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Editorial: The month of March 2013 in Romania, and theimperative of the “fight” to correlated unfolding ofunderstanding and action of the evolution in society and nature

6

Victor GREU The pace of the development in communications and information technologies isdriving the information society to yesterday’s incredible steps

8

10George Cosmin TĂNASEOrganization and planning of global marketing operations

18Nicolaie MIHAIESCU

Cosmin PAVEL

Theodor Valentin PURCĂREA

Where to repair my plane…

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The responsibility for the content of the scientific and the authenticity of the published materials and opinions expressed rests with the author.

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Editorial: The month of March 2013 in Romania, and the imperative of the “fight” to correlated unfolding of understanding and action of the evolution in society and nature

• thespecialcontributionbroughtbythemultipleWorldand Olympic champion, Mr. Ivan Patzaichin, Presi-dent of “Ivan Patzaichin - Mila 23” Association, agreat friendof thewater,arealmodelofdevotion inencouragingyoungpeopletolovenature,toappreci-atewater,themostpreciousnaturalresource,tolovesport and performance (http://www.rowmania.ro/ );Mr. IvanPatzaichin (born in the village “Mila 23” intheTulceacounty)aimsatachievingandpromotingsustainabledevelopmentprojectsoflocalandregion-alinterest,promotingtheculturalprofileofhisnativearea,andencouraginghealthyliving,inasustainableenvironment, encouraging ecotourism in rowboat;

• theinspirationalculturalmessageofthesculptorDoruDragusin:“waterpasses,thestonesremain…polished;…eachtypeofmaterialhasitsvalencesandmustberespected…IlovethisveryhardworksomuchthatIsometimeswonderwhysosoonisdarkoutside…”.Mr.DoruDragusin(http://www.dorudragusin.com/),borninthevillage“NicolaeTitulescu”intheOltcounty,con-firmedboth,thewordsofNicolaeTitulescu(byunder-standingthateachofushasitsmissionandthesuc-cesscomesfromtheunity, the feelingofconfidencebeinganessentialconditionforanyproductivework,and that the ideal is in itself a becoming reality, be-causethehonestpeoplealwaysproceedinthesamedirectionunderthecommandoftheconscience),andthewordsofConstantinBrancusi(byactingaccording-ly,provingtheunderstandingthatinordertoexpresssomethingessentiallyweneedtoseetheessenceofthingsandtogofromheretowardstherightdirection).

It is also worth to highlight the cultural moment repre-sented by the Vernissage Sculpture Doru Dragusin (on“DiplomacythroughArt”dedicatedtotheyear“ConstantinBrancusi”) on theoccasionof this inspiredand inspiringForum, Mr. Doru Dragusin being the well-known authorof the bronze statue of “Nicolae Titulescu” (former Ro-manian diplomat and statesman, twice President of theAssembly of the League of Nations in 1930 and 1931)unveiled inApril 2002 at thePalais desNations,Gene-va(ontheoccasionofmarkingthe120thAnniversaryofNicolaeTitulescu); within the context of the discussions

during theVernissage, Mr.DoruDragusin rediscoveredthe temporalcoincidencewithmy intervention (asPresi-dent of the Romanian Competition Council: http://www.crd-aida.ro/our-team/theodor-purcarea/ ) in the samemonth,April2002,inGenevaatthelevelofWorldTradeOrganization (this interventionwaspresented inposition1oftheFinalReportoftheWorkingGroupforTradeandCompetitionPolicy-documentalsopresented ina“Dip-lomatic and Protocol Customs” Book introduced by the“DiplomaticGazette”,Brussels,No.45/December2004).

There isnodoubt thatwater iskey todevelopment,be-cominganincreasinglyimportantstrategicissue,notonlyapublichealthandenvironmental issue.There isa realneedtoconsiderboth,thedynamic linksbetweenwater,energy,andfarming,andtobuildresilienceagainstclimatechange,includingbyimprovingtheabilitytoprojectfutureclimate throughadequatemonitoringand research.Tak-ingintoaccounttheimportanceofappropriatedosagebe-tweenscienceandpolicyinordertoaligntheactivitiesonkeypriorities,policyresponsesshouldincludeadaptationtoclimatechangeandadequatelyaddressingissuessuchaswater-relateddisasters,healthandtheroleofecosystems.

At thebeginningof thesamemonth,onMarch7,2013,theRomanian-AmericanUniversityhostedtwoothersig-nificantevents:

• TheworksoftheGeneralAssemblyoftheAssociationofFacultiesofEconomicsinRomania(AFER).AFERisaimingateconomicdevelopmentandimprovementofHigherEducationreforminRomaniaintheEuropeanspirit,beingapowerfulforumfordiscussionofspecificproblems,identifyingbestpracticesinacademicedu-cationand researchdedicated topromotingnationalandinternationalbenchmarksforeconomicseducationinRomania(http://www.ssmar.ase.ro/news.asp).Therigorousagendaof theMarch2013GeneralAssem-blyofAFERexpressedboththeobjectivesassumedwithresponsibilityanddeterminationinaddressingthequality and consistency of the values and expecta-tionsspecifictotheacademicmodelservingeconomicneedsandaspirationsofHigherEducationinRoma-niaattheconfluenceofglobalizationandintegration.

ThemonthofMarch2013 inRomaniawas full of hopeas towhat concerns the significanceof anewpart-nership in finding solutions concerning a correlated unfolding of understanding and action of the evolution in so-ciety andnature,while responsibly assuming the control of risksgeneratedby theactual evolution in thenewcom-plexity of the world of uncertainties. Friday, March 22, 2013, in Bucharest, the Capital of Romania, took placethe works of the inspired and inspiring Forum celebrating “World Water Day” (22 March) and “World Meteorologi-calDay” (23March), organizedby the “GroupofEcological InitiativeandSustainableDevelopment–GIEDD in col-laboration with the Academy of Agricultural and Forestry Sciences „Gheorghe Ionescu-Şişeşti” (ASAS), “Roma-nianWaters”NationalAdministrationand theNationalMeteorologicalAdministration.GIEDDwas representedby thedistinguishedMembersoftheExecutiveBoard:theformerPresidentofRomania,HisExcellencyMr.IonIliescu,Presi-dent ofGIEDD,Dr. Eng. Cristiana Sîrbu – Executive President ofGIEDD, andHRHPrinceMichael of Laufenburg.

