Content Marketing In The Era of Infobesity
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Transcript of Content Marketing In The Era of Infobesity
Content Marketing
In The Era of InfobesityJessica GioglioHead of Content Lab
Sprinklr
We Are Marketing In An Era of Infobesity
Every 48 hours
The Volume of Content Shared is Unprecedented
Every 48 hours
2003 to
Beginning of
TimeThe same amount of
content is produced
So, How Do You Stand Out?
Embrace a Customer Centric
vs. Sales Centric Content Strategy
89% of companies will compete mostly
on customer experience by 2016
-Gartner
Why This Matters
The right content strategy can
create a better, more memorable
experience with your company that
drives, loyalty, affinity and results.
Develop Thought Leadership That Adds Value
143 pages on
Slideshare
106,000+
views
Keep Your Community Updated On Trending Topics
Relevant industry
breaking news &
trending topics
Drive Leads In A Customer Centric Way
The ask = email address
The value = LinkedIn makeover
Leverage Visuals To Tell Your Story
Visuals Are Processed 60,000x Faster Than Text Alone
You only have 2.8 – 8
seconds to capture
someone’s attention!
Visuals Drive Higher Engagement With LinkedIn Updates
Videos can increase engagement by 74%
Photos can increase engagement by 147%
100% of the top 50 most engaging status updates on LinkedIn in
April included either an image, link, or video
Keep Visuals Original, Eye-Catching & Informative
Less stock
photos – more
original
content
Quotes Inspire & Make Your Story Shareable
Visualize Data In A Unique Way
Target Content To Relevant Audiences
YouTube & Slideshare Can Help Tell More Robust Stories
Don’t Just Develop Content –
Create Experiences
Citi Connect: Professional Women’s Network
116,000+
views
Topic: Why
Successful People
Ask For Help
L’Oréal: Are You In?
L’Oréal: Are You In?
Key Takeaways
Put customer needs and interests at the center of your content strategy
Shrinking attention spans call for high-quality visuals that tell a story
Content can do more than just marketing – it can help create
memorable experiences that drive brand loyalty.
Thank You & QuestionsJessica GioglioHead of Content Lab
Sprinklr
