CreativeIndustriesStyria

Annual Report 2014

Editorial

An economy that aims to be dynamic,

innovative and fit for the future needs

to have location assets that single it

out from all the others. Styria has a

great many trumps to play – and one of

these is the creative economy and the

creative, innovation-friendly clima-

te linked with it, which the Styrian

economy consistently promotes. This

is not a resource that is simply degra-

dable or can be recycled, however, and

it must be continuously sustained and

carefully tended. Creative Industries

Styria has been dedicated to this task

since 2007 with the aim of supporting

the emergence and establishing a ful-

ly self-assured and highly effective

creative economy that will function as

a pacemaker for innovation and econo-

mic development. Styria has emerged

from this as one of the leading creative

re gions of Europe, seeking and finding

integrated and sustainable solutions

for the current challenges faced in con-

temporary society and the economy:

in the form of innovative products and

services, conceived and designed by

the best trained experts in all areas of

contemporary design.

Eberhard SchrempfCEOCREATIVE INDUSTRIES STYRIA

EDITORIAL

Contents

3

Editorial / 3

Design – the innovation driver-----The Styrian creative economy / 4Foreword by Dr. Christian Buchmann / 5The Styrian creative industries / 6

01Be visible & be connected: Awareness & location-----National and international networking / 9Arch Moscow / 10Designmonat Graz / 12Graz as a UNESCO City of Design / 14

02Be inspired: Impulse & projects-----Designers in Residence / 17Experience Economy / 18designforum Styria / 22Partnerships and cooperations / 26

03Be informed: Network & Service-----Membership / 29Data pool, newsletter and website / 30Fast Forward for You / 31FYI – lecture series / 32Excursions and fact finding missions / 33Open Office / 34Press and media work / 35

The UNESCO City of Design network / 36Preview of dates and future events / 38Imprint and disclaimer / 39

The creative economy is one of the

strongest and fastest growing in-

dustries in Styria. This emerged very

clearly from the sixth Austrian Crea-

tive Industries Report published in

May 2015. There are 3,980 creative

enterprises employing 14,190 peop-

le and achieving an annual turnover

of 1.5 billion euros in the Province of

Styria. According to all the business

indicators, the Styrian economy is

now performing better than the ave-

rage for the rest of Austria.

The number of people employed in

the Styrian creative economy leapt

ahead by ten percent between 2010

and 2012, while the turnover rose by

15.5 percent and is thus significantly

ahead of the Austrian average. Aus-

tria-wide creative industry employ-

ment rose by seven percent and tur-

novers rose by 11.4 percent.

Development in the design sector has

been especially successful, with a plus

of 24.4 % for the companies and a

19.8 % growth in jobs, thus achieving

the best overall results. Software and

games have now moved forward into

the leading position as the number

one creative economy industry. This

sector accounts for 27 % of the com-

panies, 35 % of jobs, 30 % of turn-

over and 37 % of the gross value added

of the Styrian creative community.

58 % of Styrian creative enterprises

are one person firms. In architecture

there is a roughly equal balance bet-

ween the single person and the 2 to

4 employee firms. The share of one

person firms is highest in the areas

of music, books and artistic activities

(74 %) and design (70 %). The compa-

nies with five and more employees are

to be found in particular in the radio

& TV (46 %) and publishing (33 %)

sectors. Around a fifth of all Styrian

creative enterprises (18 %) are ma-

naged by women and the proportion

of self-employed women is highest in

the design (28 %), music, book and

artistic activities sectors (27 %) and

Design – growth for the future

The Styrian Creative EconomyDesign – growth for the future

4

THE STYRIAN

CREATIVE ECONOMY

lowest in the radio and TV (0 %) and

the software and games (7 %) sectors.

Across the rest of Europe too the crea-

tive economy is now one of the most

dynamic of all business fields, with

a turnover of 650 billion euros in

2010 and 2.6 % of the GNP. In Ger-

many it is already the third largest

industry behind the traditionally

strong mechanical engineering auto-

motive industries, with a gross value

added of some 63 billion euros and a

turnover of around 132 billion euros.

The design area alone now employs

410,000 people according to the la-

test estimates and they achieve a

turnover of 36 billion euros annually.

The creative sectors

The creative industry sectors are now

defined by the Austrian Chamber of

Commerce in its Creative Industries

Report as the following:

architecture

design

music, books & artistic activities

radio & tv software & games

publishing

video & film

advertising

libraries and museums

botanical & zoological gardens

5

Design – growth for the future Foreword by Dr. Christian Buchmann

The development of the creative econo-

my in Styria is a true success story. We

established Creative Industries Styria

in 2007 as a network company for the

development and consolidation of the

creative economy in the province and to

anchor its power in Styrian economic

policy. There is every reason to do this:

the creative economy is inter-disciplina-

ry by definition, it strengthens the inno -

vation capability of companies and they

in turn ensure that “made in Styria”

innovations have a very high profile.

The creative economy has thrust ahead

over the past few years to become a

major economic factor with a high

gro wth potential. This is all confirmed

in the sixth Austrian Creative Indust-

ries Report. Some 4,000 Styrian creative

enterprises employing 14,000 people

cur rently achieve an annual turnover

of around 1.5 billion euros. The creative

scene in Styria is thus developing with

a higher dynamism than the average for

the rest of Austria.

Creative Industries Styria is the innova-

tion motor for the entire creative scene

and this has had national and internati-

onal benefits: Graz is a UNESCO City of

Design, it has been so for the past four

years and is now a major fixed star in

the international events calendar, while

Styrian successes such as our “Experi-

ence Economy – made in Styria” attracts

many thousands of visitors to Styrian

enterprises every year, where the guests

are given an impressive in sight into the

innovative power of the Styrian econo-

my. Creativity is and will remain a vital

factor for strengthening the economic

performance of a region.

Dr. Christian BuchmannSTYRIAN MINISTER FOR THE ECONOMY, TOURISM, EUROPEAN AFFAIRS AND THE ARTS

Creative Industries Styria

6

Creative Industries Styria operates in the fol-

lowing strategic fields: awareness & location,

impulses & projects and also network & service.

On the basis of these three focal activity areas,

Creative Industries Styria makes provisions and

establishes initiatives aimed at boosting inno-

vation and value creation throughout the entire

Province of Styria. It plays its part in creating

suitable framework conditions that will allow

companies to develop faster and better. This ap-

plies not only to the creative economy companies

themselves, but to enterprises from all the indus-

tries that can benefit from the work inputs from

creativity and design as a means of improving

their market positions.

Creative Industries Styria set up a membership

programme that actively focusses on improving

networking between classical industrial com-

panies and flourishing new creative enterprises.

