOS 3 .1 Co i l s 3 . 2 Acces s P roduc t s 3 . 3 I n t ra lumina l P roduc t s 3 . 4 De l i ve r y Sy s tem 3 .5 I s chemic S t roke P roduc t s 3 . 6 S ten t P roduc t s 3 . 7 L i qu id Embo l i c s

Sec t i on 4 STAT IONERY PACKAGE

MICROVENTION, V-Trak, V-Grip, MicroPlex, Cosmos, VFC, HyperSoft, HydroCoil, HydroFrame, HydroFill, HydroSoft, Chaperon, Traxcess, Headway, Scepter C, Scepter XC, LVIS, FRED and ERIC are registered trademarks of MicroVention, Inc. SOFIA, CASPER, PHIL and Empro are trademarks of MicroVention, Inc. www.microvention.com © 2016 MicroVention, Inc. 4/16

MicroVention Brand Overview

Section 1

ROTIS SANS SERIF

This is the primary typeface of MicroVention. It is a contemporary typeface that has sophisticated yet humanistic qualities. Its range of weights and unique characteristics give it the versatility needed to fulfill all headline and body copy needs.

QUOTES

46 L IGHT I TAL IC

1 2 3 4 5 6 7 8 9 0 abcdefghi jk lmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

BODY COPY AND HEADL INES

55 REGULAR


HEADL INES

65 BOLD

1234567890 abcdefghi jk lmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

HEADL INES

75 EXTRA BOLD

1234567890 abcdefghi jk lmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

UNIVERS

This is a very functional, easy-to-read typeface. It will be used for many quick-read points such as headlines on sales sheets or data in tables or charts.

TABLES AND CHARTS

55 ROMAN

12 3 4 5 6 7 8 9 0 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ

CAPT IONS

57 CONDENSED


SUB-HEADS

67 BOLD CONDENSED

1 2 3 4 5 6 7 8 9 0 abcdefghi jklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

IMPORTANT: Use only the fonts listed here and not others, even if they are part of the extended font families.

DO NOT USE THE ROTIS AMPERSAND SYMBOL (&) IN HEADLINES OR BODY COPY. Instead use the Univers Condensed ampersand (&), or use the word “and” in place of the ampersand symbol.

Graphic Guidelines

Typography: Where and how to use designated fonts

Section 1

Our symbol and signature are a visual way of identifying our business, products and services within our competitive marketplace. It is vital that these marks be used in a consistent manner.

Graphic Guidelines

Logo and Color LogisticsSymbol Signature

LOGO USAGE IN TWO COLOR

The two color logo is the preferred version to use on all printed and online communication tools. If the gradient in the symbol cannot be acceptably reproduced, the solid version may be used.

FOR EXAMPLE:

Stationery Collateral Direct Mail Advertising Specialty Advertising Web Site Packaging Graphic Displays Sales Sheets

LOGO USAGE IN ONE COLOR

These logos may be used when only one color is available for embroidery, printing or when information is faxed. If the gradient in the symbol cannot be acceptably reproduced, the solid version may be used.

APPROVED SINGLE COLORS:

PANTONE COLORS

If only one or two colors can be used for a specific marketing piece, use Pantone® inks. Ask your printer to provide you with ink draw downs before printing.

CMYK AND RGB COLORS

If Pantone colors are unavailable, please use the CMYK ( ) equivalents for all printing needs. The RGB ( ) colors are only to be used for on-screen needs such as web sites, email or PowerPoint presentations.

The MicroVention corporate logo is used as an example here. Please apply these

guidelines to all other logos contained in

this manual.

PMS 285 C

BLACK

PMS 8403 CMetallic Ink

WHITE

PMS 425 C

!

Section 1

INCORRECT LOGO USAGE

Compliance with the following guidelines is essential to establishing and maintaining the MicroVention identity and brand. Presented on this page are some examples of incorrect uses of the MicroVention logo. There are, of course, other unacceptable variations that we don’t have room to show you. Do not alter the logo in any way. Always reproduce the logo directly from the authorized electronic art files without any alteration.

Graphic Guidelines

Incorrect Logo Usage

Do not alter the placement of the symbol or its proportional relationship to the letter forms.

Do not remove the symbol from the signature.

Do not expand, condense, rotate or in any way reshape the logo.

Do not substitute other typefaces, weights or styles.Note: Correct logo does not have dotted “i”s.

Do not use the symbol as a repeated pattern.

Do not use a blue other than the corporate blue,PMS 285.

Do not place a screen or border around the logo.

Do not place the logo on a varying background that does not offer sufficient contrast.

The MicroVention corporate logo is used as an example here. Please apply these

guidelines to all other logos contained in

this manual.

Do not use the OLD logo mark. Do not use the logo with a horizontal line.

TERUMO

!

All corporate and product logos are available to download in several different file formats on the MicroVention iPad application. This style guide will help anyone using the logos to know which type of file to use.

Take a moment to test these logos to see which work best for you. You’ll want to upload a set of logos on each computer or on your company server.

.EPS and .AI FILES Each of these logos are vector-based files that may be used with professional applications such as Adobe Illustrator®. They are provided in PMS spot ink colors, process (CMYK) color, black and white. Use .EPS or .AI files for any professional printing, design or signage needs. These files can be enlarged to any size without losing integrity (no rasterization).

