Content - Creative Emporium › files › brochure.pdf1 Creative Emporium: Complete Branding...

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Creative Emporium: Complete Branding SolutionTM

Content

creativeemporium.com - Complete Branding Solution

2-3 Who we are

4-5 our team

6-21 What we do

22-31 Case studies

32-33 What our clients say

34-35 Get in touch

Creative emporium was founded in 1998

and has rapidly grown to become one

of the UK’s leading branding companies,

delivering a broad range of services

including promotional merchandise,

corporate clothing and uniforms, print

fulfilment and point of sale.

our goal is to provide ‘the Complete

Branding Solution’. Supporting each

of these services is a capability in

web design and development, graphic

design, and strategic marketing;

that helps build brands by creating

awareness and connecting them with

their target audience to encourage

purchase behaviour. today, our client

portfolio features leading trade

and consumer brands, retailers and

manufacturers worldwide.

our in-house production team combine

over 30 years’ experience, and are

able to screen print, transfer print and

embroider all items to exceptionally

high standards by utilising the latest

technology and robust quality assurance

management processes.

With warehouse space instantly

available, and access to more should

demand dictate, we are able to store

stock in a clean and secure facility,

enabling goods to be dispatched quickly

and efficiently to any location.

2 3

We are committed and forward-

thinking in our approach to Corporate

Social Responsibility, and we work

hard at minimising our impact on the

environment. We do this by employing

the latest technologies, such as carbon-

neutral deliveries, paper recycling,

and re-using packaging to minimise

waste wherever possible. our culture of

‘continuous improvement’ is a key part

to our growth strategy, and as such, we

employ LeAn management processes

and methods, to ensure our production

facility is operating efficiently, safely and

flexibly, to ensure the highest quality

output. our production employees are

trained to apply LeAn principles in all

aspects of their operations, to ensure

excellent and reliable customer service

for our clients.

Community and charity involvement is

also really important to us. each Creative

emporium staff member gets one day

paid annual leave each year to volunteer

for a charitable or community cause.

this runs alongside annual holiday

leave so employees can take one day

per year to partake in voluntary work

and/or give something back to their

communities. over the past two years,

several members of our team have used

their volunteer days for a wide range of

different activities - from cleaning up the

local community to organising galas and

running marathons!

the CompAny

We help to build brands by

creating awareness and

connecting them with their

target audience.


4

the teAm

Our goal is to work

with sought-after

clients and have the

most sought-after

people working for us

that’s exactly what we believe. our

people are what make us unique, and

our ethos is focused around recruiting,

retaining and developing the best talent

throughout our business. For example,

we offer internships for budding young

designers in our creative and digital

team, and offer clear career progression

routes for account executives to progress

through to account manager and further.

We’re really proud of our strong team

retention, with over 40% of our people

having worked here for ten years or more.

our team today is a 60-strong mix of

dedicated and experienced account and

project managers and talented creative

and marketing specialists. together, we

help look after our clients and manage

their projects, adding creative inspiration

and ideas to your merchandise and

branding requirements.

We are strategic and creative thinkers.

Whilst this is extremely important, we

also feel that gut instinct and intuition

are what really sets us apart. We run our

business by doing what ‘feels right’ - this

approach can be hard to quantify, but it’s

even harder to imitate and mass-produce.

this underpins everything that we do.

Our team today is a

60-strong mix of dedicated

and experienced account

and project managers and

talented creative and

marketing specialists.

5creativeemporium.com - Complete Branding Solution

6 7

With our extensive

network of specialist

suppliers and

manufacturers from the

UK and beyond, with Far

East sourcing a

speciality, we can

produce even the most

unusual of merchandise

We work in partnership with leading

brands, creating innovative solutions

to help them connect with their target

audience and stand out from the

competition. We love to design, source

and manufacture bespoke products and

clothing - for promotional campaigns,

events, uniforms, merchandise and

incentives or for any other requirement

you may have.