The business-to-business area in particular has

a high demand for these net working and coor-

dination services. These B2B services are being

extended with the continued development of

the membership programme and they are now

even more closely tailored to meet the needs and

demands of companies in the business location

Styria.

The membership is organised on 3 levels: “free

members” have free access to the services pro-

vided by Creative Industries Styria, with no

additional charges. These include consulting, an

entry in the data pool or information on events,

business calls and competitions. “Full members”

are provided with additional services extending

CREATIVEINDUSTRIESSTYRIA

KOMMVORBEI

New

sle

tter

ver

senden + lesen

H O R I Z O N T E R W e I T E R N

Design – growth for the future

7

Creative Industries Styria

beyond these, including expert presentations,

lectures and events free of charge, participation

in business calls and competitions and discount

prices for network field trips, excursions and

conferences. “Premium members” are the mid

and long-term strategic partners of Creative

Industries Styria, of these receiving an individu-

ally compiled premium package of basic and

special services. The shareholders in Creative

Industries Styria GmbH are Innofinanz – Steier-

märkische Forschungs- und Entwicklungs-

förderungsges.m. b.H, the City of Graz and the

Styrian Chamber of Commerce. The financing

is not only provided by these three partners but

also by grants from the Province of Styria (SFG)

as well as with funds from project partners, pro-

ject cooperations and sponsors.

The shareholders of Creative Industries Styria GmbH

have the following holdings:

80 % Innofinanz (SFG)

10 % City of Graz

10 % Styrian Chamber of Commerce.

The core team consists of 10 permanently employed

people: they cover the areas of management, ma-

nagement assistance, office management, control-

ling and 6 project managers.

KOMMVORBEI

nowyou

New

sle

tter

ver

senden + lesen

Design – growth for the future

8 Titel Untertitel

Awareness & location

Creative work increases the competitiveness of a region. Creative Industries Styria makes the significance of the creative economy for the en-tire local and regional busi-ness environment very clear to the public.

The creative economy is inter-disciplinary by defin-ition and it penetrates eve-

ry aspect of the economy. Modern business strategies allocate high priority to the creative economy and with very good reason. Because this sector not only has a po - werful positive effect on the traditional creative scene in the urban centres, but it also strengthens regional locations and the rural areas in particular. A third of all

creative economy enterprises in Styria are rurally based. This helps the local authori-ties and the regions to deal successfully with problems such as population drift from the rural areas and an aging rural population – subject to establishing and further strengthening the awareness of the great po-tential of creative work.

Only those who are visible exist. In other words: Be visible & be connected!

9TitelUntertitel

9

Awareness & locationNational and international networking

National and inter-national networking

Awareness & location

Creativity is an economic factor suitable for export. It offers companies the opportunity to establish networks worldwide and to find new customers.

Creative Industries Styria represents the (cre-ative) business location at numerous national and international networking events. Embed-ded in a network of 69 UNESCO Creative Cities on all 5 continents, a huge range of contact possibilities has opened up that are put to good use for establishing business re-lations. The 15 UNESCO Cities of Design are especially interesting for Creative Industries Styria and an intensive exchange has opened up as a result. In 2014 Styrian designers and creative enterprises took part in an extensive series of delegation trips calling among others at Nagoya, where the Graz video artist Daniel Bauer was invited to participate as a juror for the International Digital Animation Festival Nagoya 2014. On the in-coming side , representatives of Saint-Etienne, Montréal, Shanghai, Kobe, Essen and an entire delega-tion from Poland came to Styria as guests, to

develop networks with the local and regional creative scene.The national networks were also supported and developed in the reporting year. In ad-dition to individual events such as Creative Industries Styria and the auto cluster Styria or an open panel discussion on the creative economy in the region held at the Kunsthaus Weiz, contacts were broadened and maintai-ned with a wide range of national network partners, including the design forums in Vien-na, Vor arlberg and Salzburg, CWA – Creative Economy Austria, Design Austria, Departure Vienna Design Week, MAK, AWO and AWZ – the Austrian foreign trade centres, to name only a few.

ECBN and AustriaDesignNetOn a European level, the ECBN-network (Eu-ropean Creative Business Network) promoted the networking of Styria. AustriaDesignNet works on presenting Austrian design and the work of Austrian designers at the international level, thus positioning Austria as a country with a highly interesting and lively design culture.

01 Business promotion delegation from Essen, Germany led by Mayor Reinhard Paß visiting CEO Mike Fuisz, moodley brand identity 02 Matt Clayson, Director of the Creative Corridor Center in Detroit 03 Design Dialog exhibition: Austria – South Africa a part of the World Design Capital Cape Town 04 The CIS management board (Uschi Waltl, Andreas Morianz, Eberhard Schrempf, Ernst Giselbrecht, Karlheinz Kohrgruber) 05 ECBN board meeting with Michal Hladky (Kosice 2013), Leo van Loon (Director ECBN), Mehjabeen Price (Creative England), Callum Lee (ECBN), Bernd Fesel (European Centre for Creative Economy Dortmund)

02

05

03

01

04

9

“Creative Industries Styria’s networking led to us being repre-sented at World Design Capital 2014, Cape Town, in the frame-

work of Austria DesignNet.”

Karin Polzhofer,marketing and

sales director, NWW

10

Awareness & location ARCH Moscow

18Styrian architects and

firms on 450 m2

20,000specialist visitors at

ARCH Moscow

ARCH Moscow

Awareness & location

The work of Austrian architects was presented in the Modern Austrian Timber Architecture exhibition at the Arch Moscow Ar chitecture Biennial 2014 from 22nd to 24th May 2014.

Russia is one of the most important trading partners of the Styrian economy. Styria ex-ports goods worth some 500 million euros to Russia every year and imports goods worth 260 million euros in return. The demand for modern timber construction linked with at-tractive architecture and design is currently increasing at a very swift pace in Russia. The great interest among Russians has brought significant new business opportunities for Styrian architects and companies in the tim-ber trade on the Russian market. Following this lead, the Internationalisation Centre Styria (ICS) together with the Wood Cluster Styria, the creative economy network Crea-tive Industries Styria and the architect team from Seewood planned their participation at Arch Moscow. The highlight of this dele-gation trip was the “Austrian Timber Day”

and the specialist exhibition “Austrian Tim-ber Archi tecture”, where 17 award winning projects from the Graz House of Architecture were presented.

The Austrian Timber Day provided an excel-lent opportunity to establish contacts with Russian architects and engineers. Creative In-dustries Styria took on the exhibition design; the concept and implementation were by the Graz agency look! (Stefanie Schöffmann and Isabel Toccafondi).

