WEBINAR: June 28, 2016

CONTENT-DRIVEN COMMERCE AND ITS IMPACT ON DIGITAL TRANSFORMATION

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SPEAKER INTRODUCTIONS

Jim Hertzfeld

Director, Digital Strategy

Jim leads digital strategy and planning for Perficient Digital. He has nearly 25 years in digital strategy,

customer experience, and delivery and has provided client leadership to enterprise and strategic initiatives at

companies like Target, Luxottica, and Honda. His areas of focus include commerce, digital marketing, and

complex systems integration in retail and the consumer markets.

Steve Gatto

Partner Specialist

Steve brings 25 years of digital experience to Perficient, where he is responsible for strengthening the

company's commerce practice in key markets. He joined Perficient from Razorfish Global, a network of

leading digital agencies within Publicis Groupe, where he established the company's presence in European

markets. Prior to Razorfish, Steve worked with at IBM Software Group as global eCommerce solutions

executive. Steve previously served as director of corporate development for IAC/InterActive Corporation.

WHO IS PERFICIENT?

PERFICIENTOVERVIEW

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$500+

1997 Founded

PRFT Listed on NASDAQ

90% Repeat Business Rate

Employees2800+

N. America locations23

Global US, EU, China + India

*2016 year projection

Perficient Digital / CX200

Million in revenue*

DIGITAL TRANSFORMATION SERIES

DIGITALTRANSFORMATION

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WHAT IS DIGITAL TRANSFORMATION?

DIGITAL TRANSFORMATION

The realignment of, or new investment in, technology and business models

to more effectively engage digital customers at every point in the customer experience lifecycle.

— Altimeter

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WHY TRANSFORM?

FROM DIGITALPREY TO DIGITAL PREDATOR

Digitalcustomer

experience

Digital operational excellence

Source: Forrester Research, 2015

PRACTICES + CAPABILITIES

PERFICIENT DIGITALDEPTH. DARING. DELIVERY.

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PERFICIENT SOLUTIONS

INDUSTRY SOLUTIONSGrow market share, ensure regulatory

compliance, and stand out as an innovator.

DIGITAL EXPERIENCECultivate and captivate your customers.

BUSINESS OPTIMIZATIONReduce costs, drive efficiency and productivity,

and grow revenue.

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ABOUT PERFICIENT DIGITAL

END-TO-END IS JUST THE BEGINNING.If the fusing of powerful technology consulting with insightful agency strategy and creativity is a new

convention, we’ve already broken it. How? Because to us, “End-to-End” is the price of entry for executional

delivery. Our full-service offering is designed to modulate to tackle your ever-changing, ever-increasing

business challenges by making sure the executional means never fail the strategic vision. these things are

not mutually exclusive — we see them as one.

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CONTENT-DRIVENCOMMERCE

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WHY TRANSFORM?

TODAY’S MARKET CHALLENGES EVENTHE SEASONED DIGITAL LEADERUnify the customer experience from the web site to the traditional online store & transform uninspiring transactions into

compelling commerce experiences.

DISCOVER RESEARCH COMPARE DECIDE SERVICE LOYALTY ADVOCACY

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DIGITAL TRANSFORMATION

COMMERCEHYPER GROWTHInternet Retailers /

Brands @ $100MM

in Annual Sales, Took:

Nike = 14 Years

Lululemon = 9

Under Armour = 8

How?

On-Demand

Purchasing

Viral Marketing /

Sharing Mechanisms

Access to

Growth Capital

Targeted Appeal

eCommerce is the classic example of Digital Transformation | KPCB INTERNET TRENDS 2016

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DIGITAL TRANSFORMATION

EMBRACED BY INTERNET GIANTS

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DIGITAL TRANSFORMATION

OMNI CHANNELCOMMERCE

CATALOG POS

MOBILE

STORE

WEB

EMAIL

SOCIAL

DIRECT

MAIL

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COMMERCE DIGITAL TRANSFORMATION

COMMERCE: FOCUS ON CONTENT

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COMMERCE DIGITAL TRANSFORMATION

THE UNION OF COMMERCE + CONTENT“It is no longer enough to enable an online catalog and transactional eCommerce: Today’s marketers want to tell brand and product stories through

the deep personalization and contextualization of content and interactive digital experiences.”

