Contest theme & Company Presentation Styria Media Group in Croatia.
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Transcript of Contest theme & Company Presentation Styria Media Group in Croatia.
Contest theme & Company Presentation
Styria Media Group in Croatia
Magazines
Seite 2
Company profile: Styria Media Group AG
Founded: 1869 in Graz, Austria
Company structure: Strategic Holding, over 100 subsidiaries
Market turnover 2011: 465 Mio. €
Employees: ~ 2.900
Business fields:
Radio & TV
Print& Digital newspapers International
Print & Digital newspapers
Austria
Books, audio-visual
Logistics & Support Services
Printing houses & Pre-press
content company
International (JV) publishing
(International magazines)
Corporate publishing
Styria Markets and Portfolio
Markets:
Home market: Austria International markets: Croatia, Slovenia, Bosnia & Herzegowina, Montenegro, Serbia
Media portfolio:
Daily newspapers Weekly newspaper Magazines International magazines/JVDigital editions Radio programs TV listings Books publishers
Editions Austria Croatia Slovenia
Bosnia& Herzegowina,
Serbia, Montenegro
Digital(news-sites,
special interest sites, classifieds)
diepresse.at kleinezeitung.atwirtschaftsblatt.atboerse-express.comdiefurche.at typischich.atichkoche.atwoche.at regionalmedien.atgrazer.atwillhaben.atcar4yousport10.atwiener-online.at
24sata.hrvecernji.hr poslovni.hrzdravakrava.hrbudi.ingastro.hrnjuskalo.hrbika.net
m.24sata.hr m.vecernji.hr
facebook fan pages
zurnal24.sidnevnik.sibolha.comjazkuham.si
vijesti.me
Radio
Antenne SteiermarkAntenne Kärntenradio content austria
TVSat 1 Österreich (25%) 24sata News TV (News
tv - IPTV)24sata.tv (Internet tv)
Styria Media HoldingDIGITAL Portfolio
Strong development of digital platforms
iPad appplications
Internet penetration and Styria reach Continuous market growth
2008 2009 2010 2011 2012
Internet penetration 47 49 58 63 67
Styria reach 23.3824999999999
28.2142 35.4264 39.7908 44.354
12.5
37.5
62.5
Internet penetration Styria reach
Source: GfK Croatia/ gemiusAudinnce, 2008-2012
Styria is leader in digital! 3 portals among Top 10 Croatian web-sites
Source: gemiusAudience, OCT 2012
1,4 million unique visitors 66% of Internet users
plus facebook and mobile apps
24sata.hrCroatian No.2
1.002.252 unique visitors
vecernji.hrCroatian No.8
704.620 unique visitors
njuskalo.hrCroatian No.1 classified
842.357 unique visitors
Strong in special interest sites
Source: gemiusAudience, OCT 2012
Building communites
Budi.inBeauty&fashion
125.479 unique visitors
zdravakrava.hrHealth&nutrition
125.747 unique visitors
gastro.hrCooking inspiration
60.441 unique visitors
Absolute No.1 in business digital
Source: gemiusAudience, OCT 2012
Poslovni.hr with its 278.157 unique visitors has higher reach
than next seven business sites together
Digitaly thinking social networks
Page10
Večernji list fun pageCOMMERCIAL FACEBOOK SITE63.696 FANS
524.818
BEST USE OF FACEBOOK BY A NEWSPAPER ‘SOCIAL MEDIA STARS’ TOGETHER WITH GUARDIAN AND LE PARISIEN
24sata News TV: Extending content from newspapers to news television
Providing unlimited media mix, maximizing advertising efficiency
Page12
Contest theme
Key issue for Styria is communication with our readers/visitors
Mobile segment is growing and it is expected to „boom” in one, two years time
Smartphone penetration rapidly accelerates
We want to develop unique user-friendly mobile application that would allow photography, edit and send/upload photos (but also text and video materials) to our portals and their later assessment and review
It would be great benefit to our editors and our public
Page13