A total of 18 Styrian architects and timber industry companies took part in the Arch Moscow event, including Mayr-Melnhof Holz GmbH, Mareiner Holz GmbH, KAPO GmbH, Nussmüller Architekten ZT GmbH, LOVE architecture and urbanism, .tmp ar-chitects, Woodero GmbH, Weitzer Parkett GmbH & CO KG, Almholz VertriebsgmbH and ASC performance OG. Arch Moscow is the biggest Russian exhibition for architec-ture and design and with its show area of 12,000 m² attracts 20,000 visitors.

11

ARCH Moscow Awareness & location

05

0604

“Participation atARCH Moscow was an

outstanding opportunity,for presenting Styrian know-how in timber architecture

and industry in a thoroughly interesting market.”

Mark Jenewein, architect,partner in LOVE architecture

and urbanism

Awareness & location

DesignmonatGraz

12

Awareness & location Designmonat Graz

64,000 visitors in 32 days

98 events in

Designmonat

67 programme partners

The sixth Designmonat Graz was held from 30th April to 1st June 2014 – including 98 separate events and at-tracting over 64,000 visitors.

“Discovering Design” – was the theme of the month long Designmonat Graz 2014, in which creative people from many disciplines were brought in front of the curtain. More than 64,000 visitors attended the exhibi-tions, festivals, discussions, conferences and activities. This year, the partner city from the UNESCO network of Creative Cities was the UNESCO City of Design Saint-Étienne.

In addition to the partnership with Saint-Étienne and the “Saint-Etienne Design meets Graz”, the focal events in 2014 were among others the exhibitions “SELECTED:

it’s just design!” bringing together interior design trends from 10 nations, and “100 Best Posters 12” with graphic design from Aus-tria, Switzerland and Germany as well as the Design Festival Assembly. The 100 page Designmonat Magazine provided a clear overview of all the events, supported by a useful pocket guide and the extensive web-site www.designmonat.at.

Design stimulates the economy Design interacted directly with the local and regional economy in Graz during the enti-re month of the event. The new promotion event “Design in the City” was launched for the first time in the 2014 programme, giving 30 shops throughout Graz the opportunity to present extraordinary products, collections and creations directly on their premises.

The Designmonat was also thoroughly pre-sent beyond the Graz city centre in 2014, with events in Raaba and in the Natural Park Cen-tre in Grottenhof bei Leibnitz. This major de-sign event with its established continuity was held for the sixth time in 2014 – and this time broke all previous records and overnight ac-commodation booking levels: The overnight stays in the city for May 2014 were up 13.5% over the previous year. There was also a 30 % growth rate recorded for each of a whole se-ries of overseas markets attending the event including the USA, France, China and Russia.

Compared with the previous year, overnight stays in Graz have risen consistently. The tourism authority in Graz recorded 95,885 accommodation bookings for the month in 2014 compared with 84,484 for May 2013.

Media impact and advertising valueDesign’s performance profile during the month included 459 media reports. Around two thirds of these were in the regional me-dia, a quarter were in the national media. In-ternational media accounted for around an eighth of the media reporting. Online media accounted for over half of this reporting. The advertising value contribution established for all the events in the Designmonat Graz was 940,180 euros.

13

Awareness & locationDesignmonat Graz

+13.5 %for overnight stays

459 national and inter-

national media reports

Design in the City with a

new project to integrate

retail trade

180 participants from

25 nations

The year 2014 was marked by a wealth of design projects and activities: the City of Graz has emerged as a major rising star and a highly active and im-pulse-setting partner in the Creative Cities Network.

The fourth year as a UNESCO City of Design was ablaze with numerous activities that have marked out Graz as hotspot of the creative economy. One of these was the major develop-ment of contact to the partner cities. The first Activity Report for UNESCO was published. In this, Graz presents the balance for its first three years as a City of Design as well as its projects and initiatives.

Conferences and meetingsThe conference “The Creative Economy and Sustainable Cities Development” was held in Paris by UNESCO in cooperation with Shenzhen on 3rd and 4th March 2014. Graz architect Markus Pernthaler gave an impulse presentation at this event on the is-sue of “Smart City”.A sub-networkmeeting of the UNESCO Ci-

ties of Design was held in the scope of the DMY Design Festival Berlin from 28th to 31st May. The General Assembly of the UNESCO Creative Cities Network was held in Cheng-du from 25th to 29th with Graz being com-missioned by the other Design Cities to design the joint website.

Growth in the networkThe Cities of Design network is continuing to grow and is boosting the networking opportu-nities for the City of Graz in the process. Du-ring 2014, 5 new Cities of Design were accep-ted: Bilbao, Curitiba, Dundee, Helsinki and Turin. In addition to this, a further Austrian city has joined the UNESCO network with Linz as a City of Media Arts.

Official addressThe agendas for the UNESCO City of Design have all been converged directly on the city in 2014: the focal point here is A15 – Department for the Economy and Tourism Development at the Graz Municipal Authority, which is now the official address for the City of Design. The technical and specialist expertise and the

Awareness & location

Graz as a UNESCO City of Design

14

Awareness & location Graz as a UNESCO City of Design

“Design is an international language and it must be

regarded in global terms. Graz is no longer a secret tip in the

design community. How could any thing better happen to a

location”

Martin Lesjak, Anastasia Su, 13&9

01 UNESCO Cities of Design Subnetwork Meeting at DMY Berlin 02 Competition for the redesign of arts posters: Win ning design by Tomislav Bobinec 03 Architect Markus Pernthaler at the UNESCO Conference “The Creative Eco-nomy and Sustainable Cities Development” in Paris 04 The opening reception for “Saint-Étienne Design meets Graz” in Saint-Étienne

03

04

01 02

international relations agenda remain with Creative Industries Styria, while the political issues will be dealt with by the Creative City Management. In addition a Council for Inno-vation and the Creative Economy has been set up in the department and in future this will work on providing input, fresh impulses and support for decision making about future location development and will also have the task of ensuring that as many companies and industries as possible will benefit from the UNESCO Creative Cities Network. The “City of My Life” initiative was established in 2014 with the aim of improving both the image and the design of the city. The opening workshop with Mayor Siegfried Nagl was on 30th Sep-tember 2014. In the course of this event, five fields of action were compiled for the initia-tive as priority focuses for the future: 1. The impression the city makes on people arriving in Graz, 2. Digital/Analog guidance systems, 3. Modern city image and design, 4. Perso-nal responsibility of citizens, 5. Attractive urban space. The City of Design Board was dis banded in 2014.