.JPG FILESThese are pixel-based files in primarily RGB format that may be used with professional applications such as Adobe Photoshop® and desktop applications such as Microsoft Word®. For best results, do not enlarge over 120%.

.PNG FILES

.PNG files allow the logo to have a transparent background so they can be placed on top of fields of color without a white box frame around the logo. These are also pixel-based files in RGB format. Good for web or desktop publishing. For best results, do not enlarge over 120%.

Graphic Guidelines

Logo File Formats

PIXEL-BASED VERSUS VECTOR-BASED

When enlarged, pixel-based files can exhibit rasterization.

Vector-based files enlarge without rasterization.

Section 1

CAUTION:Do not enlarge

pixel-based logos or you may get rasterization.

!

In the background of many MicroVention pieces, there is a feature called the “MicroVention Wave”. It is important for branding that this structure be used in a consistent manner. Please follow these rules and guidelines to best comply with the MicroVention brand. Files are available upon request.

GUIDELINES(A) The wave should always be flowing upward from left to right. The cropping should be kept as close to the example below as possible.(B) The wave can be faded or blended to become a subtle element whether on a dark or light background.(C) The wave can be positioned at the top or the bottom of the page. If used at the bottom, it should incorporate a black gradient, set to overprint, to darken the graphic.

Graphic Guidelines

Background Structures

Section 1

UPDATE:A black gradient

should now be added to darken the bottom

of the blue wave.

When the wave is used at the top of a graphic, it does NOT utilize the

new black gradient.

!

Corporate Logos and Color Palette

MicroVention® Corporate Logo - Primary

PRIMARY CORPORATE LOGO

Our symbol and signature are a visual way of identifying our business, products and services within the competitive marketplace. It is vital that these marks be used in a consistent manner.

MicroVention and its logos are registered trademarks and a ® must always accompany the full logo.

When MicroVention is present in sentence case, it should always have a capital M and V. It is very important to be consistent on this for legal and branding purposes.

LOGO

WHITE SPACE

The entire logo should always have a white area around it. The measurement of this area is approximately the height and width of the ‘M’ in the logo.

SOLID LOGO ALTERNATIVE

A solid version of the logo may be used in limited situations where tints or graduated color reproduction is not possible, such as small sized screen printing or embroidery.

Section 2

PR IMARY / METALL IC

PMS 285 C C 89 M 43 Y 0 K 0 R 0 G 124 B 194


PMS 425 C C 0 M 0 Y 0 K 77 R 95 G 96 B 98

ALTERNATE FOR METALL IC INK

MICROVENTION LOGO COLOR PALETTE

SECONDARY CORPORATE LOGO

This can be used when one or more complete corporate logos are used already with the same design layout. It can also be used as a promotional logo for advertising specialties and apparel. It is not to be used in areas determined to be critical in company name recognition.

WHITE SPACE

The entire logo should always have a white area around it. The measurement of this area is approximately the width of the ‘V’ in the logo.

LOGO

Section 2

PR IMARY / METALL IC OPT ION

PMS 285 C C 89 M 43 Y 0 K 0 R 0 G 124 B 194


PMS 425 C C 0 M 0 Y 0 K 77 R 95 G 96 B 98



MicroVention® Corporate Logo - Secondary

MICROVENTION LOGO COLOR PALETTE


Corporate Color Palette

C 56 M 97 Y 4 K 0 R 118 G 49 B 136

C 52 M 0 Y 100 K 0 R 154 G 195 B 75

C 0 M 19 Y 93 K 0 R 239 G 202 B 62

C 100 M 2 Y 42 K 0 R 0 G 166 B 167

C 100 M 67 Y 0 K 23 R 46 G 64 B 126

C 0 M 50 Y 100 K 0 R 248 G 148 B 30

C 64 M 19 Y 0 K 0 R 104 G 172 B 247

SECONDARY ACCENT COLORS

FOUR COLOR PROCESS

Please use the CMYK equivalents provided for each of the primary and secondary color palettes.

RGB COLORS

RGB color values are provided for color matching for web graphics or screen images such as PowerPoint® presentations.

SECONDARY COLORS

The secondary colors below are to be used in com-bination with the “primary logo colors” and never in place of them. These colors can be used as accents or complements to the primary palette when creating marketing materials. They can also be used in a screened (lighter) version of the color.

PANTONE® COLORSYour primary Pantone (PMS) colors are: 285 C blue and metallic 8403 C platinum, or 425 C when metallic ink is not available. Ask your printer to provide you with ink draw downs before printing to ensure acceptable color.

Section 2

PR IMARY / METALL IC OPT ION

PMS 285 C C 89 M 43 Y 0 K 0 R 0 G 124 B 194


PR IMARY / NON-METALL IC

PMS 285 C C 89 M 43 Y 0 K 0 R 0 G 124 B 194

PMS 425 C C 0 M 0 Y 0 K 77 R 95 G 96 B 98

Product Logo and Color Palette - Coils

MicroPlex® Coil System

TYPESET LOGO

When MicroPlex® Coil System is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Coil System. When MicroPlex is present in sentence case, it should always have a capital M and P (MicroPlex®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the letter C in the logo.