We are experts in sourcing the right

products to match your brand, and

strive to put innovation at the forefront

of everything we do. By being forward-

thinking and flexible in our approach to

both project management and product

sourcing; we source, brand and distribute

a wide range of promotional products and

clothing from our trusted and established

supplier network. From basic t-shirts to

bespoke promotional gifts – USBs, pens,

bags, sports equipment, mugs and much

more! this guarantees fantastic customer

service and competitive pricing – without

compromise on product quality.

meRChAnDISe


8 9

We offer a wide range of

print applications, from

screen printed, digitally

printed, to litho transfers and

vinyl cad cut. All applications

vary with type of material,

quantity and number of print

colours, and we can advise

you which method is the

right one for you

pRInt

All screen printing, transfer printing

and embroidery is done in-house by

our print and embroidery departments.

With over 30 years’ experience, we have

the necessary skills and expertise to

ensure only items of the highest quality

leave our premises. We constantly

invest in new machinery to continually

improve the processes we use with the

latest technology. In-house production

means we are able to offer our clients

an extremely flexible service with the

capability to print 24 hours a day.

• Packaging

• Bagging

• Collation

• Distribution

• Print up to 20,000 units per day

• 3D embroidery

• Appliqué

• Pantone Matching (Threads)

• 10 colour printing

• Samples available

• Fast turnaround

• Stringent quality control procedures to

ISo 90001 standards


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Selecting promotional clothing and

uniform for your employees can be a

daunting experience. We keep it simple

– no matter your company size, our

specialist Uniform & Clothing team

provides exceptional service, consultation

and advice.

By offering a bespoke online ordering

system, powered by our innovative

‘Co3’ technology, we can securely store

all your details and purchase history,

saving you time and effort when you are

ready to re-order the garments you have

previously ordered.

• Regular supply of products

to meet your demand

• Fast call-off of stock

• Impeccable service

• In-house production

• Print on demand

• Smaller quantity print runs

• Fast response times

• Quotations & Tenders provided

• Competitive pricing

• Dedicated account managers

• Online ordering

We supply clothing and uniform to

some of the UK and europe’s leading

brands. presenting a personalised

fully co-ordinated range designed to

complement your brand and match your

budget is what we excel in.

Badges

taking a fresh approach to supplying

badges, whether they are promotional,

membership or staff name badges – we

can help you to transform your image.

Creating, designing and producing

the right image for the right purpose

at the right price is a task we relish.

providing thousands of name badges,

we strengthen our client’s core values

across multiple industries. Showcasing

the range of shapes, sizes, materials and

finishes, our Badge Design team can

help you create an inspiring solution that

is bespoke to you. our expertise in this

sector could enhance your name badge

or offer a more cost effective solution

than your current supplier.

AppAReL

creativeemporium.com - Complete Branding Solution10

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We use our creative

skills to interpret your

needs and provide an

on-brief solution

We have a team of in-house designers

who are able to visualise any artwork

you require as well as full product

design and 3D concept work. having an

in-house design team allows us to offer

quick turnaround on designs and instant

responses to any artwork requests you

might have. each member of our team is

specialised in different areas of artwork

giving us the ability to offer you a wide

range of services.

our approach is to literally immerse

ourselves into your business, championing

your vision and values – not just brand

management, but brand guardianship.

DeSIGn


Branding

14

Mark

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Research

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Channels

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Communications

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Inspiration

Inspiration

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Analysis

Analysis

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Branding

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Planning

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People

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Strategy

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Visions

Visions

Visions

We’re strategic and

creative thinkers, project

managers and

communications

specialists

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Dedicated to the marketing activity for

Creative emporium as a business, and also

working closely with our Account managers

and Creative/Digital team, we help to

add input at various stages of a client’s

campaign/project, in terms of strategy,

insight and brand positioning - linking the

client’s objectives with the creative output.

mARKetInG

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We have an 8,000 sq ft facility at our

head office in Leeds. We also own two

more warehouses in Leeds which we

use for stock holding purposes. your

stock is entered into our fully automated

system, Co3, and then distributed to any

location you specify. A built-in function

automatically re-orders stock when it runs

low. With links to all the major courier and

delivery services, we distribute worldwide

to any location.