Arts poster boards along the motorwayIn order to ensure that Graz is recognizable as a UNESCO City of Design even for people only driving through on the motorway, a competi-tion was launched for the re-designing of the large-scale poster boards. The intention is for travellers to be given an intuitive understan-ding of how Graz puts immense effort into de-sign down to the smallest details and that its information posters and notices are to a higher standard and quality than can be expected el-sewhere. The Graz designer Tomislav Bobinec won the competition with his submission.

Delegation visitDelegations from Montréal and Saint-Étienne were guests in Graz during Designmonat. In addition, a 50 member visiting delegation from Shanghai was greeted. In the course of this a B2B Design match-making session was held in Pecha Kucha format in which Styrian and Chinese creative enterprises took part. Du-ring the course of the visit, a Memorandum of Understanding between the Shanghai Promo-tion Center for City of Design and Creative Industries Styria was signed.

15

Awareness & locationGraz as a UNESCO City of Design

69 UNESCO Creative Cities worldwide

16 UNESCO Cities

of Design

05 UNESCO Creative Cities Annual Meeting in Chengdu, China 06 Signing of the Memorandum of Understanding bet ween the Shanghai Promotion Center and CIS 07 Start of workshop “City of My Life” with Mayor Siegfried Nagl 08 Delegation visit from City of Design Shanghai

05

06 08

07

Impulses& projects

Innovation needs inspiration. In other words - be inspired!

Creative Industries Stria has created real value for the Sty rian economy through its B2B project of linking classic business with the creative economy.

Creative Industries Styria develops provisions and sets initiatives to stimulate and inject innovation and cre-ativity as the entrepreneuri-

al approach taken by com-panies – and to inspire them to create new products and services by this means. This creates and assures jobs and makes an important contribution to the creation of value for the region. An important economic policy impulse is provided here by the “Design 2020 – Design Policy Strategy and Policy

Paper for a Styrian Design Policy”, compiled by Creative Industries Styria. The aim of this is to position Styria as a “leading design region”.

Designers in Residence

Impulses & projects

17

Impulses & projectsDesigners in Residence

“Good design is always sustai-nable. That is why cooperation

with designers is especially important for us and we are

consciously pushing ahead with this scheme. Design is a chance

for more success.”

Gerhard Vorraber, Chairman ofADA Möbelwerke

01 Petrus Gartler and Thomas Perz for ADA 02 New design for a Graz music box by Tomislav Bobinec 03 Georg Mähring for ADA 04 & 06 Stefanie Hödlmoser for Feichtinger 05 Tobias Kestel for Diamonds in Glass

01

03

05 06

04

02

Designers in Residence is aimed at small and medium sized companies that are in - terested in achieving a stronger focus on design in order to increase their competiti-veness – 5 projects were launched in 2014.

Diamonds in GlassThe company Diamonds in Glass in Kalsdorf makes hand blown glass globes with integra-ted diamonds for the exclusive luxury market. Proprietor Natascha Schenk put out an ideas call for a new glass series aimed at the high-end yachting sector and she picked the sub-mission of Graz Designer Tobias Kestel.

New jewelled approachesThe biggest jewellery producer in Austria, Feichtiger, had the idea of producing engage-ment jewellery for same-sex couples. Follo-wing an ideas call, the Graz company chose the submission of designer Stefanie Hödlmoser, who has already designed a solitaire jewellery series for which she won a license contract.

Furnishing sustainabilityThe Eastern Styrian furniture producer ADA has been working together in the scope of the Designers in Residence project with two Sty-rian design companies with the aim of placing a special emphasis on sustainability. A result of this are two project designs for seating sets, which have been produced as prototypes and are to be further developed through to series production maturity. The project partners are the design firm (Petrus Gartler, Thomas Perz), and the designer Georg Mähring.

A Graz speciality music boxA concept and a design for a music box with a special Graz theme has been produced on the initiative of Manfred Grössler and in cooperation with Creative Industries Styria. The design is by the Graz designer Tomislav Bobinec.

18

45enterprises

offer tours

370,000 visitors in 2014

Impulses & projects Experience Economy

1,471 visitors to

Experience Economy Day

Finding out first-hand how the economy works – this is the aim of the model project “Experience Economy”.

Innovative Styrian enterprises have opened their doors to the public. They are providing a remarkable first-hand insight directly on the production site into the incredible diversity of the Styrian economy and have been doing this since 2010. Creative Industries Styria sup-ports companies as they develop experience tours full of interest for visitors, networking creative people and enterprises of all kinds in the creation process.

The enterprise tours can be found and booked on the Website of Experience Eco-nomy (www.erlebnisweltwirtschaft.at). The countless bookings clearly show that ever more people are not only curious, but deeply interested in the economy and its workings. At the start in 2010 there were 14 enter prise

discovery tours with 175,000 visitors, one year later 260,000 streamed into 26 compa-nies and their tours. Growth continued in 2012 with 39 firms now providing 42 enter-prise discovery tours attracting 330,000 visi-tors. In 2013 36 companies were involved in enterprise discovery tours. In 2014 nine new firms joined in and the programme received a seal of quality. As of April 2015 enterprise discovery tours could be booked directly in 45 Styrian companies.

Seal of qualityThe visible sign of excellence for these tours is the seal of quality they have received. Through these tours, the companies show their willing-ness to present their goods and services direct to a very broad public. “Experience Economy” is of special interest to young people; students and pupils can find out first-hand about job opportunities and maybe even meet their future boss.

Experience Economy

Impulses & projects

19

Impulses & projectsExperience Economy

www.erlebniswelt-wirtschaft.at

“As a regional company on an international market we must

do everything we possibly can to attract customers and also

employees. Experience Economy is part of this work.”

Bernd M. Stütz, CEO M&RAutomation GmbH

20

Impulses & projekts

Experience Economy

Impulses & projects9

new companies have

joined the scheme

“Creativity is the daily bread of the agency. Experience Eco-nomy makes the results of our

efforts clearly visible and it is a distinction for any

creative person to have been a part of this!”

Bernd Maier, CEO Rubikon Advertising Agency

Key eventsTwo key events were on the programme in 2014: Experience Economy day was the first of these on 11th April. The focus of this event was school and family as a target group. The second event in autumn brought Experience Economy to an academic public in the “Ex-perience Economy” Universities Weeks from 17th to 21st November – the aim was to bring students to the companies. The week was held in cooperation with the Take-Tech Action Week. 210 students from University of Graz, Graz University of Technology & University of Applied Sciences took part in eleven tours.

4 focal tasks“Experience Economy” fulfils four cen-tral tasks: first it makes Styria as a busi-ness location familiar to the people ta-king part; second it gives the enterprises involved an unrivalled opportunity for pre senting their products and everything they do to a very broad audience; third “Experience Economy” is a useful recrui-ting tool and easy to use for finding future employees; fourth “Experience Economy” is an important interface to the creative enterprises of the region so that their servi-ces can connect and network with classic industrial companies.

