Converting free users to paid subscribers
7
© Absolutdata 2014 Proprietary and Confidential SaaS Challenge Converting FREE users to PAID subscribers
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SaaS companies have done a great job of acquiring sign-ups. However, most of them are finding it a challenge to convert these free users to paying customers. Predictive Analytics can significantly increase the conversion of free to paying customers, without additional marketing spend.
Transcript of Converting free users to paid subscribers
© Absolutdata 2014 Proprietary and Confidential
SaaS ChallengeConverting FREE users to PAID subscribers
© Absolutdata 2014 Proprietary and Confidential
More Sign Ups = More Money
NOT ANY MORE !!!??
Acquiring new sign up’s isn’t enough !!!
Wondered why Box, the cloud storage service is getting
“boxed”?
© Absolutdata 2014 Proprietary and Confidential
Revenue only comes from approximately 5% users who PAY
SaaS companies need to act fast and need a survival strategy to boost revenue without additional marketing costs
© Absolutdata 2014 Proprietary and Confidential
But do you knowwhere your next paying
customer is coming from ????
© Absolutdata 2014 Proprietary and Confidential
Aim for the bull’s eye !!!!!
Mythical-Do not exist Focus
Ignore NurtureCost
of C
onve
rsio
n
Hig
hLo
w
Low HighLikelihood to pay
Focus on the right set of customers
© Absolutdata 2014 Proprietary and Confidential
Focus on the right things and find your path to conversion :
Have the right message
Choose the right medium
Find the opportune time
Absolutdata helps you increase conversion of free and trial customers, by25-30%, in a very short period of time. Read the full article on : http://linkd.in/1ogfiJV
Pack a punch and increase your revenue
Conversion Path
FREE TRIALERS
1
2
Right time to reach out
Most wellreceived channel
What features do they useWho are they
PAID USERS
© Absolutdata 2014 Proprietary and Confidential
Thank You
