UTMUTMUNIVERSITI TEKNOLOGI MALAYSIA

1

SHF 2143 CONSUMER BEHAVIOR SEMESTER 1/09-10INTERNET ASSIGNMENTFEDEX CORPORATION

NAME: TAN KHER XIANI/C NO: 880202235798

MATRIX CARD: AH080345SECTION:01

NAME: TAN KHER XIANI/C NO: 880202235798

MATRIX CARD: AH080345SECTION:01

2

About About FedFedEXEX• FedEx Corporation , originally known as

FDX Corporation, is a logistics services company, based in the United States. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1978 until 2000.

• Service Area: More than 220 countries and territories, including every address in the US

• Workforce: More than 140,000 employees worldwide

• Volume: More than 3.3 million packages daily

• FedEx International Next Flight:urgent shipments

1.1. How many different segmentation characteristics How many different segmentation characteristics or bases (such as geographical areas, age, or bases (such as geographical areas, age, religion, lifestyle, etc.) can you identify as being religion, lifestyle, etc.) can you identify as being presented in the products on those websites?presented in the products on those websites?

3

• FedEx Office Print Online Service

4

• Same-day City: cross-city delivery within hours

5

2.2. Choose two products and identify the Choose two products and identify the most appropriate segmentation basis most appropriate segmentation basis for each product.for each product.

• The most appropriate segmentation basis for FedEx International Next Flight Service : urgent shipments

is Usage-situation segmentation.Reasons: Time-definite delivery typically in 1, 2, or 3 business

days to or from major world markets. 7 days a week ; 365 days a year enable you to deliver

your packages at anytime. Monday to Friday, with Saturday delivery available in

countries where Saturday is a regular business day. For urgent or rushing shipment, FedEx promise to use

the shortest time and fastest ways to deliver your packages.

It is the most suitable way for those who is rushing to deliver packages.

6

• The most appropriate segmentation basis for FedEx Office Print Online Service is benefit segmentation

Reason: Now you can print and ship any document any

time, anywhere. Use FedEx Office Print Online to print and ship high quality, professional looking documents on demand. In the office or on the go, we deliver convenience. From presentations and fliers to newsletters and brochures, you can customize and even save your documents for easy re-ordering.

It create a most convenient service for business people.

7

3.3. Why should marketers of the companies Why should marketers of the companies offer specific or various types of offer specific or various types of products for different target groups?products for different target groups?

• With more type of services that a company provide, it enable them to provide the products or services match to the wants and needs for different kind of customers.

• A company also can target certain segment that is provide specific type of product or service to lower company’s marketing expenses and increase attraction of that segment’s customers.

• It also can makes your company more competitive. Better understanding than your competitors can increase the consumption of the customers and then enhance your company’s profit.

8