Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process...

52
Content Marketing Strategies Prepared by: Brian V. Matson TwoSix Digital Senior Director of Strategy & Education Twitter: @BVMatson #PureMichiganEDU

Transcript of Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process...

Page 1: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Content Marketing Strategies

Prepared by: Brian V. Matson TwoSix Digital

Senior Director of Strategy & Education Twitter: @BVMatson #PureMichiganEDU

Page 2: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

ETC

Page 3: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Content Planning Basics

Page 4: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 5: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 6: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

3 SIMPLE CHECKLISTS

Page 7: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

#PureMichiganEDU

• Daily • Weekly

• Monthly

1. Post on Facebook 2. Like an Instagram 3. Share an old blog

Page 8: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Daily

Include an action on all of your current channels Cross promote content from channel to channel

Put engagement in the mix of actions

Page 9: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Weekly

Enable discovery across multiple channels Place curation into the weekly mix

Set yourself up for success next week

Page 10: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Monthly

Cross promote accounts from channel to channel Set yourself up for success

Refine your planning practices

Page 11: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 12: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Daily Themes

Focused Decision-Making Well-Rounded Storytelling Built-In Engagement

Page 13: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

#PureMichiganEDU

Monday

Missed out Monday

Tuesday

Blog Promotion

Wednesday

Where is it Wednesday

Thursday

Throwback Thursday

Friday

Foto Friday

Weekends

Interaction & Curated Content

Monday

Merchandise Monday

Tuesday

Deal Day

Wednesday

How it’s Made

Thursday

Throwback Thursday

Friday

Curated Food Shot

Weekends

Interaction & Curated Content

CVB

Restaurant

Page 14: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Monday

Fan Photos

Tuesday

Blog Promotion

Wednesday

What is it? Wednesday

Thursday

Throwback Thursday

Friday

Find it Friday

Weekends

Interaction & Curated Content

Monday

Tips

Tuesday

Deal Day

Wednesday

Our Team’s Favorites

Thursday

Throwback Thursday

Friday

Testimonial

Weekends

Interaction & Curated Content

Attractions

Services

Page 15: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 16: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

The 5

Rule

Page 17: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

“For every piece of content you create look for FIVE ways that you can either extend the story, share the story or integrate the story into other channels.” -The Five Rule

Page 18: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 19: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 20: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

1.  Post to Facebook

2.  Add to Instagram

3.  Embed into a relevant blog

4.  Tweet the blog

5.  Add it to Pinterest

Page 21: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

1.  Post on Facebook

2.  Include in the next e-newsletter

3.  Add links to related blog posts

4.  Link images to albums

on social networks

5.  Add it to a listing on the website

Page 22: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

THE

3 RULE

Page 23: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

K.I.S.S. 30-Day Content Planning Process

#PureMichiganEDU

National Days Events

Blogs & Articles Social Media Posts

A formula for the development of a prioritized, 30-day content plan.

Plan Develop Deploy

Page 24: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

The K.I.S.S. Content Calendar

Step One: Identify a handful of national days to add to your calendar.

Cinco De

Mayo

National Bike to

Work Day

National Hamburger

Day

National Apple Pie

Day

Page 25: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

www.nationaldaycalendar.com

Page 26: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

National Hamburger

Day

National Apple Pie

Day

PRE PROMO EVENT

PRE PROMO EVENT

MAJOR EVENT

MAJOR EVENT

Step Two: Plot the month’s major events with a three day pre-promotion period and a post for the day of the event.

PRE PROMOTION

PRE PROMOTION

The K.I.S.S. Content Calendar

Page 27: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Step Three: Plot the month’s blog posts or articles into the calendar.

BLOG

BLOG

BLOG

The K.I.S.S. Content Calendar

Monday

Fan Photos

Tuesday

Tips & Testimonials

Wednesday

What is it? Wednesday

Thursday

Throwback Thursday

Friday

Find it Friday

Weekends

Interaction & Curated Content

Interactive

Promotional/Traffic Builder

Curated

Interactive

Promotional/ Traffic Driver

33%

33% 33%

Page 28: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 29: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

What is most important?

COMMUNITY

Create a Culture of Sharing

Page 30: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

#Picsilanti

Page 31: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Ask

Page 32: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 33: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

THEY WILL LET YOU KNOW…

THEN YOU NEED TO TELL THEIR STORY

Page 34: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Create a Clickable Story

Page 35: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 36: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Case Study

Page 37: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

#ExploreBranson

Page 38: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Explore Branson: Content Curation

Page 39: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

User-Generated Content

Page 40: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 41: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 42: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 43: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 44: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Explore Branson: Instagram Video

Page 45: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

The 5

Rule

Page 46: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Explore Branson: Content/Blog

Page 47: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Explore Branson: Content Curation

Page 48: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 49: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

Canvas Prints

#WarmFuzzies

Page 50: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 51: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the
Page 52: Content Marketing Strategies - Pure Michigan · K.I.S.S. 30-Day Content Planning Process #PureMichiganEDU National Days Events Blogs & Articles Social Media Posts A formula for the

ALL - Guide to SmartHub Blogs · • Administrator (all blogs): can create, edit and delete all blogs on the platform; write, edit, schedule, publish and delete all posts on all blogs;

ALL - Guide to SmartHub Blogs · • Administrator (all blogs): can create, edit and delete all blogs on the platform; write, edit, schedule, publish and delete all posts on all blogs;

Exploring Research Methods Blogs in Psychology: …...Exploring Research Methods Blogs in Psychology: Who Posts What about Whom, with What Effect Science is renewed by periodic disruptions,

Exploring Research Methods Blogs in Psychology: …...Exploring Research Methods Blogs in Psychology: Who Posts What about Whom, with What Effect Science is renewed by periodic disruptions,

HSC Physics K.I.S.S. Motors & Generators

HSC Physics K.I.S.S. Motors & Generators

Nickelodeon – Blogs User Guide. 1. Introduction The admin tool allows you to create and publish blog posts easily and efficiently along with managing.