LOGO

HYPERSOFT COLOR PALETTE

Section 3.1

coil system

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126


coil system

PMS 8643 C C 23 M 31 Y 95 K 10 R 174 G 160 B 49

Univers 67Bold Cond.

Univers 57Condensed


Cosmos® Complex Coil

TYPESET LOGO

When Cosmos® Complex Coil is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Complex Coil. When Cosmos is present in sentence case, it should always have a capital C (Cosmos®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the letter O in the logo.

LOGO

The coil shadow on the letter “O” is made with a 50% screen of 8543 or the CMYK equivalent, a 40% screen of black, or a 50% transparency, in the case of the white knock-out version. When production issues are of concern, a solid shadow may be used.

COSMOS COLOR PALETTE

Section 3.1

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 8543 C C 50 M 78 Y 55 K 45 R 84 G 54 B 64



Univers 57Condensed


VFC® Coil

TYPESET LOGO

When VFC® Coil is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Coil. When VFC is present in sentence case, it should always be capitalized (VFC®) and have the registered mark. It is very important to be consistent on this for legal and branding purposes.

VFC ACRONYM / TAGLINE

VFC is an acronym for Versatile range Fill Coil. The letters V, F and C are bolded and capitalized in the tagline to call attention to the meaning of the product name. This formatting should be followed for typeset text as well.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the square space formed by the lower part of the F.

LOGO

VFC COLOR PALETTE

Section 3.1

PMS 403 C 1 M 7 Y 17 K 43 R 161 G 151 B 139

PMS 7476 C C 100 M 0 Y 43 K 60 R 0 G 90 B 88

PR IMARY

Versatile range Fill Coil


Univers 57Condensed


HyperSoft® Finishing Coil

TYPESET LOGO

When HyperSoft® Finishing Coil is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Finishing Coil. When HyperSoft is present in sentence case, it should always have a capital H and S (HyperSoft®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height of the bottom portion of the letter S.

LOGO

HYPERSOFT COLOR PALETTE

Section 3.1

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 131 C C 0 M 32 Y 100 K 9 R 213 G 175 B 26

PR IMARY


Univers 57Condensed

Section 3.1

TYPESET LOGO

When the HyperSoft® 3D Complex Coil is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Complex Coil. When HyperSoft 3D is present in sentence case, it should always have a capital H, S and D (HyperSoft® 3D) and the registered mark following HyperSoft, not 3D. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE


LOGO

HYPERSOFT 3D COLOR PALETTE

PMS 631 C C 67 M 0 Y 12 K 2 R 42 G 190 B 216

PMS 7405 C C 0 M 10 Y 99 K 0 R 255 G 222 B 5

PMS 7405 C C 0 M 10 Y 99 K 0 R 249 G 220 B 49

PMS 154 C C 0 M 47 Y 100 K 60 R 113 G 77 B 8

PR IMARY


Univers 57Condensed


HyperSoft® 3D Complex Coil

3D colors - this portion is 4-color


HydroFrame® HydroCoil® Embolic System

TYPESET LOGO

When HydroFrame® HydroCoil® Embolic System is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: HydroCoil® Embolic System. When HydroFrame is present in sentence case, it should always have a capital H and F (HydroFrame®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the letter H in the logo.

LOGO

HYDROFRAME COLOR PALETTE

Section 3.1

PMS 285 C C 89 M 43 Y 0 K 0 R 60 G 123 B 190

PMS 381** Custom Metallic Ink Ask Marketing for ink specifications

PMS 381 C C 20 M 0 Y 91 K 0 R 215 G 223 B 78

PR IMARY / METALL IC ALTERNATE FOR METALL IC INK


Univers 57Condensed

Section 3.1 Product Logo and Color Palette - Coils

HydroSoft® HydroCoil® Embolic System

TYPESET LOGO

When HydroSoft® HydroCoil® Embolic System is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Complex Coil. When HydroSoft is present in sentence case, it should always have a capital H and S (HydroSoft®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE


LOGO

HYDROSOFT COLOR PALETTE

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 8182 C C 75 M 56 Y 25 K 5 R 90 G 106 B 141

PMS 653 C

PR IMARY / METALL IC ALTERNATE FOR METALL IC INK

Comic Sans MSRegular

HydroSoft®


Univers 57Condensed

AlternateTypeset Version


HydroFill® HydroCoil® Embolic System

TYPESET LOGO

When HydroFill® HydroCoil® Embolic System is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: HydroCoil® Embolic System. When HydroFill is present in sentence case, it should always have a capital H and F (HydroFill®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE


LOGO

HYDROFILL COLOR PALETTE

Section 3.1

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 8180 C C 55 M 42 Y 32 K 3 R 125 G 134 B 149


PMS 430 C C 55 M 42 Y 32 K 3 R 125 G 134 B 149



Univers 57Condensed

Product Logo and Color Palette - Access Products

Chaperon® Guiding Catheter

TYPESET LOGO

When Chaperon® Guiding Catheter is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Guiding Catheter. When Chaperon is present in sentence case, it should always have a capital C (Chaperon®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height between the ascender of ‘h’ and the descender of ‘p’ and the width of the letters ‘Ch’ in the logo.

