Contemporary Jewish Museum
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Transcript of Contemporary Jewish Museum
- 1. The Listening Experiment
Monitor existing social media streams to learn more about our online audience
3. The Tools
SOCIAL MENTION, GOOGLE READER, TWITTER and QWITTER were used to LISTEN
NATIONAL & LOCAL
320 group submissions
5. Integrating Social Media into the Overall Marketing Plan
6. Key Learnings
Were in the Club!
7. Key Learnings
8. Key Learnings
Dont look desperate
Doesnt this event look fun????!!Will you be our friend?
Please re-Tweet this or Ill get fired.
9. Key Learnings
Maintain a Balance
10. Next Steps
Continue to LISTEN and ENGAGE our audience
Continue one-to-one contact
Identify who our INFLUENCERS are
Identify who we want to ENGAGE that isnt currently participating