CONSUMERS

Mixed Messages

eCOMMERCEMARKETINGBuild Brands Drive Sales

Digital Marketing

Create Impact

Unstructured Content

”One-and-Done”

Experiences

Web Stores

Improve ROI

Unstructured Content

Repeatable Solutions

Transactions

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OUR APPROACH

CREATING ENGAGING DIGITAL COMMERCE EXPERIENCES

Value Delivered To:

• Marketing and brand managers

• Merchandising and category owners

• Store and commerce operations

• DevOps

• Infrastructure

Solution Benefits:

• Faster, more controlled adoption

• Incremental vs rip & replace

• Responsive & adaptive design

• All business models, including B2B

Digital Content and Asset Management for Commerce

VISUAL

ENGAGEMENT

IMMERSIVE

EXPERIENCES

PERSONALIZED

CONTENT

Transactional Commerce

Branded Experiences

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COMMERCE BENEFIT

VISUAL ENGAGEMENT

CATALOG OF

DESIGN ELEMENTS FLEXIBLE LAYOUTS +

TEMPLATES

RESPONSIVE +

ADAPTIVE

Majority of shoppers say that visuals are a top factor affecting a purchase decision.

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78% of consumers believe that organizations providing custom content are interested in building good

relationships with them. (Source: TMG Custom Media)

BLEND CONTENT +

COMMERCE IN

REAL-TIME

CATALOG

AUGMENTATION

SHOPPABLE RICH

MEDIA + DIGITAL

ASSET MANAGMENT

PERSONALIZATION

+ TARGETING

COMMERCE BENEFIT

IMMERSIVE EXPERIENCES

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78% of consumers believe that organizations providing custom content are interested in building good

relationships with them. (Source: TMG Custom Media)COMMERCE BENEFIT

PERSONALIZED CONTENT78% of consumers believe that organizations providing custom content are interested in building good relationships with them.

(Source: TMG Custom Media)

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B2B CONTEXT

BUYERS CRAVE DIGITAL ENGAGEMENT77% of B2B buyers search products on Google, second in popularity to supplier sites, 83%

Source: Acquity Group, a unit of Accenture Interactive

29% 19% 16% 15% 11% 11%

VIDEO CASE STUDY WHITE PAPER BROCHURE WEBINAR INFOGRAPHIC

Which one of the following content formats would be most important to you in researching a new product or service for your company?

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B2B: INDUSTRIAL MANUFACTURER

CLIENT SUCCESS

• Large multinational, multi-brand ‘B2B’ manufacturer

• Customer Initiatives

1. Consistent commerce platform across brands & geographies

2. Single content management tool for commerce & marketing / merchandising

Evolution: content-driven B2B engagement

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CXIQMATURITY ASSESSMENT

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DIGITAL TRANSFORMATION

ENTERPRISE TRANSFORMATION

TOUCH POINTS

JOURNEYS

BRAND PERCEPTIONS

TEAMS

PROCESSES

SYSTEMS

Insights

Experiences

CUSTOMER EXPERIENCE MATURITY:

How effective you are at using customer insights to create, deliver and sustain differentiating experiences?

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CREATE

CUSTOMER

INSIGHT

STRATEGY

DESIGN

PROCESS

CUSTOMER EXPERIENCES

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OPERATIONS

MEASUREMENT

ENABLING

TECHNOLOGIES

CREATEDELIVER

CUSTOMER EXPERIENCES

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CULTURE

CREATEDELIVERSUSTAIN

CUSTOMER EXPERIENCES

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CONTENT-DRIVEN COMMERCE

GETTING

NEXT STEPS• Define a compelling customer experience for your customers

• Know your Customer Experience IQ (CXIQ)

• Evaluate the tools that:

• Empower your marketing team and thought leaders

• Complement your eCommerce platform

• Transform your business to thrive

We Can Help

Visit www.PerficientDigital.com

Join our next Cloud First series webinar on July 20th:

http://www2.perficient.com/webinar/Navigating-the-Future-of-the-

Cloud-to-Fuel-Innovation

Join our next Digital Transformation Series Webinar on August 25th:

http://www2.perficient.com/webinar/Why-Organizational-Change-

Management-is-Critical-to-Digital-Transformation

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