LOGO

The Chaperon logo in the bar is the preferred usage of the logo. The alternate option is primarily for very small uses of the logo such as labeling or promotional items.

CHAPERON COLOR PALETTE

Section 3.2

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 660 U *

PR IMARY CUSTOM PROCESS& RGB COLOR MIX *

C 55 M 32 Y 0 K 18 R 109 G 130 B 175

*Because the Pantone color chosen is

the Uncoated version, a custom CMYK

and RGB mix has been established to

match the softer tones. DO NOT USE PMS

LOGOS when printing in 4-color process.

CAUTION:Always use the custom CMYK

logo provided to you when printing 4-color process. It uses a custom

color mix.

DO NOT USE PMS LOGOS when

printing in 4-color process. The color

values will not translate correctly.

!


Univers 57Condensed


Headway® Microcatheter – Family Logo

TYPESET LOGO

When Headway® Microcatheter is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Microcatheter. When Headway is present in sentence case, it should always have a capital H (Headway®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height between the ascender of ‘d’ and the descender of ‘y’ and the width of the capital H plus the swoosh in the logo.

FAMILY LOGO

The Headway logo in the bar is the preferred usage of the logo. It is the logo used to identify the Family of Headway Products. The alternate option is primarily for very small uses of the logo such as labeling or promotional items.

HEADWAY COLOR PALETTE

Section 3.2

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 625 U *


C 80 M 0 Y 70 K 10 R 0 G 164 B 114

*Because the Pantone color chosen is the

Uncoated version, a custom CMYK and

RGB mix has been established to match

the softer tones. DO NOT USE PMS




color mix.




!


Univers 57Condensed

CMYK: green; 80,0,70,10blue; 100,67,0,23light blue; 21,2,0,0

RGB: green; 0,164,114blue; 0,75,141light blue; 197,227,247

PMS:green; 625 Ublue; 288 Clight blue; 2915 C / 35%

Section 3.2

HEADWAY COLOR PALETTE

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 625 U *

PMS 299 C


C 80 M 0 Y 70 K 10 R 0 G 164 B 114

C 85 M 19 Y 0 K 0 R 0 G 157 B 220







Headway® Microcatheter – Product Extensions

TYPESET LOGO

When Headway® Microcatheter is present in a data form such as a chart or table, or used in aheader or subhead, the typeset version should be formatted as shown above, and always include theproduct descriptor (Microcatheter) following the line extension names. When Headway is present in sentence case, it should always have a capital H (Headway®) and the registered mark followed by the product extension name and size. It is very important to be consistent on this for legal and branding purposes.



color mix.




!


Univers 57Condensed

Headway® Advanced Soft Microcatheter Headway® 21 MicrocatheterHeadway® Advanced 17 Soft Microcatheter Headway® 27 MicrocatheterHeadway® Advanced 17 Soft Pre-Shaped Tip Microcatheter

20%


Headway® DUO Microcatheter

TYPESET LOGO

When Headway® DUO Microcatheter is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Microcatheter. When DUO is present in sentence case, it should always include Headway® and be capitalized (Headway® DUO) and have the registered mark following Headway, not DUO. It is very impor-tant to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including Headway and the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the letter ‘a’ in the Headway logo.

LOGO

DUO COLOR PALETTE

Section 3.2

PMS 2945 C C 100 M 45 Y 0 K 14 R 0 G 105 B 170

PR IMARY

PMS 425 C C 0 M 0 Y 0 K 77 R 95 G 96 B 98


Univers 57Condensed

Univers 57Condensed

NOTE: DUO is part of the Headway® family of products, and must always include Headway when appearing in text or logo form.


Traxcess® Guidewire

TYPESET LOGO

When Traxcess® Guidewire is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Guidewire. When Traxcess is present in sentence case, it should always have a capital T (Traxcess®) and the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height between the ascender of T and the descender of ‘x’ and the width of the letters ‘Tr’ in the logo.

LOGO

The Traxcess logo in the bar is the preferred usage of the logo. The alternate option is primarily for very small uses of the logo such as labeling or promotional items.

TRAXCESS COLOR PALETTE

Section 3.2

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 7447 U *


C 30 M 30 Y 0 K 25 R 139 G 135 B 168








color mix.




!


Univers 57Condensed


Sofia™

TYPESET LOGO

When Sofia™ Retrieval Device is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: . When Sofia is present in sentence case, the first letter is capitalized with the rest of the letters lowercase (Sofia™) and have the trademark. It is very important to be consistent on this for legal and branding purposes.

ERIC ACRONYM

Sofia is an acronym for Soft torqueable catheterOptomized For Intracranial Access. The letters S, O, F, I and A are bolded and capitalized in the tagline to call attention to the meaning of the product name. This formatting should be followed for typeset text as well.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the square formed by the a’s center bar and space below.

LOGO

SOFIA COLOR PALETTE

Section 3.2

PMS 032C C 0 M 90 Y 86 K 0 R 234 G 65 B 53

PR IMARY

CAUTION:This logo is

currently trade-marked, but will be

changing to a ® registered mark in

the near future. Be sure to check

for the latest version of this logo.

