Danny Ollier  Talent Acquisition Manager  @xudannyo

Cooperation is Not Enough:Building a True Partnership between Recruiting & Marketing

  Stephanie Dahl  Marketing Communications Manager

  Sarah Beadle  Corporate Marketing Director

  Tim Potten  Global Talent Acquisition Leader

Cooperation is Not EnoughBuilding a True Partnership Between

Recruiting and Marketing

Danny OllierTalent Acquisition Manager

Stephanie Dahl Marketing Communications Manager

Who is Scholle Packaging?

Sales/Manufacturing Locations Packaging Applications Locations

NORTH AMERICA

UNITED STATES

Merced, California

Northlake, Illinois

Chilhowie, Virginia

CANADA

Baie d’Urfe, Quebec

LATIN AMERICA

BRAZIL

Vinhedo (Sao Paulo)

EUROPE

MIDDLE EAST

AFRICA

THE NETHERLANDS

Breda

ENGLAND

Gateshead

FRANCE

Schalbach

AUSTRALIA

CHINA

INDIA

AUSTRALIA

Edinburgh North, South Australia

CHINA

Suzhou

Global Presence

How This All Started

Marketing

Talent Acquisitio

n

Joint Vision & Equal

Partnership

Working Together

Employment brand

Careers page

LinkedIn

Scholle Connect

Employment Branding

“Where You and Your Career Matter”

Research

Climate Survey

Employee Interview

s

Recruiting and onboarding

Internal and External Communication

Global Communication Rollout

Digital signage Intranet blog articles

Finding Alignment

Marketing Communications

Talent Acquisition

Marketing Vehicle Shared Budget Company Supporters

Finding Alignment

Update and coach influential Scholle employees

14

Get marketing involved early.

Make it a joint effort.

Remember, you can’t do it all.

Cooperation is Not EnoughBuilding a True Partnership Between

Recruiting and Marketing

Danny OllierTalent Acquisition Manager

Stephanie Dahl Marketing Communications Manager

#intalent

Building a True Partnership Between Recruiting and MarketingSarah Beadle, Corporate Marketing DirectorTim Potten, Global Talent Acquisition Leader

@Emerson_News Linkedin.com/company/emersonFacebook.com/EmersonCorporate

Founded In 1890

NYSE: EMR

No. 12 on 2012 FORTUNE 500 list of America’s largest corporations

Diversified global manufacturer and technology provider

Headquartered in St. Louis, MO USA

Presence• 150 countries• 235 manufacturing locations• ~ 135,000 employees• ~ 10K annual salaried hires

Other International Sales

Emerging Markets

US

$7.9B $5.2B$6.4B $3.8B $1.9B

EMERSON AT-A-GLANCE

2012 Emerson Total Sales

$24.4B

#intalent

EASTERN EUROPESales $1.0 billionEmployees 9,000Locations 10

WESTERN EUROPESales $3.9 billionEmployees 16,000Locations 55

US & CANADASales $11.0 billionEmployees 33,000Locations 80

LATIN AMERICASales $1.4 billionEmployees 16,000Locations 30

EMERSON GLOBAL PRESENCE 2012

MIDDLE EAST & AFRICASales $1.3 billionEmployees 1,000Locations 5

ASIA-PACIFICSales $5.8 billionEmployees 60,000Locations 55

#intalent

PAIN POINTS HIRING FRENZY COMING OUT OF ECONOMIC DOWNTURN

LOSING ENGINEERING TALENT

HARD TO FILL TECH POSITIONS

SPEND ON EXTERNAL HEAD HUNTERS

LinkedIn PILOTSOURCING ACCELERATOR • All jobs openings posted• Branded company page• “Work With Us” ad campaign• Recruiting seat licenses

#intalent

We exceeded every goal we set out to achieve. In just five months,

we saved $200,000 in recruiting costs, increased number of hires

by 200 percent, and reduced time-to-hire by nearly 20 percent.

We reversed a key trend too: we were no longer losing talent to

our competitors. EMERSON PROCESS MANAGEMENT

SUCCESS STORY

Lesson LearnedBranding is critical and Marketing must be involved

#intalent

B2PHumanizing

Emerson

HR + MARKETINGDestroy Silos

OUR GLOBAL SOCIAL RECRUITING STRATEGY

UNIFIED BRANDINGComplexity Reduction

#intalent

DESTROY SILOS

#intalent

HR+MARKETING TEAM STRUCTUREHR+MARKETING TEAM STRUCTURE

OWN SOCIAL RECRUITING TOGETHER!• BRANDING

– Videos, voice, tone and images

• RECRUITING– Careers page, job

postings and testimonials• ENGAGEMENT

– Content and Conversations

Global HR+Marketing Teams per Business Platform (5) per World Area (5)

#intalent

COMPLEXITY REDUCTION

#intalent

KEEPING IT SIMPLEKEEPING IT SIMPLEEmerson initially had 62 separate company pages on LinkedIn

Streamlined and organized into six Business Platform Pages

LEADING APPLICANTS TO OUR NEW EMERSON CAREERS WEBSITE

LEADING APPLICANTS TO OUR NEW EMERSON CAREERS WEBSITE

2012 2013 ∆

Visitors 845k 1080k 28%

Total Applicants

105k 270k 157%

Total Jobs Posted

5.1k 6.9k 35%

Applicants per Job Posting

21 40 90%

AND DRIVING A LOT OF TRAFFIC

#intalent

BUY-INAND BUDGET

Support and accountability from HR and

Marketing teams

Judgeresults

Showcase irrefutable data and a sound

strategic plan

Definesuccess

Bring in leaders to champion results

High-level discussions. Inspire

buy-in from stakeholders

#intalent

Job Slots45% of applicants globally coming from LinkedIn - our #1 source

Recruiter Seat LicensesBusinesses are hiring passive candidates and saving money

Branded Emerson Pages on LinkedInFollower base has increased 167% in past year. Now 160k+

“Work With Us” AdsClick rates of 1.25%

OUR LINKEDIN SOLUTIONS ARE WORKINGOUR LINKEDIN SOLUTIONS ARE WORKING

And many hires!

$1.1 million in savings FY13 on external head hunter fees by leveraging LinkedIn

Average headhunter fee $21K

Average executive placement fee $45K

Internal recruiters now have thetools to replace external headhunters

Structure your recruiting resources properly. Think “Recruiting Centers” with high-level recruiters

IMPACT OF AVOIDING HEAD HUNTERS

FOUR LESSONS FROM EMERSON

REDUCECOMPLEXITY

DESTROY SILOS – HR+MARKETING

BRANDING IS CRITICAL

BUY-IN COMES WITH IREFUTABLE DATA

#intalent