Content marketing for artists part 4: blogging and email

strategies

Monday, June 10, 13

Last Week’s Homework:

•Get your email sign up forms on your websites - above the fold•Generate 3 - 5 lead magnet ideas•Create 20 - 30 blog post titles•Put your blog post titles into your calendar•Get your auto-posting set up•*Optional* Create 3 - 5 autoresponders with your story and a link to your art

2

Monday, June 10, 13

Part 4: Social Media Hacks from the Pros

• How to find your target collectors online• Collaborating with other artists• Drafting off of more successful artists

and social media celebrities• Automating and analyzing social

Monday, June 10, 13

The Unfair Advantage“…what people are looking for online is original and remarkable media content [experiences]…” – Mark McGuinness

Monday, June 10, 13

Cocktail parties are fun

5

Monday, June 10, 13

Twitter is an endless cocktail party

6

Monday, June 10, 13

Amanda Palmer #LOFNOTC$19,000 in 10 hours on Twitter

7

Monday, June 10, 13

Communication is a creative exercise, you can do this

8

Monday, June 10, 13

Make yourself the center of your world

Your Website &Portfolio

Shows &Events

Monday, June 10, 13

Curate art you love

10

Monday, June 10, 13

Write Good TitlesTitle templates• “How to...”• “7 Amazing Ways to ... “• “7 Secrets to ...”• “The Best ...” “The Worst...”• Add adjectives - “Adorable Baby Moose Nuzzles Watchful Mom” vs. “Mom Moose and Baby”

11

Monday, June 10, 13

Enable Sharing on Your Site

12

Monday, June 10, 13

Be Sure to Show Off Your Art with Large Images

13No Yes!Monday, June 10, 13

Sharing Exchanges like Triberr

14

Monday, June 10, 13

15

Monday, June 10, 13

16

Monday, June 10, 13

How to use each social platform

17

Monday, June 10, 13

Facebook - EdgeRank

For a deeper explanation, click here.

Monday, June 10, 13

Affinity

• How often do you interact? How many friends in common?

19

My FB friends

Monday, June 10, 13

Weight

• Images vs text-only• Comments vs weight

20

Monday, June 10, 13

Time Decay

• Pretty simple: How long has it been since you posted?

21

Monday, June 10, 13

copyrightFB does not “own” your images. You grant them a license to use your images on FB, and they have stated that they will not sell your data to anyone else.

For more info, try this article.

Monday, June 10, 13

Twitter

23

Your picture, art on your background. Add your website & location •Check out Twitter Chats•Use lists•Questions, quotes, links, your art•Import your contacts•Use Followerwonk to find more people to follow•Visit http://klout.com/#/topic/Insertkeyword to see who is influential in that topic

Monday, June 10, 13

Hootsuite, again, for lists

24

Monday, June 10, 13

Pinterest• Add collections & series as

boards• Pin your favorite art• Show work in progress

• Share your inspiration with an About You board

• Highlight collectors & your art on their walls

• Contests

25

Monday, June 10, 13

Pinterest Analytics

• Pay attention to Pins, Repins, and clicks back to your site

26

Monday, June 10, 13

Mailchimp’s Social Pro

27

Tells you which sites your subscribers are spending time on, how old they are, and what their influence level is online

Monday, June 10, 13

Niche networks & art malls

•deviantArt, Flickr•Etsy, Fine Art America•Pet forums, nature blogs, cosplay forums, travel websites - where your collectors hang out

28

Monday, June 10, 13

What’s next?

Monday, June 10, 13

Homework

•Complete the Facebook course & create your business page•Find 20 - 30 people to follow on Twitter & Pinterest, observe them for a week and find ways you can contribute to their conversations•Find a niche network that your collectors love•Plan a week’s worth of social media posts at about 2 - 3 per day, only 20% of which can be your own content

30

Monday, June 10, 13

After the class:

•Keep going! Fold this learning into your daily habits•The FB group will stay open for you to discuss with each other. I’ll contribute as I can•I will be following up with you to see how you’re doing and get feedback for the course

31

Monday, June 10, 13