The lively debate on this special occasion (http://www.distribution-magazine.eu/an-inspired-and-inspiring-forum-to-celebrate-world-water-day-22-march-and-world-meteorological-day-23-march/ ) allowed the clarification of ques-tions and concerns. As a confirmation of the solidarity and confidence needed to tackle complex problems – thatPresident Ion ILIESCUmade reference to also in the end of the Forumworks, while drawing valuable conclusions– allows us to emphasize two other significant contributions in the qualitative manner of carrying out the Forum:

• The national Conference of the Romanian ScientificSociety of Management (SSMAR), “SSMAR Experi-ment–COMORProject”,“ExploratoryResearch:TheManagerial Behavior in Romanian Organizations””(exploratory research project aimedat identifying themanagerialbehavior inRomanianorganizationsboth,at countiesanddevelopment regionsandat nationallevel),whosefindingsand recommendationsoutlinedthe need to complete the experimentwithin the timelimit,obtainingresultsconfirmingthevalueofthepre-dictivemethod(http://holisticmarketingmanagement.ro/ordinary-working-session-of-the-senate-of-the-roma-nian-scientific-society-of-management-ssmar-march-7-2013-the-senate-hall-of-the-romanian-american-uni-versity/).TheordinaryworkingsessionoftheSenateofSSMARfollowingtheConferenceconfirmedthein-creasedproactiveattitudeofSSMARmembers,beingatrueexpressionofanincreasinglyrecognizedorga-nizationaldynamics (culture,politics, reputation)bothat national and international level, the interventionson this occasion revealing consensus on long-termplanning and aligning activities to key priorities, andondeveloping best internal practices andprocesses.

OnMarch18,2013(see“DiplomaofSpecialMerit”award-edtoProfessorBeniaminCotigaruin“HealthValueforSus-tainableDevelopment,aRealChallenge”,http://crd-aida.ro/RePEc/rdc/v3i4/3.pdf),Ihadthejoyofmeetingmymen-tor again, the distinguishedProfessor BeniaminCotigaru(“The Second International Congress SANABUNA…Pro-fessorBeniaminCOTIGARU,HonoraryMemberoftheRo-manianDistributionCommittee” ;http://www.sanabuna.ro/the-second-international-congress-health-nutrition-fitness-and-wellbeing-for-central-southeast-europe-sanabuna-2012-took-place-on-the-19th-21st-october-at-the-art-mu-seum/).ThevenerableProfessorBeniaminCotigaru(borninBucharestonNovember27,1921),staysconcernedaboutoursignificantcommonproject: “Creatingasocio-culturalspacethatcanreceivedevelopmentissues-aRomanianculturalrenewalaction”,improvingourexistencefromonegenerationtoanother.Thisnoble“projectwork”shouldstartfromthetruth,thebeautiful, thegood,thejusticeandthefreedom.Societyneedstoberestoredintoanewphaseofspiritoftheformationprocess,andtheonlyinstitutionthatcandothisistheSchool.Eveniftodaywepossessknowl-edge,wedonothave theknowledgeofmethodologicallyusing it to create this socio-cultural space.Theevolutionmustbeunderstoodcorrelatively,notdistinctly.Itrequiresaprojectthatshouldworksimultaneously,globallyandlocal-ly.Isnotaboutatransitionbutachangeinhumanbehavioropticswithinthecontextofhuman-natureinteraction,find-ingoutthecoherencebehindtheapparentdisorderofvalu-ableconcepts,drawing thenecessary lessons fromvalu-ableconcepts.ThevenerableProfessorBeniaminCotigaruisevenviewingtheanniversaryeventof100yearssincethefoundingoftheAcademyofEconomicStudiesinBucharestasastartingpointtothisproject,takingintoaccountboth:

• theSymposium“TheEconomyof IdeasandSustain-able development”, Romanian Parliament House,May 16, 2000, organized by the Romanian Distribu-tionCommittee togetherwith the “InternationalFoun-dation Health – Environment – Sustainable develop-ment ” and in partnershipwith “IonRatiu”RomanianParliamentariansClub(onthebasisofthestudy“Sus-tainable development : principles and action”, Benia-min Cotigaru, Theodor Purcarea, coordinators, Mil-leniumPublishingHouse,May 2000, interdisciplinaryresearch representinga turningpoint indevelopinganational strategy for sustainable development (http://www.crd-aida.ro/originsvocation/dezvoltare-durabila/);

• theSymposium“Institutional-spiritualreconstructionofenterprises, requirement for sustainabledevelopmentin the knowledge society”, May 24, 2006, CalarasiCountyHall, organized by theRomanianDistributionCommittee (RDC) in collaboration with the Bucha-restUniversityofEconomicStudies (ASE)andUGIR1903 (on thebasis of the volumewhichappeared inApril2006atASEPublishingHouseand inwhich,atpage488,referenceismadeto„RESPADTrophy”of-fered by RDC, among other things emphasizing thecorrelationbetweenrealsuccessandthevisionofthetraining team (http://www.crd-aida.ro/originsvocation/comitetul-roman-al-distributiei-trofeul-respad-2006/ ).

TheendofMarch2013reconfirmedthefactthattimeisthefatheroftruth,graciouslycontributingtothechainofeventswithinthecontextofcelebratingthecentennialoftheBucha-restUniversityofEconomicStudies(ASE),whosegraduateIalsoam.OnMarch22,2013theNationalBankofRomaniastatedthatbeginningwithMarch25,2013,itwillissueanu-mismatic issuededicatedtothecentennialanniversaryoftheAcademyofHighCommercialandIndustrialStudies(thepresent-day Bucharest University of Economic Studies).

OnMarch 27, 2013, in the Bucharest University of Eco-nomic Studies Hall began “ASE 100” Conferences cyclewith a presentation delivered by theAcademicianMugurConstantin Isarescu, the Governor of the National BankofRomania (graduateofASEandProfessoratASE, thetheme being: “Degrees of freedom in the calibration ofmonetarypolicy”),inthepresenceoftheRomanianMinis-terofNationalEducation,ProfessorRemusPricopie(seeProfessorRemusPricopieinBrussels,attheheadquartersof Diplomatic Club of Belgium, “Château Sainte-Anne”,http://www.crd-aida.ro/2013/02/leon-f-wegnez-doctor-ho-noris-causa-prestigious-snspa-bucharest-romania/ ), andotherdistinguishedguestsandan impressiveauditorium.

Theodor Valentin Purcărea

Editor - in - Chief

Beniamin Cotigaru, Raducu Filipescu, Constantin Popescu, Theodor Valentin Purcarea

Oscar Hoffman, Beniamin Cotigaru, Aurel Dobre, Dumitru Petronel

The venerablle Professor Beniamin Cotigaru speaking on the occasion of the Romanian Distribution Committee “RESPAD Trophy” awards ceremony on May 24,2006, Calarasi County Hall

THE PACE OF THE DEVELOPMENT IN COMMUNICATIONS AND INFORMATION TECHNOLOGIES IS DRIVING THE INFORMATION SOCIETY TO YESTERDAY’S INCREDIBLE STEPS

Prof. Eng. Ph.D. Victor GREU

AbstractThepaperpresentsananalysisofthedetailedmechanismsandmodelsimpliedintheactualdevelopmentofcom-municationandinformationtechnologies(CIT),asthemainfactorswhichdeterminethepaceof(CIT)anditsmajorconsequencesonInformationSociety(IS.)ThemainissuesofanalysisarefocusedonidentifyingsomedeeplinksbetweenCITdevelopment’smodelsandpace,ononehand,andISradicalprogresssteps,ontheotherhand.Theprominentresultofthisanalysisisreflectedina3-dimensionalglobalinfluence(volumeofchanges)onISasmodel:horizontaldiversityofactivityfields,vertical/depthofthechangesinthefieldandtime-bytheperiodandspeedofthegeneratedinfluence.OntheissueofCITdevelopmentthepaperincludesthenewapproachofthe3-Dtransistor,developedbyIntelandotherimportantplayers,becausethismodelcomeswiththeextensionfromtheplanarmodel(2dimensions)tothespatial3-Dmodelandsothenumberoftransistorsonchipcouldberadicallyincreased,asanessentialsupportfortheintegrationcapacityonthechip(thestoragecapacity) thatmustfacetheexadataerabyspeed,memoryandcomputingpower.Amongconclusions,thepaperpointstheCITmechanismandpacewhichdetermine,byrefiningdataandproducingnewknowledge,premisesforoptimizedsolutions,irrespectivetheapplicationbutespeciallywheretheefficiencyandtheradicalprogressinthefieldweredifficulttoobtainorlongtimeexpected.

