ContentMagazine concept

Homes Overseas in Russia

Headings of the magazine

Special Projects

Audience

Distribution

Distribution Scheme

Alternative distribution

Homes Overseas Advantages

Price-list of Homes Overseas

Schedule of Publications

Homes Overseas web-site

Homes Overseas Russian Awards

Contacts

Magazine Concept

Homes Overseas is the leader of the Russian market of Foreign Real Estate editions. The magazine familiarizes readers with a wide spectrum of issues related to real estate acquisition abroad, and is the recognized expert in this area. The catalogue of offers from leaders of developer and real estate companies allows the reader to orient themselves on the market. The magazine is distributed on a paid basis, and the network of its distribution develops constantly.

Homes Overseas in Great Britain

In Great Britain where Homes Overseas is published from 1965, the magazine has faultless reputation of a source of the checked up, competent information. Now it is issued by Globespan Media Company which is a part of Trinity Mirror media-giant. From September 2009 Homes Overseas has passed to distribution in electronic format first among British thematic editions.

Homes Overseas in Russia

• Homes Overseas in Russia is issued under a British license from December 2005. Together with the market of foreign real estate the magazine was developing rapidly in 2006-2008, and its periodicity increased from 6 issues in 2006 to 10 issues in 2009.

• In 2008 the magazine Homes Overseas became a part of Independent Media Sanoma Magazines, one of the largest publishing houses of the country, a recognized leader on the market of glamour magazines. Homes Overseas took a worthy place among more than 40 IMSM editions, among which such magazines, as Cosmopolitan, "Good House", Harper's Bazaar, Men's Health, Robb Report, Esquire, and also newspapers "Vedomosti" and The Moscow Times.

• Working within the framework of IMSM, the magazine has even more strengthened its leading positions. There has essentially extended the network of magazine distribution which besides Moscow and St.-Petersburg covers now as well regions of Russia. We have new opportunities for promotion of the magazine through Holding friendly editions and Internet-portals.

• In 2009 Homes Overseas kept up with active development. In spring a new Internet-site of the magazine began its work, in September an Expert Council has been created, and in the end of November it was declared about nomination of the first in Russia Award in the field of foreign real estate Homes Overseas Russian Awards 2010.

Headings of the Magazine

From 2010 Homes Overseas has introduced a new, expanded subject heading list meeting more precisely interests of audience and allowing to reveal all aspects related to purchase of foreign real estate in more detail.

• News - digest of most important market events under materials of personal correspondents and foreign press

• Тоp-10 - priority heading, best project reviews• Interview - conversations with heads of foreign diplomatic missions• Investments - advices and guides to actions for those who purchase real estate abroad for

profit-making purposes.• Leisure - narration about opportunities for leisure which are offered by purchase of real estate

in different countries and regions• Life - helpful information on daily life of real property owners abroad• Business - recommendations on starting of your own business abroad• Country - reviews of real estate markets of various countries in its entirety• Region- reviews of real estate markets of various regions• Law - applied legal information for buyers of real estate• Exotics - countries, unusual from the point of view of real estate purchasing

Special Projects

In each of edition of Homes Overseas editors issue a special block of articles devoted to a particular country or topic. With their help readers may obtain maximum of information on topics that are of interest for them.

Special projects in 2010:

#32 March, Bulgaria #33 April, Turkey #34 May, France #35 June, Spain #36 July, Cyprus and Greece #37 September, Luxury Real Estate #38 October, Finland #39 November, Winter leisure #40 December, Beach-related rest in Wintertime #41 January, Montenegro and Croatia

Magazine Audience Readers of Homes Overseas are represented by young, active part of society with incomes

above average and high. The basic part of the audience (75%) is aged up to 40 years of age, and 59% of the audience is holders of business, top and average managers. 38% of the audience expressed readiness for purchasing of foreign real estate during the year.

25-4040-45

55-70Under 25

Top & middle managerBusiness OwnerExpertEmployeeHouse wife, young motherOther

During 3 yearsDuring the yearIn far-off perspective

Audience age portrait Audience social status Purchasing stand-by

Magazine Distribution

The basic part of Homes Overseas circulated on a paid basis in network supermarkets and press shops in Moscow, St.-Petersburg and large cities of Russia, and also on subscription. An average price of copy for sale is 150 roubles. The smaller part of circulation, and also not sold copies of previous editions are used for alternative, free distribution.

Basic distribution networks in Moscow• Supermarkets: Azbuka Vkusa, Ashan, Metro, Perekrestok, Seventh Continent, Stokmann, Globe Gurme, Alie

Parusas (from March 2010)• Press Shops Good news, R-Kiosk, Republic, Sales, Sprint (from March 2010), Inmedio

Basic networks of distribution in St.-Petersburg• Supermarkets: OKEY, Perekrestok, Paterson, Globe-Gurme• Shops of press• Front page (from March 2010)

Distribution Scheme

Alternative distribution • Airports, including business-halls, business-jets, Transaero business class

• Exhibitions, conferences and other business events

• Elite apartment houses, cottage settlements of Rublevskoe and Novorizhskoe directions

• VIP-dispatch (chiefs and top-managers of profile companies and advertising agencies, embassies).

