Connecting with Communities Heavy Chef March09
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How to connect with key online communities Heavy Chef JHB March 09 Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
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20-Sep-2014 -
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A 20 min presentation I gave at the Johannesburg Heavy Chef session. Topic was finding and connecting with online communities. I chatted about the process I use for social media marketing and touched on other important issues like content, rss, sharing.
Transcript of Connecting with Communities Heavy Chef March09
How to connect with key online communities
Heavy Chef JHB March 09
Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
One weeks worth of the New York Times contains
more info than a person was likely to come across in their lifetime during the 18th
century.
Attention is a commodity
‘The more things change, the more they stay the same.’
So what has changed?
Δ How news breaks & spreadsΔ Media ID
Δ Amount of info Δ How info is consumed
Conversation
Influence / Shape
Someone somewhere has something to say
about your brand / product /
service
DYH
Listen
Identify key communities
- People- Blogs
- Social Networks- Multimedia sites
- Social bookmarking
Find the Fans
Content
Many media formsBe remarkable
BalanceRSS
Good content travels – help it
If product development is great then the conversation
will follow
If your product is ‘un-cool’ then add value through
content.
Content is King.
*
Community Management
All about peopleWOM
The power of the collective
"The greatest problem in communication is the illusion
that it has been accomplished.”
- George Bernard Shaw
Melissa Attree
Marketer, Social Media Consultant, Blogger, Brand Strategist
My Blog: www.melissaattree.co.za
Twitter: melattree
Skype: melattree
Delicious: MelissaAttree
Facebook: Melissa Attree
Google: [email protected]
E-mail: [email protected] OR [email protected]
Cell: 083 556 4805