Keywords:communicationsandinformationtechnologies,informationsociety,mobilecommunications,MooreLaw,exadata.

JEL Classification:L63,L86,M15,O13,O33

Prof. Eng. Ph.D. Victor GREU

1.The amazing speed of the processes in the communi-cations and information technologies (CIT) generates premises for social and economical milestone changes

Almosteverydayweseehowmediaispresentingnewproducts, servicesor eventswhich reflect theexpo-nentialdevelopmentofCIT,assmartphones,TVsetsandmanyotherapplicationsofthenewtechnologies. Therealdimensionofthisicebergisdifficulttoes-timate,but it isobviousthattheentireenvironmentwhichisassociatedwiththeinformationsociety(IS),frompeoplehabitudestotheglobalsocialandeconomicallifeonEarth,ischangingunderthetremendousinfluenceofCIT. A pertinent evaluation of these processes has toremarkthefactthatCITareonlyapartoftherelevanttech-nologiesoreconomicalfieldswhichgeneratethemankinddevelopment,asenergy,chemistry,transportationetc. ThetruepictureofourWorldprogressfactorsmustalsoinclude,amongothers,theeducation,thescientificre-searchandeventuallyalltheculturalcreation.AtthispointonecouldsaythatCITare“justapieceofthepuzzle”, alongwith somany important pieces,which arelinkedinverycomplexprocessesandgloballygeneratethemankindprogress.Infactitisimportanttonoticethateventhepartialpicture,inspiteoftheappearancethatCITisonlyoneamongsomanyfactors,isaclearopportunitytoobserveanessentialtrue:CITisinsideofeveryotherfactorswehavementionedornot.Thisway,therealweightandimportanceofCIT,inthe“puz-zle”, ismultipliedbyall theotherfactorsandthedepthofCITinsideeachofthem,sowealsohavearelevantimageofthemechanismsbywhichtheCITdevelopmentisdrivingtheWorldandeventuallytheIS.Thereforewehaveadvancedafirststepontheabovemen-tionedevaluationofCITdimension,asCIT image isverysimilarwithan iceberg,wherewecanseeapiece in the“puzzle”,butunderthesurfaceCITcouldbelargelyextend-edasadynamicsupportforthevisibleenvironment. Althoughthepaperspaceisnotaiminganexhaus-tiveanalysis,thenextstepistoobserve,asaconsequenceofthepreviousstep,thattheamazingpaceofCITdevelop-mentwill strongly influenceall themankindactivity fieldsbyamultiplyingmechanism,whichwillgeneratethiswayimpressiveglobalchangesonIS.Thismechanismcouldbefurtherevaluated,asamodel,ifweconsideritsglobaleffectasdependingon3dimensions:-onhorizontal,bythenumberofinfluencedmankindactivityfields–i.e.almostall;-onvertical,bythedepthoftheinfluenceinsideeveryfield;-intime,byperiodandspeedofthegeneratedinfluence.As a consequence, with thismodel, one could evaluate/illustratetheglobaleffectofCITdevelopmentasamultipli-cationof theabove3dimensionsandtheresultcouldbesimilarwitha“volume”–wemaycallthevolumeofchang-es.Inthesametime,itisfairtonoticethatafurtherconcreteevaluation,withthemodel,couldbedoneonlyifweidentifysomeappropriatemetricsforeachofthe3dimensions,sothiscomplexanalysiscouldbetheaimofotherpapers.Ontheotherhand,wemayconcludethatitisclearnow

why and how the exponential pace of CIT developmentcouldinducerealpremisesforsocialandeconomicalmile-stonechanges,asthesepremisesaredirectlydepending,asaprobabilitytohavemilestoneconsequences/changes,onthevolumeofchanges.Itisalsocorrecttoobservethattheaboveconclusionisaqualitativeone, because, for everyactivity field, the con-creteconsequencesoftheimplementedCITproductsandservices,whichwilldependalsoonthepaceofCITdevel-opment,couldbeaccuratelyevaluatedonlyalongwiththespecificstageandchallengesofthefield.AcommonfeatureofallfieldsisthefactthatCITmodels,morethantheirproductsandservices,haveagreatpowertoleveragethehumancreationinallfields,bythewaytheyrefinedataandproducenewknowledge,asoptimizedsolu-tions,irrespectivetheapplicationbutespeciallywheretheefficiencyandtheradicalprogressinthefieldweredifficulttoobtainorlongtimeexpected.NowitisalsoclearhowtheamazingpaceofCITdevelop-mentcoulddeterminetheconditionswheredeepchangesinmanyactivityfieldswillgenerate theprogressof ISonyesterday’sincrediblesteps.Usuallyanexampleistheshortestwaytoconfirmthetheo-ryandwhatcanbemoresignificantthanthehistoricalstepmadebythemankindinthespaceresearchthan“themanonthemoon”in1969?Withoutneglectingtheothertechnologies,whereagainen-ergyandchemistrywouldbeintop,howthatachievementcouldbeimaginedwithoutcomputingandcommunicationsevenatthosedistancesandinthoseconditions?The point of this example comes when we see that thecomputingpowerofanactualsmartphoneishigherthaninthecaseofApollomission.What could we expect tomorrow as a consequence ofthisspeedofchangeinCIT?Todaywelookwithpowerful“eyes”tothenextgalaxies.Andiftheexampleisnotrelevantbecauseofthoselong40passedyears,wecancontinuewiththeInternetinthelast20yearsandsoon.Aswehaveearliermentioned[9],itdeservestowatch,evenbyonly someexamples, the impressiveevolutionofCIT,althoughthis isanexercisewhichbecomesmoredifficulteveryday, inordernot loseanythingbutespeciallynoticethemilestonechangesthisevolutionwillinducetotheIS.

