Brand Identity Guidelines At A Glance...Brand Identity Guidelines At A Glance Incorrect use of logo...

1
Brand Identity Guidelines At A Glance Incorrect use of logo colors. If the correct colors cannot be used, the logo should be displayed in one color. This condensed guide will help you apply The National Exchange Club identity guidelines in a consistent and conscientious manner to strengthen our image and send our positive message into the nation. Please use this condensed guide in conjunction with the complete National Exchange Club Branding Guide available on the Member Resources section of Exchange's website > Logo/Artwork page. Incorrect use of logo. Do not stretch, skew, or distort. Logo Components Horizontal Logo Vertical Logo Custom Club/District Logo Logo Colors Typography Unacceptable Logo Uses Incorrect use of the emblem and type. Do not incorporate the emblem as an alphabetic character (number or symbol) into logo-type artwork. OHI -WV Incorrect use of the emblem and type. Do not use the emblem with a club (or district) name, unless it is the Exchange-approved logo, as a header or footer. Exchange Club of Toledo, OHIO Logo Logotype Emblem Blue #39499C RGB ▪ 57 73 156 CMYK ▪ 92 70 0 0 PANTONE Reflex Blue U Red #9D2235 RGB ▪ 157 34 53 CMYK ▪ 7 100 68 32 PANTONE 201 C Gold #AC936E RGB ▪ 172 147 110 CMYK ▪ 30 30 60 0 PANTONE 872 U Futura ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Adobe Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The Futura and Adobe Garamond font families are Exchange's primary typefaces. With options offering a variety of functional and creative uses, these typefaces lend a consistent, professional, and legible appearance to print and online materials. The full logo with Exchange and club/district name is the preferred logo choice; please use this version whenever possible. The "Emblem only" version, with partial club/district name, may be used when horizontal spacing is an issue and the full logo does not fit or look appropriate. EXCHANGE EXCHANGE CLUB OF DONELSON-HERMITAGE AREA, TN LINCOLNLAND DISTRICT EXCHANGE CLUBS NORTH CAROLINA DISTRICT DETROIT, MI

Transcript of Brand Identity Guidelines At A Glance...Brand Identity Guidelines At A Glance Incorrect use of logo...

Page 1: Brand Identity Guidelines At A Glance...Brand Identity Guidelines At A Glance Incorrect use of logo colors. If the correct colors cannot be used, the logo should be displayed in one

Brand Identity Guidelines At A Glance

Incorrect use of logo colors. If the correct colors cannot be used, the logo should be displayed in one color.

This condensed guide will help you apply The National Exchange Club identity guidelines in a consistent and conscientious manner to strengthen our image and send our positive message into the nation. Please use this condensed guide in conjunction with the complete National Exchange Club Branding Guide available on the Member Resources section of Exchange's website > Logo/Artwork page.

Incorrect use of logo. Do not stretch, skew, or distort.

Logo Components

Horizontal Logo

Vertical Logo

Custom Club/District Logo

Logo Colors

Typography

Unacceptable Logo Uses

Incorrect use of the emblem and type. Do not incorporate the emblem as an alphabetic character (number or symbol) into logo-type artwork.

OHI -WV

Incorrect use of the emblem and type. Do not use the emblem with a club (or district) name, unless it is the Exchange-approved logo, as a header or footer.

Exchange Club of Toledo, OHIO

Logo

LogotypeEmblem

Blue#39499CRGB ▪ 57 73 156CMYK ▪ 92 70 0 0PANTONE Reflex Blue U

Red#9D2235RGB ▪ 157 34 53CMYK ▪ 7 100 68 32PANTONE 201 C

Gold#AC936ERGB ▪ 172 147 110CMYK ▪ 30 30 60 0PANTONE 872 U

FuturaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Adobe GaramondABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

The Futura and Adobe Garamond font families are Exchange's primary typefaces. With options offering a variety of functional and creative uses, these typefaces lend a consistent, professional, and legible appearance to print and online materials.

The full logo with Exchange and club/district name is the preferred logo choice; please use this version whenever possible.

The "Emblem only" version, with partial club/district name, may be used when horizontal spacing is an issue and the full logo does not fit or look appropriate.

EXCHANGE EXCHANGE CLUB OF DONELSON-HERMITAGE AREA, TN

LINCOLNLAND DISTRICT EXCHANGE CLUBS

NORTH CAROLINADISTRICT

DETROIT, MI

OIM Oracle Identity Manager at Glance

OIM Oracle Identity Manager at Glance

BRAND IDENTITY STANDARDS - Grinnell Mutual · BRAND IDENTITY The outward expression of a brand as created by a system of standards, including colors, fonts, images, photos, graphics,

BRAND IDENTITY STANDARDS - Grinnell Mutual · BRAND IDENTITY The outward expression of a brand as created by a system of standards, including colors, fonts, images, photos, graphics,

BRAND IDENTITY GUIDELINES€¦ · 15.01.2015  · BRAND IDENTITY GUIDELINES PAGE 7 LOGO e. f. c. d. Our identity can be used in one (a) or two colors (b). To achieve optimum readability

BRAND IDENTITY GUIDELINES€¦ · 15.01.2015  · BRAND IDENTITY GUIDELINES PAGE 7 LOGO e. f. c. d. Our identity can be used in one (a) or two colors (b). To achieve optimum readability

WOMENʼS WAY logo standards...To brand Women’s Way and its identity, logo colors should be kept consistent. The following colors should be used for the logo in any four-color applications.

