@itpocket

JEROEN LEMAIRECo-founder & Managing Director, In The Pocket

@lemaire

WE THINK, SHAPE & BUILD FOR THE CONNECTED WORLD—

—We work with clients and for users

USERS

IN THE POCKETCLIENT

What is happening

2 billion

4 billion

6 billion

8 billion

10 billion

12 billion

14 billion

16 billion

Smartphone

PC

Tablet

Internet of things

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

NO—

COMFORTZONE

MILLIONS OF PEOPLE USE OUR PRODUCTS EVERY DAY—

—

In The Pocket

We're not just on your smartphone anymore

—Why In The Pocket is In The Pocket

PROCESS PEOPLE CULTURE

—HOW WE WORK

DEVELOPMENT STRATEGY

DESIGN

THINK—Workshops Goals Needs analysis

STRATEGY

SHAPE—User Experience User Interface Interaction Design

DESIGN

BUILD—Mobile Development Web Development Device to Device

DEVELOPMENT

BUILD THINK

SHAPE

DEVELOPMENT STRATEGY

DESIGN

BUILD THINK

SHAPE

SHIP-ITERATE

BUSINESS GOALS USER STORY

WIREFRAME MOCKUP

PROTOTYPE

DEVELOPMENT STRATEGY

DESIGN

—SOME CASES

De morgenCases /

De morgenCases / Brussels airportCases /

Do not forget PMD,

Household waste

and Paper-cardboard.

Recycle 6min ago

Recycle!Cases /

BarcoCases /

BancontactCases /

Coca colaCases /

THE STATE OF MOBILEWelcome to the Postmobile Age

FROM THE NICHE TO THE CORE

1

2

3

4

5

Mobile has surpassed desktop usage.

We spend 157% more time on digital devices as compared to 2010.

+394%SINCE 2010

+37%SINCE 2010

DESKTOP44%

SMARTPHONES42%

TABLETS14%

People spend over 3.5 hours per day on mobile devices.

20%

158

162

Q1 ‘13

Q2 ‘14

Q2 ‘15

14%

10%

MOBILE BROWSER APPS

220

20%

3

4

5

14%

10%

-50%

2

+35%

220

Minutes per day on mobile:

90% of mobile time is in apps.

Facebook has replaced your mobile browser as your window on the world.

42% of app time occurs in most used app. 75% of app usage occurs in top 4 apps.

1/3 of mobile time is spent in social/messaging apps. But 70% of time in social apps is spent consuming media (videos, articles, ...).

FACEBOOK 19%

CHROME 4%

SAFARI 6%

OTHERS 10%

NEWS 2%

PRODUCTIVITY 4%

MESSAGING/SOCIAL 12%

YOUTUBE 3%

ENTERTAINMENT 17%

GAMING 15%- 17%

+12%

+3%

UTILITIES 8%

APPS BROWSER

220minutes

Source: Flurry Analytics, June 2015 49

How many people do fitness & health tracking?

NO, DON’T SEE WHY

54%

NO, BUT I MIGHT

13%SMARTPHONE

24% FITNESS-BAND

8%

1%

SMARTWATCH

1 in 3 does fitness & health tracking. 1 in 10 has a wearable.

The wearables market is growing explosively.million

units sold

Q2 ‘2014 Q2 ‘2015

24,3%19,9%17,1%

3,9%3,3%

Fitbit

Apple

Xiaomi

Garmin

Samsung

1

2

3

4

5

5

10

15

20

+223%

5.6M

18.1M

THE “POSTMOBILE” AGE

Mobile blew up and everything is becoming digitised.

OUR BODIES

• Smartphone sensors

• Wearables (smartwatches)

CARS

• A new software platform

• The new living room

HOMES

• Smart & interactive

• Opportunities for health,

retail & utilities

ENTERPRISE

• Connected workplaces and

workforces

• 14 trillion $ opportunity

FINANCIAL SERVICES & PAYMENTS

• Financial services are moving

to online

• Money is becoming digital

RETAIL

• The smart shopper

• The smart store

It’s not just about the smartphone anymore…

But the smartphone is still the pivotal device.

2016

3 MEGATRENDS IN MOBILE

Internet of Things

IoT in 2016

• Beacons

• LoRa & SigFox

Artificial Intelligence

A.I. in 2016

• Cortana

• Google Now

• Siri

• Facebook M

• Watson

What now, human?

We’re Fucked

We’re fucked.

Virtual Reality

Virtual Reality in 2016

• Cinematic VR

• Documentaries

• Gaming

• Therapy

The State of Mobile in 2025: AR & brain implants

DEALING WITH RAPID CHANGE

Deception of Lineair vs. Exponential

Keep it simple.

Ship.

Never settle.