• Stockholding

• Safe, secure, central warehouse -

20,000 sq ft available

• Multiple distribution

• Online fulfilment – fully automated stock

management and ordering system

• Efficient & reliable service

WARehoUSe

16 17creativeemporium.com - Complete Branding Solution

We’re technical experts

who break down

the jargon

our team of dedicated web developers

and designers, design and create our

bespoke online ordering system, Co3.

Being in-house is ideal as it allows

developments to be constantly made to

the system to improve and streamline our

service offering such as developing mobile

friendly, responsive websites. As well as

working on Co3 projects, our web team

also work with existing web platforms

such as magento and Joomla. We also

offer email marketing to clients with the

ability to design, code, distribute and track

e-shots and report on their success.

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DIGItAL

18 creativeemporium.com - Complete Branding Solution

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Co3 is a bespoke built online ordering

system that removes all the pain,

administration, and hidden costs out

of ordering branded merchandise and

clothing (and any third party products). All

Co3 systems are built in-house by our web

team and are available to all our clients.

For more information on Co3 please visit:

www.co-3.co.uk

Benefits of Co3:

• Ability to add multiple categories and

unlimited products

• Site available in a wide range of

languages

• Payments can be taken via the site by

credit card, invoice, purchasing card,

paypal and vouchers

• Ability to add products not produced by

ourselves to create a one stop portal for

all marketing collateral

• Can be integrated into existing intranets

• Delivery worldwide to any location

• You can decide who has access to the

site, the products they can see on the

site, the prices they pay and if order

approval is required before an order can

be processed

• Fully customisable reporting available

online 24 hours a day, 7 days a week

As well as the site displaying your branded

stock items, the site can also show over

5000 products from our online catalogue

that can be branded to your requirements.

this part of the site would enable someone

to source a product and enquire for a

price. We already have promotional Search

Portals (PSPs) in place with other clients.

the portals are a great way to showcase

products without committing to stock

and allow for a wide variety of different

products to be displayed.


Co3 -onLIne oRDeRInG, BeAUtIFULLy SImpLe

CO3

Online Ordering:Beautifully Simple

Online Ordering:Beautifully Simple

Dual branding:

For partners to order branded

merchandise with both nectar and their

own branding.

A product search portal:

With a wide variety of products to

provide inspiration and source creative

ideas for partners for their marketing

campaigns and events, and allow them

greater flexibility to match products

tailored to their own brands.

Brand space:

the marketing and brand team can store,

protect, manage and distribute their

brand assets – such as brand guidelines,

templates, marketing collateral, artwork

and logos.

Integrating the online shop with the

brand space has enabled nectar to

engage more with its partners and

their colleagues, as they are more likely

to feel stimulated as brand advocates

to carry the right messages through

whatever channel of business they

operate in, if they are immersed in the

brand frequently and can champion the

benefits of joining the loyalty scheme to

their own customers.

nectar, the UK’s largest loyalty

programme, chose Creative emporium as

their preferred agency for promotional

branded merchandise in 2010.

Since this time we have designed and

built a Co3 site for them to store all

nectar branded merchandise. this allows

partners who work with nectar to log in

and place orders online, and add their

own branded products to the site - so

that when they login, they can see their

products as well making a convenient

order point for all required merchandise

and marketing collateral.

to help nectar champion their colleague

engagement initiatives with their

partners, we evolved the online ‘nectar

merchandise Shop’ in 2013, following

feedback we received from research

with their partners to help make

improvements to the site. Utilising our

revolutionary ‘Co3’ technology, this

brings together all of nectar’s branded

assets and branded products into one

single online system.

new features on the site include:

An online shop:

to purchase branded nectar

merchandise.

