Cooking with bà ngoại product concept vietnam creative festival_30.09.2016
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Transcript of Cooking with bà ngoại product concept vietnam creative festival_30.09.2016
www.cookingwithngoai.vn
Come on! Discover Vietnam with Ngoại
Vietnamese cuisine – cooking class
The hidden stories of culture
- 8 areas of food culture
- 64 provinces of Vietnam
- Hundreds of local hosts – NGOẠI - old women at the age 60s
who have been cooked more than 10,000 meals for their families averagely
- Hundreds of traditional family kitchens
- Thousands interesting stories of food and local culture
…. IN ONE WEBSITE…..
PRODUCT CONCEPT
1. What is “Cooking with Ngoại”?
“Cooking with Ngoại” is an Vietnamese cuisine & travel website providing cooking class instructed by food-experts who are family old women in local home-kitchens along Vietnam. It also includes interactive Vietnamese cuisine & travel forums.
Booking cooking class from “Cooking with Ngoại”, discover hidden cultural stories of locals and feel “back home like grand-kid” in Bà Ngoại’ arms
www.cookingwithngoai.vn
PRODUCT CONCEPT
2. What exactly does “Cooking with Ngoại” do?
Provide cooking classes for tourists and those who
would love to discover Vietnamese cuisine & food culture
Provide market place for illustrative artworks of Vietnamese food recipes, “Ngoại”, cultural stories from designers
Build up community for Vietnam–lovers via 3 keys: food, travel & hospitality from human
www.cookingwithngoai.vn
PRODUCT CONCEPT
3. Who would join “Cooking with Ngoại”? Customers: Tourists, Vietnamese young people those loves to travel,
discover more about Vietnamese traditional cuisine and local culture Kitchen partner: Traditional kitchen at families spreading in provinces of
Vietnam Human partner: The story teller-Bà Ngoại & illustrative designers Sponsors: food ingredients, travel agencies, logistics service, gifts… Audience: community of people are interested in Vietnamese food &
travelling
www.cookingwithngoai.vn
VALUE OF PRODUCT
Customers: worthy experience & knowledge about food/culture of Vietnamese locals
Partners: money + experience + reputation
Sponsors: branding opportunities
Audience: improve knowledge in cuisine and art experience + network
Country: branding opportunities in global market & new industry: franchise story of “Ngoại”
www.cookingwithngoai.vn
VISION & MISSION
Vision
BRANDING the image of VIETNAM, our country in global market via CUISINE, CULTURE and ART
Mission
Be the best supporter for anyone who are interested in Vietnamese cuisine & culture day by day.