Content Analysis: Heat Magazine• Kia advert- full page

• Sainsbury’s advert- full page x2

• Insidious advert- full page

• Kate Moss Carphone Warehouse advert- full page

• Rihanna for River Island advert- double page spread

• Boots adverts- full page x2

• Superdrug advert- full page

• McDonalds advert- full page

• Uncle Bens advert- full page

• Febreze advert- full page

• Muller advert- full page

• ASDA advert- full page

• Pampers advert- full page

• Morrisons advert- full page

• Babybel advert- full page

• Superdrug advert- half a page x2

• Heat bingo advert- half a page

• Tesco advert- full page

• VO5 advert- full page

• Olay advert- full page

• Walkers advert- full page

AdvertsListings• Heat- what’s on next week- full page• Bbc 1&2- what’s on today ¼ page x7• ITV- what’s on today ¼ page x7• C4- what’s on today ¼ page x7• Channel 5- what’s on today ¼ page x7Small Adverts• Next- clothing• New look- clothing• Topshop- clothing• Oasis- clothing• Reiss- clothing• French Connection- clothing

Features• Kardashian Troubles- double page spread + 1 page• Posh vs Becks- double page spread + 1 page• Lady Gaga interview- full page• Alexandra Burke interview- half a face• X-Factor exposed- double page spread• Cheryl Cole interview- full page• Liam and Miley- full page• Claudia Winkleman interview- full page• Beyonce, Jay Z and baby Blue- double page spread• Lucky Meck interview- full page• 911 interview- double page spread + 1 page• Molly & Vanessa (The Saturdays) interview- double page spread

Content Analysis: Heat Magazine

Advertising32%

Listing39%

Features20%

Small Ads8%

Magazine Content

From the front cover of the ‘Heat’ magazine, I am able to understand that the demographic of the magazine is teenage females. This is evident because the copy that is used on the front cover of the magazine- “big secrets revealed”. Males do not usually read gossip magazines, instead, they like to read about sports or music etc. Another thing helps me identify the demographic of this magazine is the amount of copy that is used on the front cover. Females are able to gather a large amount of information at once, however, the magazines that are aimed at males are usually simple colours, minimal amount of copy and minimal pictures. The specific demographic of this magazine is teenage females that like to read about gossip and the troubles that face celebrities. This magazine is aimed at the aspirers- materialistic people who are driven by others’ perceptions of them. Their aim is life is for status. This is evident in the front cover of the magazine as thing such as “extreme body overhaul” and “make up blunder” are written. This makes it evident that the demographic of this magazine will be very specific on the way they look as looking perfect will be a way to gain status in the society we live in.

On the jicnars scale, the target audience of this magazine will range from C1- D. Group D are semi or unskilled manual workers, group C2 are skilled working class, blue collar workers and group C1 are lower middle class, white collar workers. This is evident because the magazine is cheap (£1- £1.65) so you don’t need to be making a lot of money to buy this magazine. However, the products that are advertised in the magazine can be expensive, for example, Reiss tops for £69 and Ash shoes for £179. On the other hand, other products that are advertised are cheap enough for the D class to get their hands on such as £25 dresses and £10 skirts.

Content Analysis: Kerrang MagazineAdvertising

• Halo Reach – video game (4 pages)

• Kerrang (1 page)

• HMV – Wonderlust (1 page)

• Kerang Tour – releases (1 page)

• Methods Of Mayhem – Album (1/2 page)

• HMV – Nickelback (1/2 page)

• Ceey Ozbourne (1/2 page)

• Kerrang Promotion (2 pages)

• Kerrang free t-shirts (2 pages)

• Kerrang Good Charlotte (1 page)

• Ozzy Ozbourne – Gig Guide (3/4 page)

• Bring me the horizon – (1/4 page)

• Linkin Park – (1 page)

Small Adverts Bullet for my Valentine – tour (1/4 page) Bouling for Soup – tour (1/4 page) Reckless love – band (1/2 page) 3OH3! – convert (1/5 page) Alexisonfire – tour sold out (1/5 page) Against Me – Concert (1/5 page) We are the ocean – concert (1/5 page) Kings in a glass house – Concert Tickets(1/5 page) There for tomorrow – gigs (1/4 page) Burry tomorrow – gigs (1/4 page) Winds of hague – gigs (1/4 page) Love among ruin – gigs (1/4 page) Loss than Jake - gigs (1/4 page) Fozzy – gigs (1/4 page) Joe Satriani – gigs (1/4 page) Meat Loaf – gigs (1/4 page) G N’ R – gigs (1/4 page) Hell on Earth – gigs (1/4 page) Gigs – List of names (1/4 page) Venue – rock gigs (1/4 page) Loud clothing – t-shirts (1/5 page) Live and unsigned Auditions (1/5 page) Rage Romford (1/5 page) Subversionic clothing (1/5 page) Look no furhter (1/5 page) Rockabilia – clothes (1/5 page) Fourleaf clothing (1/5 page) Soho (1/5 page) Kerrang01 (1/5 page) Grindstore – clothes (1/5 page)

Features Lives – rockstar (5 pages) Game on – weezer (6 pages) Weezer Posters (9 pages) Road Rules (1 page) Greatful – plaecho (2 pages) Exclusive “it was a great time for us” (5 pages) Come back kid (1 page) Bring me the horizon (1 page) Bad religion – CD ratings (2 pages) Albums – metalica, nickelback, of mice and men, we

came as romans & playlist (1 page) Gig guide – week of rock (2 pages) Gig guide: against me, airbourne, Alice cooper,

blackdeath, cityoffire, cathederal (2 pages) Next week (1 page) K Quiz (1 page)

Tv & Radio Listings Kerrang this week (1/2 page) Kerrang (1/4 page) MTV Rocks (1/4 page) VH1 (1 page)

Kerrang: contents AnalysisKerrang Magazine

Advertising: 23.6%Small Advertisements: 8.4%features: 54.2%Tv & Radio Listings: 13.8%

Target audience theory

• The reader of this publication would be a male white teenage/ young adult that is in college/ doing and aprentaship or starting a job likes rock music and likes to go to rock concerts. There is evidence to suggest this in the magazine as there was an advertisement for “Halo Reach” a video game that is about worriers, that most boys would play.