2.Tendencies in the development of CIT models and their major impact in the IS

Perhapsthe“mobilerevolution”isthemostprominentclassoftechnologies,productsandservices,rapidlyfollowedbytheiramazingconsequencesonmankind lifeandeventu-allyonIS.ThatiswayweconsiderveryrelevanttheglobalimageofCIT that was presented by the recent Barcelona MobileWorldCongress-BMWC(February2013).BMWC has clearly described the features of the mobilebroadbandcommunicationsrevolutioninthenext5years(2012/2017)bysomeestimations:-6.8/9.7 billions mobile global connexions to Internet(2012/2017);-exadatamobiletraffic:0.1→11exabit/month(2012-2017);-thehigheffortsforagreenCITmodel:1.2billionssaved

treesinthenext5years.Among the above and an impressive gallery of gadgets,besidesfactsliketheon-linegamesindustrywhichisgoingtoexplodewithabout1billionUSD/year,BMWCshowedsomedeepissueslikehigheffortsforspectrumefficiencysolutionsandalreadymentionedgreenCIT.IngeneraltheCITachievementsandtendenciescouldbeobservedeverydayandtheyaregeneratedasaresponsetoaglobalandcomplexsuperpositionoffactors,wherethemarket,thesocial,politicalandculturalarethemain[9].StillthelastdecadesprovedthattheMooreLaw(doublingthenumberoftransistorsonachipevery2years)isgener-allythemain“motor”,orthedrivingforce,oftheCIT,withoutneglectingotherCITmechanismsandmodels,aswewillfurtherpresent.Onthiscontextitisessentialtonoticethatthis“law”couldnot last forever,asmanyspecialistsalreadysaid [3], [5],[8].The last yearsconfirmed theseopinionsand theCITestimationsforpost-2012presentadecline,astherefer-enceperiodof2yearswillgoto3yearsandperhapssoon.ThissituationwasforsureconsideredbytheCITindustry,asresearchandmanyforecastscenarioswerepresented.Wealreadyhavementioned[8], that themankindandsotheCITresearchhastolearnfromthenature,becausea“research”ofmillionsofyearsissedimentedthere.As concrete personal opinion, we think that the study ofhumanbrainandgenerallyofthebiologycouldgivethean-swersforthefuturecomputingandcommunicationsmod-els,usefulforthepost-semiconductorsorpost-“nanoMOSchannel”era.For instance, we notice as prominent a newmodel, the3-Dtransistor,developedbyIntelandotherimportantplay-ers,becausethismodelcomeswiththeextensionfromtheplanarmodel(2dimensions)tothespatial3-Dmodelandsothenumberoftransistorsonchipcouldberadicallyin-creased.Such of improvement could appear not so important asamodelofdevelopment forCIT,butweremind thehugeimpact that theprocessorsand thememories– themostlargelyusedandwiththemaximumimpactonperformanc-es–haveonallapplications(thehorizontaldimensionofthevolumeofchanges)[4],[5],[8].ThiswayIntelhaslaunchedthreenewresearchcentresfo-cusedonthesamechallenge:developingsupercomputerswithExa-scaleperformancelevels(1billioncomputationspersecond).The relevanceof suchagoal starts from the fact that ifabout7billionpeopleonEarthwouldsolvemathematicalproblemswitharateofonepersecond,itwouldstilltakemorethanfouryearstocalculatewhatanExa-scalesuper-computercoulddoinasinglesecond.The integration capacity on the chip (the storage capac-ity)thatmustfacetheexadataeraisnotindependentbutstronglylinkedwithspeedandcomputingpower.Anotherreasonfor thenewsupercomputer is theaimtocreate the completemapof humanbrain circuitry (about1000000mm3),but1mm3willrequestabout1petabyte(1000terabytes),soeventuallyabout1000exabytes.Onthesamedepthlevelofthevolumeofchanges,butatother horizontal dimension, in order to simulate the longtermclimatechangesonEarth,itwillbenecessaryasimi-larcomputingpowerasintheabovecases.Atthispointitisinterestingtoobservethatalltheaboveex-amplesrepresentmilestonesfor therespectivefieldsand

yesterday’sincrediblestepsfortheIS.Ontheotherhand,thesameexamplehasacommones-sentialfeature:theywouldnotbeconceived,inaforeseenfuture,without thepremiseswhichwill becreatedby theperformanceof thenewmodel for thedevelopmentpaceofCIT.Perhapsonecouldnaturallyask:howthispaceandperfor-mancelevelisstillpossible,especiallytakingintoaccountthatthisraceisnotstartingfromscratch(zero).Forsomebodythequestioncouldcontainacontradictioninterms:itisobviousthatnowCITisnotstartingfromzero–andthisisshortlytheanswer.Ontheotherhand,withalittleeffortwehavetorecognizethatsuchrevolutionarychallenges,asthesemilestonesap-pearedimpossibletoreachintherecentpast,representsnewracesevenforthe“experienced”CITspecialists.Comingbacktothequestion,atruebutverypartialanswercouldcomefromarelativelysimplebutessentialmodelofCIT:reuseknowledge[1]. A young researcher was recently asked: how can youachievethejobofdesigningaVLSIchipwithmorethan2billionstransistors?Theyoungsimplyresponded:“reusingtheknowledge”,i.e.allthepreviousresearchresults.OfcoursethissimpletruthisknownbeforeCITandwealsoobserved[9]thatthefundamentalprincipleofCITistore-usethelogic,aswellhardandsoft,inapracticalinfinitedi-versityofstructures,applicationsandlevelsofknowledge.ThesearetheCIT,thepoweroftheIS!All the above examples may be assigned to the mainsphereofCITprogresses,sometimescalled“nanotechnol-ogies”,although,aswehavementionedabove,the“nanoMOSchannel”modelisonlythemainbutnottheonlyonetechnologyamongCIT.Inaddition,wehavetomentionthat,especiallyinthenextfuture,othertwo“spheres”willgrowandgrowwiththeCIThighpacesupport:-geneticengineering(GE);-artificialintelligence(AI).ThecomplexityandrevolutionaryconsequencesofGEandAIneeda further largerspace than theactualpaper,butweshortlyhavetoobservethatGEwilladdressmilestoneprogressesinhealthaimingdiseaseslikecancer,diabetesand heart diseases, respectivelyAI in competing humanbrainwithall unprecedentedapplications including intelli-gentrobots.

ISSN:2069-0134

3.Conclusions

AnalyzingtheCITdevelopmentpaceanditsimpactonISasmilestonesstepsforthemankindprogressisacomplexanddifficultapproach,buteveninashortformweidentifiedsomedeeplinksbetweenCITdevelopment’smodelsandpace,ononehand,andISradicalprogresssteps,ontheotherhand,reflectedina3-dimensionalglobalinfluence(volumeofchanges)onIS:horizontaldiversityofactivityfields,vertical/depthofthechangesinthefieldandtime-bytheperiodandspeedofthegeneratedinfluence.AmongthemostprominenttendenciesinthedevelopmentofCITmodelswepresented,theactualstepof“nanotechnologies”basedonthenewmodelof3-DtransistorwillhaveahugeimpactonprocessorsandmemoriesandfurtheronspeedandotherperformancesofCITapplications.ThemostsignificantabovepresentedissueistheCITmechanismandpacewhichdetermine,byrefiningdataandproducingnewknowledge,premisesforoptimizedsolutions,irrespectivetheapplicationbutespeciallywheretheefficiencyandtheradi-calprogressinthefieldweredifficulttoobtainorlongtimeexpected.

REFERENCES

[1]RobertW.Lucky,Otherpeople’sknowledge,IEEESpectrum,January2013.

