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Consumer Is King
Presented By:
Vishesh KothaRoll No: 62MBA General PreviousSection A
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What Is A Consumer?
The person finally who will use orconsume goods or services provided by a
Company.Every person is a consumer one way or
another.
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Importance Of TheConsumer.
Life-blood of the companies.
Back bone of the economy.
Essential for survival of market.
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Reasons For ConsumerLoss
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Companys Aspect
Marketing Management
Consumer Satisfaction
Consumer BehaviourCustomer Relationship
The 4 Ps
Consumer Demand
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Marketing Management
Ten rules of radical marketing
The CEO must own the marketing
function. Make sure the marketing department
starts
small and flat and stays small and flat.
Get face to face with the people whomatter
most the consumers.
Use market research cautiously.
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Marketing Management
Hire only passionate missionaries.
Love and respect your consumers.
Create a community of consumers.Rethink the marketing mix.
Celebrate uncommon sense.
Be true to the brand.
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Marketing System
A simple marketing system
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The 4 Ps
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Consumer Satisfaction
Determines how products and serviceprovided by the company surpass the
consumers Purpose:- Indicates consumer purchase
intentions and loyalty.
Construction:- Measured at individual
level but reported at aggregate level.Methodologies:- American Customer
Satisfaction Index (ACSI).
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Consumer Behaviour
Consumer behaviour is the study of when,why, how, and where people do or do
not buy a product.
Black box model
Information Search
Information Evaluation
Purchase Decision
Post purchase Evaluation
Internal Influences
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Customer RelationshipManagement
CRM is a widely implemented strategy formanaging a companys interactions
with customers, clients and salesprospects.
Benefits
Challenges
Types
Strategy
Implementation
Development
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Customer RelationshipManagement
Benefits of CRM
Quality and efficiency
Decrease in overall costsDecision support
Enterprise agility
Customer Attention
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Customer RelationshipManagement
Challenges
Complexity
Poor Usability Fragmentation
Business Reputation
Security Concerns
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Customer RelationshipManagement
Types
Sales force automation
MarketingCustomer service and support
Appointment
Analytics Integrated/collaborative
Small business
Social media- -
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Customer RelationshipManagement
Strategy
Processes
PeopleTechnology
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Customer RelationshipManagement
Implementation
Implementation Issues
Adoption Issues Statistics
Increasing Usage and Adoption Rate
Help Menus
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Customer RelationshipManagement
Development
Clarity
Test Users
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Consumer Demand
Consumer Demand or Consumerism is asocial and economic order that is based
on the systematic creation and fosteringof a desire to purchase goods and servicesin ever greater amounts.
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ThankYou