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CASeStUDy


Creative Emporium has consistently

been well priced and provides us

with fantastic customer service,

going ‘above and beyond’ our

briefs to stretch our imagination.

Working with them has

revolutionised the way we control

our merchandise and marketing

collateral – giving our partners the

flexibility to order everything

quickly and easily online.

Sophie Levings, Partner Marketing

Manager @ Nectar

24 25

Creative emporium is a well-established

supplier of corporate uniforms and

merchandise and has great experience

in running contracts for multi-national

customers. our Co3 online ordering system

was designed specifically for the corporate

clothing / merchandise marketplace and has

been successfully implemented by leading

brands such as Capital Shopping Centres

(CSC).

CSC has worked with us since 2008. We

have sourced and produced a wide range

of uniform and clothing for them including

tailored products, blouses, shirts and

casual wear.

In 2013, CSC advised us that they were

rebranding, and changing their name to

intu – meaning that all of their previous

CSC uniform and clothing used in their 16

shopping centres throughout the country

would need to be updated in line with the

new branding.

As part of this exercise to date, we have

provided:

• Uniforms for over 1,500 intu employees

across the UK

• Tax tabbed 5,000 items

• Printed 5,500 items

• 14,000 embroideries onto over 12,000

garments

• Shipped close to 17,000 garments into

1,500 hand-packaged bags

• The entire uniform rollout – from order,

to branding, production and dispatch

was completed within just 5 weeks

In addition, we developed a new custom-

built Co3 online ordering system, by

re-designing the previous CSC website.

the new site was built including innovative

features such as a web responsive design –

meaning the website displays perfectly on

any device from pC to laptop, tablet and

smartphone by auto re-sizing to the

device’s display.

CASeStUDy


I think you have all done an amazing job

on this project. The photos and

comments received through the week

from around the intu portfolio highlight

just how significant the achievement is.

Well done and congratulations. Please

pass on my sincere appreciation to your

whole team. I can only imagine the

logistics you have had to manage. In any

event, but in particular considering the

complexity and timescale, it is a truly

great result.

Geoff Grateley

Operations Director @ Intu

26 27

We are very happy that we chose

Creative Emporium as our

merchandise partner for the

entire EMEA region. Introducing

an E-merchandise store fits

perfectly with the Life Fitness

philosophy of selling strategically

and becoming our customers’

best partner by being creative

and innovative. At Life Fitness we

didn’t have the expertise and

resources to roll out a central

online merchandise store. Creative

Emporium were the perfect

partner as they had all the

necessary skills and knowledge to

undertake this task. The past 24

months in which we have set up

the business model, fashionable

product range and E-Shop have

confirmed to us why we chose

Creative Emporium. We really feel

that they understand our needs

and, even more importantly, our

customers’ needs, which will

definitely result in a successful

long term partnership.

Harry Damen, Product Marketing Manager

@ Life Fitness EMEA

CASeStUDy


Saudi Arabia and South Africa use the

website, something we thought about

with the addition of a multi-lingual service

on the site allowing customers to select

from five different languages. the system

is cleverly set up to read the customers Ip

address and automatically set the website

language for them. to support the site

launch, a multi-lingual brochure has also

been designed which features the range of

merchandise available.

products have been carefully selected

with the client and based on our extensive

knowledge of the industry. the clothing

range includes both performance and

lifestyle clothing enabling customers to

choose the correct item depending on their

training needs. A selected range of hammer

Strength clothing and merchandise is also

available. In addition to this, there is also

a wide range of Life Fitness promotional

merchandise including bags, headwear and

water bottles.

Quality was of utmost importance in order

to reflect the design of the website and the

Life Fitness brand itself, with particular care

taken to select clothing that will perform for

the wearer.

We have worked with Life Fitness UK for

over 15 years providing all their promotional

clothing and merchandise. the relationship

began in 1998 when we first started

to supply them ad-hoc merchandise.