[2]JeanKumagai,Virtualpowerplants,realpower,IEEESpectrum,March2012.

[3]PaulMcFedries,Thecomingdatadeluge,IEEESpectrum,feb.2011.

[4]GlenAndersonetal,PowerEfficiencyandSustainableInformationTechnology,IntelTechnologyJournal,dec.2008.

[5]SeanKoehl,TheExa-scaleSupercomputerof2020,IntelEuropeanResearchandInnovationConference,September,2010,www.intel.com.

[6]AbdulazizS.AlmazyadandFarooquiN.K.,TowardsKnowledgeBasedSociety,ProceedingsoftheWorldCongressonEngineeringandComputerScience2009VolII,WCECS2009,October20-22,2009,SanFrancisco,USA

[7]***TowardsaknowledgebasedEuropeTheEuropeanUnionandtheinformationsociety,EuropeanCommissionDirec-torateGeneralPressandCommunication,October2002.

[8]VictorGreu,Evaluatingthedevelopmentstepsbasedonlife-inspiredinformationandcommunicationstechnologies,Ro-manianDistributionCommitteeMagazine,Volume2,Issue4,Year2011.[9]VictorGreu,Searchingtherighttracksofnewtechnologiesintheearthraceforabalancebetweenprogressandsurvival,RomanianDistributionCommitteeMagazine,Volume3,Issue1,Year2012.

ORGANIZATION AND PLANNING OF GLOBAL MARKETING OPERATIONS

by George Cosmin Tănase

Abstract

Thecapstoneofacompany’sglobalmarketingactivitieswillbeitsstrategicmarketingplan.Toimplementtheglobalplanseffectively,acompanyneedstoreflectonthebestorganizationalsetupthatenablesittosuccess-fullymeetthethreatsandopportunitiesposedbytheglobalmarketingarena.Thevastmajorityofmultinationalcompaniesprepareaglobalstrategicmarketingplantoguideandimplementtheirstrategicandtacticalmarket-ingdecisions.Suchplansareusuallydevelopedonanannualbasisandlookatpoliciesovermultipleyears.Runningamultinationalorganizationisatremendouschallenge.Localmanagersneedempowermentsothatthelocalunitisabletorespondrapidlyandeffectivelytolocalmarketthreats,grabopportunities,andstayintunewithlocalmarketdevelopments.

Key words:businessasymmetry,communicationflows,competitiveclimate,companyheritage,planning,productdiversity,globaloverview

JEL Classification: L22,M31

Thecontentofaglobalstrategicmarketingplancanbeverybroadinscopebutusuallycoversfourareas:1. Market situation analysis. Asituationanal-ysis on a global basis of the company’s customers(marketsegments,demandtrends,etc.),thecompeti-tion(SWOTanalysis),thecompanyitself,andthecol-laborators (e.g., suppliers, distribution channels, alli-ancepartners).2. Objectives. For each country, managementstates goals that are achievable and challenging atthesametime.3. Strategies. Oncetheobjectiveshavebeende-termined,managementneedstoformulatemarketingstrategies foreachcountry toachieve thesetgoals,includingresourceallocation.4. Action plans.Strategiesneedtobetranslatedintoconcreteactionsthatwillimplementthosestrate-gies.Specificactionsare tobe spelledout for eachmarketingmixelement.Although theseare thecoreareasofaglobalstrategicmarketingplan,suchaplanwillalsodiscussanticipatedresultsand includecon-tingencyplans.International planning can be top-down (centralized)orbottom-up(decentralized).Obviously,hybridformsthatcombinebothoptionsarealsopossible.Withtop-

down planning, corporate headquarters guides theplanningprocess.Bottom-upplanningistheopposite.The bottom-up approach has the advantage of em-bracinglocalresponsiveness.Top-downplanning,ontheotherhand, facilitatesperformancemonitoring.Acentralizedapproachalsomakes it easier tomarketproductswithaglobalperspective.External factorscan interferewith thestrategicplan-ning process. Changes in the political and the eco-nomic environment can upset the finest strategicplans.Otherexternalfactorsthatcanhamperstrategicmarketingplanningincludechangesinthecompetitiveclimate (e.g., deregulation), technological develop-ments(e.g.,3Gwirelesstechnology),andconsumer-relatedfactors.Environmentalfactorsinglobalorganizationaldesign

Competitive Environment.Global competitivepressuresforcethemultinationalcompanies(MNCs)to implementstructures that facilitatequickdecision-makingandalertness.Inindustrieswherecompetitionis highly localized, a decentralized structure wheremostof thedecisionmaking ismadeat thecountry-levelisoftenappropriate.Nevertheless,eveninsuchsituations,MNCscanoftenbenefitsubstantiallyfrom

mechanismsthatallowthecompanytoleverageitsglobalknowledgebase.Rate of Environmental Change. Drastic environ-mentalchangeisawayoflifeinscoresofindustries.Newcompetitorsor substitutes foraproductemerge.Existingcompetitorsformordisbandstrategicalliances.Consumerneedsworldwide constantly change.Businesses that aresubject to rapid change require an organizational designthatfacilitatescontinuousscanningofthefirm’sglobalen-vironment and swift alertness to opportunities or threatsposedbythatenvironment.Regional Trading Blocs. Companies that operatewithin a regional trading bloc (e.g., the EuropeanUnion,NAFTA,MERCOSUR)usuallyintegratetheirmarketingef-forts to someextent across theaffiliateswithin theblockarea.AcaseinpointistheEuropeanUnion.InlightoftheEuropeanintegration,numerousMNCsdecidedtostream-linetheirorganizationalstructure.Manyofthesecompaniesstillmaintaintheirlocalsubsidiaries,butthelocusofmostdecision-making now lies with the pan-European head-quarters.AsothertradingblocssuchasAsia’sAPECandSouthAmerica’sMERCOSURevolvetowardtheEuropeanmodel,onecanexpectsimilarmakeoversinotherregions.Nature of Customers.Thecompany’scustomerbasealso has a great impact on theMNC’s desired organiza-tionalsetup.CompaniessuchasDHL,IBM,andCitigroup,whichhavea‘‘global’’clientele,needtodevelopstructuresthatpermitaglobalreachandatthesametimeallowthecompanytostay‘‘close’’totheircustomers.Strategic Importance of International Busi-ness. Typically,whenoverseassalesaccount foraverysmallfractionofthecompany’soverallsalesrevenues,sim-pleorganizational structures (e.g.,anexportdepartment)can easily handle the firm’s global activities.As interna-tionalsalesgrow,theorganizationalstructurewillevolvetomirrorthegrowingimportanceofthefirm’sglobalactivities.Forinstance,companiesmaystartwithaninternationaldi-visionwhen they test the internationalwaters.Once theiroverseasactivitiesexpand,theyarelikelytoadoptanarea-type(country-and/orregion-based)structure.Product Diversity. Thediversityofthecompany’sfor-eignproductlineisanotherkeyfactorinshapingthecom-pany’s organization. Companies with substantial productdiversitytendtogoforaglobalproductdivisionconfigura-tion.CompanyHeritage.Differencesinorganizationalstructureswithinthesameindustrycanalsobeexplainedviacorpo-rateculture.NestleandUnilever,forexample,havealwaysbeen highly decentralized MNCs. A lot of the decision-makingauthorityhasalwaysbeenmadeatthelocallevel.WhenUnilever realized that itsmarketingefforts requiredamorepan-EuropeanapproachtocompetewiththelikesofProcter&Gamble, the company transformed its organi-zation and revised its performance measures to provideincentivesforaEuropeanfocus.OneofUnilever’sseniorexecutives, however, noted that the changeover ‘‘comeshardtopeoplewhoforyearshavebeeninanenvironmentwhere total business power was delegated to them.’’Aslongasagiven formulaworks, there is little incentive forcompaniestotinkerwithit.Revampinganorganizationtomakethestructuremoreresponsivetonewenvironmentalrealitiescanbeadauntingchallenge.