Experience Economy

21

Impulses & projects

Experience Economy Day and

University Day as key events

11 tours with 220

university students

Experience Economy

design-forumStyria

Impulses & projects

Making design in all its many facets visible and raising awareness of the value of good design are the main tasks of the designforum Styria that was launched by the Styrian Ministry of the Economy and Creative Industries Styria in 2010.

26 designforum Styria exhibitions covering the entire design field were presented at the Kunsthaus Graz, attracting over 310,000 vi-sitors. Among the subjects presented were the works of Graz designers including Mar-tin Breuer Bono, Hilgarth Design and moti-on code: blue as well as international stars such as James Dyson. The designforum Sty-ria, which is operated as a sub-trademark of Creative Industries Styria, sees itself as a cen-tre of urban dialogue, competence and medi-ation, covering and presenting every aspect of design in its most varied forms. Design should not be perceived on a purely aesthetic level, but rather in terms of its comprehensive soci-al and economic relevance. The annual strat-egy meeting of all the Austrian design forums was held in Salzburg from 11th to 13th July 2014, an event that also marked the opening of the designforum Salzburg.

22

State Prize for Design

9,430 visitors

The Austrian Ministry of the Economy, Fa-mily and Youth honours the best product, interior and spatial design achievements every two years with the State Prize for Design. The award winners and other se-lected designers – including Styrian par-ticipants - and their work were presented in the designforum Styria with work year 2013. In addition to the State Prize for Design, a special prize was awarded for “DesignConcepts”. This prize sponsored by the economic promotion organisation im-pulse/austria wirtschaftsservice through its “evolve” programme is aimed at young desi-gners. Innovative concepts with a high mar-ket potential are specifically picked out. The State Prize for Design underlines the impor-tance of creativity and innovation as a me-ans of boosting the competitive advantages of companies and the business location.

designforum StyriaImpulses & projects

26 exhibitions with

310,996 visitors since the opening in 2010

„The designforum Styria has long established itself as a trademark.

This is a very good thing because it is especially important for our young designers in particular for them to be

able to present their work.”

Michael Lanz, Head of theIndustrial Design Department,University of Applied Sciences

23

Impulses & projectsdesignforum Styria

15,350 visitors

“The Soul of Design” presented the results and products of 13&9 and its partners. Be-hind the inter-disciplinary design label 13&9 from Graz are the product and fashion design er ANASTASIA SU and the architects from the architectural office INNOCAD. Fol-lowing the success of “Rolling Stones”, the award winning project that achieved broad international acclaim for the renovation de-sign of the Canon Hall in the Graz Armoury, designer Anastasia Sugic and architect Mar-tin Lesjak decided to continue their fruitful design cooperation. Their work is created at the interface between an architecture inspi-red language of form, fashion design which is constantly re-inventing itself and the variety produced by these contrasts. Functional ne-cessities and innovations are created by 13&9 combining the highest aesthetic aspirations and standards with emotional components, as a means of creating product added value as “the soul” or the core of 13&9 design.

13&9The soulof design

Network & service

1,885 visitors

A highly successful cooperation has been main tained between the Styrian cabinetma-ker Prödl from Kirchberg an der Raab with the Polzhofer Design Office, active in Salz-burg and Berlin. The latest product to emerge from this cooperation was presented in the designforum Styria: LIN. is a kitchen that is flexibly adaptable to the requirements of the user and the available space. The kitchen was designed by Franz Polzhofer and his team. It is the recipient of numerous international awards including the Red Dot Award and De-sign for Europe. Polzhofer developed a design concept that supports current tendencies in urban living. The kitchen combines its most basic functions with the needs for more living space and communication.

LIN. Aconcept.A new typeof kitchen.

+32.5%visitors compared

with 2013

“The name ‘designforum’ tells you what it is all about: design needs

publicity. Put another way: design needs a public and these people are then the customers for us as

entrepreneurs!”

Josef Prödl, CEO Möbeltischlerei Prödl

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Network & service

New G(o)ods – youngCzech design

11,740 visitors

The travelling exhibition “New G(o)ods” pre sented a selection of recent work from the competition of the same name, which is organised by the Design Cabinet CZ Found-ation programme. Design has a strong tradi-tion in the Czech Republic and it is taught at 16 universities and polytechnics and also at 60 colleges and middle schools. And it is not only these figures alone that show the priority given to design in our neighbouring country: the National Czech Prize for Student Design:New G(o)ods has already been in existence for a quarter of a century. A number of win-ners have made their way into the range of major international companies such as IKEA.

13,720 visitors

Students and graduates of the Bachelor and Master programmes in Industrial Design at the University of Applied Sciences presented their latest project work in the Industrial De-sign Show at the designforum Styria this year. This exhibition showed design concepts in the form of sketches, models and animations and covered several subject areas. The prestigious Industrial Design Department set fresh inno-vative impulses in product and transportation de sign. The design studies presented were made in cooperation with internationally acti-ve com panies such as BMW, Odörfer or Benelli.

Industrial Design Show 2014

designforum StyriaImpulses & projects

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Impulse & Projekte

Paper-walker

14,720 visitors

Graz Character Designer Florian Satzinger designs and illustrates cartoon film charac-ters in his Graz office. His custom ers inclu-de Disney (“Donald Duck”), Warner Bros. (“Looney Tunes”) and lately Hermann van Veen (“Alfred Jodokus Kwak”). But he also creates his own characters and fills them with life, such as his adventurous New York duck “John Starduck”. The filming of this feathered astronaut and his doings in space was completed in 2013 in cooperation with the French cartoon film studio Tigobo. Sat-zinger achieved an international reputation – especially in the USA – after the launch of his Weblog Paperwalker in late 2006, and now has tens of thousands of followers – there have been over 19 million content views since October 2012. A talk with Ita-lian cartoon animator Bruno Bozzetto also took place in the framework of the exhibi-tion, where he talked to Florian Satzinger about his work.

15,170 visitors

“design8en” – is a combination of design and Christmas – and it once again brought a wealth of gift and decoration ideas for every taste from Austrian designers in 2014. Nu-merous designers applied for a place at this major Christmas sale exhibition; and around 30 were selected by the jury. The results they produced could then be admired – and bought – in a designforum Styria presenta-tion at the Kunsthaus Graz.

design8en 2014

7 exhibitions with

82,016 visitors in 2014

Impulses & projectsdesignforum Styria

Network & service

“I was very pleased to have my work as a character designer presented in the designforum.

