Connie Malamed VISUAL LANGUAGE FOR DESIGNERS eLearning Network.

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Connie Connie Malamed Malamed eLearning Network eLearning Network

Transcript of Connie Malamed VISUAL LANGUAGE FOR DESIGNERS eLearning Network.

Page 1: Connie Malamed VISUAL LANGUAGE FOR DESIGNERS eLearning Network.

Connie Connie MalamedMalamed

eLearning Network

eLearning Network

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NEGLECTED CHILDRENARE MADE TO FEEL INVISIBLE

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visuals

persuadevisuals

persuade

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visuals show hidden

informationvisuals show hidden

information

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Deaths from preventable

diseases

Deaths from wounds

visuals solve

problemsvisuals solve

problems

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visuals transcend

languagevisuals transcend

language

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visuals

explainvisuals

explain

©BBC

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visuals promote new ways of

thinkingvisuals promote new ways of

thinking

©B

BC

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What is your involvement with visuals?

A.Conceive graphics

B.Select stock photos/illustrations

C.Create graphics

D.Manage graphic production

E.All of the above

Please type the letter of your answer in the Chat window.

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1Wiredfor

Graphics

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Our most massive brain system is

That’s right!20,000,000,000 neurons!

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© Colin Hayes

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Pictures are a replica of the environment

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SENSORY INFORMATION

WORKING MEMORY

LONG-TERM

MEMORY

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limits the information we process

Limited Capacity4 bits of information

Short DurationJust a few

seconds

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People give meaning to the visuals they process

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“The mind is not a camera.” Stephen M.

Kosslyn

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Based on findings and evidence

Considers how people perceive and comprehend visual informationCan be applied to the real world

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2Speed Up

Your Message

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Features that Pop

Out

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In the following slides, what characteristic or attribute pops out at you? Type it in the chat window?

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What pops

out?

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We’re looking for volunteers!

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©GOOD AND AMANDA BUCK

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ColorSizeShapeOrientationMovement

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3Make Graphics

Cognitively Efficient

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You are designing a course on engine repair to novices. What type of visual would be most effective?

A.Realistic photo of the engine

B.Illustration of the engine without much detail

Please type the letter of your answer in the Chat window.

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Provides fewer distractions

Minimizes load on working memory

Easier to encode into long-term memory

makes graphics cognitively efficient

Takes less time to perceive

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Minimalist graphics:Fewer colorsLess detailSmooth surfaceMinimal shadows

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High-fidelity to Low-fidelity

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silhouettes

silhouettes

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©Lokesh Dakar

iconic formsiconic forms

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line artline art

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