Consumer Experience Director Job Description
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[INSERT LOCAL BUSINESS UNIT NAME OR LOGO] NEWSROOM POSITION DESCRIPTION JOB TITLE: Consumer Experience Director DEPARTMENT: News EMPLOYMENT STATUS: EXEMPT NON-EXEMPT REGULAR TEMPORARY FULL-TIME PART- TIME SALARY RANGE: $XX,XXX- $XX,XXX SUPERVISOR’S TITLE: VP/Content or Executive editor POSITION DESCRIPTION UPDATED: July 21, 2014 MAIN FUNCTION: Oversees the programming, production, packaging and promotion of newsroom content. The consumer experience director’s team works with the content creation team to decide when to publish and on which platforms. This team includes audience analysts, print and digital planners, producers, engagement editors, community content editors and developers. The director is responsible for how customers consume and respond to content, including the use of audience feedback to better engage readers. The director makes daily content decisions based on insights from audience analysts, which are supplemented with data and research from the marketing department. This is a senior-level newsroom management position with oversight of most production activities. TYPICAL JOB DUTIES: Supervises and coaches customer experience/production team, including audience analysts, print and digital planners, engagement editor, producers and developers. 60 % Develops and constantly works to improve audience interaction, which is focused on understanding customer behavior and engaging them while applying digital traffic patterns knowledge to all products, applications and solutions. 20 % Develops and implements strategy for improving the users’ experience and expanding customer base. 20 % Serves as liaison between the marketing department and newsroom. Serves as an active voice in the community, promoting platforms and experiences. Initiates and oversees product development. Provides great customer service, helping readers find answers and solutions. Performs other duties as necessary.
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Transcript of Consumer Experience Director Job Description
Job DescriptionTHE ARIZONA REPUBLICClose Date: 5/9/97
[INSERT LOCAL BUSINESS UNIT NAME OR LOGO]NEWSROOM POSITION DESCRIPTION
JOB TITLE: Consumer Experience Director
DEPARTMENT: NewsEMPLOYMENT STATUS: |X| EXEMPT |_| NON-EXEMPT|X| REGULAR |_| TEMPORARY|X| FULL-TIME |_| PART-TIMESALARY RANGE: $XX,XXX-$XX,XXX
SUPERVISORS TITLE: VP/Content or Executive editor
POSITION DESCRIPTION UPDATED: July 21, 2014
MAIN FUNCTION:
Oversees the programming, production, packaging and promotion of newsroom content. The consumer experience directors team works with the content creation team to decide when to publish and on which platforms. This team includes audience analysts, print and digital planners, producers, engagement editors, community content editors and developers. The director is responsible for how customers consume and respond to content, including the use of audience feedback to better engage readers. The director makes daily content decisions based on insights from audience analysts, which are supplemented with data and research from the marketing department. This is a senior-level newsroom management position with oversight of most production activities.
TYPICAL JOB DUTIES:
Supervises and coaches customer experience/production team, including audience analysts, print and digital planners, engagement editor, producers and developers.60
%
Develops and constantly works to improve audience interaction, which is focused on understanding customer behavior and engaging them while applying digital traffic patterns knowledge to all products, applications and solutions. 20
%
Develops and implements strategy for improving the users experience and expanding customer base.20
%
Serves as liaison between the marketing department and newsroom.
Serves as an active voice in the community, promoting platforms and experiences.
Initiates and oversees product development.
Provides great customer service, helping readers find answers and solutions.
Performs other duties as necessary.
TOTAL100%
KNOWLEDGE AND SKILLS:
Advanced knowledge of emerging audience analytic tools as well as existing tools such as comScore, Omniture, Chartbeat, Facebook, Twitter, SimpleReach, Google Analytics and the ability to interpret and apply such data. Advanced knowledge of social media and customer feedback tools, including how to respond and engage customers on digital platforms in the public space. Deep understanding of and curiosity about competition for our customers' time and money. Advanced understanding of various news and information content management systems. Expertise in digital programming for desktop, mobile, tablet, social and emerging platforms. Ability to utilize basic and advanced computer programs, including MS Office Suite and Adobe Photoshop, Illustrator, DreamWeaver and InDesign. Exceptional core journalism skills (reporting, producing, editing). Excellent coaching and team-building skills. Exceptional planning and organizational skills. Self-motivation and self-direction. Industry knowledge. Effective communicator; able to get along with diverse personalities. Able to multi-task and excel under intense deadline pressure in a rapidly changing environment. Applies innovative, creative thinking to support the companys goals. Command of media law and Principles of Ethical Conduct.
POSITION IS SUPERVISED:
|_| Closely|_| Moderately|X| Minimally
DOES THIS POSITION HAVE SUPERVISORY RESPONSIBILITY?
|X| YES|_| NO
DOES THIS POSITION HAVE ACCESS TO OR HANDLE CONFIDENTIAL INFORMATION?
|X| YES|_| NO
DOES THIS POSITION HAVE ACCESS OR HANDLE COMPANY FUNDS?
|X| YES|_| NO
LIST WORK EXPERIENCE (INCLUDING TIME), TRAINING, AND/OR LEVEL OF EDUCATION NECESSARY FOR THIS POSITION:
Bachelors or Masters degree in communications, journalism or related field. More than five years of digital news direction/development experience. Proven proficiency in digital information programming by platform. Strong communication and collaboration experience. Exposure to deadline-driven environment.
LIST ANY TECHNICAL SKILLS REQUIRED:|X| Understanding use of metrics |_| Videography|X| Microsoft Office Suite |X| Other: CMS publishing skills
SKILLS REQUIRED OF THIS POSITION:|X| Social-media skills |X| Storytelling skills |X| Analytical ability |X| Interpersonal skills|X| Time management |X| Creativity
ANALYSIS OF PHYSICAL DEMANDS OF POSITION
|X| Standing25% of time|_| Handling|X| Speaking
|X| Walking25% of time|_| Stooping|X| Hearing
|X| Sitting50% of time|_| Kneeling|_| Color vision
|_| LiftingLbs.|_| Crouching
|_| CarryingLbs|_| Crawling
|_| PushingLbs.|_| Depth Perception
|_| PullingLbs.|X| Driving (valid license and insurance required)
|X| Reaching|X| Seeing
WORKING CONDITIONS
Are there particular working conditions associated with this position that should be noted i.e. working environment, hours of work, travel, workspace, etc.? If so, explain: Considerable portions of this work will take place outside the newsroom, out in the community. Where events are being staged, manual labor will be involved to set up and break down. News often requires employees to work extended hours, evenings, weekends and holidays, sometimes unexpectedly.
