Be Heard: content marketing during the content marketing boom
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Transcript of Be Heard: content marketing during the content marketing boom
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Be Heard: Content Marketing During the Content Marketing Boom
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In the beginning, there was the marketing funnel…
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Trade Publications
Company White Paper
Sales Call
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Now there’s the always-on consumer-led economy.
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About 70% of the buying cycle is complete before customers engage with sales.
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89% of top performing companies are adopting new strategies for enhancing the
customer experience.
About 70% of the buying cycle is complete before customers engage with sales.
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And a deluge of marketing content.
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93% of B2B marketers are using content marketing.
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93% of B2B marketers are using content marketing.
73% are creating more or significantly more content than a
year ago.
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93% of B2B marketers are using content marketing.
73% are creating more or significantly more content than a
year ago.
But only 42% rate their content marketing as effective.
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And we are far from alone.
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Every day 92,000 articles are posted to the Web.
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Every day 92,000 articles are posted to the Web.
27 million pieces of content are shared every day.
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Every day 92,000 articles are posted to the Web.
27 million pieces of content are shared every day.
The amount of available Web-based content is
doubling every 9 to 24 months.
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Every day 92,000 articles are posted to the Web.
27 million pieces of content are shared every day.
The amount of available web-based content is
doubling every 9 to 24 months.
2.5 quintillion bytes of information are created daily.
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Be Heard. Know your audience.
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Be Credible. Know your brand position.
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Be Distinctive. Know your ‘only.’
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Be Substantial. Know your strengths.
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Be Focused. Know your niche.
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Be Part of the Community. Know what others are saying.
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Be bold.
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VIDEO CONTENT ADVOCACY ADVERTISING EVENTS RESEARCH
Jeff PundykVP Content Marketing and Strategy
[email protected]@jpundyk