Quality of Local Managerial Skills.Decentraliza-tioncouldbecomeaproblemwhenlocalmanagerialtalentsaremissing.Granted,companiescanbringinexpatriates,but this is typically an extremely expensive remedy thatdoesnotalwaysworkout.Forinstance,expatriatemanag-ersmayfindithardtoadjusttothelocalenvironment.

Most companies that engage in globalmarketing initiallystartbyestablishinganexportdepartment.Once interna-tionalsalesreachathreshold,thecompanymightsetupafull-blowninternationaldivision.Thecharteroftheinterna-tionaldivisionistodevelopandcoordinatethefirm’sglobaloperations.Theunitalsoscansmarketopportunitiesintheglobalmarketplace.Inmostcases,thedivisionhasequalstandingwiththeotherdivisionswithinthecompany.This option is most suitable for companies that have aproductlinethatisnottoodiverseanddoesnotrequirealargeamountofadaptationtolocalcountryneeds.Itisalsoaviablealternative forcompanieswhosebusiness isstillprimarily focused on the domesticmarket.Over time, asinternationalmarketingefforts becomemore important tothefirm,mostcompaniestendtoswitchtoamoregloballyorientedorganizationalstructure.

by George Cosmin Tănase

Conclusion

Companiescanpickfromavarietyofstructures,rangingfromasingleinternationaldivisiontoaglobalnetworkoperation.Formalandinformal(culture,managementdevelopment)controlmechanismsareavailabletorunglobaloperations.Thedynamicsoftheglobalmarketingarenameansthatbuildingaglobalorganizationismuchmorethanjustchoosingthe‘‘right’’organizationalconfigurationandcontrolsystems.Globalplayersconstantlyneedtoreflectonhowtostrikethebal-ancebetweencentralizationanddecentralization,localresponsivenessandglobalintegration,centerandperiphery.Aswithmanyotherchallengesinglobalmarketing,therearenoone-size-fits-allsolutions.However,therearesomestrategicvectorswhichMNCsshouldtakeintoconsideration:

• Recognizetheneedforbusinessasymmetry.Duetorelentlessenvironmentalchanges,powersharingbetweenthecentreandtheperipherywillvaryovertime,overbusinessunitsandevenacrossactivities(productdevelopment,advertising,pricing)withinbusinessunits.Differentbusinessunitswithintheorganizationhavedifferentneedsforre-sponsivenessandglobalcoordination.Especiallywidelydiversifiedcompaniesshouldrecognizethateachbusinessunitneedsadifferentformat,dependingonitsparticularcircumstancesandneeds.

• Adoptabottom-upapproach.Gettingthebalancerightalsorequiresdemocracy.Whenbuildingupaglobalorgani-zation,makesurethateverycountrysubsidiaryhasa‘‘voice.’’Subsidiariesofsmallcountriesshouldnotbeconcernedaboutgettingpushedoverbytheirbiggercounterparts.

• Importanceofasharedvision.Gettingtheorganizationalstructureright—the‘‘arrows’’and‘‘boxes’’sotospeak—isimportant.Farmorecriticalthoughistheorganizational‘‘psychology.’’Peoplearekeyinbuildinganorganization.Hav-ingaclearandconsistentcorporatevisionisamajoringredientingettingpeopleexcitedabouttheorganization.Toinstillandcommunicatecorporatevalues,companiesshouldalsohavehumanresourcedevelopmentmechanismsinplacethatwillfacilitatethelearningprocess.

• Investheavilyinhorizontalcommunicationchannelsandinformationflows.Veryoftenmultinationalcorporationsfocusprimarilyonverticalcommunicationchannelsgoingfromthecountryunittocorporate(orregional)headquartersbutneglecthorizontalinformationflowsamongthedifferentcountryaffiliates.Asaresult,countryunitsbecomeisolatedandtrytoachievetheirownprofitgoalsinsteadoftheoverallcompanyprofit.

• Ensure thatsomebodyhasaglobaloverviewofeachproduct lineorbrand.Globaloversightofaproduct lineorbrandisneededtofacilitatetransferoflearningandknowledgeamongmarketsandtoleveragenewproductandmarketingmixprograms.Thecentralhubcouldbecorporateorregionalheadquartersortheleadmarketwiththecat-egory’smostsophisticatedcustomersand/ordistributorsandinwhichmostproductinnovationsdebut.Lenovo’sglobalmarketinghubislocatedinBangalore:Lenovo’sIndiateamdevelopsglobalmarketingcampaignstargetedfordozensofcountries,includingtheUnitedStates,France,andBrazil.

• Needforagoodmixofspecialistsofthreetypes—country,functional,business.Thereisnosuchathingasatransnationalmanager.Companiesshouldbreedspecialistsofthreedifferentkinds:country,functionalandglobalbusi-ness(SBU).Countrymanagersinparticular-oncefearedtobecomepartoftheendangeredspecieslist-playakeyrole.

• Movingunitheadquartersabroadseldomsolvestheorganization’sproblems.Inrecentyears,severalcompanies(e.g.,IBM,HP,andSiemens)havemovedbusinessunitheadquartersabroad.Severalofthesemovesweredoneforverysensiblereasons:gettingclosertothecustomerorsupplier,beinginthebigguys’backyard,cuttingcosts.Forinstance,theJapanesecompanyHoya,oneoftheworld’slargestmakersofspectaclelenses,movedtheheadquartersofitsvisioncarebusinesstotheNetherlands.ThemovewaspromptedbyEurope’stechnologicalprowessinthissec-tor.Unfortunately,inmanycasestherelocationtypicallyturnsouttobemerewindow-dressinginadrivetobecomemoreglobal-oriented.Sometimestransferscanevenbecounterproductive,weakeningthecorporate identityor the‘‘authenticity’’ofthebrandwhenitisstronglylinkedtothefirm’shomecountry.