Homes Overseas Advantages• AUDIENCE CHOICE QUALITY. Due to paid system of distribution, the magazine falls exclusively

into the hands of people really interested in purchasing of real estate abroad.

• LOYALTY OF THE AUDIENCE TO THE EDITION. Competent editorial concept, high quality of materials and illustrations, and also cooperation of editors with leading experts arouse trust to the magazine and its advertisers in readers.

• COOPERATION WITH STRONG BRAND. Thanks to high reputation, both of the edition in itself, and Independent Media Sanoma Magazines Publishing House as a whole, the cooperation with Homes Overseas influences positively the image of the company-advertiser.

• CREATIVE CLIENT DECISIONS. Homes Overseas is distinguished by individual, creative approach to each of advertisers. The magazine has a wide spectrum of already developed special projects, and is always open to development of new ideas.

Price-list of Homes Overseas in 2010  Roubles Euro*

STANDARTS POSITIONS    

1/1 page 220 000 6200

Double spread page 380 000 10000

1/2 page 154 000 4700

1/3 page 100 000. 2350

SPECIAL POSITIONS AND PROJECTS    

First DSP 600 000 14800

Second DSP 560 000 13200

Third DSP 520 000 12500

Inside back cover 340 000 8800

Back cover 600 000 14800

1/1 page next to "Contents", "Letter of the editor", "News" 260 000 7000

1/1 page in "Expert Answers", "New projects" 220 000 6200

Insert 2/1 (250 g/m)

Insert 4/1(115 g/m) (Project “newspaper in the magazine“)

800 000

480 000

19750

12000

2/1 PROMO 190 000 5000

4/2 PROMO 380 000 10000

1/1 Buyer Directory 110 000 3100

Price-list of Homes Overseas in 2010

All prices are given VAT not included (18%)

* The price list is in Euros applied only to advertisers-non-residents** Booklet

Roubles Euro*

CATALOGUE OF OBJECTS

VIP Catalogue (1/2 page) 79 000 2300

Catalogue (1/9 page) 17 000 460

DISTRIBUTION WITH THE MAGAZINE    

Inserted ad material, insertion into a specified place

130 000 3050

Inserted ad material into the cover (under 10 000 copies)

500 000 11600

Inserted ad material into the cover (under 10 000 copies) with production **

900 000 20000

Inserted ad material with the edition "At Rublevka" (1000 copies)

56 000 1300

Schedule of Publication

  Booking advertising Submission of promotional materials

Beginning of distribution

#32 March 2010 January 29, Fr. February 1, Mon. February 23, Tue.

#33 April, 2010 March 5, Fri. March 8, Mon. March 30, Tue.

#34 May, 2010 April 2, Fri. April 5, Mon. April 27, Tue.

#35 June, 2010 April 30, Fri. May 4, Tue. May 25, Tue.

#36 July, 2010 June 11, Fri. June 14, Mon. July 6, Tue.

#37 September, 2010 July 30, Fri. August 2, Mon. August 24, Tue.

#38 October 2010 September 3rd, Fri. September 6th, Mon. September 28, Tue.

#39 November, 2010 October 1, Fri. October 4, Mon. October 26, Tue.

#40 December, 2010 October 29, Fri. November 1, Mon. November 23, Tue.

#41 January, 2011 December 3, Fri. December 6, Mon. December 28, Tue.

Homes Overseas web-site

www.homesoverseas.ru Internet-project is completely advanced in 2009 and, at present, it is a multipurpose portal, devoted to purchasing of real estate abroad. Constantly developing, the site represents an effective advertising platform for promotion of sites and services related to foreign real estate.

Basic site headings:

•Fresh and archival materials of the magazine

•Daily updated news line.

•Directory of the buyer of foreign real estate

•Database of foreign real estate offers

•Interactive services: forums, expert advices

Homes Overseas Russian Awards 2010

• Homes Overseas magazine became a founder of the first in Russia award in the field of foreign real estate called Homes Overseas Russian Awards 2010. The task of the award is to determine best projects presented on the Russian market, and create "quality symbol" which can serve as a reference point for consumers.

• The award idea and aspiration to achievement of maximum objectivity received recognition and support of the professional community. Leading profile companies have acted as sponsors of the Premium.

• Solemn ceremony of Homes Overseas Russian Awards 2010 award nomination will take place on April 8, 2010 at Marriott Grand Hotel.

ContactsIndependent Media Sanoma Magazines

LLC «LUX MEDIA»,127018, Moscow, Polkovaya st, bld 3/1Tel/fax: +7 (495) 232-32-00

www.homesoverseas.ru

Publisher /Editor-in-chief Homes Overseas Sergey Rymov s.rymov@imedia.ru

Advertising Director Homes Overseas Anna Semeniouk a.semeniouk@imedia.ru

Advertising sales managersIrina Ovchinnikova oiv@imedia.ru

Veronika Karelina v.karelina@imedia.ru

Marketing DirectorInna Snizhko ivinna@imedia.ru