NOV. 2013

™

PMS 202 C C 0 M 100 Y 61 K 43 R 152 G 0 B 46


Univers 57Condensed

Distal Access Catheter

Soft torqueable catheter Optomized For Intracranial Access

DISCLAIMER

Sofia™ requires the following disclaimer when used on any materials that will be seen anywhere in North America.

Caution: The Sofia™ Distal Access Catheter is not approved for sale or use in the United States.

CAUTION:Disclaimer required

for this product.

Product Logo and Color Palette - Access Products NOT AVAILABLE FOR SALE IN THE U.S.

Sofia™

TYPESET LOGO

When Sofia™ Plus is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Distal Access Catheter. When Sofia is present in sentence case, the first letter is capitalized with the rest of the letters lowercase (Sofia™) and have the trademark. It is very important to be consistent on this for legal and branding purposes.

SOFIA ACRONYM

Sofia is an acronym for Soft torqueable catheterOptomized For Intracranial Access. The letters S, O, F, I and A are bolded and capitalized in the tagline to call attention to the meaning of the product name. This formatting should be followed for typeset text as well.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the square formed by the a’s center bar and space below.

LOGO

SOFIA COLOR PALETTE

Section 3.2

PMS 032C C 0 M 90 Y 86 K 0 R 234 G 65 B 53

PR IMARY






MAY 2015

™

Soft torqueable catheter Optomized For Intracranial Access

PMS 285 C C 89 M 43 Y 0 K 0 R 0 G 114 B 206


Univers 57Condensed

Plus Distal Access Catheter

NOTE: Only Sofia has the trademark symbol, not ‘Plus’

DISCLAIMER

Sofia™ Plus requires the following disclaimer when used on any materials that will be seen anywhere in North America.

Caution: The Sofia™ Plus Distal Access Catheter is not approved for sale or use in the United States.


for this product.

Scepter

SCEPTER COLOR PALETTE

PMS 144 (50%) C 0 M 24 Y 50 K 0 R 253 G 200 B 138

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 144 C C 0 M 48 Y 100 K 0 R 247 G 151 B 28

PR IMARY

The Scepter logo family will have multiple variations which will replace letter “C”. Each variation, including C, ST and XT, will be colored with a 50% screen of PMS 144.

Section 3.2

Note: Scepter may be used alone as text or logo when referring to the line of products, but cannot have the ™ without its designated descriptor - C.


Univers 57Condensed


Scepter C® Occlusion Balloon Catheter

TYPESET LOGO

When Scepter C Occlusion Balloon Catheter is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Occlusion Balloon Catheter. When Scepter C is present in sentence case, it should always have a capital S and C (Scepter C ) and the trademark following the C. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the lowercase ‘c’ in the logo.

LOGO

Scepter


Scepter XC® Occlusion Balloon Catheter

TYPESET LOGO

When Scepter XC Occlusion Balloon Catheter is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Occlusion Balloon Catheter. When Scepter XC is present in sentence case, it should always have a capital S and XC (Scepter XC ) and the trademark following the XC. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the lowercase ‘c’ in the logo.

LOGO

SCEPTER COLOR PALETTE

PMS 144 (50%) C 0 M 24 Y 50 K 0 R 253 G 200 B 138

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 144 C C 0 M 48 Y 100 K 0 R 247 G 151 B 28

PR IMARY

The Scepter logo family will have multiple variations which will replace letter “XC”. Each variation, including C, ST and XT, will be colored with a 50% screen of PMS 144.

Section 3.2


Univers 57Condensed

Note: Scepter may be used alone as text or logo when referring to the line of products, but cannot have the ™ without it’s designated descriptor - XC.

Product Logo and Color Palette - Intraluminal Products

LVIS® Intraluminal Support Device

TYPESET LOGO

When LVIS® Intraluminal Support Device is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Intraluminal Support Device. When LVIS® is present in sentence case, it should always be in all capitals (LVIS®) and have the registered trademark symbol. It is very important to be consistent on this for legal and branding purposes.

LVIS ACRONYM

LVIS is an acronym for Low-profile Visualized Intraluminal Support. The letters L, V, I and S are bolded and capitalized to call attention to the meaning of the product name. This formatting should be followed for typeset text.

WHITE SPACE


LOGO

The gradient blend in the logo is preferred, but solid versions can be used if production is an issue.

LVIS COLOR PALETTE

Section 3.3

PMS 279 C C 68 M 34 Y 0 K 0 R 85 G147 B 206

PMS 2728 C C 100 M 75 Y 0 K 0 R 0 G 85 B 167

PMS 279 C - 50% C 34 M 17 Y 0 K 0 R 158 G 187 B 226

PR IMARY - G rad i en t B l end

Low-Profile Visual Intraluminal Support


Univers 57Condensed

CAUTION:The LVIS logo color

palette has been changed.

JANUARY 2016


for this product. See following page.

!


LVIS® Jr. Intraluminal Support Device

TYPESET LOGO

When LVIS® Jr. Intraluminal Support Device is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Intraluminal Support Device. When LVIS® Jr. is present in sentence case, it should always be in all capitals (LVIS® Jr. ) and have the registered trademark symbol. It is very important to be consistent on this for legal and branding purposes.

