Connecting Suppliers to Advanced Manufacturing OEMs the World Over.
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Transcript of Connecting Suppliers to Advanced Manufacturing OEMs the World Over.
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Connecting Suppliers to Advanced Manufacturing OEMs the World Over
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A new era...
In 2004 Canon was purchased by Apprise Media LLC, ushering in an era of aggressive growth.
Spearheaded by CEO, Charles G. McCurdy. BIO.
Canon’s portfolio currently stands at:
•16 Magazines
•53 Trade Events
•60+ Digital Products in the Medical Group alone
•Over 750,000 advanced manufacturing OEM contacts in the master database
•Newly Launched Data Division
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Canon 2.0 – Publishing Group
Ron Wall – Sr. VP, Publications
Kevin O’Grady – VP Publications
Publishers: Lisa Perrin, Rebecca Bermudez, Colin Martin, Matt Lally, Patricia Spinner, Patrick Lundy, James Wagner
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Print – Still the Gold Standard
“Magazines are the anchors of b-to-b media; they are the brands that executives trust, and they are the springboard to multi-media for content and advertising alike”
Did You Know?
Canon Communications LLC has a 70% market share in GLOBAL
medical device manufacturing media.
“Nearly 85% of executives act on what they read in b-to-b magazines”
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Circulation Integrity
Canon’s Leading Medical Manufacturing publications are BPA Audited, and 100% Direct Request insuring that your message is reaching a verified, high caliber audience.
In addition, Canon maintains 1-year direct request circulations far higher than the other publications in its competitive set.
1-Year Direct Request Circulation:
90%
85%
85%
90%
90%
80% (19% list source)
73% (17% list source)
67% (32% list source)
80% (38% list source)
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Circulation Reach
In both North America and Europe, Canon offers a technical publication AND a products and services publication to serve the medical device market. Why both? Because OEMs insist.
13% Duplication
11%Duplication
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Editorial – A History of ExcellenceCanon’s editorial history is a story of longevity, integrity, and an award winning commitment to informing and educating an industry.
•30 years of experience in Medical Device Manufacturing media
•Over 50 years of combined experience on the MD&DI staff
•Multiple awards and nominations from major media organizations
•Reader and Editorial Advisory Boards
•Contributions from leading industry experts
Sherrie ConroyEditor MD&DI
Steve HalaseyEditor - MX
Richard ParkEditor - IVDT
Norbert SparrowEditor - EMDM
Shana LeonardEditor - MPMN
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Publishing In a New Media World
Using Print to Drive Digital
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Publisher: Lisa Perrin
North American Medical
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Publisher: Rebecca Bermudez
North American Medical - Con’t
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Publisher: Colin Martin
Global Medical
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Plastics, Packaging, Pharmaceutical Groups
Publisher: Patricia Spinner
Publisher: James Wagner
Publisher: Patrick Lundy
Publisher: Matt Lally
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E-Media
Medical Device Link – The Digital Foundation of Canon’s Medical
Manufacturing Group
Plasticstoday – A new information source and web community for
plastics processing professionals
Commitment to spend up to $1 million to expand the E-media department. Improvements include:
•Shift to Omniture/Double-Click reporting systems
•Use of Drupal software to improve content management
Initial updates can be seen on:
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Digital – The Next Generation of Canon Products
Over 60 Digital Products Connecting Suppliers and Service Providers to the World’s Leading Medical Device OEMs
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Digital Editions
Magazine Format – Endless Digital Advertising Opportunities
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Webcasts
Web Based Conferences – Over 300 Leads Generated On Average
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E-Newsletters
Topical Industry News Delivered to OEM Inboxes Across the Globe
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Product Showcases
Brand Your Name, Drive Traffic to Your Homepage, Increase Direct Sales
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Tradeshow Advisors
Reach Both Subscribers and Show Attendees with this Unique Product
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Targeted Content Delivery
Targeted Areas of Focus deliver a Targeted Focused Audience
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Breaking New Ground
Because Cutting Edge Products & Research Deserve Cutting Edge Media
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Blogs
Where Community Meets Commerce
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No Niche Left Unturned
Diverse Products for a Diverse Audience
Site Selection
Digital Literature Distribution
Custom Digital…Your Idea…Our Audience
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Medical Design Excellence AwardsThe prestigious Medical Design Excellence Awards, offer unparralled PR opportunities to its sponsors. Benefits include:
•Your logo on MDEA ads running in all nine of Canon’s medical group publications from January ’09 through June ’09.
•Your logo on Tradeshow mailers sent to hundreds of thousands of potential show attendees.
•A button ad on the MDEA website
•Massive exposure on MD&M West and East
•Mention in Canon’s MDEA press releases
•Mention in editorial coverage of the MDEA program.
•And much more…
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Sponsored Global Trade Events
Our Magazines. Our Events. Your Gateway to a Global Industry.
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An Industry Immune to Downturn
Improvements in healthcare are needed no matter what the state of the economy. The continued steady growth of the $375 billion medical
device industry is proof of that fact.
Europe’s Medical Device Market is
Expected to Expand by 10% This Year
Venture Capital Spending is up Over 60% since
2004
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Connecting Suppliers to Advanced Manufacturing OEMs the World Over