But the fact that I work for Walt Disney and Warner Bros. is something not many people in in

Graz know about.”

Florian Satzinger, Character Designer,

Satzinger & Hardenberg

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Impulses & projects

Impulse & Projekte

Creative Industries Styria works together with numerous organisations and compa-nies in its role as an active cooperation partner providing important networking and positioning tasks for the Styrian economy.

Creative Industries Styria maintains many long-term partnerships on both a regional and national level. One important partner is the University of Applied Sciences for example, with its design oriented degree courses. But other institutions and organisations such as aws Austria Wirtschaftsservice, Design Aus-tria or creative wirtschaft Austria CWA are also among the important cooperation part-ners. It is through this that the Styrian crea-tive community is able to position itself even better in the context of the national and in-ternational creative economy, deriving added value for Styrian companies in the process.

Intensive partnerships are also required for the development and implementing of the many Creative Industries Styria event types, without which a powerful presentation of the Styrian creative economy would not be possi-ble. The Designmonat Graz alone involved 50 partnerships – some of these with local com-panies, others with organisations and institu-tions, which have had a significant effect on the success of this event. These include co oper - ation projects and partnerships in the scope of the event series “Fast Forward 4 You” or “For your Information” (see also the items on pages 31 and 32).

Highlights 2014The 2nd Future Conference of the Styrian Economy in which all the clusters and net-works are linked and brought together, was held on May 14th. Creative Industries Sty-ria was active here in two fields: first in a co-operation with Tech For Taste on the issue of food design and packaging, and second

Partnershipsand cooperations

Impulses & projects

“TEDx is the symbol of a worldwide community of desi-gners and visionary thinkers of our time. I am convinced that

we have something here that can draw a parallel to the Creative Industries Styria members!”

Friso Schopper, TEDex Graz

01 TEDx Graz 02 Green Panther Gala 03 TEDx Graz 04 World Usability Congress

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02

03

04

Partnerships and cooperations

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Impulses & projectsPartnerships and cooperations

with ECO World Styria on the issue of intel-ligent surfaces.

The international TEDx Conference was held in Graz for the first time on 12th November. TED (Technology, Entertainment, Design) is an international and established confe-rence event at which experts from various fields meet to exchange ideas under the mot-to “ideas worth spreading”. The TEDxGraz theme was “Horizon – there is no such thing” and 15 speakers shared their ideas and thoughts with the audience. The presenta-tions focussed on design-related issues such as design thinking or gamification.

An equally valued and long-term partner-ship is maintained with the European Youth Award, in which young people are invited to develop useful ecological and social projects, taking up the objectives of the Council of Europe and Strategy Europe 2020. The in-ternational information and communication

technology elite gathered in Graz during the European Youth Award Festival; the winners came from Armenia, Brazil, China, Colum-bia, Denmark, Guatemala, Indonesia, India, Iran, Nicaragua, Nigeria, Pakistan, Palestine, Spain, the UK, the USA and Qatar.

Outlook for 2015Numerous discussions were held during the reporting year for cooperation projects to be launched in 2015. These included a com-petition call to create a mascot for the Spe-cial Olympics that are to be held in Styria in 2017. Preparatory discussions were also held for “C hoch 3 Styria” workshops. Crea-tive enterprises from the fields of design, fa-shion, architecture, multimedia, software & games, video & film, advertising etc. or self-employed people in the creative economy can all participate in these workshops. First dis-cussion rounds were held for Green Panther 2015, the Styrian State Prize for Creative Communication.

“The European Youth Awardbrings the most committed young

people to Graz from across Europe, who combine entrepreneurship with digital creativity and social commitment. Graz

and Styria become as a result not only an meeting place for young people and ex-

cellence in young multimedia design, but also the meeting place for everyone whowants to achieve something with IKT.”

Peter Bruck, European Youth Award

05 European Youth Award Gala 06 Future Conference the Styrian economy 07 World Usability Congress 08 + 09 Fesch’Markt

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08 09

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Network& Service

Networking is one of the central tasks undertaken by Creative Industries Styria. Numerous tools, program-mes and projects are at its disposal for the achievement of active networking.

Creative Industries Styria as sures the injection of ad-ded value for both the classic economy and for the creative

economy through profound industry knowledge, inter-national and regional trend analyses, close contacts to higher education, business and industry and a total pro-ximity to the Styrian creati-ve scene. Creative Industries Styria consistently develops and adapts innovative new methods and approaches in order to provide creative

people in Styria with pin-point precise service pro-visions. This results in the competence and the cutting-edge in knowledge that has helped to make the Styrian creative scene such a success-ful player in national and inter national markets and stimulated an even stronger demand for Styrian creativity.

Information gives you an edge. In other words – be informed!

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MembershipNetwork & Service

Network & ServiceMembership

With its 3 point membership programme Creative Industries Styria has reacted to the ever-increasing demand for networking, consulting and coordination services in the B2B sector.

As a partner for business with a strong re-cord of putting ideas into action, Creative In dustries Styria has established additional attractive networking provisions through an innovative membership programme that is boosting the productivity and effective-ness of the whole creative economy. Crea-tive Industries Styria had 478 members at the end of 2014; of these, 94 are full mem-bers (29 corporate memberships, 65 indivi-dual members) and 3 premium members. The provisions made for the members are phased: “free members” have access to the services

provided by Creative Industries Styria, with no additional charges. These free provisions include consulting, an entry in the data pool or information on events, business calls and competitions. “Full members” are provided with additional services, including expert presentations, lectures and events free of charge, participation in business calls and competitions and discount prices for network field trips, excursions and conferences. “Pre-mium members” are the mid and long-term strategic partners of Creative Industries Sty-ria, receiving an individually compiled pre-mium package of basic and special services. In 2014 two network meetings were held for members: the Summer Festival (CIS Mem-ber Meeting) and the Advent Meeting for full and premium members.

4,760 newsletter subscribers

1,417entries in the

creative data pool

478 CIS members

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13calls from

CIS

The website with the comprehensive Styrian creative economy data pool is the living heart of Creative Industries Styria. 1,417 creative service providers were listed here at the end of 2014.

The home page www.cis.at is the door key to the Styrian creative economy. The websi-te hosts not only the data pool with its 1,417 creative addresses in every part of Styria, but it provides comprehensive information about Creative Industries Styria events, provisions and services. The CIS newsletter is published once or twice a week and has a current circu-lation of 4,760. 79 newsletter editions were published in 2014. The issues covered range from information and event reports through to announcing na-tional and international calls, so that these can spread rapidly through the network. 25 calls were published in the reporting year, 13 of these were Creative Industries Styria pro-jects. The webpage www.cis.at was signifi-

cantly optimised in 2014 to allow even faster and more targeted navigation through all the many offers and provisions. Furthermore, all service relevant content and content for mem-bers (calendar, marketplace) have been given full prominence at the start of the website. The menu and menu points have been fully revised and updated. A specific menu item has been created for calls. A news ticker slide dis-play of CIS news has been integrated into the start page. In addition to www.cis.at Creative Industries Styria also maintains the websites www.graz-cityofdesign.at and www.erlebnis-welt-wirtschaft.at.

