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Consumer Tends Presentation Feb 2014
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How Changing Consumer Trends Affect Non-Commercial Foodservice in 2014 and Beyond Taylor Crown Senior Manager Sara Lee Foodservice
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Transcript of Consumer Tends Presentation Feb 2014
How Changing Consumer Trends Affect Non-Commercial Foodservice in
2014 and Beyond
Taylor CrownSenior Manager
Sara Lee Foodservice
Or… Why We Are All Butlers, How the Automatic
Dishwasher Makes That a Bad Thing, and How Paying
Attention to Flappy Bird, Seeing the “Invisibly
Healthy”, and Ignoring the Cronut Can Help Us to Be
Relevant Again & Even Thrive...
Things Change…
But there’s good news…
Healthcare foodservice to grow 4.5%...highest rate in Foodservice
LTC projected @ 6.5%...
American College of Healthcare Executives Top Issues
#1 Financial Concerns2011, 2012, 2103
Demographics
Innovations
Consumer Lifestyles &
Interests…Trends
“College dining is the best forecast for future restaurant trends”
-Chef Michial Neal, Lynchburg College
Generational Demographics
Baby Boomers: 1946-1964~80million
Generation X: 1965-1979~46million
Millennials: 1980-2000~76million
Predicted to outpace the spending power of the baby boomers by 2018
*according to Oracle
Wealth- Will we have anything left?
What about Retirement…
$ for Long Term Care?
2012 2013
Average 77300 89300
Boomers 143000 165000
$10,000 $30,000 $50,000 $70,000 $90,000
$110,000 $130,000 $150,000 $170,000
401(k) Savings
1 in 3
Hispanic American Consumers:
17% of Americans
Buying power grows by 50% to $1.5 trillion by 2015
Study: Nursing home residents satisfied with overall care, but not with activities and food
-McKnights Assisted Living & Long Term Care News
August 2013
#gross #hospitalfood
Reservations Only…
Food Court??
“Segments like Senior and Acute care are evolving. Expectations are such that residents and guests will not accept mediocre food or availability of choices…”
-Chuck GoldbergCorporate Director of Sales Development, Non-
CommercialAdvantage Waypoint
Food blog?
Dining App?
At Univeristy of Missouri Hospital, by focusing on food, including that on patient trays, Customer Satisfaction jumped from 72% to 92%
Top 10 Big Trends We Won’t Discuss, but You Should Be Thinking About
1. Online Procurement2. GPO’s3. Ancient Grains4. Consolidation5. Food-related Legislation & Legal Actions6. Corn!7. Food Insecurity8. Climate Change & Drought9. GMO’s10.92% of Eating Establishments to raise prices
The Vocal Minority
1%...20%...
275%
“Long John Silver’s Hoists Jolly Roger in its Sustainable Food Rebranding”
Chipotle becomes first U.S. restaurant chain to try and rid menu of GMO foods
“Chick-fil-A Commits to Stop Sales of Poultry Raised With Antibiotics”
-February 11, 2014
“Suit Accuses Kroger of Deceit on How Poultry Was Raised”
-February 12, 2014
“7% of roughly 400 entrees examined at 14 children’s hospitals in California were deemed healthy.”
-Journal of Academic Pediatrics
BOSTON, Md., April 15 (UPI) -- A group of doctors has called on the administrators of 22 hospitals in the United States to remove McDonald's restaurants from their facilities.
Trends
“Noncommercial foodservice
players are looking to other
segments like fast-casual to
adopt best practices… More
consumers…come to expect
better options and operators
need to deliver it.”
- says Darren Tristano, EVP of Technomic, Inc.
When is a trend a trend and not a fad?
Technomic Survey of Top 10 Food Trends for 2014:
#4…Creamy, Cheesy, High Fat Goodness
Technomic Survey of Top 10 Food Trends for 2014:
#4…Creamy, Cheesy, High Fat Goodness
HUH???
Trends from Restaurant-Hospitality:
#3: “Escape From Deprivation”
Stealth Health
“when consumers are presented with provocative menu descriptions that focus on taste, flavors and ingredients, they will often rate the more healthful items as highly desirable”
-Restaurant-Hospitality.com
Sustainable
Authentic
Socially Responsible
Local
Invisibly Healthy
Fresh
Balance
57% of consumers have bought prepared foods from a C-Store
Evening; 27
Morning; 27
Mid-Day; 25
Snack; 21
Annual Meals as %
“Every daypart is a snack-part”
“Occasions Drive Foodservice Demand”
-Datassential
Daytime=“Good For Me” Food
Nighttime=Indulgence Food
Occasions
• 24 hours• Catering• Retail/Convenience Store• Other
Today’s ConsumerWellness…
“The Personal IS Political”
Educated & Engaged in food
Wealth changes & then changes demand patterns
Occasions
Susceptible to viral trends, accelerated through SM
Connected…so why not connect to them?
So what does all this have to do with Flappy Bird???
Let’s keep in touch…
Twitter: @taylorcrown
Blog: www.taylorcrown.com/blog
To read more on these topics:
www.evernote.com/pub/tcrown/shrspeech
Email: [email protected]
Cell: 540.354.9881
Thank you!
