What is Content Strategy? Why you might care & how it impacts your business
Content Strategy: What Is It and Why Do You Need it?
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Content Strategy: What Is It and Why Do You Need it? Ignite Chicago October 25, 2016 Cynthia Gelper
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Transcript of Content Strategy: What Is It and Why Do You Need it?
Content Strategy: What Is It and Why Do
You Need it?Ignite Chicago October 25, 2016
Cynthia Gelper
Wait…what’s content?
• Text• Images (that includes video)
In other words, anything we see or interact with through a digital device (laptop, phone, etc)
Source: Meghan Casey, http://contentmarketinginstitute.com/2016/01/content-on-strategy-templates
Client business
objectivesUser needs
Client business
objectivesUser needs
CONTENT STRATEGY
Source: Jeff Pfaller, Content Strategy meet-up presentation
Content Strategy Ingredients
Who
How
When
Where
What
Why
WHO?• Stakeholders• Audience
WHY?• Content goal• Business goal
WHAT?
WHERE?
WHEN?
HOW?• Content Management
System (CMS)
How will you measure success?
Source: MozBlog
Thank you! @contentlama
www.contentstrategyanswers.com
