Content marketing trends for 2014
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Content Marketing: Attract. Engage. Convert
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What is Content?
Content is anything that adds value to the reader’s life
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2013 State of Inbound Marketing Report states that:
For 18% of marketers, quality content was the topmost priority
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2013 State of Inbound Marketing Report states that:
10% of the companies have a dedicated content developer
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How Google sees a content?
Unsavory links, not-at-par content, and sites with no media signals is not important
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What is Content Marketing?
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The art of content marketing?Are you doing this?
A strategic planning and unique content will determine your marketing
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Everything is not for everyone
Practice less for potential customers than doing a lot for random people
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Define your audience
Focus upon a concentrated class. Because, there is always a difference between writing for readers and writing for customers
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Have a contextual understanding of your customers
Have a clear understanding of your motivations, requirements, pain areas and the whole target buy process. In case you stumble, how will you stand again??
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Apparent conversion goals
Center your marketing strategy on a goal. Turn potential visitors into customers
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Strive to keep your audience engaged
Make your content a little interesting and a little witty.And yes, Tell only YOUR story.
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Make most of the advantage with Google
Google Loves Guest Posts !!While targeting your content, make sure you deliver Quality.That’s how you impress Google.
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Content marketing and the future anticipation
What is Content Marketing expected to offer to the year 2014?? And, to the years after that?
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Business will comprehend the need of content marketing
Few years back, it was a part. Today, it is a need.Content marketing has its own discrete identity today.
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‘Director of Content’ would be a much coveted profile
Companies that do not assign content creation and dissemination to relevant people or departments, will loose out.
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Mobile content marketing will draw the base line
Google Hummingbird and long tail keyword is an assurance to the fact.
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Software would track the outcome
SAAS cloud would calculate the ROI, as part of the huge content marketing outcome.
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All Hail, Google+, and Slideshare
Social media is no more about just friends, images and videos.It is all about a race, of sharing, and rising on the top.
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Evaluate your content
• All the while, were you writing for your audience?• Did you care to care for their interest?• Was you content engaging enough?
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If not, do it Now
Anticipate the future, and embark on the change NOW.Do it today, for tomorrow.
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On the whole story
Good content is powerful.It would not only welcome visitors, but also provoke sharing between peers.Remember, One Happy Client= Many Potential Clients
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