Nickelodeon – Blogs User Guide. 1. Introduction The admin tool allows you to create and publish blog posts easily and efficiently along with managing.

K.I.S.S In The Cloud with AWS

K.I.S.S In The Cloud with AWS

August 18, 2016 Fung Global Retail Technology Conference Las... · Snapchat to direct followers to other content, including blogs, YouTube videos and Instagram posts. Influencers

August 18, 2016 Fung Global Retail Technology Conference Las... · Snapchat to direct followers to other content, including blogs, YouTube videos and Instagram posts. Influencers

DevOps Next Keep It Simple the Softenger way (K.I.S.S.) · Also, owning the DevOps Next - Keeping It Simple the Softenger way (K.I.S.S.) (proprietary tool) project which is intended

DevOps Next Keep It Simple the Softenger way (K.I.S.S.) · Also, owning the DevOps Next - Keeping It Simple the Softenger way (K.I.S.S.) (proprietary tool) project which is intended

k.i.s.s kids in school succeed

k.i.s.s kids in school succeed

All About Platforms · Eclipse 3.1 metrics Number of newsgroup posts: 32,223 Number of mailing list posts: 7,792 Number of Eclipse-specific blogs: 27 Number of eclipse.org page views:

All About Platforms · Eclipse 3.1 metrics Number of newsgroup posts: 32,223 Number of mailing list posts: 7,792 Number of Eclipse-specific blogs: 27 Number of eclipse.org page views:

(Notes on blogging ethics)Blog monetization Sponsored posts Paid links Ad placements interfering with content Blogs as purely aggregators; splogs ... Blogging Ethics 101 Write responsibly.

(Notes on blogging ethics)Blog monetization Sponsored posts Paid links Ad placements interfering with content Blogs as purely aggregators; splogs ... Blogging Ethics 101 Write responsibly.

K.I.S.S PORTFOLIO April6th 2019 - K.I.S.S Marketing...542 19 EmployeeFlyers 190122 v1.indd 4 Email marketing Fortnightly blog Letterhead Email signature Strategy Digital Marketing

K.I.S.S PORTFOLIO April6th 2019 - K.I.S.S Marketing...542 19 EmployeeFlyers 190122 v1.indd 4 Email marketing Fortnightly blog Letterhead Email signature Strategy Digital Marketing

I AM A WORTHY WOMAN : K.I.S.S. Your Business for Success

I AM A WORTHY WOMAN : K.I.S.S. Your Business for Success

IIBA MSP Chapter Information Brochure1 Collaborate* - Community!Forums! - Website!Posts!and!Blogs! Stay*Connected** - Networking! - Facebook,!Twitter,!LinkedIn! - Email!Newsletter!

IIBA MSP Chapter Information Brochure1 Collaborate* - Community!Forums! - Website!Posts!and!Blogs! Stay*Connected** - Networking! - Facebook,!Twitter,!LinkedIn! - Email!Newsletter!

BLOGS EDUCATIVOS ¿Qué es un blog? Estructura de un blog La blogosferaEdublogs Blogs personales Blogs Colaborativos Blogs de Centros Blogs de Alumnos Blogs.

BLOGS EDUCATIVOS ¿Qué es un blog? Estructura de un blog La blogosferaEdublogs Blogs personales Blogs Colaborativos Blogs de Centros Blogs de Alumnos Blogs.

Cascading Behavior in Large Blog Graphs · 1 Introduction Blogs have become an important medium of communi- ... Squares represent blogs and circles blog-posts. Each post belongs to

Cascading Behavior in Large Blog Graphs · 1 Introduction Blogs have become an important medium of communi- ... Squares represent blogs and circles blog-posts. Each post belongs to

Link Building Tools & Tactics › wp-content › themes › thesis_1… · (PageRank). Link Anchor text ... Guest Posts on authority sites Blogs Forums Directories Press Releases

Link Building Tools & Tactics › wp-content › themes › thesis_1… · (PageRank). Link Anchor text ... Guest Posts on authority sites Blogs Forums Directories Press Releases

A Local Ecosystem - K.I.S.S

A Local Ecosystem - K.I.S.S

Asset Protection (K.I.S.S.)

Asset Protection (K.I.S.S.)

BLOGS OU WEBLOGS Um weblog ou blog é um página da Web cujas atualizações (chamadas posts) são organizado cronologicamente (como um histórico ou diário).

BLOGS OU WEBLOGS Um weblog ou blog é um página da Web cujas atualizações (chamadas posts) são organizado cronologicamente (como um histórico ou diário).

Campaigns Organiser - The Trussell Trust · • Undertake online campaigning activity, including writing emails, blogs and social media posts and building online actions where necessary

Campaigns Organiser - The Trussell Trust · • Undertake online campaigning activity, including writing emails, blogs and social media posts and building online actions where necessary