LVIS ACRONYM

LVIS is an acronym for Low-profile Visualized Intraluminal Support. The letters L, V, I and S are bolded and capitalized to call attention to the meaning of the product name. This formatting should be followed for typeset text.

WHITE SPACE


LOGO

The gradient blend in the logo is preferred, but solid versions can be used if production is an issue.

LVIS® JR. COLOR PALETTE

Section 3.3

PMS 492 C * C 28 M 90 Y 77 K 25 R149 G 50 B 53

PMS 425 C - 50% C 0 M 0 Y 0 K 38.5 R168 G 169 B 173

PR IMARY - G rad i en t B l end

NOTE: Only LVIS has the registered trademark symbol, not ‘Jr.’

Low-Profile Visual Intraluminal Support


Univers 57Condensed

CAUTION:The LVIS logo color

palette has been changed.

JANUARY 2016


for this product. See following page.

!

PMS 425 C C 0 M 0 Y 0 K 77 R 95 G 96 B 98

CUSTOM PROCESS& RGB COLOR MIX *


LVIS® Intraluminal Support DeviceLVIS® Jr. Intraluminal Support DeviceDISCLAIMER

LVIS® Intraluminal Support Device and LVIS® Jr. Intraluminal Support Device both require the following disclaimer when used on any materials that will be seen anywhere in North America.

*Humanitarian Device Exemption (HDE): Authorized by Federal Law for use with bare platinumembolic coils for the treatment of unruptured, wide neck (neck ≥ 4 mm or dome to neck ratio < 2), intracranial, saccular aneurysms arising from a parent vessel with a diameter ≥ 2.5 mm and ≤ 4.5 mm. The effectiveness of this device for this use has not been demonstrated.

Section 3.3


for this product.

Product Logo and Color Palette - Intraluminal Products NOT AVAILABLE FOR SALE IN THE U.S.

FRED® System

TYPESET LOGO

When FRED® System is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: System. When FRED is present in sentence case, it should always be in all capitals (FRED®) and have the trademark. It is very important to be consistent on this for legal and branding purposes.

FRED ACRONYM

FRED is an acronym for Flow Re-direction Endoluminal Device. The letters F, R, E and D are bolded and capitalized in the tagline to call attention to the meaning of the product name. This formatting should be followed for typeset text as well.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the square formed by the E’s center bar and space below.

LOGO

The stent shape within the letterforms is made with a 50% screen of 330 or the CMYK equivalent, a 40% screen of black, or a 50% transparency, in the case of the white knock-out version. When production issues are of concern, a solid knock-out stent shape may be used.

FRED COLOR PALETTE

Section 3.3

PMS 492 C C 0 M 70 Y 66 K 30 R 180 G 83 B 65

PR IMARY

Flow Re-direction Endoluminal Device

PMS 330 C C 100 M 0 Y 43 K 60 R 0 G 90 B 88


Univers 57Condensed

CAUTION:FRED is now a

registered mark.Be sure to check


FEBRUARY 2014

®

DISCLAIMER

FRED® System requires the following disclaimer when used on any materials that will be seen anywhere in North America.

Caution: The FRED® System is an investigational device limited by U.S. law to investigational use.


for this product.

Product Logo and Color Palette - Delivery System

V-TRAK SYSTEM COLORS

Use the color palette below as a guide for all pieces produced solely for the V-Trak® Coil System and/or any of its parts.

V-TRAK COLOR PALETTE

PR IMARY

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 114 C C 0 M 8 Y 73 K 0 R 246 G 233 B 105

PMS 8203 C C 77 M 31 Y 19 K 6 R 94 G 132 B 166

Section 3.4

V-TRAK CO IL SYSTEM V-TRAK CO IL SYSTEM

V-Trak® Delivery System V-Grip® Detachment ControllerV-Trak® Soft Delivery System V-Trak® Advanced Coil System

TYPESET LOGO

When any of the V-Trak® family of products are present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be used as shown above, and always include the product descriptor: Delivery System or Detachment Controller. When V-Trak or V-Grip is present in sentence case, it should always be capitalized (V-Trak® or V-Grip®) and have the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo (including the tagline if applicable) should always have a white area around it. The measurement of this area is approximately the height and width of the V in any of the logos below.

LOGOS

V-Trak® Delivery SystemUnivers 67Bold Cond.

Univers 57Condensed

V-Trak® Delivery System


V-Trak® Delivery System V-Grip® Detachment ControllerV-Trak® Soft Delivery System

TYPESET LOGO

When any of the V-Trak® family of products are present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be used as shown above, and always include the product descriptor: Delivery System or Detachment Controller. When V-Trak or V-Grip is present in sentence case, it should always be capitalized (V-Trak® or V-Grip®) and have the registered mark. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE

The entire logo (including the tagline if applicable) should always have a white area around it. The measurement of this area is approximately the height and width of the V in any of the logos below.

LOGO

V-TRAK V-TRAK PUSHER

V-GR IPV-TRAK WITH TAGL INE

V-TRAK SOFT

V-TRAK DEL IVERY SYSTEM

Section 3.4


Univers 57Condensed


V-TRAK SYSTEM COLORS

Use the color palette below as a guide for all pieces produced solely for the V-Trak® Delivery System and/or any of its parts.

