Connect 1_1:Digital Activation Platform
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BARD Advertising, Inc. Proprietary and Confidential Information 1 DIGITAL COUPONS DRIVE SALES, TRIAL, AND BRAND LOYALTY Photo Credit: udemy.com
Transcript of Connect 1_1:Digital Activation Platform
BARD Advertising, Inc.Proprietary and Confidential Information
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DIGITAL COUPONS DRIVE SALES, TRIAL, AND BRAND LOYALTY
!Photo Credit: udemy.com
BARD Advertising, Inc.Proprietary and Confidential Information
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WHO IS THE DIGITAL COUPON USER?
Source: convinceandconvert.com
Age Groups Using Coupons
15-17 18-25 26-30 31-40 41-60 60+
3%
23%26%
20%
26%
2%
female !
!
47%parents !
!
35%adults without children !!
26%
BARD Advertising, Inc. Proprietary and Confidential Information 3
WHY DIGITAL COUPONS?
BARD Advertising, Inc.Proprietary and Confidential Information
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REWARD CONSUMER ENGAGEMENT
of consumers will share deals via social media platforms. !
!
Photo Credit: sitomic.com Source: convinceandconvert.com
28%
BARD Advertising, Inc.Proprietary and Confidential Information
5
DR IVE IN-STORE PRODUCT TRIAL AND LOYALTY
of consumers will share an email offer with their friends. !
!
Source: convinceandconvert.com
40%
BARD Advertising, Inc.Proprietary and Confidential Information
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GENERATE BRAND AWARENESS
BARD Advertising, Inc.Proprietary and Confidential Information
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BU ILD A CONSUMER DATAB ASE
Photo Credit: dreamstime.com Source: convinceandconvert.com
BARD Advertising, Inc.Proprietary and Confidential Information
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GA IN CONSUMER INS IGHTS
- Source of traffic (email, Facebook, etc.)
-Geographical location
-Date of print
- Print redemption rate
-Demographics
BARD Advertising, Inc. Proprietary and Confidential Information 9
COUPON INSIGHTS & TRENDS
BARD Advertising, Inc.Proprietary and Confidential Information
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KEY CONSUMER INS IGHTS
-96% of shoppers have used a coupon in the
last 3 months.
-78% of moms follow brands on social media to
get coupons and promotions.
-38% of moms visit brand websites for coupons
and discounts.
-78.7% of consumers use coupons to prepare
their shopping lists.
Sources: Mediapost.com, Symphony IRI, NCH, RetailMeNot, Inmar
BARD Advertising, Inc.Proprietary and Confidential Information
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PR INT AT HOME INS IGHTS
-Approximately 1.27 billion offers were printed
in 2013 with 145 million redemptions.
-The average redemption rate for campaigns
was 17%, with an average face value of $1.86.
-For food offers, the average redemption rate
was 21.6% with an average value of $1.21.
-For non-food offers, the average redemption
rate was 12.1% with an average value of $2.55.
Source: Inmar
BARD Advertising, Inc.Proprietary and Confidential Information
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SOCIAL COUPONS DRIVE REDEMPTION
- 58% of Facebook users like a company to receive
discounts or promotions.
- 94% of people follow brands on Twitter to receive deals and offers.
- 56.1% of mothers share coupons on social.
- 47% of women & 33% of men use social media as the
primary source for coupons.
- 90% of millennials share deals, 43% through social media
Sources: accessdevelopment.com, eMarketer, Compete, Technorati, Valassis
BARD Advertising, Inc.Proprietary and Confidential Information
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MOST POPULAR COUPON SEARCHES
Source: convinceandconvert.com
Gro
cerie
s
Pers
onal
Car
e
Din
ing
Clo
thin
g
Ente
rtain
men
t
Pets
Elec
troni
cs
Hou
seho
ld It
ems
Serv
ices
Hom
e Im
prov
emen
t
14%14%17%21%22%22%25%
36%38%
53%
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DIGITAL ACTIVATION PLATFORM
BARD Advertising, Inc.Proprietary and Confidential Information
Deliver promotions across various platforms, reaching consumers at multiple touch points
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BARD Advertising, Inc.Proprietary and Confidential Information
Program Features
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BARD Advertising, Inc. Proprietary and Confidential Information 17
To learn more about theCONNECT 1-1 Digital Activation Platform contact:
Lee Ann Villella Vice President of Marketing & Business Development
BARD Advertising 952-345-6265
[email protected] @leeannvillella
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