Contemporary Jewish Museum

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    04-Jun-2015
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    Business

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description

http://artssocialmedia.wikispaces.com

Transcript of Contemporary Jewish Museum

  • 1. The Listening Experiment

2. Objective
Monitor existing social media streams to learn more about our online audience
3. The Tools
SOCIAL MENTION, GOOGLE READER, TWITTER and QWITTER were used to LISTEN
4. Audience
1,009 friends
1,212 followers
Jewish Individuals/Enthusiasts
Arts/Cultural Institutions
Press
Jewish Institutions
Arts/Cultural Enthusiasts
Students
Families
Tourists
NATIONAL & LOCAL
Photographers
320 group submissions
5. Integrating Social Media into the Overall Marketing Plan
eBlast
Facebook
Video
Print
PR
Twitter
#link
Blog
6. Key Learnings
Were in the Club!
7. Key Learnings
8. Key Learnings
Dont look desperate
Doesnt this event look fun????!!Will you be our friend?
Please re-Tweet this or Ill get fired.
9. Key Learnings
Maintain a Balance
10. Next Steps
Continue to LISTEN and ENGAGE our audience
Continue one-to-one contact
Identify who our INFLUENCERS are
Identify who we want to ENGAGE that isnt currently participating