V-TRAK COLOR PALETTE

PR IMARY

PMS 288 C C 100 M 67 Y 0 K 23 R 46 G 64 B 126

PMS 114 C C 0 M 8 Y 73 K 0 R 246 G 233 B 105

PMS 8203 C C 77 M 31 Y 19 K 6 R 94 G 132 B 166

Section 3.4

Product Logo and Color Palette - Ischemic Stroke Products NOT AVAILABLE FOR SALE IN THE U.S.

ERIC®

TYPESET LOGO

When ERIC® Retrieval Device is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Retrieval Device. When ERIC® is present in sentence case, it should always be in all capitals (ERIC® ) and have the registered trademark symbol. It is very important to be consistent on this for legal and branding purposes.

ERIC ACRONYM

ERIC is an acronym for Embolus Retriever with Interlinked Cages. The letters E, R, I and C arebolded and capitalized in the tagline to call attention to the meaning of the product name. This formatting should be followed for typeset text as well.

WHITE SPACE


LOGO

ERIC COLOR PALETTE

Section 3.5

PMS 492 C C 25.75 M 100 Y 79.42 K 24.2 R 129 G 2 B 48

PR IMARY

Embolus Retriever with Interlinked Cage

PMS 330 C C 0 M 90.1 Y 85.62 K 0 R 207 G 66 B 56


Univers 57Condensed

Retrieval Device

CAUTION:ERIC is now a

registered mark.Be sure to check


FEBRUARY 2014

®

DISCLAIMER

ERIC® Retrieval Device requires the following disclaimer when used on any materials that will be seen anywhere in North America.

Caution: The ERIC® Device is not approved for sale or use in the United States.


for this product.

Product Logo and Color Palette - Ischemic Stroke Products NOT AVAILABLE FOR SALE IN THE U.S.

EmPro™

TYPESET LOGO

When EmPro® Embolic Protection Device is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Embolic Protection Device. When EmPro™ is present in sentence case, it should always include the capital “E” and “P” and have the trademark symbol. It is very important to be consistent on this for legal and branding purposes.

WHITE SPACE


LOGO

The gradient blend in the logo is preferred, but solid versions can be used if production is an issue. The light brown is achieved using a 70% screen of the lighter PMS 470.

EMPRO COLOR PALETTE

Section 3.5

PMS 470 C (70%) C 0 M 43.5 Y 75 K 24.75 R 195 G 127 B 66

PR IMARY






2015

™

PMS 470 C C 0 M 58 Y 100 K 32 R 160 G 83 B 36

PMS 490 C C 0 M 74 Y 100 K 72 R 100 G 34 B 0


Univers 57Condensed

Embolic Protection Device

DISCLAIMER

EmPro® Embolic Protection Device requires the following disclaimer when used on any materials that will be seen anywhere in North America.

Caution: The EmPro™ Embolic Protection Device is not approved for sale or use in the United States.


for this product.

Product Logo and Color Palette - Stents NOT AVAILABLE FOR SALE IN THE U.S.

CASPER COLOR PALETTE

Section 3.6

PMS 492 C C 83.47 M 100 Y 6 K .87 R 77 G 45 B 133

PR IMARY






SEPTEMBER2013

™

Carotid Artery Stent designed to

Prevent Embolic Release

PMS 330 C C 68.65 M 44.11 Y 0 K 0 R 102 G 129 B 190


Univers 57Condensed

CASPER™ RX Carotid Artery Stent

TYPESET LOGO

When CASPER™ RX Carotid Artery Stent is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor: Carotid Artery Stent. When CASPER™ RX is present in sentence case, it should always be in all capitals (CASPER™ RX) and have the trademark following CASPER. It is very impor-tant to be consistent on this for legal and branding purposes.

CASPER ACRONYM

CASPER is an acronym for Carotid Artery Stent designed to Prevent Embolic Release. The letters C, A, S, P, E and R are bolded and capitalized in the tagline to call attention to the meaning of the product name. This formatting should be followed for typeset text as well.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of the ‘X’ in the RX portion of the logo.

LOGO

The stent shape within the letterforms is made with a 50% screen of 330 or the CMYK equivalent, a 40% screen of black, or a 50% transparency, in the case of the white knock-out version. When production issues are of concern, a solid knock-out stent shape may be used.

DISCLAIMER

CASPER™ RX Carotid Artery Stent requires the following disclaimer when used on any materials that will be seen anywhere in North America.

Caution: The CASPER™ Carotid Artery Stent is not approved for sale or use in the United States.


for this product.

Section 3.7 Product Logo and Color Palette - Liquid Embolics NOT AVAILABLE FOR SALE IN THE U.S.

PHIL COLOR PALETTE

PMS 2748 C C 100 M 95 Y 0 K 15 R 35 G 47 B 132

PR IMARY






MARCH 2014

™

PMS 1365 C C 0 M 29 Y 72 K 0 R 253 G 188 B 95


Univers 57Condensed

PHIL™ Liquid Embolic System

TYPESET LOGO

When PHIL™ Liquid Embolic System is present in a data form such as a chart or table, or used in a header or subhead, the typeset version should be formatted as shown above, and always include the product descriptor. When PHIL™ is present in sentence case, it should always be in all capitals (PHIL™) and have the trademark following PHIL. It is very important to be consistent on this for legal and branding purposes.

