Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your...
-
Upload
benedict-gray -
Category
Documents
-
view
218 -
download
0
Transcript of Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your...
![Page 1: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/1.jpg)
Copyright © Jon Marshall 2015
Making Innovationa
Corporate HabitHow to embed innovation into your company
Jon MarshallFounder
![Page 2: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/2.jpg)
Copyright © Jon Marshall 2015
4 Keys to Embedding Innovation
1. Provide a Purpose for innovation
2. Provide Continuous Leadership for Innovation
3. Make Innovation a A Full Cycle of competence
4. Make innovation become A Way of Life
![Page 3: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/3.jpg)
Copyright © Jon Marshall 2015
![Page 4: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/4.jpg)
Copyright © Jon Marshall 2015
1Provide a
Purpose for InnovationWhy should we innovate?
What should be our North Star?Who will it benefit?
How will we evaluate Every Idea, Every Decision?
![Page 5: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/5.jpg)
Copyright © Jon Marshall 2015
Innovations live in an External Context
5
Key TrendsTechnologyRegulatorySocietal, CulturalSocioeconomic
Macro-economicGlobal MarketCapital MarketsCommoditiesEconomic infrastructure
Industry ForcesSuppliers & Value ChainStakeholdersCompetitorsNew entrantsAlternative products
Market ForcesMarket segmentsNeeds and demandsMarket issuesSwitching costs
![Page 6: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/6.jpg)
Copyright © Jon Marshall 2015
Innovations Live in an Internal Context
MISSION
STRATEGY BUSINESSMODEL
PORTFOLIO
CAPABILITY
MARKETCUSTOMERS
SELLINGABILITY
![Page 7: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/7.jpg)
Copyright © Jon Marshall 2015
OPPORTUNITIES drive INNOVATION
![Page 8: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/8.jpg)
Copyright © Jon Marshall 2015
2Provide
C o n t i n u o u s L e a d e r s h i pfor innovation
Innovation is• Unstable• Error prone• Risky• Subject to many strong factors• Easily subverted• Takes lots of time and money• No guarantee of success
![Page 9: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/9.jpg)
Copyright © Jon Marshall 2015
Leaders must KEEP IT on the RAILS !
![Page 10: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/10.jpg)
Copyright © Jon Marshall 2015
C o n t i n u o u sL e a d e r s h i p :
SUPPORTINNOVATION
SUCCESS
FUZZYFRONT
ENDDIRECTION
•Continuous Support•Continuous Direction
![Page 11: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/11.jpg)
Copyright © Jon Marshall 2015
C o n t i n u o u sL e a d e r s h i p :
SUPPORT
DIRECTION
•Continuous Support•Continuous Direction
• Provide Strategic Context•Assure Front-end Marketing• Keep things in balanced• Create and maintain Purpose
• Provide Real Funding•Understand the Ups and Downs•Maintain total support of programs• Keep the wolves at bay
![Page 12: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/12.jpg)
Copyright © Jon Marshall 2015
C o n t i n u o u sL e a d e r s h i p :
FLEXIBILITYINNOVATION
SUCCESS
FUZZYFRONT
ENDSTRUCTURE
• Flexibility• Structure
![Page 13: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/13.jpg)
Copyright © Jon Marshall 2015
3Make Innovation A Full Cycle of
Competence
World Context, MarketsCustomers, Users
Understand
ConceptualizePrototype
Define
Sell to Early Adopters
Design
Engineer
Manufacturing Startup
Cross the Chasm
Market Campaign
Scale up
Make it Profitable
![Page 14: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/14.jpg)
Copyright © Jon Marshall 2015
3 Innovation must be
A Full Cycle
Understand
ConceptualizePrototype
Define
Sell to Early Adopters
Design
Engineer
Manufacturing Startup
Cross the Chasm
Market Campaign
Scale up
Make it Profitable
For each of these,your company must develop:• Competency• Flow• Balance• Completeness
![Page 15: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/15.jpg)
Copyright © Jon Marshall 2015
4 Make innovation
become
A Way of Life“Innovation shouldn’t be a program….
It should be the way we breathe”
Jeni Billups
![Page 16: Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder.](https://reader035.fdocuments.net/reader035/viewer/2022070402/56649f225503460f94c3afc2/html5/thumbnails/16.jpg)
Copyright © Jon Marshall 2015
Questions? Discussion?
For more information contact
Jon Marshall503-625-3366