The Creative Industries Styria e-magazine has been expanded with the addition of the “Member Portraits” feature. These portraits that present the capabilities and services of creative companies can be used free of charge by full members for their own marketing. The app has been updated for current iOS/iPad versions (8.1.).

79newsletter editions

35 invitations

for calls and competitions

Data pool, newsletter and website

Network & Service

Network & Service Data pool, newsletter and website

Fast Forward for You

Network & Service

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Network & ServiceFast Forward for You

01 “Mine, yours or ours?” with Dr. Rainer Beck 02&04 bookamat - “Bookkeeping: control instead of chaos” 03 “International presence” with Robert Punkenhofer

3 events from the expert workshop se ries “Fast Forward 4 You” held in cooperation with SFG – were on the programme in 2014. Each had the same aim of making Styrian creative enterprises fit for suc-cessful entry into national and internatio-nal markets.

The workshop started on 24th April with the firm bookamat (Patrick Kranzlmüller and Axel Swoboda) who presented a browser ba-sed bookkeeping tool, specially designed for the needs of self-employed creative people.

“Bookkeeping: control instead of chaos” was the name of the event where creati-ve people were introduced to the functio-nalities and capabilities of this tool: from the turnover tax advance return to the fi-gures for the annual balance, vital stati-stics and functions are instantly availa-ble for firms with a very few mouse clicks.

“Mine, yours or ours?” was the question on 2nd

June 2014. The issue was copyright, a peren-nial burning question for everyone active in creative fields. The event with copyright expert Dr. Rainer Beck provided answers, practical tips and tricks on copyright and usage rights for creative workers, for strengthening awa-reness about the legal issues involved and for securing the business interests of the compa-nies involved in providing creative services.

The opportunities and risks involved in stri-king out abroad on the export market were examined in depth at “International presen-ce” on 13th October 2014. Robert Punkenhofer provided a review of the dynamic creative economy position in an increasingly global context, reporting on both the chances and the risks internationalisation is bringing for creative enterprises. This was followed by a presentation of the activities of the foreign trade promoter AUSSENWIRTSCHAFT AUSTRIA given by Reanne Leuning.

01

02

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FYI – presentation series

Network & Service

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Network & Service FYI – presentation series

“For Your Information” (FYI) means first-hand information. This is a series that has offered a broad spectrum of knowledge with direct relevance for the creative economy in the form of pre-sentations and workshops since 2009. Five of these events were held in 2014.

“Ah! Well then …” – The communication coa-ching had the aim of helping members of the creative community to speak their minds and put their views across. Led by Wojciech Czaja and Bettina Wegleiter, the event was held on 4th and 5th April 2014.

The FYI impulse presentation “Ideas!Rich” was aimed at small and medium sized busi-nesses, opened up the backing and sponsor-ship opportunities that exist for good new business ideas. It was held on 17th September 2014 by Michael Kerschbaumer (SFG)

“Service design: what design can do” was the FYI presentation on 28th October 2014. Rudolf Greger put forward concepts, models, prin-ciples and thinking to explain fully the prin-ciple of service design.

The FYI workshop “Write design: typogra-phy” provided a thorough account of the use and opportunities of typography as a vital design element on 29th October. Held in co-operation with the design association “Wir gestalten es” and with the support of W.E.I.Z. the event provided valuable tips for practical application.

Stefan Kliment and Max Tertinegg were the presenters of “Bitcoin – the digital legal tender of the future?” event on 6th Novem-ber 2014 which explained the digital means of payment that is now gaining ever more supporters worldwide.

01 Service design: “What design can do” with Rudolf Greger 02 Communications coaching “Ah! Well then ...” withWojciech Czaja and Bettina Wegleiter 03 Workshop “Write design: typography” in cooperation with “Wir gestalten es” 04 Ideas!Rich in cooperation with SFG 05 Bitcoin - Digital legal tender of the future? In cooperation with Coinfinity.

01 02

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Excursions andfact finding missions

Network & Service

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Network & ServiceExcursions and fact finding missions

Networking, exchange of ideas and strengthening the creative community from within – these aims are achieved with the Creative Industries Styria ex-cursions and fact finding missions. Montréal and Langenthal, Switzerland were on the 2014 itinerary.

Montréal 7th to 10th October 2014The Canadian metropolis has been a UNESCO City of Design since 2006 and it has decades of experience in contemporary design promoti-on. The programme of this full member inclu-ded attendance at the conference “Unsitely! Leveraging Design to Improve Urban Const-ruction Sites” plus excursions to the creative services company Sid Lee and also to SAT – Société des Arts Technologiques. A planning meeting was also held for joint projects in the scope of Designmonat Graz 2015, with Mon-tréal as the partner city. In addition to all of this, the Graz architect Markus Pernthaler presented the “Smart City” project in the Montréal Urban Planning Department.

Langenthal, 31st October to 2nd November 2014Every two years this community in the Can-ton of Bern becomes the focal point of the international design scene. Designers’ Satur-day is far more than a mere presentation of international labels. It makes design visible in the place where it is actually created: at six locations in and around Langenthal, each one of them a design industry workplace, where innovation and the production of design flow into one another. Outstanding design from Austria was the guest here from 31st Octo-ber to 2nd November 2014 at the 15th Desi-gners’ Saturday. Under the guiding princip-le “Discover design, découvrir design” the Swiss De sign Association, the Design Prize Switzerland and designaustria presented the Desig ners’ Saturday event in the Dachstock im Mühlehof (in the town centre). In coopera-tion with Creative Industries Styria, design-austria presented a selection of products that had received the Austrian State Prize for Design together with other major internatio-nal awards in the previous year.

Network & Service Open Office

Open Office Network & Service

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“Open Office” gives full members of Creative Industries Styria the opportuni-ty to present their companies and crea-tive services, their teams and provisions directly at the workplace.

Networking is a Creative Industries Styria core competence and with its B2B “Open Office” project, it has opened up the doors to enterprises of the Styrian creative econo-my, letting in the public and enabling an ex-change of ideas. The many synergies this has produced represent a win-win situation for everyone involved: names of companies in-volved have become more well known, new partnerships have been established and ideas circulate to the benefit of all. In ad-dition to reporting events on site, Creative Industries Styria also provides portraits of the companies on the web page – continu-ously establishing a who’s who of the en tire Styrian creative economy in the process.

