A New Era of Marketing - Integrating Direct and Digital Marketing
Content Marketing In The Era of Infobesity
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Transcript of Content Marketing In The Era of Infobesity
The Volume of Content Shared is Unprecedented
Every48hours2003to
BeginningofTimeThesameamountof
contentisproduced-Google
89%ofcompanieswillcompetemostlyoncustomerexperienceby
2016-Gartner
Why This Matters
Therightcontentstrategycan
createabetter,more
memorableexperiencewith
yourcompanythatdrives,
loyalty,affinityandresults.
Visuals Are Processed 60,000x Faster Than Text Alone
You only have 2.8 – 8 seconds to capture
someone’s attention!
Visuals Drive Higher Engagement With LinkedIn Updates
Videoscanincreaseengagementby74% Photoscanincreaseengagementby147% 100%ofthetop50mostengagingstatusupdatesonLinkedIninAprilincludedeitheranimage,link,orvideo
Key Takeaways
Putcustomerneedsandinterestsatthecenterofyourcontent
strategy
Shrinkingattentionspanscallforhigh-qualityvisualsthattella
story
Contentcandomorethanjustmarketing–itcanhelpcreate
memorableexperiencesthatdrivebrandloyalty.