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h t t p : / / d a r r e l l w r i t e s . c o m

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Direct Mail Exercise

o Darrell Hill

o General Motors, Chevrolet Division

o To assure the potential buyer that while the concept of the Volt is still relatively new, it offers all

the functions of the cars they are used to with significantly fewer fuel costs and a smaller

individual carbon footprint.

o The Volt is a responsible, reliable, enjoyable, and cost-effective answer to all one’s driving needs.

It’s not just a short-distance commuter vehicle.

o Predominantly male from 25 -45, no children with an average income of 100K – 150k and who is

a tech-savvy professional. They want attractive and reliable transportation that is cutting edge and

socially responsible. They appreciate the “bells and whistles” that they have become accustomed

to in other vehicles. While these buyers might be traditional early adopters, they still need some

assurances that this car will be what will work for them. They probably also enjoy standing out

as “pioneers” a bit from other people in their lives.

o Media: Email

h t t p : / / d a r r e l l w r i t e s . c o m

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To: JoeConsumer@jmail.com

From: Mack@Yourneighborhooddealership.com

Subject: Your Volt is waiting for you.

Being an early adopter can be risky. But this time it’s just fun.

You’ve never been shy about being the first one to try something exciting and fun. For you, plugging in your car is about being

unique, and stopping at the gas station once in a blue moon is about being smart. And that’s why we made the Volt.

With the Volt, being revolutionary is risk-free. Its instant torque provides performance and will easily conquer all of your

driving challenges. Consumer Reports (Jan. 2012) placed the Volt at the top of the list as having the best acceleration when

compared to other fuel-efficient cars.1 There are four exciting driving modes to choose from: Normal mode for a more

conventional feel, Sport Mode for aggressive and heightened response, Mountain Mode for steep inclines, and Hold Mode for

when you want to save your battery and opt instead to use gas.

And speaking of batteries, they do need recharging. When you’ve taken the Volt’s powerful battery to its ample maximum

range, your gas reserve will kick in. The Volt will provide you all the power you need and deliver you easily to your destination,

at a fraction of the fuel cost of other cars. So, it doesn’t matter if you want to go to the market, to work, or to a beach, no matter

how far away it is. Your Volt will take you there efficiently. It’s more car than electric.

Efficiency only tells one piece of the Volt story. Part of the fun of driving is looking good while you’re doing it. Remember

when electric vehicles used to look like eggs? The Volt makes that memory ancient history with its aerodynamic, sporty look.

You’ll be proud to pull yours up to the parking valet in front of any restaurant or night club.

You’ll also enjoy the distinctive and quiet interior with its stylish flow. You and your passengers will relax in the comfort of

front and rear bucket seats. Your high-tech dashboard is enhanced with:

Two full-color interactive LCD screens to help customize your driving experience for greater efficiency and selected

entertainment

On-Star

Turn-by-Turn Navigation

XM Radio

Bluetooth

Chevrolet MyLink, featuring a wide selection of information and music including Pandora and Stitcher.

All of this digital media comes through your powerful 6-speaker sound system.

But nothing is more convincing than getting behind the wheel. Be one of the first to the try the new 2013 Volt. Visit

www.chevy.com/volt for more information and to schedule a test drive today.