Core Marketing
Concepts and Terminologies
WHAT ARE SOME CORE MARKETING
CONCEPTS?
Wants for
Creates Demand
Marketers Influence wants
MARKETING PROCESSINCLUDES
Segmentation
Based on DemographicPsychographicBehavioral Differences
Target the Segmented market
Greatest opportunity
PositioningMarket offerings
ThatInvades
Minds of the Consumers
A combination of Quality, Service, Price
Customer Satisfaction Behaviors
Delighted :-DSatisfied
Dissapointment
Marketers reach target market through
“Marketing Channels”
Communication Channel
Posters Customer care
Distribution Channel
Direct
Indirect
Simple Supply Chain
Marketing Environment
Task Environment
Includes allActors of the Firm
Broad Environment