From small beginnings, the relationship

has grown to where it stands today -

supplying an extensive range of clothing

and merchandise to Life Fitness UK

including t-shirts, water bottles and towels.

this merchandise is delivered through a

bespoke online ordering system.

the ongoing success of our relationship

with Life Fitness UK has now led to

business in europe, the middle east and

Africa. In march 2010 we pitched for, and

won the 3 year exclusive supply contract

to provide promotional clothing and

merchandise to the Life Fitness emeA

regions. In order to win the pitch, we had to

compete with Life Fitness emeA’s current

German supplier making it especially

challenging for our Sales team.

the contract included the development

of a revolutionary online ordering system

bespoke built to Life Fitness’ needs. the

system allows all Life Fitness Sales offices

and Life Fitness Distributors worldwide

to order merchandise quickly and simply

online. over 38 countries including Russia,

28 29creativeemporium.com - Complete Branding Solution

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Having been involved in an

extensive public tender process

for the provision of our

promotional merchandise, one of

the things which gave Creative

Emporium the edge over the

other suppliers was their

innovative CO3 system – it makes

it so easy for us to manage

products and stock, and it’s so

user friendly it’s perfect for our

students and staff to order from

directly!

Nichola Gill, Senior Procurement Officer

@ University of Manchester

the University of manchester uses our

innovative, bespoke online ordering

system, Co3. Designed and launched in

Winter 2012, it allows them complete

control of all procurement activities

to effectively promote and sell their

branded merchandise online.

As part of an intensive tender process,

we considered the entire ‘customer

experience’ for buying University

branded merchandise. prior to being

awarded the contract we visited the

University and conducted an ‘audit’

for how they currently displayed and

promoted their branded goods. During

the pitch, we made suggestions on

how to improve the customer retail

experience, by making improvements to

point of sale and in-store merchandising.

however, what really made us stand out

was our ability to provide a complete

branding solution for the University; and

to take their retail gift shop online via our

Co3 e-commerce system, to help widen

their revenue streams and expand the

product and service offering.

the next phase of development will

include offering a Graduation section

with a custom personalisation service, to

enable students to order bespoke,

personalised items and clothing, with

their name and graduation year, course

title, or a combination of these options.

CASeStUDy


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WhAt oURCLIentS SAy

We have been working with Creative

Emporium for 15 years. In this time they have

continually supported our business and

tailored their solutions to meet our growing

needs. They really champion our brand and

are never short of ideas, and add real value

with their ‘can do’ attitude and creative

approach, quality products at a decent price,

and can deliver on our often short

timescales.

Lawra Angell,

EMEA Marketing Manager

@ Life Fitness

Creative Emporium’s professional approach

and commitment to outstanding customer

service makes them a very reliable and

valued supplier, and really enjoyable to work

with. They have supplied us with printed and

embroidered textiles for a variety of

government departments – and their

product quality and pricing is excellent. I

happily recommend them!

Sarah Eastlake,

Head of Merchandising

@ Central Office of Information (COI)

Having ordered goods from Creative

Emporium on a number of occasions we

have always been extremely satisfied with

the service they provide. Response to

enquiries is always fast and friendly, our

orders are processed quickly and delivery is

always on time. We are always happy with

the quality and finish of each item we buy.

David Paterson,

Digital and Media Manager

@ Visit Scotland

If only building websites was always this

straightforward! The team have been

responsive, enthusiastic and above all very

helpful in pointing WalkWear in a new

direction. Best of all we have seen a massive

increase in sales versus this time last year

and a large part of that can be put down to

the design of the new site. In terms of

storage and dispatch we are very happy

with the service we receive from Creative

Emporium, items from the website are

dispatched in a timely fashion and feedback

from our customers has been great.

Guy Aubertin,

Commercial Director

@ Walk the Walk

creativeemporium.com - Complete Branding Solution 33

08707 500 057

[email protected]

www.creativeemporium.co.uk

@creativeempo

linkedin.com/company/creative-emporium

www.creativeemporium.co.uk/blog

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