Corporate and Personal Social Media
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Transcript of Corporate and Personal Social Media
![Page 1: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/1.jpg)
By Samantha Noble@Koozai_Sam
THE BLURRED LINES OFPERSONAL & CORPORATE SOCIAL MEDIA
![Page 2: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/2.jpg)
WHAT WE WILL COVER TODAY
Corporate vs
Personal
Epic Social Media
Fails
Maximise Brand
Mentions
Minimise Risk
Brand Protection
Q&A
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CORPORATEVS. PERSONAL
![Page 4: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/4.jpg)
CorporateBrand
HOW PEOPLE SEE SOCIAL MEDIA
Personal Brand
![Page 5: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/5.jpg)
Personal brand
![Page 6: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/6.jpg)
Corporate brand
![Page 7: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/7.jpg)
But the lines are blurring. Here is part of
team Koozai on a night out (the horror!)
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CorporateBrand
THE REALITY OF SOCIAL MEDIA
Personal Brand
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THE NEW SOCIAL MEDIA
Everything Brand
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MAXIMISE BRAND MENTIONS
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![Page 12: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/12.jpg)
But I am still a real person
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CorporateBrand
Personal Brand
Our solution is to give employees branded accounts
so they have a place to cover ‘everything’.
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EXAMPLE BRANDSWHO DO THIS
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EXAMPLE BRANDSWHO DO THIS
![Page 16: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/16.jpg)
EXAMPLE BRANDSWHO DO THIS
![Page 17: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/17.jpg)
EXAMPLE BRANDSWHO DO THIS
![Page 18: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/18.jpg)
PERSONALBRANDBENEFITS
You get to feel part
of a tribe
New followers by association
Easier to tweet
during the day
![Page 19: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/19.jpg)
CORPORATEBRANDBENEFITS
Instant branding in all conversations
A wider reach than
one account
People prefer to follow humans
![Page 20: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/20.jpg)
HOW THAT LOOKSIN NUMBERS
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HOW THAT LOOKSIN NUMBERS
Over one third of the mentions of our brand
are thanks to our employees!
![Page 22: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/22.jpg)
EPIC SOCIAL MEDIA FAILS
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Nationale Suisse employee fired after calling in sick
due to migraine then actively using personal
Facebook account
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A teacher was fired for (admittedly stupid) tweets
on her personal account
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Paris Brown resigned over tweets made years
before she started on her personal account
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A KitchenAid employee sent an offensive tweet to
Barack Obama from the corporate account
![Page 27: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/27.jpg)
HMV worker took over the corporate Twitter account
to tell the world about the ‘mass firing’ when the
company went into administration
![Page 28: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/28.jpg)
Phonedog sued ‘Phonedog_Noah’ for $370,000
for trying to keep 17,000 followers when he left
![Page 29: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/29.jpg)
HOW CAN IMINIMISE RISK?
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Build it into the culture and include
guidelines in your Company Handbook
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MONITOR CONVERSIONS
BrandWatchSocial Mention
TweetDeck
HootSuite
Sprout Social
BrandsEye
Free Tools Paid Tools
![Page 32: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/32.jpg)
At Koozai we allow employees to keep accounts
so they are fully dedicated to growing them
![Page 33: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/33.jpg)
Add a section to your contracts covering the
legalities for employees taking the account with them
![Page 34: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/34.jpg)
BUT DON’T FORGET TO RECLAIM EX ACCOUNTS
When employees leave they rename their account
so we register the old one to stop squatters
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BE READY FOR FAKE ACCOUNTS
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BE READY FOR FAKE ACCOUNTS
Embrace it, or fight back with a Trademark
if someone pretends to be part of your brand
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Internet trolls exist and Twitter doesn’t care unless
they are pretending to be an employee
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DON’T FORGET ABOUT THE CORPORATE BRAND
You still need a main account. Remember
to make your corporate account personal!
![Page 39: Corporate and Personal Social Media](https://reader035.fdocuments.net/reader035/viewer/2022081519/55cae04abb61eb85148b46e1/html5/thumbnails/39.jpg)
BRANDPROTECTION
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Claim your social media profiles
before someone else does
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Verify all of your profiles,
usually via email or phone call
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LOADS MORE FREETIPS AND ADVICE
http://kooz.ai/free-whitepapers
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Remember
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EverythingBrand
EMBRACE THE NEW SOCIAL MEDIA
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REFERENCESSlide 3 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed-sacking
Slide 4 - http://americanlivewire.com/carly-mckinney/
Slide 5 - http://www.bbc.co.uk/news/uk-england-22083032
Slide 6 - http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-irresponsible-tweet-during-presidential-debate/
Slide 7 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed-sacking
Slide 32 - http://www.bbc.co.uk/news/technology-16338040
Slide 42 - http://kooz.ai/free-whitepapers
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IMAGESSlide 31 - http://www.bigstockphoto.com/image-65579797/stock-photo-own-it%21
Slide 36 - http://www.bigstockphoto.com/image-58827011/stock-vector-fat-internet-troll-using-a-laptop-vector-clip-art-illustration-with-simple-gradients-all-in-a-sing
Slide 43 - http://www.bigstock-Child-with-many-question-marks-40193056