Content Marketing Simplied

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Presented by: Coryon Redd [email protected] www.linkedin.com/in/cory onredd Content Marketing Made Simple this presentation online at: on.com/ norcal NorCAL Academy of Leadershi

description

What does it take to simplify your online marketing and create great content? It takes a plan and a content calendar. This presentation was created for NorCAL Academy of Leadership and presented on 6/12/2014.

Transcript of Content Marketing Simplied

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Presented by:Coryon [email protected]/in/coryonredd

Content Marketing Made Simple

View this presentation online at: Coryon.com/norcal

NorCAL Academy of Leadership

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Can Online MarketingGrow Your Business?

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What is Content Marketing?

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Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting

Content Marketing is:

Content Marketing isn’t:

Selling

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Tools to Research Your Market:

Survey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors

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Can you SimplyYour Online Marketing?

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Make a Plan

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Blogging can be the Hub of your Online Marketing

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Brainstorm Topics (Oh no, it’s a spreadsheet)

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Content Calendar (Oh no, it’s still a spreadsheet)

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Guest Blog Led to Hundreds of New Signups

Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

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Create FocusTarget Your MarketPlan ContentMeasurement

=Simplified Marketing

The Big Picture

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Don’t GetOverwhelmed

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SimplifyYour Marketing

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Go to Coryon.com to Learn MoreView this powerpoint at: coryon.com/norcal