What  is  Content  Strategy  

Why  you  might  care  &  How  it  impacts  your  business  

The purpose of content strategy is to achieve business goals by maximizing the impact of content.

Examples of Content Navigation & Organization (Works in concert with information architecture)

Examples of a Site Manifest (How this aligns with a sitemap)

Examples of Content Themes

Examples of Content Initiatives and Editorial Plans

Priori7es  

Content  Ini7a7ves  •  Partnerships  •  Tech  enhancements,  tools,  widgets  •  User-­‐generated  content  

•  Editorial  plan  for  staff-­‐  &  freelance-­‐generated  content  •  Professional  associa7on  &  Educa7on  outreach  

–  Subscrip7on  drive  –  Viral  campaigns  –  Email  campaigns  –  Social  networking  –  Blogging  

Priori7es  

Content:  Editorial  Plan  •  Staff  content  

–  Blogs,  sidebars,  out-­‐takes  from  interviews  

•  Freelance  content  –  Blogs,  subject  maKer  expert  columns,  news  stories  

•  Mul7media  content  –  Audio  –  Video  –  Slideshows  –  Interac7ve  charts  

Priori7es  

Content:  Editorial  Plan  •  Green  Channel  

–  Evergreen,  news  blend  –  Net  new,  scraped  stories  –  Staffing,  man  hours  needed  –  Open,  closed  content  –  Subscribers,  trialists  no7fica7on  –  Email  

•  Marke7ng  •  Editorial  

–  Marke7ng  campaign,  PR  campaign  –  Linking  strategy  –  Archive  strategy  

Examples of Content Filters (Based on audience, personas, needs)

Examples of Content Gaps (Seeing what you don’t have)

Examples of Content Types (The right content for the user or task)

Examples of Publishing Models

Examples of Content Templates (How this contributes to a sitemap)

Examples of an Editorial Calendar

Examples of Content Types, Sources, Frequency & Phases

Comments, Questions?

Call  646-­‐470-­‐1595  or  email  

me@adriennemaK.com