References

[1] ChristopherA.BartlettandSumantraGhoshal:‘‘MatrixManagement:NotaStructure,aFrameofMind’’,HarvardBusinessReview,July-August1990,pp.138–45.[2] DavidLeiandcolleagues,‘‘GlobalStrategyandRewardSystems:TheKeyRolesofManagementDevelopmentandCorporateCulture”,OrganizationalDynamics,1989,p.39.[3] DavidArnold:„TheMirageofGlobalMarkets.HowGlobalizingCompaniesCanSucceedasMarketsLocalize”(UpperSaddleRiver,NJ:PearsonEducation,2004),pp.200–201.[4] DouglasJ.DalrympleandLeonardJ.Parsons:„MarketingManagement”(NewYork:JohnWiley&Sons,2000),Chapter17.[5] Myung-SuChaeandJohnS.Hill:‘‘TheHazardsofStrategicPlanningforGlobalMarkets’’,LongRangePlanning,(1996),pp.880–91.[6] GiancarloGhislanzoni,RistoPenttinen,andDavidTurnbull:‘‘TheMulti-localChallenge:ManagingCross-borderFunctions’’,TheMcKinseyQuarterly,2008(2),pp.70–81.[7] MasaakiKotabe&KristiaanHelsen: “GlobalMarketingManagement”,ThirdEdition JohnWiley&Sons, Inc.,2004.

Where to repair my plane…by Nicolaie Mihaiescu

AbstractWeallknowthattheEuropeanCommission’sstrategicvisionisaimingtomaximizeconsumerparticipationandtrustinthemarketbyreinforcingconsumersafety,enhancingknowledge,steppingupenforcementandsecuringredress,aligningconsumerrightsandpoliciestochangesinsocietyandintheeconomy.TheEuropeanUnionhasindeedasubstantialcorpusofconsumerlaw,andconsumerrightsexistinpracticethankstocontinuousimprovingofenforce-mentandsecuringredress.Consumersarereallyempowerediftheycanhavetheirrightsproperlyenforcedwithinarobustframeworkwhichallowsthemtoparticipateactivelyinthemarket.AnycommentsonpotentialambiguitiesintheConsumerRightsDirective,whilerespectingthemeaningandintentofthisDirective,couldbringnecessaryclarifica-tion,eitheringuidanceorinthelegislationitself,whichwouldbebeneficialtoconsumers.

Key words:Consumerprotection,empoweredconsumers,improvedlegislation

JEL Classification:D18,L81

Still looking for the best solution

SupposeyoutraveledaroundEuropeandconsideranicemechanicaltoy,acaroraplane,tomakeyourboyhappy.Youwerevisitingsomebigorsmallcommercialsitesandfinallyyouarehomenowandenjoythehappinessonyourson’sface.Sometoysaresoniceandwell-designedthatevenparentsmayjoinplayingwiththeirchildrenorhap-pensthatfriendsorneighborscometoyourhousetothesamepurpose. In such rapidusageaftera shortwhileyourwonderful gadget stoppedworking.Youmay haveacertificateofconformityandwishtosolvetheproblemvery quick. If you live inRomania you are lost and de-servethecomplaintofyourboy.Youfindnoplacetosolveyourproblemand I think that if thecommodity isnotofaninternationalbrandyoucanrepairthatgadgetonlyinthecountryyouboughtitnomatterwhereyoulive.Inmyopinionthisisnotnormalsincewearepartofaveryad-vancedtechnicalera.Consumerprotection is still amatterof consideration inalmost all countries of EU. In Romania gradually ,from1998, legislation have been put on the track of Europegoodpracticeinthecustomerprotectionbutstilltherearemanythingstobedone.IcansaythatevenEUasawholeisstilllookingforthebestsolution.In 2008 I used to be cooperating with the BucharestChamberofCommerceandIndustryandtriedtostartaresearchonthismatterbutunfortunately thestatecom-missionmanagingEU fund forResearchonsocialeco-nomicprogramchapter9.1rejectedtheprojectasunim-portant!!!YetIthinkthattheproblemofhowtomanagecomplaintsaroused fromkeepingwith theconformityofgoods is a keyonemainly for customers living in othercountrythatwherecommoditiescomefrom.InthecaseofRomaniayoufindnoshoptorepairgoodsoutofworkthatwereboughtelsewhereevenduringtheguarantyperiod.FiveyearsagoEUstart formalitiesof improving legisla-tionofcustomerprotection.TodaywehaveanEUDirec-tive2011/83/UEadoptedbytheEUParliamentandtheEUCouncilinOctober2011.ThenewDirectiveisastepforwardinthematterbutmakenoreferencetotheprotec-tionofcustomerbuyinggoodsfromothercountryonthecontinentthentheirresidence.Theissueofgoodstakenfromabroadmightconcerncas-ualpeopleand touristsalloverEuropeeven they travelfromEasttoWestorfromWesttoanyothercornerofthecontinent.The tourism todayaswellassimply travelingabroadareflourishingandsometimesgoodimpressionsonwhat you have seen in a country is badly damagedwhenthepresentyouboughtprovedtobenotusefulsoonaftercomingbackhome.

How to solve this problem?

InmyopinionsincethenewDirectiveaskedthenationalauthoritiestoadoptspecificlegalpaperinallcountriesofEUtocomplywithit,RomanianGovernmentmayproduceordinances to inform national customer how to protectthemselvesincasesshownabove.Itisalsorecommend-edthattheGovernmentandtheinstitutionsconnectedtoconsumer protection to suggest theEUParliament andtheCouncilwaysandmethodstoimprovethelegislationthatprotectconsumersthatboughttechnicalcommoditiesabroadandclaimtheirnon-conformitylegally.I think solving these unpleasant issuesmight be awayto further enhance the pleasure of traveling and shop-ping abroad.And at least you can repair the damagedplane…….

Bibliography1.AnewEuropeanConsumerAgenda–Boostingconfi-denceandgrowthbyputtingconsumersattheheartoftheSingle Market, http://europa.eu/rapid/press-release_IP-12-491_en.htm?locale=en

2.AEuropeanConsumerAgenda -Boosting confidenceandgrowth,SWD(2012)132final,CommunicationfromtheCommissiontotheEuropeanParliament,theCouncil,theEconomicandSocialCommitteeandtheCommitteeof the Regions, http://ec.europa.eu/consumers/strategy/docs/consumer_agenda_2012_en.pdf

3.BIS Consultation- implementing the Consumer RightsDirective, https://www.gov.uk/government/uploads/sys-tem/uploads/attachment_data/file/32690/12-999-consul-tation-implementation-of-consumer-rights-directive.pdf

4.ConsumersatHome in theSingleMarket?QuestionsandAnswersonthe7thConsumerScoreboard,http://eu-ropa.eu/rapid/press-release_MEMO-12-381_en.htm

5.AlternativeandOnlineDisputeResolutionsoon tobe-comearealityforEuropeanconsumers,http://europa.eu/rapid/press-release_IP-12-1381_en.htm

Bitdefender®, the award-winning provider of innovative antivirus solutions

by Cosmin Pavel

*Sursa www.brandient.com*Sursa www.brandient.com

*Sursa www.brandient.com*Sursa www.brandient.com

Abstract

We are living in a world full of security threats that canharm our computers, the information in them, our busi-nessesandmostimportantourfinancialdata.Bitdefenderprovidesthebestsecuritysolutionavailableworldwide.Keywords:Internetintrusions,antivirussolutions,technol-ogy