PHIL ACRYONYM

PHIL is an acronym for Precipitating Hydrophobic Injectable Liquid. The letters P, H, I and L are bolded and capitalized in the tagline to call attention to the meaning of the product name. This formatting should be followed for typeset text as well.

WHITE SPACE

The entire logo, including the tagline, should always have a white area around it. The measurement of this area is approximately the height and width of half the ‘H’ in the logo.

LOGO

Precipitating Hydrolic Injectable Liquid

DISCLAIMER

PHIL® Liquid Embolic System requires the fol-lowing disclaimer when used on any materials that will be seen anywhere in North America.

Caution: The PHIL® Liquid Embolic System is not approved for sale or use in the United States.


for this product.

Stationery Package

Stationery Package

Use the following printer specifications to maintain a consistent corporate look for any materials you create:

1. Letterhead and Second Sheet The letterhead and second sheet both print in two color and the printing bleeds on three sides.

2. Business Cards Your cards print in two color and bleeds on three sides. You have the option of embossing the logo. Your printer can rearrange these cards to best suit their press requirements.

3. #10, 9x12 and 10x13 Envelopes Each envelope prints in two color and bleeds on three sides. 4. Notecard and A6 Envelope The greeting card prints in two color on the front and is blank inside. The color bleeds on four sides. The card will score and fold in half. The envelope is size A6, prints in two color and bleeds on three sides.

5. Avery Mailing Labels #5614 Your mailing labels will print on a sheet of Avery Labels #5614. They print in two color.

6. Notepad The self-adhesive notepad is 3.75 x 5.75 inches, prints in two color and bleeds on three sides.

7. Fax Sheet Your fax sheet was created cleanly and simply to be printed from the pdf and photo copied.

9. Fonts The font family used on your corporate identity is Rotis™, including Rotis Sans Serif 55, 56, and 65. We recommend that you buy this font so you can continue to have seamless branding throughout all of your material, whether for print or on-screen viewing. You can purchase this font from www.veer.com. The fonts provided on the CD with this package are for use in printing this material only and are not licensed for any other material. Rotis is a trademark of Agfa Division, Bayer® Corporation.

The printed materials in this package where not created with Pantone inks and so do not reflect accurate color.

Section 4

®

MicroVention, Inc., A TERUMO Group Company, 1311 Valencia Avenue, Tustin, CA 92780Main +1.714.247.8000 | microvention.com

Stationery Package

Custom duotone ofPMS 8403 and 28511”

8.5”

1”

.625”Rotis San Serif 55 Size: 6.5 point Tracking: 50

The second sheet is the same logo and background design without the address line at the bottom of the page.

®

LETTERHEAD

SECOND SHEET

Section 4

®

MicroVention Europe S.A .R.L . , A TERUMO Group Company, au capital de 40.000 Euros R.C .S. Versailles B 440 775 674 00029 – APE 514 N30 bis , rue du Vieil Abreuvoir – 78100 Saint-Germain-en-Laye – France Tél. : +33 (0)1 39 21 77 46 – Fax : +33 (0)1 39 21 16 01

E-mail : [email protected] – www.microvention.com

Stationery Package

Custom duotone ofPMS 8403 and 285297mm

210mm

25mm

18mmRotis San Serif 55 Size: 6.5 point Tracking: 50

A4 LETTERHEAD

Section 4

®

MicroVention, Inc. : 1311 Valencia Avenue : Tustin : CA 92780

Stationery Package

MicroVention, Inc., A TERUMO Group Company 1311 Valencia Avenue, Tustin, CA 92780 | microvention.com Main: +1.714.247.8000 Direct: +1.714.247.8042 Fax: +1.714.247.8019 Mobile: +1.949.636.6844

Cathy DemyanovichSr. Director, Corporate [email protected]

MicroVention, Inc., A TERUMO Group Company 1311 Valencia Avenue, Tustin, CA 92780 | microvention.com Direct: +1.714.247.8034 Mobile: +1.949.212.1566 Main: +1.714.247.8000

Richard E. CappettaPresident and Chief Executive [email protected]

.6”

Rotis San Serif 75 Extra Bold Size: 11 point Tracking: 40

3.5”

2”

Rotis San Serif 55 Size: 7.75 point Leading: 10

President’s Club logo(Sales award) - optional/earned

Rotis San Serif 55 Size: 8.5 point Tracking: 40

9.5”

.8”

.375”


BUSINESS CARD

#10 ENVELOPE

Section 4

Stationery Package

®


9X12 / 10X13 ENVELOPES

AVERY LABELS #5164


Section 4

®


®


®


®


®


®


.75”

.75”

1”




Stationery Package

NOTECARD


A6 ENVELOPE

6.25”

9”

6.5”

4.75”


Section 4

.825”

.625”

Corporate Brand Standards€¦ · MicroVention brand is displayed. The core graphic elements,...

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Transcript of Corporate Brand Standards€¦ · MicroVention brand is displayed. The core graphic elements,...