WOMENʼS WAY logo standards...To brand Women’s Way and its identity, logo colors should be kept consistent. The following colors should be used for the logo in any four-color applications.

Visual Identity Manual 4 - SSC€¦ · Don’t crop the logo. 1. Visual identity and communication – Logotype – Do not change or modify Never reproduce the logo on colors not

Visual Identity Manual 4 - SSC€¦ · Don’t crop the logo. 1. Visual identity and communication – Logotype – Do not change or modify Never reproduce the logo on colors not

IDENTITY USAGE GUIDELINES · UFCW IDENTITY PACKAGE 3 The colors of the UFCW’s logo must match the PMS Coated Stock Colors as closely as possible for ALL materials where the logos

IDENTITY USAGE GUIDELINES · UFCW IDENTITY PACKAGE 3 The colors of the UFCW’s logo must match the PMS Coated Stock Colors as closely as possible for ALL materials where the logos

Comparative Study on Brand Identity of Esprit and United Colors of Benetton

Comparative Study on Brand Identity of Esprit and United Colors of Benetton

CORPORATE IDENTITY MANUAL - Etis Lojistik · CORPORATE IDENTITY MANUAL 3.0 Corporate Colors Our corporate identity is defined in two main colors. No other color may be used on any

CORPORATE IDENTITY MANUAL - Etis Lojistik · CORPORATE IDENTITY MANUAL 3.0 Corporate Colors Our corporate identity is defined in two main colors. No other color may be used on any

Rotary International Visual Identity at a Glance DECEMBER 2019 · Visual Identity at a Glance DECEMBER 2019 A consistent voice and visual identity are essential components of a strong

Rotary International Visual Identity at a Glance DECEMBER 2019 · Visual Identity at a Glance DECEMBER 2019 A consistent voice and visual identity are essential components of a strong

Graphic Identity Logo Configurations Guide At-a …lomalindahealth.org/assets/gig/downloads/documents/At-a-Glance... · Our graphic identity system helps us define and distinguish

Graphic Identity Logo Configurations Guide At-a …lomalindahealth.org/assets/gig/downloads/documents/At-a-Glance... · Our graphic identity system helps us define and distinguish

Together, we are building a stronger identity of which we ...and Blue. HTML, or Web design, recognizes HEX (hexadecimal) colors. Secondary Palette These secondary colors reflect the

Together, we are building a stronger identity of which we ...and Blue. HTML, or Web design, recognizes HEX (hexadecimal) colors. Secondary Palette These secondary colors reflect the

Branding Guidelines · colors corporate identity manuals & guides Brand Name Here colors corporate identity manuals & guides Brand Name Here page number

Branding Guidelines · colors corporate identity manuals & guides Brand Name Here colors corporate identity manuals & guides Brand Name Here page number

BRAND IDENTITY GUIDELINES - University Health System/media/files/... · 2019-01-30 · Our brand is more than just logos, colors and buildings. Our brand is our identity. It stands

BRAND IDENTITY GUIDELINES - University Health System/media/files/... · 2019-01-30 · Our brand is more than just logos, colors and buildings. Our brand is our identity. It stands

The Taleo Brand. Our Identity Guide for Logos, Colors

The Taleo Brand. Our Identity Guide for Logos, Colors

Standard Colors: Fantasy Colors: Root Colors:

Standard Colors: Fantasy Colors: Root Colors:

IDENTITY STANDARDS · Identity Standards 12 To maintain consistency in the SkyWest identity, never modify the approved SkyWest logo or colors. To ensure a consistent corporate identity,

IDENTITY STANDARDS · Identity Standards 12 To maintain consistency in the SkyWest identity, never modify the approved SkyWest logo or colors. To ensure a consistent corporate identity,

ONE VISION. ONE BRAND. ONE IDENTITY. - JA Americasjaamericas.org/sites/default/files/identity/ja_corporate... · 2015-01-02 · JA ROC AND MEMBER BRANDMARK: COLORS AND VARIATIONS

ONE VISION. ONE BRAND. ONE IDENTITY. - JA Americasjaamericas.org/sites/default/files/identity/ja_corporate... · 2015-01-02 · JA ROC AND MEMBER BRANDMARK: COLORS AND VARIATIONS

VISUAL IDENTITY GUIDELINES...VISUAL IDENTITY GUIDELINES Updated 4-26-2011. Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.01 Clear zone 2.02 Logo misuse 3. Colors

VISUAL IDENTITY GUIDELINES...VISUAL IDENTITY GUIDELINES Updated 4-26-2011. Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.01 Clear zone 2.02 Logo misuse 3. Colors

2016 BRAND IDENTITY - KDF Discoverdiscover.kdf.org/files/2015/12/Kentucky-Derby-Festival... · 2019. 5. 15. · BRAND IDENTITY. 2 Colors 3 Corporate Logo 7 Other Festival Logos 8

2016 BRAND IDENTITY - KDF Discoverdiscover.kdf.org/files/2015/12/Kentucky-Derby-Festival... · 2019. 5. 15. · BRAND IDENTITY. 2 Colors 3 Corporate Logo 7 Other Festival Logos 8

Identity Guidelines - Eastern PA Youth Soccer · 2019. 9. 23. · Identity Guidelines Introduction and Colors page 2 Eastern Pennsylvania Youth Soccer Colors Color consistency is

Identity Guidelines - Eastern PA Youth Soccer · 2019. 9. 23. · Identity Guidelines Introduction and Colors page 2 Eastern Pennsylvania Youth Soccer Colors Color consistency is