In 2014 four creative companies extended an invitation to an Open Office event: The Graz company youspi Consulting, a specialist for usability design, dedicated this “Open Office” event to the topic of design thinking, together with the agency quergedacht. The cardamom agency extended an invitation to an after-work evening in their office in Weiz, reporting on projects in hand and their interesting ap-proach to design. Schillerstraße 31, which has been used as a studio since 2005, provided an opportunity for the public to peep behind the curtains in the scope of its first “pit stop”.Four creative companies were presented in the “Open Office” framework: EEZA, Ulla Klopf, Pabuku and Projektform AG.The Graz design label ardea luh, consisting of the fashion designers Elke Steffen Kühnl and Babsi Schneider, presented its corporate approach and business model at the company studio on Tummelplatz.

“Active networking, being visible and promoting exchanges among ourselves are important activities for successful creative companies. The CIS Open Office

drivedoes all of this in a very sympathetic manner”

Marie-Theres Zirm, cardamom

01 ardea luh 02 + 03 cardamom 04 + 05 Schillerstraße 31 06 youspi consulting

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Network & ServicePress and media work

Press andmedia work

Network & Service

35

Strategic press and media work are vital for positioning Creative Industries Styria on a regional, national and inter-national level.

Creative Industries Styria has established an outstanding reputation both in Austria and around the world since it was established in 2007. Skill in communication has contri-buted much to this excellent image, in the continuous publicising and presentation of Creative Industries Styria activities and projects to a broad public. In 2014 Creative Industries Styria was present in 852 media

reports, 784 in Austria and 68 international. Of these. 400 were reports in printed media, 420 in online media and 32 on TV or radio. The Designmonat Graz featured in 459 me-dia reports, 147 media reports were publis-hed on the designforum Styria exhibi tions and 194 items were reports on companies from the Experience Economy. In addition to this, Creative Industries Styria also com-municates relevant issues and news from all areas of the Styrian creative economy and through this it provides powerful media sup-port for the entire creative scene.

459 media reports on Designmonat Graz

852national and international

media reports

147media reports on the

exhibitions in designforum Styria

194media reports on

companies from the Experience Economy

CIS Map

UNESCO Cities of Design

European Creative Business Network

International Partners

36

Serralves Incubator Porto (P)

ADDICT (P)

ECCE – European Centre for Creative Economy Dortmund (D)

TechnoportLuxemburg (L)

Creative England (GB)

KTN (GB)

City of Rotterdam (NL)

PopVox (NL)

2006

Montréal (CA)City of Design

2005

Buenos Aires (AR)City of Design

2005

Berlin (D)City of Design

2014

Curitiba (BRA)City of Design

2014

Dundee (SCO)City of Design

Bilbao (ES)City of Design

2014

Saint-Étienne (FR)City of Design

2010

UNESCO Cities of Design

Beijing, ChinaBerlin, GermanyBilbao, SpainBuenos Aires, ArgentinaCuritiba, BrasilDundee, Scotland

Graz, AustriaHelsinki, FinnlandKobe, JapanMontréal, CanadaNagoya, Japan Saint-Étienne, France

Seoul, South KoreaShenzhen, ChinaShanghai, ChinaTurin, Italy

Creative Industries Styria is part of the following networks:

Forum d’Avignon (F)

Samoa Nantes (F)

Wired Sussex (GB)

Detroit (USA)

Amsterdam Economic Board (NL)

CulturalFactorySvetovar

International Partners

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ECCE – European Centre for Creative Economy Dortmund (D)

Creative Industries Styria (A)

Kosice 2013 – Institute for Creative Economy (SVK)

Creative RegionLinz & Upper Austria (A)

2010

Seoul (KR)City of Design

2008

Nagoya (JP)City of Design

2008

Kobe (JP)City of Design

2010

Shanghai (CN)City of Design

2012

Beijing (CN)City of Design

2008

Shenzhen (CN)City of Design

Turin (ITA)City of Design

2014

2014

Helsinki (FIN)City of Design

AustriaDesignNet as founding member

Creative Industries StyriaCreative Region Linz & Upper AustriaDesign Austriadesignforum WienMuseum für angewandte KunstVienna Design Week

European Creative Business Network as founding member

Creative Nodes (S)

Istanbul (TR)

Wien (A)

Zagreb (HR)

2011

Graz (A)City of Design

Ljubljana (SLO)

Events 2015

38

Events 2015

5th February: EE Music Region Styria, fyi-Event20th March: look!design, Open Office20th – 24th April: Experience Economy, university conference1st – 31st May: Designmonat Graz 201520th May – 20th June: [UN]ECHT – original vs. forgery, designforum Styria20th May – 20th June: Ceramic Re:Visions, designforum Styria10th June: Right to Copy?, ff4y-Veranstaltung27th June – 1th August: Industrial Design Show 2015, designforum Styria10th July: CIS Member Network Meeting23th September: Wigl Design exhibition opening, designforum Styria12th – 15th October: Istanbul Design Week16th October: Ing. Hugo Sampl, opening of the experience tour, Experience Economy, Gußwerk16th October: 5 years of Experience Economy reception, Experience Economy19th – 22nd October: Network excursion to Expo Milan

Imprint

Publisher: Creative Industries Styria GmbH Marienplatz 1, 8020 Graz 0316/890 598, office@cis.at cis.at, designmonat.at

CEO: Eberhard Schrempf

Photos:Page 5: Robert FranklPage 9: CIS, Lorenz KunathPage 10, 11: CIS, Cité du designPage 12: Alexander Rauch PhotographyPage 13: Luca Gatscher, Alexander Rauch PhotographyPage 14: CISPage 15: CIS, UNESCO, Robert FranklPage 17: Alexander Rauch Photography, Tomislav Bobinec,

Martin Pabis, Stefanie Hödlmoser, Tobias KestelPage 18, 19: PixelworkerPage 20: Nicholas Martin, PixelworkerPage 21: Nicholas Martin, PixelworkerPage 22: Geopho, Pia Streicher/designforum SalzburgPage 23: Geopho, Christine KipperPage 24: Christine KipperPage 25: CIS, GeophoPage 26: TEDx Graz, Robert Frankl, World Usabilty CongressPage 27: EYA, Geopho, World Usabilty Congress, Katrin GreinerPage 29: Alexander Rauch PhotographyPage 31: CISPage 32: CISPage 33: CIS, Tomislav Bobinec, doppelpunktPage 34: CIS, cardamom, Oscar Pilinger

Imprint