JEL Classification: L86, M15

E-threats in the 21st centuryToday,theratesofInternetintrusionsarethehighesttheyhaveeverbeen.Thetotalfinancialdamagedidbyhackersin2012wasofapproximately1.000.000.000$.Yes,sur-prisinglythenumber iscorrectbutnottomentionpeoplearoundtheworldthatjustdon’tknowtheywerevictimsoffinancialfraud.Sadlynotonlyfinancialthreatsexist.Some

learn thehardway. Imaginewhat consequencescananunsecurefolderinanunsecurecompanycomputercause.It isn’t that pleasant to know thatmarketing campaigns,companystrategies, futureplans leakedand revealed tohackers that ultimately sell the information to interestedparties.Malware authors go to great lengths to distribute theirwares, and they invest significant resources into findingvictims and avoiding detection by antimalware products.Attackersexperimentwithdifferentmethodsandmecha-nisms for distributing malware, ranging from exploits topure social-engineering–based approaches. Vulnerabili-tiesareweaknesses in software that enableanattackerto compromise the integrity, availability, or confidentialityofthesoftwareorthedatathatitprocesses.Someoftheworstvulnerabilitiesallowattackerstoexploitthecompro-misedsystembycausingittorunmaliciouscodewithouttheuser’sknowledge.Source: http://www.hotforsecurity.com/blog/one-in-two-us-execs-worried-about-data-security-and-cybercrime-study-shows-3141.html

*Sursa www.brandient.com

*Sursa www.brandient.com

“Weneedtobesmart,weneedtobemoreagile,”saysMo-torola’s Senior Manager - Information Security Solutions,Paul Carugati. “Mybiggestconcern rightnowandoneofthethingswe’refocusingon is informationsharing.”Someof us learn the hard way the benefits of a good securitysolution.MarkPatterson learned the lessonwhenhackersplantedaTrojannamedZeusinhiscompanymanaginginstealingbankaccountusernamesandpasswordscausinginjustaweekmorethanonemilliondollarsthatweremovedoverseas.AsPattersonputs it: “I thinkanAV isworth theinvestment”.Source:http://www.hotforsecurity.com/blog/hollywood-celebrity-hacker-sent-to-jail-4856.html

What is the answer?Bitdefender’s mantra is “Awake” – meaning that it is al-waysawareandreadytoprotectsensitiveinformation,fromknownandunknowninternetassailantsforhomeusersandcorporateusers.Thedevelopedsoftwareprotectsover400millionusersworldwide that benefit from thebest securitysolution available at themoment. In its 17 years of activ-ity,Bitdefenderhasbeenanindustrypioneerandmanynewtechnologies were introduced and patented to modernizeand innovate the ability to deflect security threats like “B-HAVE”or“ActiveVirusControl”.Source:http://www.hotforsecurity.com/blog/fbi-software-pinpoints-top-phrases-used-by-corporate-fraudsters-4935.html

BitdefenderincludesatechnologycalledAutoPilotthatcanmakesecuritydecisionsforyou.Soonceyouinstallthesoft-ware and adjust the settings initially it will not bother youagain.However,ifyouarethetypethatlikestotweakandcustomizeyoursecuritysoftwareyoucando thiswithBit-defender too. This internet security software also activelycombatsphishingeffortsthatattempttotrickyouintoshar-ingyourusernames,passwordsorcreditcardnumbers.An-otherlevelofpersonalprotectionischatencryptionthatwillencrypt your chat conversation onYahooMessenger. Bit-defenderopensasecurebrowserwheneveritdetectsthatyouarebankingorshoppingonline.SafePay™isusedtoprotecttransactionsdetailswhileshoppingorbankingonlinewhile SafeGo™enhances Facebook™ andTwitter™ pro-tection. The scanning system enhanced by SmartScan™notonlyperformsscansatuserdemandbutalsoscansthedevicewhileitisinidlemode.Continuousqualityprotectionupdatedtothelatestvirusdefinitions.WebsitesarescannedelementbyelementandaredisplayedonlyafterBitdefender

clears them.We can only imagine the speed of the scansincewebpagesaredisplayedinrealtime,withoutdelay.Source:http://www.hotforsecurity.com/blog/cyber-crooks-steal-180000-from-small-business-via-advanced-persistent-threat-4290.html

TheBitdefenderproductsfeatureantivirusandantispyware,personal firewall, privacy control, user control andbackupforcorporateandhomeusers.PCTuneupandPerformanceOptimizerareavailableintheTotalSecuritySuite.Thein-dependent organizations which reward their outstandingresultsthroughnumerousprizesandcertificationsare:Av-Test.org, Virus Bulletin, ICSA Lab, Checkmark, PCWorldTop100,justtonamebutafew.AustrianantivirustestinginstituteAV-ComparativesdeclaredBitdefenderAntivirus2013thebestantivirusoftheyear.An-dreasClementi,CEOofAV-Comparativesdeclared:“Bitde-fenderhasbecome the industry leader thanks toastrongmixbetweensignature-baseddetectionandbehavior-baseddetection. Bitdefender software is a powerful tool and wecould see test after test.Bitdefender clearly deserves thisaward”. “Thepaceatwhichnewthreatsaredeveloped isbecomingmorealert,soantivirustechnologieshavequiteabitslowermarketplace.Thesecretofoursuccessisagoodratiobetweenautomatedprocessesandhumanresourcein-volved”saidViorelCanja,headofBitdefenderanti-malwarelaboratory.Thankfully,Bitdefenderunderstandsthattheircustomersdonotjustusetheircomputersfrom9to5.Maybeyouopenedan infectedemailat2a.m.andyouneedassistance rightaway.Theyoffer free telephone support 24/7 toAustralia,NewZealand,Romania,theUnitedKingdomandtheUnitedStatesofAmerica.Theyalsoprovidetelephonesupportdur-ingsetbusinesshourstoBrazil,Canada,FranceandSpain.Freechatsupportande-mailsupportisavailableaswell.Bitdefender isanorganizationthatbelieves inheroism, in-tegrity,inquisitiveness,andinnovation.

References“A Marketing Survival Guide”, http://www.technologyevaluation.com/research/special-offers/a-marketing-survival-guide-20378/DavidGorodyvansky – “BestWay toKeepYourCompanyComputersSafe”, http://www.inc.com/david-gorodyansky/antivirus-software-still-a-necessary-tech-expense.htmlRobertMcMillan–“IsAntivirusSoftwareaWasteofMoney?”,http://www.wired.com/wiredenterprise/2012/03/antivirus/VirusProtectionBrochure,www.researchandmarkets.com%2Freports%2F238661%2Fantivirus_market_opportunities_strategies_and.pdf&ei=BB0QUf38CIfJswaCh4HwBg&usg=AFQjCNEX_NAmOlBLIsSm3F6mwLIl8LOq1whttp://en.wikipedia.org/wiki/Bitdefenderwww.hotforsecurity.com(BlogBitdefender)http://ro.stiri.yahoo.com/bitdefender-2013-fost-declarat-produsul-anului-catre-av-110038157.htmlhttp://www.zdnet.com/blog/security/which-is-the-most-popular-antivirus-software/12608

ISSN:2069-0134