Cool tools – how technology is changing the way we

communicate with our supporters

Robert McAllenProgram Manager

Blackbaud

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Cool tools

� Listening Tools

� ImplementingTools

� Measuring/Monitoring Tools

� Strategy

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Listening Tools

� RSS

� Widgets

� Google Alerts

� Social Media Firehose

� Technorati Search

� Twitter Search

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� Twitter Search

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What is an RSS Feed

� RSS is a family of Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. An RSS document (which is called a "feed," "web feed," or "channel") includes full or summarized text plus metadata such as publish dates and authors. Web feeds benefit

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metadata such as publish dates and authors. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place.

Courtesy : Wikipedia.

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Innovative ways to use them

� Mobile Phones

� Igoogle

� Widgets

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Google Alerts

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http://www.google.com/alerts

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Social Media Firehosehttp://pipes.yahoo.com/update_maker/soci

al_media_fire_hose

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Technorati Search

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http://technorati.com/search/

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Twitter Searchwww.search.twitter.com

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Implementing tools

� Facebook

� Twitter

� RSS

� You Tube

� Flickr

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Facebook Integration.

� Build a Facebook App?

� Why?

– More than 150 million active users

– More than half of Facebook users are outside of Higher Education

– The fastest growing demographic is those 30 years old and older

– Average user has 100 friends on the site

– More than 3 billion minutes are spent on Facebook each day (worldwide)

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– More than 3 billion minutes are spent on Facebook each day (worldwide)

– More than 13 million users update their statuses at least once each day

– More than 3 million users become fans of Pages each day

– More than 800 million photos uploaded to the site each month

– More than 5 million videos uploaded each month

– More than 20 million pieces of content (web links, news stories, blog posts,

notes, photos, etc.) shared each month

– More than 2 million events created each month

– More than 20 million active user groups exist on the site

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What if you could have a presence on Facebook?

So that you could…

– Publish your News and Events

– Acquire Constituents

– Collect Donations

– Leverage Facebook friendships and features to spread the word ?

And what if while this was all happening on Facebook…

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And what if while this was all happening on Facebook…

– Constituents were captured

– Donations were downloaded

– And new users were added to your CRM?

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What might this look like?

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Benefits of building a Facebook App

� Gives you a ‘PLACE’ on Facebook

� Can organise your supporters to one place.

� Excellent viral marketing potential

� Sponsorship possibilities

� Encourages traffic to your own site – In fact is your own site.

� Engaging your users

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� Engaging your users

� Tracking Analytics!!

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Twitter

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Twitter Tips

� Update your Bio

� Post often but keep it relevant

� Make it easy to find you

� Comment on others

� Thank people

� Follow others

Followers, 48

0

10

20

30

40

50

60

Monday Tuesday Wednesday Thursday Friday

Followers

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� Follow others

� Link it into overall fundraising efforts

– Don’t rely on Twitter alone.

� Publicise

� Inform

� Update

Monday Tuesday Wednesday Thursday Friday

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Twitter tools

� Tweetlater

� Twitpic

� Tweetstats

� Tweetdeck

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� Tweetdeck

� Compare your twitter account to anothers – Twitter-friends.

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iGoogle

� So using RSS feeds adding these to Google (or creating easy links to add the feeds to Google, Bebo, Facebook etc gives the organisation a way to get their info onto millions of homepages.

� iGoogle Demo

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Yahoo Feeds

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You Tube

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Photo Sharing

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Photo Sharing

� Flickr, OVI, Vox

� Linked to Blogs

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Measuring Tools

� Google Analytics

� Heatmaps

� Content Comparison

� Twitter Analysis

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Google Analytics

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Google Analytics

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HeatMapping

http://crazyegg.com/

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Content Comparison

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Content Comparison

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Twitter Analytics

� TwitterAnalyzer

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� Twitalyzer

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Finally

Try New Things

But not all at once.

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Finally

Try New Things

But not all at once.

Test

Test

Test again.

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Test again.

Optimise Content

Analytics

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Useful Resources

� www.netwitsthinktank.com

� www.blackbaud.co.uk/thetranslator

� www.blackbaud.com/connections

� www.mashable.com

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� www.blackbaud.com/thebaudcast

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Questions

� Robert.mcallen@blackbaud.co.uk

� www.blackbaud.co.uk/thetranslator

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� www.blackbaud.co.uk/thetranslator

� Twitter.com/robmcallen