Content Marketing, Social Media, SEO and The Courier-Journal for Spalding University
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I spoke on content marketing, social media and SEO to a graduate level business communications course at Spalding University. We talked a lot about the largest content marketing producer in Louisville - The Courier-Journal - and how The Courier-Journal produces content, optimizes it for SEO, and then uses Social Media for content distribution and link/traffic drivers.
Transcript of Content Marketing, Social Media, SEO and The Courier-Journal for Spalding University
#sm#cm#SEO
@christy_belden@cjmedialou
Content
Social Media
SEO
“If history were taught in the form of stories, it would never be forgotten.”
-Rudyard Kipling
80:20Audience Selling
60:20:20Educate Inspire Selling
“Don’t tell fish stories where the people know you; but particularly,
don’t tell them where they know the fish.”
-Mark Twain
Thank you
